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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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ANALYSIS OF FACTORS AFFECTING DESIRES MUSEUM VISITING AND ITS IMPLICATIONS FOR STRATEGY MUSEUM MARKETING Agus Leo Handoko
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The museum is a permanent institution and does not seek profit. In the last two decades, museums have experienced a paradigm shift, from being oriented towards collections, becoming oriented towards visitors. Museums are required to provide the best service to attract visitors from an educational and recreational perspective. An aspect that needs to be considered in the context of changes in museum management is the need for marketing. So that the museum can be known to the public and become an alternative place for tourists to spend their free time. Marketing strategy is delivering products to visitors, so that the marketing carried out is able to attract visitors to visit the museum. Museums must be able to present themselves with creative packaging so that the visiting public does not conclude that the museum is not a place to display objects or culture that is dead (frozen culture). Museums must show that what they exhibit is closely related to actual life today. Therefore, it is necessary to have an appropriate and targeted marketing strategy in order to attract tourists to want to visit. The marketing strategy carried out must pay attention to the strengths and weaknesses of the Museum. The marketing strategy that will be determined is two-sided, namely online and offline.
IMPROVING THE ECONOMY OF PESANTREN THROUGH WASTE PROCESSING WITH THE GREEN ECONOMY MODEL IN DARUN NAJAH ISLAMIC COLLAGE LUMAJANG Ainul Yaqin; Abdul Rokhim; Ahmadiono
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Many people have implemented waste management through the green economy model, yielding beneficial results, particularly for environmental conservation plans. Islamic boarding schools make it possible to produce quite a lot of waste from the students' daily needs. We conducted this study at the Darun Najah Islamic College in Lumajang. The Darun Najah Islamic College in Lumajang implements a waste management program that utilizes waste for economically valuable purposes, specifically the production of processed products, where waste processing is a key production factor. This research focuses on green economy-based waste processing processes and explores their potential to enhance the economy at the Darun Najah Islamic College in Lumajang. This research aims to create a manageable green economy model for Islamic boarding schools, offering economic value and potential. We used qualitative research and a case study approach to explore waste management practices within a green economy model, which significantly and massively improves the Islamic boarding school economy. We collected data through interviews, observation, and documentation. The research results show that the green economy model at the Darun Najah Islamic College in Lumajang uses three steps, namely, reduce, reuse, and recycle. The Darun Najah Islamic College in Lumajang has a significant potential for waste management to become a new product. This study concludes that environmentally friendly Islamic College not only require technological adaptation and management but also require a deep understanding and commitment to religious values that support environmental sustainability. This research makes a significant contribution to the development of sustainable business models in Islamic College, as well as enriching the literature regarding the integration of religious teachings and modern economic practices.
ANALYSIS OF REVENUE OF MF DESSERT MICRO SMALL AND MEDIUM ENTERPRISES IN PALU CITY Mifta Khairani Nasution; Meity Ferdiana Paskual; Rita Yunus; Santi Yunus; Musdayati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

