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Andri Putra Kesmawan
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INDONESIA
Journal of Business and Halal Industry
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30264324     DOI : https://doi.org/10.47134/jbhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Halal Industry (3026-4324) publishes original research that examines the economic, social, and religious dimensions of business and halal industry. The journals scope includes a wide range of topics, such as: The theory and practice of halal business. The legal and regulatory framework for halal business. The economic and social impact of halal business. The management and governance of halal business The role of halal business in sustainable development. The journal welcomes submissions from a wide range of disciplines, including economics, business administration, management, and Islamic studies. The journal is committed to publishing high-quality research that is relevant to policymakers, academics, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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The Influence of Product Quality and Price on the Purchase Decision of Car Spare Parts in Retail Stores Firmansyah, Yusril; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.620

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at Obama Motor, an automotive parts retailer in Pringsewu. The research problem focuses on how product quality and price affect consumer purchasing decisions. A quantitative approach was used with a sample of 44 respondents selected randomly. Data were collected through surveys, and multiple regression analysis was applied. The results showed that both product quality (β = 0.344) and price (β = 0.435) significantly affect purchasing decisions. The conclusion of this study is that maintaining high product quality and competitive pricing is essential to improve customer satisfaction and loyalty in the automotive market.
Level of Innovation as a Product Development Strategy for MSME Es Dawet Ayu: A Case Study in Ambarawa Rivanda, Anugrah; Rinova, Dora; Toton
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.621

Abstract

This research explores the role of innovation in the product development strategy of MSME Es Dawet Ayu in Ambarawa. Using a qualitative descriptive approach, the study involved six key informants, including the business owner, suppliers, producers, distributors, employees, and consumers. Data were gathered through interviews, observations, and documentation. The findings suggest that product innovation in Es Dawet Ayu has been successfully implemented by introducing new flavor variations, utilizing natural ingredients, and improving packaging design. The shift from standard plastic cups to modern bottles and premium packaging has enhanced the product’s hygiene and exclusivity. Additionally, marketing strategies such as social media promotion and special discounts have significantly contributed to expanding the MSME’s market reach and customer base.
The Impact of Service Quality and Satisfaction on Customer Loyalty at AFZL Barber Shop Ruswandi, Jose; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.622

Abstract

The rapidly growing barber shop industry has heightened competition, making understanding the factors influencing customer loyalty crucial. This study explored the impact of service quality and customer satisfaction on customer loyalty at AFZL Barber Shop in Sukarame, Bandar Lampung. Using a quantitative approach, the research surveyed 109 respondents and analyzed the data through descriptive analysis, validity and reliability tests, and multiple regression analysis. The results showed that service quality and customer satisfaction significantly positively affect customer loyalty. Higher service quality and customer satisfaction levels lead to stronger customer loyalty. The study concludes that businesses must improve service quality and customer satisfaction to maintain customer loyalty in a competitive market.
Discovering Saudi Arabia's Cultural and Economic Legacy Through Coffee Maspul, Kurniawan
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.670

Abstract

Coffee in Saudi Arabia is far more than a beverage; it is a vibrant tapestry of heritage, social cohesion, and economic ambition. This study examines the profound interplay between coffee (qahwa) and Saudi identity, tracing its historical roots from 15th-century trade routes to its modern-day role as a pillar of cultural and economic resilience. Through a mixed-method approach—including qualitative interviews, ethnographic observations, and literature analysis—the research unveils how coffee rituals, such as the Bedouin Ghawah ceremony, embody symbolic interactionism and communitas, fostering trust and unity in a collectivist society. Over 94% of Saudi households uphold coffee hospitality as a moral obligation, while 72% of youth frequent coffeehouses (maqha) weekly, bridging generational divides. Economically, the sector thrives as a Vision 2030 priority: the $1.54 billion market grows at 5.12% annually, with the Saudi Coffee Company targeting 2,500 tons of domestic production and 8,000 jobs by 2030 (Statista, 2025; PIF, 2022). UNESCO’s 2021 recognition of Arabic coffee as Intangible Heritage underscores its global legacy, while sustainable practices and coffee tourism offer pathways for economic diversification. Policymakers, economists, and cultural custodians will find here a blueprint for harmonizing heritage with progress, ensuring that every cup of qahwa brews a future as rich as its past.
Strategic Planning and Product Portfolio Development at Umrah Al Hijrah Travel Agents in the Era Digital Competition in the Surabaya Area Zahra, Nasywa Aulia Isna; Karmila, Iva; S, Yeni Aprilia; Ramadhan, Givaldi; Najah, Rizka Hidayatun; Andriansyah, Muhammad Farhan; N, Rusdi Hidayat; Ikaningtyas, Maharani
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.777

