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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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Beyond the Marketing Hype: Analysis of Communication Campaigns of Electric Vehicles Eco-Friendly Image and Battery Waste Concerns Putra, Aziz Sandy; Fatimah Yasmin Zein; Rizal B. D. Herdian
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.653

Abstract

Electric Vehicles (EVs) are gaining widespread attention for their environmentally friendly nature and potential to reduce air pollution. As non-renewable fossil fuels deplete, the need for sustainable alternatives like EVs becomes imperative. The EV market emphasizes the cost-effectiveness of electric fuel and extended travel range, despite the initial higher cost of purchasing an EV. In Indonesia, the government encourages EV adoption through subsidies and improved electric refuelling infrastructure, including exempting EV users from the odd-even vehicle license plate rule in Jakarta. To promote EV adoption, brands employ diverse marketing strategies, urging customers to embrace EVs as agents of environmental change. However, the lack of transparency in how EV brands handle nickel-based battery waste, with a limited lifespan, raises environmental concerns. The accumulation of unusable batteries could pose soil pollution risks as EV usage grows. This research aims to explore the environmental implications of battery waste from EVs in Indonesia and analyze how EV brands address these concerns in their marketing communication campaigns. Adopting a cybernetic approach, the study examines the interconnectedness of marketing communication and consumer buying decisions. Qualitative research is utilized, drawing on various EV studies, facts about EV brand communication, and interviews with experts to provide a comprehensive analysis. Although battery waste might not be a pressing issue in Indonesia currently, inadequate waste handling raises potential future concerns about soil and water contamination. Addressing battery waste responsibly is crucial for promoting sustainable EV adoption.
Promotion Strategy of @hobimakan_garut Instagram Account to Increase Sales Zikri, Zikri Fachrul Nurhadi; Haryadi Mujianto; Syalsa Syabila Putri
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.661

Abstract

This research is motivated by the large amount of competition in the culinary business, this competition makes business people compete to carry out promotions in various ways, one of which is using the social media Instagram. There are still many culinary business actors who have not used or utilized social media properly and correctly. The aim of this research is to explain the promotional strategy carried out by @hobimakan_garut in promoting culinary delights using the Marketing Mix 4C Context, Communication, Collaboration and Connection approach. The research method used in this research is a descriptive method with a qualitative approach. Data collection techniques use in-depth interviews, literature study, documentation and observation. The subjects in this research were business actors who had promoted the Instagram account @hobimakan_garut, totaling 2 business actors and 3 managers @hobimakan_garut. The research results show that aspects of the Context approach always pay attention to managing language structure, conveying information, characteristics and clarity in every content posted through a photo or video. In Communication @hobimakan_garut utilizes various features to communicate with followers, such as feeds, reels, comments columns, direct messages, insta stories, Instagram live and question boxes. Collaboration applies the tagline "guys guys guys". @hobimakan_garut connection by regularly uploading content every day. The conclusion is that business actors who have carried out promotions on the Instagram account @hobimakan_garut have experienced an increase in sales.
Integrated Marketing Communication Strategy of Tourism Awarness Groups in Order to Promote Tourism Village Sukma, Putri; Herna
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.668

Abstract

The tourism industry has an important role as one of the driving forces of national economic growth. One of them is Kelawi Tourism Village in Lampung. The tourism village is managed by tourism awareness groups (Pokdarwis) which are individuals who have an interest and care about the development of local tourism based in rural areas. The purpose of this study is to analyze the integrated marketing communication strategy carried out by Pokdarwis Minang Rua Bahari in an effort to promote Kelawi Tourism Village. This research uses the constructivism paradigm with a qualitative descriptive approach and case studies as the method. Data collection techniques are carried out by in-depth interviews, observation and analysis of related documents. The results showed that in an effort to develop tourism potential in Kelawi Tourism Village, an integrated marketing communication strategy was applied consisting of three stages of the process, namely planning, implementation, and evaluation. The planning phase begins with the identification of the target audience. Pokdarwis Minang Rua Bahari implements various forms of integrated marketing communication in the implementation stage by adopting the concept of 8 promotion mixes using the concept of promotion mix including advertising, personal sales, sales promotion, public relations and publications, interactive marketing, events and experiences, word of mouth marketing, and direct sales. In its implementation, Pokdarwis has not formulated an integrated marketing communication strategy in a comprehensive, integrated, and sustainable manner. This is a form of evaluation carried out periodically as a basis for continuous promotional steps.
Nilai Islam Dalam Media (Analisis Wacana Kritis Film Hati Suhita) Fitria, Ninis; Rio Febriannur Rachman
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.674

