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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Published by Politeknik Pariwisata NHI Bandung
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 130 Documents
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The Influence of Perceived Risk and Travel Constraints to Travel Intention of Women Traveler in Bandung City Ramadhani, Iqlima
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.704

Abstract

This study aims to investigate the influence of perceived risk and travel constraints to travel intention of women travelers in Bandung city. A quantitative study was conducted in this research and data were collected from 350 women travelers in Bandung City using purpose sampling. The theories used in this research about perceived risk, theories about travel constraints, and theories about travel intentions. The results of this study revealed that the perceived risk and travel constraints significantly affected the travel intention of women travelers in Bandung by 81.5% while the remaining 18.5% was influenced by other variables not observed in this study. In this case, special attention is needed related to the existing security conditions in the city of Bandung relating to criminal acts that occur. In addition,  optimizing women travelers as one of the largest segmentation in the tourism industry, in this case tourism service businesses, especially travel agents can take advantages of this momentum by creating  and providing a special tour package for women travelers.
Enhancing Product Excellence and Business Growth Approaches for Small and Medium-Sizes Pastry and Bakery Enterprises: A case of Widhy’s Cake and Bakery Lampung Wawan Bagus Santoso; Wuryaningsih Dwi Sayekti; Dyah Aring Hepiana Lestari
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.959

Abstract

TThis research aims to comprehensively assess the production facilities, production performance, operating income, the marketing mix, supporting services, and strategy development within Small and Medium-Sized Enterprises (SMEs) in the pastry and bakery industry. The study includes 41 respondents, comprising business owners, seven employees, 30 consumers, and three expert chefs in the pastry and bakery field. A mixed-method approach, combining descriptive qualitative and quantitative analyses, was employed. The research involved both qualitative exploration of respondents' perceptions and quantitative measurements of production performance and marketing effectiveness. Findings revealed satisfactory product quality, yielding profitable results from an average daily production of 100 bread loaves and 32 cakes. While the overall marketing mix was effective, the promotional aspect was identified as an area requiring enhancement. Supporting services were underutilized, suggesting opportunities for improvement, particularly in optimizing raw material utilization to heighten productivity and income while ensuring superior product quality. The study underscores the need for strategic enhancements in promotional efforts and the maximization of supporting services to align with the already satisfactory product quality. Furthermore, it emphasizes the significance of leveraging raw materials effectively to augment productivity and profitability in the SMEs pastry and bakery sector. Enhancing promotional strategies and optimizing supporting services are crucial for SMEs in the pastry and bakery industry to strengthen market positioning. Additionally, future research endeavors should delve deeper into the impact of optimized raw material utilization on productivity and income within this sector, thereby fostering sustained growth and competitiveness.
Surf Fishing Prospect: Developing Pangandaran Beach Tourism Destination Dicky Arsyul Salam; Budisetyorini, Beta; Deddy Adisudharma; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1139

Abstract

Fishing tourism has become a global recreational trend, providing visitors with a memorable beach activity-based experience. Fishing tourism is a relatively new development in sustainable tourism, where tourists can participate in fishing operations by using surf fishing techniques to catch and cook freshly caught fish on-site. Pangandaran beach tourism destination provides a potential spot for surf fishing. This research examines the prospects for developing surf fishing to increase quality beach activity experiences in Pangandaran. This is achieved through face-to-face interviews with five experienced fishers and ten tourists who wanted to participate in this process. By using ansoff matrix analysis, the surf fishing prospect of Pangandaran Beach tourism destination suggests implementing a product development strategy to create new products of fishing tourism experiences and techniques provided for the existing tourist market fishing lover.
Exploration of the Potential Geosite of Ijen Geopark Bondowoso Region as an Educational Tourism Hasan, Fuad; Hayun Ningrum, Intan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1215

