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Jurnal Bisnis dan Ekonomi
Published by OGZ Research and Publishing
ISSN : -     EISSN : 30251664     DOI : 10.61597
Core Subject : Economy,
Economics, Econometrics & Finance
Tentang Jurnal Ini Pendahuluan: Dalam periode setahun terakhir, OGZ Research & Publishing telah menerbitkan empat edisi Jurnal Ekonomi dan Bisnis dengan beberapa artikel ilmiah dalam setiap edisinya. Tujuan dari evaluasi ini adalah untuk menilai kualitas, relevansi topik, dan kontribusi Jurnal Bisnis dan Ekonomi dalam menyediakan pengetahuan yang bernilai bagi komunitas akademik dan praktisi bisnis. Metode: Untuk melaksanakan evaluasi ini, dilakukan peninjauan dan analisis terhadap edisi jurnal Bisnis dan Ekonomi yang diterbitkan 4 kali dalam 1 tahun (Januari-April-Juli-Oktober). Aspek-aspek yang dinilai meliputi kualitas penulisan, kebaruan kontribusi, metodologi penelitian yang digunakan, dan relevansi dengan perkembangan terkini dalam bidang bisnis dan ekonomi. Hasil: Jurnal Bisnis dan Ekonomi berhasil mempertahankan kualitas publikasi yang konsisten selama setahun terakhir. Setiap edisi jurnal menampilkan artikel-artikel yang ditulis dengan baik, dengan pendekatan metodologi yang jelas dan argumen yang kuat. Jurnal ini mencakup berbagai topik ekonomi dan bisnis, seperti manajemen, pemasaran, keuangan, ekonomi makro, dan lainnya. Setiap artikel memberikan wawasan baru dan pemikiran kritis yang relevan dengan tantangan dan perubahan dalam dunia ekonomi, bisnis dan manajemen umum. Selain itu, jurnal ini menunjukkan komitmen yang kuat terhadap kualitas editorial dan proses peer review yang ketat. Artikel-artikel yang diterbitkan melalui proses seleksi yang hati-hati dan melibatkan pakar dalam bidang terkait. Hal ini menjamin kualitas dan validitas penelitian yang diterbitkan. Kesimpulan: Secara keseluruhan, Jurnal Bisnis dan Ekonomi telah berhasil mempublikasikan artikel ilmiah berkualitas tinggi dalam bidang bisnis dan ekonomi. Kualitas penulisan yang baik, relevansi topik yang luas, dan kontribusinya terhadap perkembangan pengetahuan di bidang bisnis dan ekonomi menjadikan jurnal ini sebagai sumber informasi yang berharga bagi komunitas akademik dan praktisi bisnis. Dewan Review selalu berusaha untuk menjaga standar kualitas editorial, meningkatkan visibilitas jurnal, dan memperluas jaringan kolaborasi dengan peneliti dan praktisi bisnis. Upaya-upaya ini akan memperkuat pengaruh jurnal ini dalam masyarakat akademik dan industri, serta meningkatkan kontribusi Jurnal Bisnis dan Ekonomi dalam menghadapi tantangan dan perubahan di bidang ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 29 Documents
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Search results for , issue "Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi" : 29 Documents clear
Revitalisasi Taman Mini Indonesia Indah Sebagai Icon Wisata Budaya di Jakarta: Revitalization of Taman Mini Indonesia Indah as a Cultural Tourism Icon in Jakarta Munif, Farrah; Maharani Elfauda, Puan; Bisri, latif
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.129