MF Dessert is a company that produces haunted chocolate cake, mille crepes, and fruit salad made from wheat flour, sugar, eggs, butter, and fruit. This research aims to analyze the income of MSME Dessert businesses in Palu City. The research was carried out from August to December 2023 on Jl Ramba, Baiya sub-district, Tawaeli District, Palu City. The data analysis method uses an income analysis formula consisting of TC, TR, and Y (income). To calculate business viability, use the sales to cost ratio (R/C ratio) formula. The research results show that the average income from the Mf dessert business is IDR 3,752,000 per month and production costs are IDR 2,153,980 per month. These production costs consist of fixed costs of IDR 89,980 per month and variable costs of IDR 2,064,000 per month. Based on the results of data analysis, income from the Mf Dessert business in the city of Palu was IDR 1,598,020/month. Based on the calculation of business feasibility (R/C Ratio), a value (R/C Ratio) of 1.74 or 1.74 > 1 is obtained, which means that every cost incurred of IDR 1 produces a revenue of 1.74 so the revenue is greater than the capital invested. issued. So it can be concluded that the Mf Dessert business in this research is considered profitable and feasible.
MARKETING STRATEGY THROUGH APPLICATION-BASED DIGITAL MARKETING IN INCREASING CUSTOMER SATISFACTION Yupiter Mendrofa; Arijanti, Susi; Eka Putra, Johni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Technological developments produce increasingly sophisticated facilities, which can be used as media in developing customer satisfaction-oriented business ventures. One form of technology integration is in marketing practices using digital marketing strategies. Digital marketing strategies are very important as a strategy to increase sales. Currently, establishing effective communication with customers has become a necessity so that customers can understand them. Digital marketing is a marketing or promotional activity for a brand or product using digital media or the internet. The aim of digital marketing itself is to attract consumer interest quickly. The use of digital media in this activity can provide many benefits because the advantages of digital technology enable instant two-way communication between producers and customers, where customers can choose, order, respond and even submit complaints directly wherever and whenever. The important point of the advantage of digital technology is the high frequency of communication or interaction that occurs between producers and customers with a fast information distribution process, which indicates the existence of high frequency brand communication.
THE INFLUENCE OF THE LEVEL OF CAPITAL EXPENDITURE, OPERATIONAL EXPENDITURE, AND EXPERTISE CAPABILITIES ON THE TECHNICAL AND ENGINEERING EQUIPMENT AT THE KUALANAMU AIRPORT Tua M. Lbn. Toruan; Yeni Absah; Isnen Fitri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
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Abstract

The existence of an airport that serves the need for air transportation modes will have a further effect on the airport as an economic driver and driver, so that the airport is now placed as one of the important parts in the development of an area. Based on a survey of the quality of Kualanamu airport in 2022, unsatisfactory results were obtained for Kualanamu airport. The final score is 4.30 with a standard value of 4.60 where there are low values on several indicators including 3.83 for the free wifi or internet variable, as well as a value of 3.99 for the value of the waiting room air conditioning variable. The purpose of this research is to analyze the level of ability of capital expenditure, operational expenditure and the role of expertise to get the performance of technical and engineering facilities and equipment at Kualanamu airport. This research is a type of quantitative research where quantitative research has the aim of generalizing research findings so that they can be used to predict the same situation in other populations. The instrument used is by distributing questionnaires to 110 respondents and processing data with the SPSS program.
BUSINESS DEVELOPMENT STRATEGY USING THE BUSINESS MODEL CANVAS APPROACH AT NH STUDIO IN SINJAI DISTRICT Nanda Pratiwi; Agus Syam; Asma, Asmayanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
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Abstract