Abstract

This study discusses the Islamic values contained on the media in the form of the film Hati Suhita. with a relatively large audience of 507,167 in 2023. The aim of this study is to reveal the da'wah discourse and the Islamic values contained in the film. There are a number of theories used, including the da'wah theories popularized by Ansari and Asmuni Syukur. The theories discuss "maddah" or material and "wasilah" or media. Another theory used in this study is about the basic Islamic values which were popularized by Hadi Yasin and Muhammad Quraish Shihab. The Islamic values discussed in the theory regarding aqidah, sharia, and akhlak. This study is qualitative research with Norman Fairclough's critical discourse analysis approach. Data collection was carried out by text analysis, observing the production team's statements, as well as extracting audience opinions through surveys and interviews. The results of this study show, 1) strengthening the Islamic message in the film was carried out from the preparation period in the production process; 2) Islamic messages about aqidah, sharia and morals can be received directly by the audience; 3) da'wah discourse with the main values of Islamic teachings packaged with narratives of relationships among characters.
Manajemen Produksi Film Pendek The Worthy Worship Tentang Sustainable Development Goals Menggunakan Teknik Stop Motion Maharani Ayuning Tyas; Nawangsih Edynna Putri
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.676

Abstract

Film is a mass communication medium that can be used to convey messages in audio-visual form. Animation is a technique in film that combines moving images or objects that are made to appear moving. A combination of interesting stories, audio and visuals can support the success of conveying the message. The Worthy Worship is a short film that was awarded 2nd place in the LO Creative short video competition held by APTISI region VII East Java in 2022. The aim of this research is to find out how the production management of the short film The Worthy Worship uses Unique and creative integration of stop motion techniques and photography techniques. The process of making the short film The Worthy Worship goes through three stages, namely pre-production, production and post-production. The method used in this research is a case study with a qualitative descriptive research approach. Data collection uses observation, interview and documentation techniques. The results of this research show that the production management of the film The Worthy Worship went through three stages, namely pre-production, production and post-production. This research can be used as a reference in short film production management using technical skills in photography, videography and cinematography. The integration of stop motion techniques and photography can be used as an alternative in producing animated short films with simple equipment.
Accommodation Strategy of PT Inko Forwarding in Building a Cross-Cultural Virtual Team with Taiwanese Companies Pradana, Dywa Hanif; Bertha Sri Eko; Rismi Juliadi
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.680

Abstract

Advancements in communication technology have opened up opportunities for companies to engage in virtual business collaborations. Establishing cross-cultural virtual teams and devising effective strategies for their operation can significantly benefit companies. The research aims to explore the challenges and hurdles faced when working in cross-cultural virtual teams, strategies for forming and managing such teams, as well as communication accommodation strategies within them. Communication Accommodation Theory serves as the theoretical framework, utilizing a descriptive qualitative approach through case study methodology. In-depth interviews were conducted for data collection. Findings reveal the implementation of convergence accommodation strategies by each virtual team studied, particularly exemplified by Inko Forwarding. The company aims to nurture business relationships with agents to achieve specific objectives by establishing networks. To succeed in these endeavors, understanding cultural nuances and employing Communication Accommodation Theory strategies to enhance communication quality within virtual teams are crucial.
Promoting the Hidden Paradise of Likupang through Digital Marketing Lingkan Easter Tulung; Daud M. Liando; Leviane J. H. Lotulung
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.685

