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INDONESIA
Jurnal Ekonomi Bisnis dan Manajemen
Published by CV. Alim's Publishing
ISSN : 29853249     EISSN : 29853117     DOI : 10.59024
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus dan Scope pada bidang Multidisiplin Ilmu, pendidikan, Hukum, Ekonomi, Humaniora, Pertanian, Komunikasi, Kesehatan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
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Pengaruh Brand Image, Kualitas Produk, dan Sosial Media Marketing terhadap Keputusan Pembelian di Kopi Analogi Kota Banda Aceh Iklima Zuhra; Suryani Murad; Ikbal Ramzani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2110

Abstract

Competition in the coffee shop industry in Banda Aceh has continued to intensify along with the growing consumer preference for product quality, strong brand image, and the effectiveness of digital marketing through social media platforms. In this context, consumer purchase decisions serve as an important indicator to evaluate the success of the marketing strategies implemented. This study aims to analyze the influence of Brand Image, Product Quality, and Social Media Marketing on consumer Purchase Decisions at Kopi Analogi in Banda Aceh. This research employed a quantitative approach using an associative method. The sample consisted of 83 respondents selected through purposive sampling, with criteria including consumers who had made purchases at Kopi Analogi and were active social media users. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The results revealed that Brand Image had a positive and significant influence on Purchase Decisions (t = 3.629; sig. = 0.001). Product Quality also showed a significant effect (t = 2.186; sig. = 0.033), as did Social Media Marketing (t = 4.541; sig. = 0.000). Simultaneously, the three variables had a significant influence on Purchase Decisions (F = 23.978; sig. = 0.000). The coefficient of determination (R²) was 0.564, indicating that 56.4% of the variation in Purchase Decisions could be explained by the three independent variables. The implication of this study suggests that business actors should strategically manage their brand image, maintain consistent product quality, and optimize the use of social media to enhance consumer purchase intention.
Sistem Purchase Order terhadap Efisiensi dan Pengendalian Pengadaan Barang Operasional : Studi Kasus pada DoubleTree by Hilton Surabaya Aldi Sinai Ferdianto Simbolon; Erna Sulistyowati
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2123

Abstract

The Purchase Order (PO) system is an important component in the procurement of hotel operational goods because it functions as both an administrative document and an internal control tool that can maintain cost efficiency and minimize the risk of errors and fraud in purchase transactions. This study aims to analyze the implementation of the Purchase Order system implemented in the Finance Department of DoubleTree by Hilton Surabaya, evaluate its contribution to the efficiency and control of the procurement of operational goods, and identify the obstacles faced and the steps to solve them. The study used a descriptive method with a qualitative approach through participatory observation techniques and interviews with Purchasing, Cost Control, and Chef staff during a five-month internship period. The results of the study show that the PO system integrated with Supply Chain Management (SCM) is able to speed up the procurement administration process, support a balanced price comparison between price and quality, and strengthen control through a tiered approval mechanism by the Head of Department and Cost Control. However, obstacles are still found in the form of price or vendor input errors, approval delays, and sudden price changes from suppliers, which are overcome through document revisions, delegation of authority, and intensive coordination between parties. This research provides practical implications for hotel management in strengthening the accuracy of data input and emphasizing approval deadlines, as well as being a reference for further research on the application of technology-based PO systems in the hospitality industry.
Pengaruh AI Marketing dan Live Shopping Experience terhadap Loyalitas Pelanggan Generasi Z di Kec. Karangsembung, Cirebon : Studi Kasus Pada Tiktok Shop Ade Rahmawati; Dumadi Dumadi; Azizah Indiyani; Slamet Bambang Riono
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2157

Abstract

The rapid development of digital technology has encouraged the adoption of AI Marketing and Live Shopping Experience as marketing strategies to enhance customer loyalty on e-commerce platforms, particularly TikTok Shop. However, studies examining the influence of these two variables on Generation Z customer loyalty in non-metropolitan areas remain limited. This study aims to analyze the effects of AI Marketing and Live Shopping Experience on the customer loyalty of Generation Z in Karangsembung District, Cirebon. A quantitative research approach was employed using a survey method involving 350 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression with SPSS. The findings indicate that AI Marketing has a positive and significant effect on customer loyalty. Likewise, Live Shopping Experience also has a positive and significant effect on customer loyalty. Simultaneously, AI Marketing and Live Shopping Experience significantly influence customer loyalty, with a coefficient of determination of 35.4%, while the remaining 64.6% is explained by other factors outside the research model. These findings suggest that AI-based personalization and interactive live shopping experiences enhance customer trust, satisfaction, and repurchase intentions, thereby strengthening customer loyalty. This study provides practical implications for businesses to optimize AI Marketing and improve the quality of Live Shopping as effective strategies for increasing Generation Z customer loyalty on TikTok Shop.  
Analisis Pengaruh Kompetensi Kepemimpinan terhadap Pengambilan Keputusan pada PT. Indomarco Prismatama Manado Steifie Cornelisz; Sefanya Oratmangun; Inneke M. Makaliwe; Iskandar Rivai
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2159