Abstract

This study investigates the revitalization process of Taman Mini Indonesia Indah (TMII) during the 2022–2023 period, examining its impact on the park’s image as a cultural tourism destination and identifying the challenges faced during implementation. Employing a qualitative research design, data were collected through direct observation, semi-structured interviews with management and cultural practitioners, and documentation, and were analyzed using Spradley’s ethnographic model. The results reveal that the “green pillar” of the revitalization was achieved through the creation of motor-vehicle-free zones, the introduction of environmentally friendly transportation systems, and the expansion of green open spaces. These interventions enhanced visitor comfort, cleanliness, and overall attractiveness, while simultaneously revitalizing local traditions and fostering community participation. Moreover, the revitalization generated positive economic effects by creating new employment opportunities and stimulating local business activities.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Bus Arofah Trans: The Influence of Service Quality on Tourist Satisfaction on Arofah Trans Buses Heykal, Muhammad; Aulia Asshiddiiqi, Marvelichi; Aurellie Basuki, Ellen
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.132

Abstract

Purpose: This study aims to analyze the effect of service quality on tourist satisfaction among users of Arofah Trans Bus services and to identify the service dimensions that contribute most to enhancing satisfaction. Methodology: A quantitative approach with a causal research design was employed. The sample consisted of 36 respondents selected through purposive sampling. The research instrument was an online questionnaire using a five-point Likert scale. Data were analyzed using simple linear regression. Findings: The results indicate that service quality has a positive and significant effect on tourist satisfaction, with a regression coefficient of 1.320 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) of 0.990 shows that 99% of the variation in satisfaction is explained by service quality.
Pengaruh Self Efficacy Terhadap Kinerja Karyawan Housekeeping Di Hotel Aryaduta Lippo Village : The Influence of Self-Efficacy on the Performance of Housekeeping Employees at the Aryaduta Lippo Village Hotel farrah, farrah; Dwi Astuti, Ratih; Aldi, Muhammad
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.133

Abstract

This study investigates the effect of self-efficacy on the performance of housekeeping employees at Hotel Aryaduta Lippo Village. Self-efficacy is defined as an individual’s belief in their capability to perform specific tasks and handle challenges effectively. In the hotel industry, employee performance is crucial to operational success, particularly in the housekeeping department, which ensures cleanliness and comfort for guests. A quantitative research design with an associative approach was employed to examine the relationship between self-efficacy and employee performance. The population of this study consisted of all housekeeping staff at Hotel Aryaduta Lippo Village. Data were collected through questionnaires using a Likert scale and analyzed using simple linear regression to measure the influence of self-efficacy on performance. The results of the regression analysis show that the coefficient of the independent variable, self-efficacy (X), is 0.935 and has a positive value, indicating a significant and positive relationship with employee performance (Y). This finding demonstrates that higher levels of self-efficacy contribute to better performance among housekeeping employees. The study highlights the importance of enhancing self-efficacy as a strategy to improve employee outcomes and overall service quality in the hospitality industry.
Peran Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Bengkel Sumber Jaya Motor : The Role of Service Quality and Price on Customer Satisfaction at the Sumber Jaya Motor Workshop Junengsih, Junengsih; Rasyid, Aliy; Wijaya, Adrian
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.134

Abstract

Abstract:Objective: This study aims to analyze the influence of service quality and price on customer satisfaction at the Sumber Jaya Motor Workshop. The background of this study is based on the importance of improving service quality and setting appropriate prices to create customer satisfaction and loyalty.Methodology: The research method used was quantitative with a descriptive-verifiable approach. Data were collected through questionnaires distributed to customers of the Sumber Jaya Motor Workshop, then analyzed using bootstrapping techniques to determine the effect of the independent variables on the dependent variable.Research Results: The results showed that service quality (X1) had no effect on customer satisfaction, and price (X2) did. Both variables explained 69.2% of the variation in customer satisfaction, while other factors influenced the remaining 30.8%. This finding implies that although service quality and price are considered standard by consumers, both still play an important role in maintaining customer satisfaction. Therefore, improving service aspects and setting competitive prices are necessary to maintain customer loyalty.Keywords: Service quality, Price, Customer satisfaction, Workshop, Loyalty.
Analisis Strategi Promosi Terhadap Minat Pengunjung Pameran Jogja International Food Expo 2025: Analysis of Promotional Strategies for Visitor Interest at the 2025 Jogja International Food Expo Heykal, Muhammad; Heriyanti, Erisya; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.135