Abstract

Geosite is one of the Ijen Geopark geosites in the Bondowoso region which has an initial design as a tourist destination which in its management only implements elements of tourism. Then after the Ijen Geopark was designated as a National Geopark and proposed to become part of the UNESCO Global Geopark (UGG), the status of the Wurung Crater, which was originally a destination, changed to a Geological Heritage Site (Geosite). This status change in its adjustment in the field with the concept of educational tourism is still not maximized. Geosite management needs to implement elements of tourism, science and education. The management concept is considered in accordance with the concept of educational tourism which includes tourism and educational activities. So the purpose of this research is to find out what potential the Wurung Crater geosite has so that it can meet the educational tourism indicators which consist of tutorial learning and field exploration. This research use descriptive quantitative research design and using survey/questionnaire methods and documentation studies in collecting data. The results of data analysis using descriptive percentages obtained a tutorial learning indicator value of 67.5% which was included in the "moderate" category and the field exploration indicator obtained a value of 75.8% in the "high" category. This shows that the Wurung Crater Geosite is superior in the preparation and provision of techniques, facilities, and learning media to support field exploration activities than in the provision of guide/interpreter facilities as well as the quality and quantity of guides/interpreters. But overall it can be concluded that the Wurung Crater Geosite has the potential for educational tourism which is included in the "high" category with the acquisition of an accumulated value of two indicators of 72.3%.
Festival Economy: The Impact of Events on Sustainable Tourism Purwadi, Purwadi; Darma, Dio; Setini, Made
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1220

Abstract

Tourism is like a “treasure” and needs to be developed in order to attract visitors to an area. The advantage of those who have a destination with the presence of various attractions, events, and local culture considered a bonus. The case study of the tourism sector in Samarinda City has not yet developed and is in line with expectations, therefore we have started aspects of the festival economic which are expanded into three dimensions (event management, sustainable tourism, and destination branding). Evaluation to find out how big its role is, filtered by multiple regression analysis. We collected the data based on surveys, in which it conducted direct interviews with respondents who had a good understanding of the local demographic, social and cultural conditions. The survey coverage has determined based on time and place considerations, so they aimed specifically it at the two-day “The 354th Anniversary of Samarinda City” in 2022. The outcome of this study concludes that event management has a significant effect on sustainable tourism and destination branding. In line with that, we also found that sustainable tourism has a significant effect on destination branding and sustainable tourism can play a significant role in both the relationship between event management and destination branding, because the results are significant. Further, our need to study to enrich our findings so that the novelty will continue. The novelty of the theoretical or practical landscape teaches about market segmentation in the middle of a transition, especially boosting tourism commodities towards new trends.
Exploring the Current Status and Future Potential of Robot, Artificial Intelligence, and Service Automation in the Indonesian Tourism Industry Asmoro, Agung Yoga; Butler, Gareth; Szili, Gerti
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1226

Abstract

This paper examines the current state and potential future applications of robots, artificial intelligence, and service automation (RAISA) in the hospitality, travel, and tourism industry, with a focus on Indonesia. The study utilizes a comprehensive review of literature and empirical data, including case studies, industry reports, and scholarly articles, to gather relevant information. The findings reveal that while the implementation of RAISA in the Indonesian tourism industry is still in its introductory stage, advancements in RAISA technology and decreasing costs make it increasingly viable for substituting human labor in repetitive and high-risk tasks. However, it is important to consider that not all service processes are suitable for automation or delegation to robots. The decision to automate or retain human labor depends on factors such as economic efficiency, customer satisfaction, company competitiveness, and other internal and external considerations. This research contributes to the existing literature by addressing the specific context of Indonesia and providing insights into the current state and potential future applications of RAISA in the hospitality, travel, and tourism industry. It highlights the scarcity of research in this area and emphasizes the need for further investigation, particularly in areas such as the economic rationale of service automation, the readiness of businesses to adopt RAISA, stakeholder attitudes towards service robots, the impact of RAISA on service quality and company competitiveness, and the ethical considerations associated with its implementation. The findings of this study offer valuable insights for industry practitioners, policymakers, and researchers aiming to understand the benefits, challenges, and implications of integrating RAISA in the Indonesian tourism industry.
Stakeholder Analysis on PAL 16 Tourism Development in Cikole Village Aji, Riswandha Risang; Faniza, Visilya
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1242

Abstract

Tourism is a sector that is well-developed in Greater Bandung. One of the places that has potential for tourism is PAL 16 in Cikole Village, this research article presents a stakeholder analysis conducted to assess the development of tourism in Cikole Village, while also examining the impacts of tourism on the village itself. The study adopts a qualitative research method, utilizing stakeholder analysis and descriptive analysis as the primary research techniques. This research uses in-depth interview as data collection method for primary data. The research stages are data collection, data analysis, and conclusion drawing. The research findings highlight the key stakeholders involved in the tourism development process, which include the village government, community, academics, and tourists. The analysis underscores the importance of collaboration among these stakeholders to effectively develop tourism in Cikole Village. Furthermore, the study reveals that tourism in PAL 16 has had positive impacts on the economic, social, and environmental aspects of the village. Economically, tourism has created new business opportunities, stimulated the local economy, and generated income for the local community. Socially, it has fostered cultural exchange, promoted community engagement, and enhanced local pride. Environmentally, tourism development has encouraged conservation efforts, raised awareness about natural resources, and supported sustainable practices. This research contributes to the understanding of stakeholder dynamics in tourism development and emphasizes the need for coordinated efforts among stakeholders to maximize the benefits and minimize the negative impacts. The findings provide valuable insights for policymakers, local communities, academics, and other stakeholders involved in the sustainable development of tourism destinations.
Halal Tourism Towards Equity Representation of Multicultural Identity and Human Development: A Case of Lombok, Indonesia Arintyas, Ameylia Puspita Rosa Dyah Ayu; Budiman, Raihan Chaerani Putri
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1246