Abstract

Leadership is a key element in the smooth running of a company. Consequently, a leader’s competence will determine the direction the company takes. A competent leader is able to understand the situation and circumstances of the company they lead. They are also able to provide both guidance and motivation to those under their leadership. Furthermore, leadership competence will shape the decision-making process. The aim of this study is to determine the effect of leadership competence on decision-making at PT. Indomarco Prismatama Manado. The relevant research method employed was the correlational method, with a sample size of 50 participants selected using purposive sampling. The results of the data analysis indicate a functional relationship between the variable of organisational leadership competence and the variable of decision-making at PT Indomarco. In other words, the better a leader’s leadership competence, the greater the influence this will have on the decision-making process within the company. The functional relationship between the organisational leadership competence variable and the decision-making variable at PT Indomarco Prismatama Manado is positive. The correlation coefficient (r) is 0.687. The level of significance between the organisational leadership variable and the decision-making variable at PT Indomarco Prismatama Manado is quite significant. The determination of the organisational leadership competence variable on the decision-making variable at PT. Indomarco Prismatama Manado is quite significant at 0.471, or 47.10 per cent. This means that the leadership competence variable accounts for 47.10 per cent of the variation in decision-making. The remainder is influenced by other factors.
Peranan Disperindag Kab. Malang terhadap Pemasaran dan Peningkatan Omset Batik Sengguruh Hafidlotun Nadziroh; Desi Fitriya; Miftahul Ulum; R.M. Mahrus Alie
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2173

Abstract

Creative economy-based Small and Medium Industries (SMEs) play a vital role in driving regional economic growth, job creation, and preserving local culture. However, batik SMEs still face various obstacles, such as limited market access, low digital technology utilization, and fluctuating sales turnover. This study aims to analyze the role of the Malang Regency Department of Industry and Trade (Disperindag) in increasing marketing reach and sales turnover for Sengguruh Batik SMEs. The study used a qualitative descriptive approach with data collection techniques through semi-structured interviews, observation, and documentation. Research informants included Sengguruh Batik owners and Malang Regency Department of Industry and Trade officials involved in SME development. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results show that Disperindag plays a role as a facilitator, regulator, and catalyst through training, digital marketing, exhibition facilitation, business legality assistance, promotion of superior regional products, and local batik shopping programs. The program expanded marketing reach through websites, e-catalogs, marketplaces, social media, and physical stores, and increased Batik Sengguruh's sales turnover from approximately IDR 20–30 million to IDR 30–50 million per month. These findings confirm that synergy between local governments and small and medium enterprises (SMEs) can increase the competitiveness of local culture-based businesses and serve as the basis for policy recommendations for strengthening SMEs focused on digital transformation and the sustainability of the creative economy.
Penerapan Business Intelligence Berbasis Data Mining dan Predictive Analytics untuk Analisis Pola dan Prediksi Churn Driver Transportasi Online Berbasis Dashboard Interaktif Yulius Rodolob Sahelatua; Wargijono Utomo
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2174

Abstract

This study aims to develop a Business Intelligence system based on Data Mining and Predictive Analytics to analyze the behavioral patterns of online transportation drivers, predict potential driver churn, and improve the operational efficiency of transportation companies through an interactive dashboard. The research employs a quantitative approach involving the development of a Data Warehouse, the implementation of the Extract, Transform, Load (ETL) process, the application of the Random Forest algorithm for driver Churn Prediction, clustering analysis to classify drivers based on their operational behavior, and the visualization of analytical results using an interactive Business Intelligence dashboard for real-time monitoring. The dataset includes drivers' daily activities, number of completed orders, income levels, customer ratings, order cancellation rates, operating hours, and driver activity status history. The results demonstrate that the proposed system improves operational reporting efficiency by up to 92% and achieves a driver Churn Prediction accuracy of 89%. Furthermore, the system provides analytical insights that assist management in identifying the key factors influencing driver performance decline and the likelihood of driver attrition. The interactive dashboard also facilitates real-time performance monitoring, order distribution evaluation, identification of high-churn regions, and the formulation of data-driven driver retention strategies. The novelty of this research lies in the integration of Business Intelligence, Data Mining, Predictive Analytics, and an interactive dashboard into a unified analytical platform that supports comprehensive strategic decision-making for online transportation companies. This integrated approach contributes to improved resource management, enhanced operational efficiency, and better service quality through evidence-based decision support.
Peran Kesiapan Berwirausaha dalam Memediasi Pengaruh Praktik Kewirausahaan terhadap Minat Berwirausaha Siswa SMK Khansa Labibah; Dedi Purwana; Maulana Amirul Adha
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2183