Abstract

This research aims to examine how the organizers of the Jogja International Food Expo 2025 implement their promotional strategies and to identify the most effective promotional elements in attracting visitors. In an increasingly competitive environment, creative and well-targeted promotional methods are essential. This study adopts a qualitative research design. The data analysis technique applied is qualitative document analysis, which involves examining data derived from various official reports such as annual reports, activity reports, and policy documents related to promotional media for visitor engagement. The findings reveal that online media—particularly Instagram and TikTok—are the most effective promotional tools at present. These platforms offer extensive reach and can engage diverse audiences rapidly. According to the Public Relations team at Krista Exhibitions, online media, especially platforms like Instagram and TikTok, play a crucial role in attracting visitors. Through creative content such as short videos, engaging photos, and interactive stories, promotions become more appealing and are more easily received by audiences. Purpose: To identify the most effective promotional elements in attracting visitors to the Jogja International Food Expo 2025.Methodology: Qualitative research with a descriptive approach.Findings: Online media, particularly Instagram and TikTok, are currently the most effective promotional channels due to their broad reach and ability to engage audiences quickly.
Kinerja Pramusaji Terhadap Kepuuasan Pelanggan Di Whistel SMK Wirasaba Karawang: The Emergence of ESG Mutual Funds in Indonesia: A Strategic Analysis of Retail Investors Hasanah, Nur; Noegraha, Rosandi Ardi; Indrayanti, Sri
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.136

Abstract

This study aims to determine the effect of waiters’ performance on customer satisfaction at Whistel SMK Wirasaba Karawang. The research method used is quantitative with a descriptive correlational approach. The population in this study consisted of all customers of Whistel SMK Wirasaba Karawang, with a sample of 65 respondents determined using the total sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using correlation tests and simple linear regression. The results showed that waiters’ performance had a positive and significant relationship with customer satisfaction. This indicates that the better the waiters’ performance in serving customers, the higher the level of satisfaction experienced by customers. The conclusion of this study is that improving the competence and service quality of waiters is an important factor in maintaining and increasing customer satisfaction at Whistel SMK Wirasaba Karawang.
Analisis Faktor Yang Mempengaruhi Pemilihan Tempat Menginap di Wonderloft Hostel Jakarta: Analysis of Factors Affecting the Choice of Accommodation at Wonderloft Hostel Jakarta Dwi Astuti, Ratih; Indrayanti, Sri; Danny, Syalomita
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.138

Abstract

This study aims to analyze the factors influencing the selection of accommodation at Wonderloft Hostel Jakarta. The research employed a qualitative method using structured interviews with 10 guests. The findings indicate that location is the primary consideration (100%), followed by image (90%), promotion (80%), and facilities (70%). The conclusion of this study is that guests’ decisions in choosing Wonderloft Hostel Jakarta are based on a combination of several interrelated factors, with location being the dominant factor.
Kemunculan Reksa Dana ESG di Indonesia Analisis Strategis Investor Ritel : The Emergence of ESG Mutual Funds in Indonesia: A Strategic Analysis of Retail Investors Etwanto, Gary; Endarwan, Hendy; Rasyid, Aliy
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.139