Abstract

The tourism trend that is currently developing is the halal tourism trend. The trend towards halal tourism appears because the world's Muslim population currently reaches 1.9 billion and represents a relatively large religious population. One country that has also discussed offering halal tourism is Indonesia. With a Muslim population of around 231 million, Indonesia has the world's largest Muslim population. The Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf) is currently focusing on developing halal tourism, emphasising improving services, especially services that serve the great potential of halal tourism (Muslim-friendly). This study focuses on organizing halal tourism in Lombok, a tourist destination in Indonesia that is internationally recognized for organizing halal tourism. In particular, this study discusses the practices of each activity, such as honeymoon packages or trips to certain locations, as well as the provision of prayer rooms, separate toilets for men and women, and halal certification of halal tourism products in Lombok. Then it analyzes the impact of identity and development—multicultural people towards justice. The method used in this study is a qualitative research method using library materials. The study results show that halal tourism plays an important role in the justice process in representing identity in Lombok. Diversity also creates multicultural understanding for tourists, tour operators and the community. This cross-cultural, reflexive and contextual understanding can be used to advance human development, especially by increasing the standard of living and proper education.
Supporting Tourism Development Through Creative Economy Clusters in Lebak District Shofi Elmia, Arini
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1276

Abstract

The presence of materials and human resources in the Lebak Regency supports the creation of creative products in this district. However, this potential has not been maximized due to the undeveloped industrial system to support the development of the creative economy. Various causes of the underdeveloped potential and resources of tourism and the creative economy in Lebak Regency are due to the undeveloped industrial structure that supports the development of the creative economy, the unavailability of financing schemes for the creative economy industry players, limited access to marketing for the creative economy and not yet optimal institutional support for the creative economy as well as the large area of Lebak Regency. Creating strategic development is crucial for the future. One form of regional development is through the development of economic clusters. Creative economic cluster is necessary to formulate a development concept and strategy for Lebak Tourism Development.   This study uses a SWOT analysis to help formulate a plan or strategy for an organization or a particular practice in a systematic way. The data used in this study are primary data through interviews, questionnaires, field observations, and documentation. Secondary data were obtained through literature studies, government policy documents, government agencies reports, and other media, also both mass media and the Internet. The result formulated 4 strategies for creative economic cluster development, namely (1) Creating creative economy clusters, divided into the north, middle, and south clusters; (2) Creating a tourism village in each cluster based on its creative economy potential; (3) Creating an institutional scheme for developing the creative economy; and (4) Creating project bundling in each cluster.
Study of the Tourism Market in Serang Regency Post COVID-19 Pandemic Rahmanda Putra, Rifki; Larasati, Ajeng Ramadhita; Tamrin, Irwan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1334

Abstract

The objective of this study was to examine the domestic tourism market in Serang Regency, focusing on the characteristics, behavior, and typology of tourists that visited the region over the period of 2021-2022. This endeavor is undertaken by the Serang Regency Government to discern the prevailing tourism patterns following the pandemic. Approach This study utilized a descriptive research method with a quantitative approach to accomplish its objectives. A survey was conducted on a sample of 203 respondents using the basic random sampling approach. Most tourists visiting Serang Regency can be classified as dedicated nature tourists. They are motivated to visit coastal locations for social interaction, whereas their motive is to travel to the highlands in Serang Regency for the purpose of seeking novelty and acquiring new knowledge. Tourists tend to prioritize activities that provide relaxation in natural environments. The findings of this research on the tourism market in Serang Regency have significant significance. They can serve as a valuable resource for formulating effective tourism marketing policies and enhancing the development of tourism products in Serang Regency. To evaluate the efficacy of implementing the findings of this study, it is imperative to conduct additional scientific research, such as an examination of the elements that impact tourists' pleasure and decision-making to visit Serang Regency.

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