This research aims to create a business development strategy by transforming the NH Studio business model in Sinjai Regency using the Business Model Canvas approach. The research method used is descriptive qualitative research using data collection methods through observation, in-depth interviews and documentation of a research object. Through interviews with stakeholders at NH Studio, conclusions were drawn based on several key aspects. The result of NH Studio's business development strategy is an increase in value in the nine elements of the Business Model Canvas resulting in new strategies ranging from Customer Segment to Cost Structure. Diversification of services is also recommended so that NH Studio is able to compete and overcome existing problems.
THE EFFECT OF KUR, UTILIZATION E-COMMERCE, EDUCATION, AGE, AND GENDER ON THE INCOME OF KAMASAN WAYANG PAINTING MSMEs Ni Komang Ayu Agustiana Putri; Ni Made Tisnawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including in Bali Province. MSMEs also play a role in economic growth, especially in the craft industry such as Kamasan Puppet Painting. Kamasan Wayang Painting is a traditional art that grows and develops in Kamasan Village. The objectives of this research are: 1). To determine the influence of KUR, use of e-commerce, education, age and gender simultaneously on the income of Kamasan Wayang Painting MSMEs. 2). To determine the partial influence of KUR, use of e-commerce, education, age and gender on the income of Kamasan Wayang Painting MSMEs. The sample for this research consisted of 75 respondents. The data collection methods used in this research were observation, structured interviews and in-depth interviews. The data analysis technique used is multiple regression analysis. The research results show that simultaneously KUR, use of e-commerce, education, age and gender have a significant effect on the income of Kamasan Wayang Painting MSMEs. Partially, education and the use of e-commerce have no significant effect, while KUR, education, age and gender have a significant effect on the income of Kamasan Wayang Painting MSMEs. KUR, use of e-commerce, education, and age have a positive effect while gender has a negative effect on the income of Kamasan Wayang Painting MSMEs.
THE EFFECT OF DIGITALIZATION OF COMPANY SYSTEMS ON EMPLOYEE PERFORMANCE WITH TALENT MANAGEMENT AS A MODERATING VARIABLE Dita Dismalasari Dewi; HM. Saiful Bahri; Muhamad Azkia; Adi Suroso; Agung Widarman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
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This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as a fundamental foundation to strengthen the argumentation construction in this. The data used in this research is primary data obtained from Maspion employees throughout Indonesia. The data in the research were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the researcher's assumptions used as hypotheses are acceptable because the P-Values ​​are below 0.05, namely 0.005 and lead to positive. This is due to the simplicity of the system, ease of completing work, and other things that employees feel as a result of the digitalization of the company's system. This is in line with previous research. Apart from that, the second hypothesis in this research can also be proven because the P-Vlaues value is positive and is below the 0.05 significance level, namely 0.000. This means that good talent management can produce and maintain good quality human resources, can use technology well, can take advantage of good digitalization of the Company's systems, and will have a good impact on employee performance. Thus the first and second hypotheses in this article can be proven.
IMPLEMENTATION OF STRATEGIC POLICY PERFORMANCE FOR TOURISM DEVELOPMENT IN REALIZING COMMUNITY-BASED PUBLIC SERVICES Telaumbanua, Eliagus; Saida Zainurossalamia ZA; Ade Judiarni, Justina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
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Abstract

Tourism development is currently starting to become one of the leading programs in regional development. It is hoped that tourism development will be able to contribute to the receipt of Regional Original Income (PAD) and create jobs in the region. Tourism is a part that plays a role in increasing the income of both countries and regions that have various tourist attractions. Indonesia has abundant natural resources and a wide variety of cultures, so there must be development in the tourism sector. In strategic planning for a tourist destination, environmental analysis and resource analysis are carried out. The purpose of this analysis is none other than to determine the strengths and weaknesses of the organization or institution responsible for tourism development in the tourist destination area. Tourism development can be carried out using a community approach. This approach emphasizes full involvement of the community in the tourism development process. Meanwhile, in providing public services, the community is not only the recipient of public services, but also as an external supervisor. The public has the right to supervise the implementation of service standards provided by each public service provider.
AGRICULTURAL DIGITALIZATION: STRATEGIES FOR IMPROVING HARVEST QUALITY AND FARMER WELFARE IN INDONESIA Amruddin; Fitriah Suryani Jamin; HM. Saiful Bahri; Taransa Agasya Tutupoly; Emmy Hamidah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
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This research aims to determine (1) the potential for agricultural digitalization in Indonesia; and (2) strategies to improve harvest quality and farmer welfare in Indonesia through agricultural digitalization. This research is qualitative-descriptive research. The results of this research show that (1) Agricultural digitalization has the potential to change farmers' mindsets in order to maximize and utilize the digital era so that it can encourage farmer independence. The government needs to prepare superior human resources in utilizing agricultural digitalization supported by Indonesia's abundant diversity of agricultural products; and (2) agricultural digitalization strategies to improve harvest quality and farmer welfare in Indonesia, including the SO strategy through promoting agricultural digitalization to improve harvest quality and farmer welfare, the WO strategy by developing the concept of agricultural digitalization (digitalization of agricultural processing and marketing), the ST strategy through work cooperation between the government and agricultural stakeholders supports agricultural digitalization, and WT's strategy is to educate agricultural product business actors to utilize agricultural digitalization.

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