Abstract

This study explores the growth potential of Environmental, Social, and Governance (ESG)-based mutual funds in Indonesia, while highlighting their implications for retail investors. Building on the findings of Sweta and Yadav (2025) in India, the research applies the PESTEL and SWOT frameworks to capture the local dynamics. The analysis reveals a regulatory paradox: on the one hand, the Financial Services Authority (OJK) promotes sustainable finance through its roadmap and taxonomy; on the other hand, government deregulatory measures such as the Omnibus Law tend to weaken environmental protection. This condition creates an investment landscape that is simultaneously full of opportunities and uncertainties. Key opportunities arise from Indonesia’s young and digitally literate demographics, cultural and religious values aligned with ESG principles, and the rapid growth of the fintech ecosystem. Fintech serves not only as a distribution channel but also as an educational tool, helping to overcome classical barriers such as low financial literacy and perceptions of product complexity. Nevertheless, significant threats remain, including economic volatility that suppresses retail investors’ purchasing power, the risk of greenwashing due to the absence of standardized disclosure, and policy inconsistencies that may undermine the credibility of the ESG market. This article recommends concrete measures to strengthen Indonesia’s sustainable investment ecosystem, including disclosure standardization, digital-based literacy campaigns, and the innovation of hybrid Shariah–ESG products. The synergy among regulators, asset managers, and fintech platforms is essential for building an ESG mutual fund market that is transparent, resilient, and trusted by investors. With these strategies, Indonesia has the potential to become one of the leading hubs of sustainable finance in Southeast Asia.** Purpose: To analyze the strategies and prospects of the emergence of ESG mutual funds in Indonesia, with a focus on retail investors. Methodology: This study employs a qualitative approach through literature analysis, regulatory review, and the application of PESTEL and SWOT frameworks. Findings: The analysis identifies a paradox between OJK’s regulatory support and the government’s deregulatory environmental policies. Opportunities arise from young digital-savvy demographics, fintech as a distribution and education channel, and synergies with Islamic finance. Key barriers include low financial literacy, greenwashing risks, and policy inconsistencies. Keywords: ESG Mutual Funds, Sustainable Finance, Retail Investors, PESTEL, SWOT, OJK, Fintech.
Peran Trust in Government dan Tax elektronik sistem dalam meningkatkan kepatuhan wajib Pajak Generasi Milenial: The Role of Trust in Government and Electronic Tax Systems in Increasing Tax Compliance of Millennial Generation Aliy Rasyid; Abdillah; Kencono, Muhammad Bayu Seto
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.140

Abstract

Objective: This study aims to analyze the role of Trust in Government and the electronic tax system in improving millennial taxpayer compliance.Methodology: Data were collected through questionnaires distributed to 100 millennial taxpayer respondents registered at the North Cikarang Tax Office (KPP Pratama) using a purposive sampling technique. Data analysis was conducted using validity tests, reliability tests, simple linear regression, and t-tests.Research Results: The results showed that Trust in Government significantly influenced millennial taxpayer compliance, while the electronic tax system had no significant effect on taxpayer compliance. This indicates that the level of trust in the government has a more dominant influence on millennial tax compliance than the use of electronic systems, which are considered standard.Keywords: Trust in Government, Electronic Tax System, Taxpayer Compliance
Eksplorasi Nilai-Nilai Keuangan Berkelanjutan Dalam Praktik ESG (Environmental, Social, Governance): Studi Multi-Kasus Di Indonesia: Exploring Sustainable Finance Values in ESG (Environmental, Social, Governance) Practices: A Multi-Case Study in Indonesia Hendriarto, Prasetyono; Sangapan, Lukman; Manurung, Adler Haymans
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.141

Abstract

This study aims to explore the values of sustainable finance within the practice of Environmental, Social, and Governance (ESG) through a multi-case study in Indonesia. The research focuses on how companies internalize ESG not merely as a regulatory obligation but also as a strategy to build competitiveness, reputation, and long-term sustainability. The research employed a qualitative approach with a multi-case study design, collecting data through in-depth interviews, sustainability report analysis, and official document reviews. Data were analyzed using thematic analysis techniques with triangulation to enhance the validity of the findings. The results indicate that ESG implementation in Indonesia remains diverse: while some companies have integrated ESG into their business strategies, others tend to engage in symbolic reporting (greenwashing). Strong ESG practices have been proven to generate positive impacts on sustainable financial value, including increased profitability, strengthened stakeholder relations, and more effective risk management. Furthermore, ESG implementation contributes significantly to society through social empowerment, environmentally friendly technological innovation, and the enhancement of sustainability literacy. The study concludes that ESG plays a pivotal role as the foundation of a sustainable financial system in Indonesia. These findings reinforce the argument that ESG practices are not merely compliance instruments but also essential drivers in creating long-term economic and social value.

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