Abstract

Likupang is located on the northern coast of North Sulawesi and has been designated as a super-priority tourist destination. It is surrounded by clear waters, white sandy beaches, green hills, and consists of several small islands. The development of the tourism sector in Likupang increases the region's revenue generated from tourist visits. However, the number of tourists visiting North Sulawesi decreased dramatically during the period of the Covid-19 outbreak, and slightly increased in the transition period, still far below the outbreak. The use of digital marketing communication can be maximized as an effective promotional tool to reach a wider audience. The purpose of this study is to describe the use of digital marketing communication to build destination image in order to attract tourists to visit Likupang. The method used is qualitative research with data collection techniques through observations, documentation study, and interviews with several informants including local government officials, the private sector, as well as tourists. The research results show that the use of digital marketing communication, especially through social media platforms such as Instagram and YouTube, plays a significant role in promoting Likupang. However, the official tourism department websites of the government provide very limited information about the tourism sector. In addition, visual content, particularly photo and video posts, can enhance the attractiveness of the destination and build destination image by featuring the beauty and uniqueness of the coastal scenery, islands, hills, and tourist activities, which become strong attractions for tourists visiting Likupang.
Peran Media Massa dalam Pencegahan Potensi Bencana Alam: Kajian Berita Konflik Tambang Pasir Besi Perdana, Dionni Ditya
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.693

Abstract

Conflicts of interest are inevitable when the natural potential is harnessed in mining. This happened in Seluma Regency, Bengkulu Province, Indonesia, in a conflict due to the impact of iron sand mining involving the community, mine owners, and the government. Mining always intersects with environmental degradation, which leads to disaster triggers. This is also inseparable from the media attention shown in its reporting. The purpose of this study is to determine the role of the media in preventing potential disaster events, specifically related to reporting on mining conflicts in the iron sand mines in the Seluma district. This research uses a descriptive qualitative approach. The analysis method was carried out using a framing analysis from Robert N. Entman, where researchers will dismantle the construction of news submitted by the media from the iron sand mine conflict in Seluma Regency. The study's findings suggest that the information conveyed in the news of iron sand mining conflict emphasizes the impact on the survival of the fishermen of the surrounding community. This research shows that the media can play a role in preventing potential natural disasters through reporting on mining conflicts with the perspective of sustainability and environmental sustainability.
Leadership Communication and Employee Motivation : a Case Study of CV Utama Witama, Susan; Yunita Wono, Hilda
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.697

Abstract

Communication within the company is the most important thing, the better the communication you have, the easier it will be to achieve company goals. To achieve good communication, a leadership communication strategy is needed within the company. Leadership communication is important both for making decisions and managing risks. Communication strategy One of the largest distribution companies in Surabaya is CV Utama which focuses on the distribution of household equipment. Company leaders have an important role in creating good communication between employees and motivating them to work well. CV Utama has received several awards for their success in working with the factories from which they order goods. The aim of the research is to determine leadership communication strategies in increasing employee motivation. This research uses a quasi-qualitative method to collect data from interview results with prepared questions which are based on existing theories, also reinforced with documentation in the form of documents or images and developed to obtain the results of leadership communication strategies in increasing employee work motivation at CV Utama. The research results indicate that CV Utama has implemented leadership strategies effectively. They have a good leadership system for assigning tasks to employees. Employees are highly motivated due to the sense of camaraderie and good communication among them. Therefore CV Utama has implemented good leadership strategies in the company. However, they still have a weakness in the morning system for the next generation to ensure consistency and a well-documented system.
Use of Instagram Stories Feature as Self Disclosure Media on @Azkhategar Account Aulia Maharani; Poppy Febriana
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.703

Abstract

This study explores the use of Instagram Stories features as a self – disclosure media on @Azkhategar account. Self – disclosure is a form of communication in which individuals disclosure information to others. Through her Instagram account, Azkha actively self – disclosure with an average of 8 to 15 posts per day, showcasing aspects of herself such a lifestyle, fashion, and make – up. In its stories content, Azkha also collaborates with local brands to expand its audience reach. This study uses descriptive qualitative approach with non – participant observation and data analysis of Miles & Huberman model and the main theory used in this study is the theory of self – disclosure. The results showed that the use of Instagram Stories provides a platform for Azkha to strengthen her existence, build closeness with her followers and express herself creatively. In today’s digital context, social media such as Instagram plays an important role in facilatating self – disclosure and expanding individual social interactions. The findings provide valuable insights into how individuals utilize social media as a tool for sharing personal information and building self – image online. This research also contributes to the understanding of the use Instagram Stories in the context of self – disclosure.

Page 17 of 26 | Total Record : 257

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