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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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CHALLENGES AND THE FUTURE OF BUSINESS MANAGEMENT TECHNOLOGY Risanty Marisca
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The challenges and future of technology in business management is a very interesting and important topic. Technology continues to develop rapidly and plays an increasingly large role in the way businesses are run and managed. The following are some of the challenges faced as well as future developments in business management technology, namely leadership and cultural transformation, data usefulness, cyber security, artificial intelligence and automation, digital customer experience, and work flexibility and mobility. In facing technological challenges in business management, there are several strategies that can be implemented to remain relevant and competitive in an ever-changing market. The future of technology in business management will continue to offer new opportunities and challenges that need to be overcome. Businesses that are able to adopt and utilize technology well will have a significant competitive advantage in an increasingly connected and rapidly changing market. By understanding these challenges and trends, business leaders can be better prepared to face change and leverage technology to achieve competitive advantage in an increasingly complex business environment. This research in-depth investigates the challenges and future of business management technology using a literature review approach. This research discusses the challenges and future of business management technology, the challenges of modern business management with innovative software, strategies for overcoming technological challenges in business, and the implementation of technology for business success.
GENERATION Z AND THE TRANSFORMATION OF ONLINE PURCHASING: THE ROLE OF E-COMMERCE IN CONSUMER PREFERENCES Stefani I. Angmalisang; Stanss L. H. V. Joyce Lapian; Silvya L. Mandey; Altje Lenny Tumbel; Willem J. F. Alfa Tumbuan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

This research examines Generation Z consumers' preferences regarding online purchasing and the influence of e-commerce on their shopping patterns. Through analysis of online shopping behavior and consumer responses, this study provides insight into how brands can optimize the online shopping experience for Generation Z.
GREEN MARKETING STRATEGY IN ATTRACTING CONSUMERS WHO CARE ABOUT THE ENVIRONMENT Johni Eka Putra; Risdwiyanto, Andriya; Hikmah Widi, Riantin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. The materials in question are not only raw materials but also involve other materials such as product packaging, labeling, packaging and so on. Environmental awareness by implementing green marketing strategies can be done with environmentally friendly promotions. The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. Green marketing is an approach to marketing that emphasizes environmental and sustainability values. It aims to attract consumers who care about environmental issues and promote environmentally friendly products or services. Several green marketing strategies that can be used to attract consumers who care about the environment are sustainable communication, labels and certification, transparency, customer education, partnerships with environmental organizations, focusing on environmental innovation, and sustainable consumer support.
ANALYSIS OF THE USE OF CODE MIXING IN INSTAGRAM POSTS AS A BRAND IMAGE STRATEGY FOR LOCAL BRANDS Lira Mey Nisa; Octavia Amelia; Nijmal Adawiyah; Yolanda Marchella
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Through Critical Discourse analysis, the research aims to analyze the use of code-mixing in Instagram posts by Indonesian local brands and its impact on brand image. The use of code-mixing in a local brand's Instagram post is the main concern of the researcher. Using Fairclough's Critical Discourse Analysis theory, which consists of text dimensions, discourse practices, and social practices, data in the form of captions of local brands' Instagram posts from the @erigostore Instagram account were analyzed to identify patterns of code-mix use and evaluate its impact on brand image. The total data analyzed was 10 Instagram posts through Erigo's official account. The results show that code-mixing enhances Erigo's sense of modernity and practicality, proximity to Audience, professionalism, and reflects openness to global influences. This strategy reinforces Erigo's image as a brand that follows trends, is familiar with its bilingual audience, and is competitive in the international market. This research adds to the understanding of the influence of code-mixing in social media on brand image in a multicultural society.
LOCAL ECONOMIC EMPOWERMENT: STRATEGIES AND IMPLEMENTATION Loso Judijanto; Amândio de Araújo Sarmento; Mohd Syahrin; Mohamad Khairi Bin Haji Othman; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Local economic empowerment plays a crucial role in sustainable economic growth, focusing on improved access to finance, education and employment training, appropriate infrastructure, and the implementation of proactive government policies. The strategy emphasizes the importance of integration and collaboration among various stakeholders, including governments, communities, and the private sector, to create an ecosystem that supports innovation, entrepreneurship, and local business development. The research methods carried out on this study are literature. Research results show that the success of local economic empowerment depends heavily on how much the local community is involved in program planning and execution. Access to broader financial resources, targeted and relevant education and training, as well as infrastructure development to meet local specific needs, have proven to be key drivers of economic growth. Government policies that support, through incentives and facilities, are also decisive in supporting this economic activity.
INNOVATION AND CREATIVITY: GROWING A SUSTAINABLE LOCAL ECONOMY Dita Dismalasari Dewi; Yunita Sopiana; Amândio de Araújo Sarmento; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Local economic growth through innovation is often faced with a number of challenges that can hinder its adoption and development. These include infrastructure, access to technology, human resources, financial and policy support, and cultural barriers to change. The research method used in this study is the literature research method. The results show that limited access to resources, technology and specialized skills are the main factors limiting the adoption of innovations at the local level. Inadequate infrastructure such as weak internet connectivity, inefficient transportation networks, and unstable electricity supply were found to be major barriers. In addition, inadequate financial support and government policies that are less supportive of the innovation climate create additional constraints for local businesses. On the human resources aspect, there is a gap in the skills required for innovation, signaling a clear need for capacity building through education and training. While from a cultural aspect, resistance to change was identified as a significant barrier, requiring a more encompassing approach to engage local communities in the innovation process.
COMPETENCY AND MOTIVATION ANALYSIS OF INDONESIAN SHARIA BANKING PERFORMANCE Dedi Joko Hermawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Ermployerers who haver high work motivation and high comperterncer will not produrcer optimal perrformancer if ermployerers arer not givern frererdom, flerxibility and inderpernderncer in controlling therir work, inclurding corer dercisions rergarding work, timer framers and conternt rerlaterd to ther surbstancer of dercisions. Work comperterncy has a verry high correrlation coerfficiernt with perrformancer so that comperterncy togertherr with motivation has a significant erfferct on ermployerer perrformancer. A strong curlturrer is oftern said to herlp perrformancer bercaurser it creraters an erxtraordinary lerverl of motivation in ermployerers. It is somertimers asserrterd that sharerd valurers ​​and berhavior maker peropler fererl comfortabler working for an organization, a sernser of commitmernt or loyalty is furrtherr said to maker peropler try harderr. Curlturrer is also said to herlp perrformancer bercaurser it providers ther strurcturrer and control nererderd withourt having to ber standardizerd on a surffocating formal burreraurcracy that can surpprerss ther growth of motivation and innovation. Sharia banking perrformancer comperterncy is baserd on Islamic sharia principlers, ther ability to modify banking produrcts, and urnderrstand sharia contracts combinerd with Islamic sharia principlers inclurding not bering burrdernsomer, rerdurcing burrderns, perriodically ernacting laws, paying atterntion to ther bernerfit, and erqurality. and jursticer.
ANALYSIS OF FACTORS THAT INFLUENCE TRADERS' INCOME IN OLD MARKETS COMPARED TO MODERN MARKETS Deni Iskandar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Traditional markets are still a very important center of economic activity for some people in Indonesia. Directly, traditional markets have natural competitive advantages that their competitors do not have. The advantages of traditional markets include strategic locations, wide sales areas, a complete variety of goods, low prices, and a bargaining system that shows closeness between sellers and buyers. The development of the modern market has an impact on small traders' businesses, if seen from business law, that is, if small traders are unable to compete and provide the best service to consumers when viewed in terms of price, product quality, comfort, then consumers will be abandoned. The presence of a modern market adjacent to a traditional market could cause the existence and presence of basic food traders in traditional markets to decline so that the result will have an impact on the continuity of basic food traders in the market, one of which is that basic food traders experience losses in terms of income which makes their business go out of business. The existence of an art market Modern technology can be a dilemma for traders who have small scale capital and can potentially cause a decrease in traders' income in traditional markets.
ANALYSIS OF EFFICIENT PORTFOLIO FORMATION USING THE MARKOWITZ MODEL IN PALM OIL COMPANIES IN BEI FOR THE PERIOD 2020-2022 Dinda Ayu S. W; Rachelia Putri N. A; Istiono
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