Abstract

The Umrah travel industry in Indonesia has undergone significant transformation along with the development of digital technology. The emergence of app-based travel agencies and digital platforms has created disruption to conventional Umrah travel business models. This research aims to analyze how strategic planning and product portfolio development can be effectively implemented by Al Hijrah Umrah travel agents in facing the era of increasingly fierce digital competition. This study employs qualitative research methodology with in-depth interview techniques and direct observation of Al Hijrah's promotional activities and services on social media and digital platforms. Primary data was obtained from Al Hijrah's management and operational staff, while secondary data came from internal company documents and related literature. The research results show that Al Hijrah has implemented digital transformation through various platforms such as Instagram, TikTok, and WhatsApp Business, and developed an official website with live chat features and digital payment systems. The company also diversified its products by offering thematic packages such as Millennial Umrah, VIP Umrah, and Umrah Plus Turkey. SWOT analysis reveals that Al Hijrah's strength lies in its good reputation and strong relationships with partners in Saudi Arabia, but faces challenges in limited digital technology expertise. Market response to Al Hijrah's digital innovation has been very positive, especially from the 25-40 age group. This research concludes that the implementation of adaptive strategic planning and market-oriented product portfolio development is key to success in digital competition, by utilizing CRM technology, online reservation systems, and integrated digital marketing strategies.
Peran Corporate Social Responsibility (CSR) dalam Meningkatkan Kesejahteraan Gender dan Inklusi Sosial Menuju Sustainable Development Goals (SDGs) Sauri, Muhammad; Latippa, Andi; Makhdar, Walyul; Sapitri, Niluh
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.816

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi CSR yang efektif dalam mendukung pemberdayaan perempuan dan inklusi sosial guna mewujudkan SDGs di Indonesia. Metode yang digunakan adalah studi literatur yang menganalisis berbagai sumber data sekunder, meliputi artikel akademik, laporan perusahaan, dan dokumen kebijakan terkait CSR dan SDGs. Melalui analisis tematik, penelitian ini mengkaji pola, strategi, dan tantangan dalam pelaksanaan program CSR yang bertujuan meningkatkan kesejahteraan gender serta sosial. Hasil penelitian menunjukkan bahwa keberadaan komite CSR yang inklusif gender secara signifikan meningkatkan transparansi dan efektivitas pelaporan pencapaian SDGs oleh perusahaan. Selain itu, keberagaman gender dalam struktur pengambilan keputusan dan penerapan pendekatan yang kontekstual serta holistik memegang peranan penting dalam keberhasilan program CSR. Temuan ini menegaskan bahwa strategi CSR yang responsif terhadap dinamika sosial dan budaya dapat memberikan dampak nyata dalam meningkatkan kesejahteraan gender serta mengurangi ketimpangan sosial di Indonesia. Penguatan tata kelola CSR yang inklusif dan adaptif dianggap sebagai kunci utama dalam mendukung pencapaian tujuan pembangunan berkelanjutan secara berkelanjutan dan inklusif. Dengan demikian, kebijakan yang menekankan pentingnya perluasan peran dan keberagaman gender dalam struktur pengelolaan CSR dapat mempercepat pencapaian SDGs dan meningkatkan inklusi sosial secara luas. Implementasi strategi ini diharapkan mampu memberikan manfaat berkelanjutan dalam upaya pembangunan sosial dan pemerataan keadilan di Indonesia
The Influence of E-Service Quality, Product Quality Perception, Experiential Marketing on Repurchase Intent Through Customer Satisfaction Rimiyati, Hasnah; Daffa, Raihan
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.871

Abstract

This study aims to analyze the influence of e-service quality, product quality perception, and experiential marketing on repurchase intentions through customer satisfaction among consumers of coffee in the Special Region of Yogyakarta. The subject of the study is a consumer domiciled in the Special Region of Yogyakarta, the sample was used by 168 respondents with non-probability sampling techniques and purposive sampling methods. Data collection was carried out through the distribution of questionnaires using google forms. Data analysis and hypothesis testing using AMOS Structural Equation Modeling. The results of the data analysis show that e-service quality has a positive and significant effect on customer satisfaction, product quality perception has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, e-service quality has a positive and significant effect on repurchase intention, product quality perception has a positive but not significant effect on repurchase intention, e-experiential marketing has a positive and insignificant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention. Furthermore, customer satisfaction is able to partially mediate the influence of e-service quality on repurchase intention, customer satisfaction is able to mediate fully the influence between product quality perception on repurchase intention, and customer satisfaction is able to mediate the full influence between experiential marketing on repurchase intention.
Pengaruh Pemahaman Akuntansi UMKM Terhadap Minat Mahasiswa Akuntansi dalam Mendukung Ekonomi Kerakyatan Sayekti, Fitria; Baroroh, Kiromim
Journal of Business and Halal Industry Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v3i1.924

Abstract

This study aims to analyze the influence of MSME accounting understanding on accounting students' interest in supporting a people-centered economy. A quantitative approach was used, using a survey method of 184 undergraduate accounting students at Yogyakarta State University who had taken MSME accounting and people-centered economy courses. Data were analyzed using multiple linear regression. The results indicate that basic accounting knowledge, involvement in people-centered economic activities, and knowledge of people-centered economic principles have a positive and significant effect on the application of people-centered economic principles to MSMEs. Meanwhile, practical skills and entrepreneurial interest did not have a significant effect. The R² value of 0.727 indicates the model's ability to explain the strong relationship between the variables. These findings underscore the importance of strengthening an applicable accounting curriculum and collaboration between universities and MSMEs in preparing students to play an active role in developing a people-centered economy in Indonesia.

Page 5 of 5 | Total Record : 48

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