cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Sulhan
Contact Email
sulhan2artayudha@gmail.com
Phone
+6285815240148
Journal Mail Official
jurnaljemes@gmail.com
Editorial Address
Tenggulunan - Tunggul Wulung Kecamatan Pandaan Kabupaten Pasuruan 67155 Jawa Timur
Location
Kab. pasuruan,
Jawa timur
INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025)" : 6 Documents clear
Analysis of the Implementation of the Merah Putih Village Cooperative from a Political Economy Perspective Aminullah
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.132

Abstract

This study aims to analyze the implementation of the Merah Putih Village Cooperative (Koperasi Desa Merah Putih) program from a political economy perspective, focusing on policy motivations, institutional challenges, and its impact on village economic governance. Employing a qualitative methodology, the research is grounded in a comprehensive literature review and policy document analysis, encompassing official government sources and academic studies. The findings indicate that while the Merah Putih Village Cooperative initiative holds potential for enhancing food security and empowering local economies, its implementation encounters significant challenges. These challenges include a top-down approach that may overlook local contexts, potential politicization of the program, and limited human resource capacity at the village level. Additionally, concerns arise regarding the possible overlap with existing Village-Owned Enterprises (BUMDes) and the risk of misusing village funds. The study concludes that a more participatory and context-sensitive approach is essential for the successful implementation of the Merah Putih Village Cooperative program. Strengthening institutional capacity, ensuring transparency in fund management, and fostering synergy between central and village governments are crucial for the program's success and sustainability.
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Shirly Da Zulfa; Yuslinda Dwi Handini; Wheny Khristianto; Joko Mulyono
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.138

Abstract

This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation. Research informants consist of business owners, social media managers, and consumers as triangulation of source data. Data analysis uses the interactive model of Miles, Huberman, and Saldana which includes the stages of data collection, data reduction, data presentation, and drawing conclusions. The results show that the strategy branding implemented in three main stages, namely planning (brand positioning,brand identity,brand personality), implementation (visual content creation, consumer interaction, and collaboration), and digital performance evaluation. The evaluation shows the achievement engagement rate by 3.4%, and an average of 92,120 views per upload.Branding through Instagram has proven to be effective in increasing followers (followers), involvement audience, and brand awareness. Recommendations include improving content consistency and management, optimizing Instagram features, and adding a management team.
The Smart Business Map Approach in Formulating Competitive Advantage Strategies in the Skincare Industry Wijaya, Ony Thoyib Hadi; Wijaya, Kirana Salsabilla Citra; Maharani, Lely
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.139

Abstract

Indonesia’s skincare industry is growing rapidly but faces major challenges such as intense competition, shifting consumer preferences, and regulatory dynamics. This article explores how the Smart Business Map (SBM) approach can be strategically applied in a plant-based, vegetarian-friendly skincare business. Using a descriptive qualitative method, the study examines three key SBM components: Playing Field, Market Landscape, and Operational Profitability. The findings reveal that SBM assists entrepreneurs in understanding their business position, formulating value-driven strategies aligned with market needs, and developing a strong, sustainable value proposition. Sales and customer retention strategies that focus on transparency, education, and community engagement prove effective in fostering consumer loyalty in a value-conscious and ethical market segment.
Fintech and E-Commerce: Catalysts for Digital MSME Growth in Indonesia Andika, Endrik; Rahayu, Kharisma Dwi; Pamikatsih, Mutia
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.140

Abstract

This study aims to analyze the role of fintech and e-commerce as catalysts in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, and to identify the key factors influencing digital technology adoption among MSME actors. Employing a mixed-method approach, the research surveyed 450 MSME operators across five provinces (West Java, Central Java, East Java, North Sumatra, and South Sulawesi) who have adopted digital platforms, complemented by in-depth interviews with 25 key informants. Data were collected over six months (March–August 2024) using structured questionnaires and interview guides. Quantitative analysis employed Structural Equation Modeling (SEM), while qualitative insights were examined through thematic analysis. The findings reveal that fintech adoption has improved MSMEs' access to financing by 67%, while e-commerce utilization has expanded market reach by 340%. Major adoption factors include ease of use (β=0.45), technological support (β=0.38), and digital literacy (β=0.33). Both fintech and e-commerce serve as significant catalysts for the digital transformation of Indonesian MSMEs. This study offers a roadmap for policymakers and stakeholders to strengthen a digital ecosystem that fosters sustainable MSME growth.
The Role of Transformational Leadership, Organizational Culture, Work Motivation, and Competence on Employee Performance in Craft-Based MSMEs in Gondanglegi District, Malang Regency Kartikaningrum, Lina
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.141

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the craft sector play a crucial role in Indonesia's economic development, particularly in rural areas like Gondanglegi District. However, these enterprises face significant challenges in maintaining competitive employee performance amid rapid market changes and technological advancement. This study examines the influence of transformational leadership, organizational culture, work motivation, and competence on employee performance in craft-based MSMEs in Gondanglegi District, Malang Regency. A quantitative approach was employed using a cross-sectional survey design. The sample consisted of 185 employees from 35 craft-based MSMEs in Gondanglegi District, selected through stratified random sampling. Data were collected using validated questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24.0. The findings reveal that transformational leadership (β = 0.342, p < 0.001), organizational culture (β = 0.287, p < 0.001), work motivation (β = 0.315, p < 0.001), and competence (β = 0.398, p < 0.001) significantly influence employee performance. The model explained 67.8% of the variance in employee performance (R² = 0.678). Competence emerged as the strongest predictor, followed by transformational leadership, work motivation, and organizational culture. All four variables significantly contribute to employee performance in craft-based MSMEs. The study recommends that MSME owners focus on developing employee competencies through training programs while implementing transformational leadership practices to enhance overall organizational performance
The Influence of  The Role And Performance of Farmers' Groups on The Productivity of Corn Farming In Karangasem Village, Wonorejo District Pasuruan Regency Aji, Teguh Sarwo; Wahyuni, Siti
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

Low farmer participation in farmer groups poses a challenge to increasing farm productivity at the village level. This study aims to examine the influence of the role and performance of farmer groups on corn farming productivity in Karangasem Village, Wonorejo District, Pasuruan Regency. The role of farmer groups is assessed using five indicators: their function as learning classes, collaboration platforms, production and economic units, information channels, and institutional strengthening. Farmer group performance is measured through member participation, administration, activity planning, external cooperation, and achievement of group goals. This study used a quantitative approach with a survey method of 82 respondents who were active members of four farmer groups. Data analysis was conducted using multiple linear regression with classical assumption testing. The results show that, both partially and simultaneously, the role and performance of farmer groups have a positive and significant effect on corn farming productivity. The coefficient of determination (R²) value of 0.624 indicates that 62.4% of the variation in productivity can be explained by these two variables. This finding emphasizes the importance of strengthening farmer group institutions in supporting production increases. The study recommends ongoing interventions through technical assistance, farmer capacity building, and further studies with other variables such as access to capital, technology, and agro-climatic factors

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 4 (2024) Vol. 2 No. 3 (2024) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 4 (2023) Vol. 1 No. 3 (2023) Vol. 1 No. 2 (2023) Vol. 1 No. 1 (2023) More Issue