This study aims to see the expected return of each portfolio combination and the risk associated with each portfolio combination and determine which Investment portfolio combination can be an efficient investment. The data used in this study is stock closing price data for the period November 2020 to October 2022 (2 years). The sample of this study used 5 palm oil companies listed on the IDX. Based on the results of the calculations that have been carried out, there are 5 stock portfolios with different proportions of funds. Efficient portfolios based on the Markowitz model are: Portfolio 4 with a combination of funds PSGO (35%), SGRO (20%), SIMP (10%), CSRA (20%), and ANJT (15%) because it produces the highest return of 0.024 with a risk of 0.074. But if investors do not like risk, then investors choose portfolio 5 with a combination of PSGO (5%), SGRO (60%), SIMP (20%), CSRA (10%), and ANJT (5%) funds because it produces the lowest risk of 0.061 with a return of 0.020.
THE ROLE OF FREIGHT FORWARDERS IN IMPORT-EXPORT SERVICES Kencana Verawati, Mohammad Naufal Abdullah, Arnold Habibie, Ziqra Maulana Zulmarjon, Sultan Sai’d Al
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Logistics is a series of efforts that cover the effectiveness, planning, implementation, and supervision of a process of moving goods or services, energy, or other resources, from the starting point to the user point. Every company, in any form or field, especially in the field of commerce, cannot run properly to make a profit without the means of transportation (Hasibuan et al., 2021), This research method, some experts call it the positivistic method because it is based on the philosophy of positivism, Observation is a way to obtain information from an event through direct observation & Interview: a "systematic" method of obtaining information about subjects or "past, present and future events" in the form of "oral presentations". management of import documents using both FCL and LCL at PT Sinotrans CSC Indonesia, Ensuring that the goods arrive in good physical form to the Consignee's hands & Providing the best service and in accordance with the agreement with the Customer. Can understand the work process and scope of export and import activities, Know more clearly about what documents are needed or needed in the process of export and import activities & Know the obstacles and challenges experienced and must be faced while being a third party or liaison between Shipper and Consignee in the export and import process.

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