Abstract

This study aims to analyze the mediating role of entrepreneurial readiness in the relationship between entrepreneurial practice and entrepreneurial interest among students of SMK Negeri 3 Jakarta. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The population consisted of students from grade X, XI, and XII of the Office Administration and Business Services program, with 118 students selected through proportionate stratified random sampling. Data were collected via Likert-scale questionnaires. Results indicate that: (1) entrepreneurial practice positively and significantly affects entrepreneurial readiness (β = 0.661; p = 0.000); (2) entrepreneurial practice does not directly and significantly affect entrepreneurial interest (β = 0.204; p = 0.059); (3) entrepreneurial readiness positively and significantly affects entrepreneurial interest (β = 0.594; p = 0.000); and (4) entrepreneurial practice positively and significantly affects entrepreneurial interest through entrepreneurial readiness as a full mediator (β = 0.392; p = 0.000). These findings suggest that increasing students' entrepreneurial interest cannot occur directly through practice alone, but requires that practical experience first be internalized into personal readiness.
Determinan Pertumbuhan Ekonomi 34 Provinsi di Indonesia Tahun 2015-2022 Said Muhammad Fikri; Syamsurijal Tan; Candra Mustika
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2188

Abstract

Economic growth is an important indicator of regional development performance. This study aims to analyze the conditions of economic growth, foreign direct investment (FDI), labor, the Gini ratio, and the Human Development Index (HDI) across 34 provinces in Indonesia during 2015–2022, as well as to examine the influence of these variables on economic growth. The study employs secondary panel data obtained from Statistics Indonesia (BPS) and related institutions. Data were analyzed using descriptive statistics and panel data regression. Model selection was conducted through the Chow, Hausman, and Lagrange Multiplier tests, which identified the Fixed Effect Model (FEM) as the most appropriate estimation model. The results indicate that FDI has a positive but insignificant effect on economic growth. Labor and HDI have positive and significant effects, suggesting that employment opportunities and improvements in education, health, and living standards contribute to regional economic growth. The Gini ratio also shows a positive and significant relationship with economic growth during the study period. Simultaneously, FDI, labor, the Gini ratio, and HDI significantly influence economic growth, indicating that these variables collectively explain variations in regional economic performance across Indonesian provinces.
Pengaruh User-Generated Content (UGC) Tiktok terhadap Minat Beli Konsumen : pada UMKM Legendaris Es Krim Pokat Au di Tebing Tinggi Alimul Hakim; Annisa Nurul Hidayah; Bobby Hartanto; Willy Cahyadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2194

Abstract

TikTok's rise as a dominant short-form video platform has created new channels through which User-Generated Content (UGC) influences consumer behavior. This study investigates the effect of TikTok UGC on purchase intention toward Es Krim Pokat Au, a heritage culinary micro-enterprise in Tebing Tinggi, North Sumatra—a context underrepresented in existing UGC literature dominated by fashion and cosmetic studies in metropolitan markets. A causal-quantitative design was adopted, with data collected from 96 purposively selected TikTok users who had been exposed to UGC content about this product. Instruments were validated using Pearson Product Moment (r table = 0.355; all items valid) and shown to be reliable (Cronbach's Alpha: X = 0.818, Y = 0.791). Residuals were normally distributed (Monte Carlo Sig. = 0.427 > 0.05). Simple linear regression via IBM SPSS 25 revealed a significant positive effect of UGC on purchase intention (β = 0.693; t = 9.380; p = 0.000 < 0.05; R² = 0.483). These findings confirm that authentic, visually appealing, and culturally relevant UGC serves as a cost-effective promotional mechanism for traditional culinary micro-enterprises targeting digital-native consumers.
Formulasi Strategi Peningkatan Kompetensi Petani melalui Program “Temu Bisnis Tani” di Kabupaten Sukabumi dengan Analisis Swot Riyan Mirdan Faris; Muhammad Dzikri Alfajrin; Intan Deanida Pratiwi; Kalfajrin Kurniaji; Mulus Wijaya Kusuma
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2201

Abstract

This study aims to formulate strategic recommendations for improving farmers’ competencies in Sukabumi Regency through the implementation of the Temu Bisnis Tani (Farm Business Meeting) Program using a SWOT analysis approach. The research was motivated by the low quality of human resources in the agricultural sector, particularly in terms of technical skills, managerial capabilities, entrepreneurship, and digital literacy. The Temu Bisnis Tani Program serves as a strategic platform to strengthen collaboration between farmers and agribusiness actors, expand market networks, and facilitate knowledge transfer. A descriptive qualitative method was employed, involving in-depth interviews, field observations, and document analysis, which were integrated into IFAS and EFAS matrices to determine the program’s strategic position. The results indicate that the IFAS score (3.48) and EFAS score (3.10) place the program in Quadrant I (SO strategy – aggressive), demonstrating strong internal capabilities and significant external opportunities. Recommended strategies include increasing the frequency and scope of Temu Bisnis Tani activities, integrating digital agriculture technologies, strengthening farmer group institutions, and expanding partnerships with private sector stakeholders. The study concludes that enhancing farmers’ competencies requires not only technical interventions but also managerial development, entrepreneurial capacity building, and improved market access to support a productive, adaptive, and sustainable agricultural system.

Page 26 of 28 | Total Record : 275

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