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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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Sounds of Change: How Podcasting Empowers Managers in Insurance Transformation Basir, Yulinda
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To navigate the challenging landscape of COVID-19 disruptions and new regulatory demands, life insurers in Indonesia are undertaking strategic initiatives to regain market dominance. A critical aspect of this strategy is the innovation of internal communication methods to foster employee support during organizational changes. This paper presents a qualitative study that explores middle managers’ perceptions and experiences in the insurance industry regarding the use of podcast episodes as an internal communication medium. This study employed in-depth interviews to gain insights into managers' attitudes towards podcasting for internal communication. The findings revealed that Managers perceived podcast episodes as a convenient and engaging tool for information consumption. Furthermore, they believe that podcasts can foster relationships between employees and managers, and provide an effective platform for sharing company news and best practices in an informative and engaging manner. This study underscores the potential of podcast episodes as valuable tools for internal communication in the insurance industry, particularly during the periods of transformation. The results suggest that podcasting can enrich the communication strategies employed during organizational change, thereby aiding the successful realization of transformation objectives. Future research suggestions include exploring the types of content most effectively delivered via podcasts, assessing the long-term impacts of podcast engagement, and investigating the potential challenges and best practices related to implementing podcast channels for internal communication. These research directions can further our understanding of the potential and effectiveness of podcasting as an internal communication tool for the insurance industry.
Emotional Intelligence in Insurance Leaders For Managing Business Communication with Generation Z Dwiastuti, Winda; Basir, Yulinda; Febrianno Boer, Rino
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.681

Abstract

Modern business landscape, including the insurance industry, demands effective leadership to navigate the complex interpersonal dynamics, especially when working with Gen Z as the newest generation that enters the workplace. Gen Z employees, with their unique expectations and communication styles, seek leaders who offer transparency, authenticity, and emotional connection. This study explores the significant role of emotional intelligence (EI) in achieving leadership success within insurance companies. Emotional intelligence is increasingly recognized as a key factor in leadership effectiveness, influencing how leaders build relationships, make strategic decisions, and inspire their teams. Given the competitive nature of the insurance industry and its technological advancements, leaders must adeptly manage a multigenerational workforce and adapt to new challenges. This qualitative research explores how insurance leaders utilize EI to engage Generation Z, who prioritize diversity, collaboration, and flexible leadership. By understanding Generation Z's unique communication preferences, emotionally intelligent leaders enhance organizational performance and employee satisfaction. Drawing on current literature and interviews with leaders from an insurance company in Indonesia, this study finds that leaders with high emotional intelligence significantly boost employee engagement, satisfaction, and productivity. The findings emphasize the importance of integrating emotional intelligence into leadership practices to ensure resilience and competitiveness in the market, benefiting organizations by bridging generational gaps and empowering Gen Z employees.
STRATEGI KOMUNIKASI PEMASARAN PADA CLOTHING BRAND YEOBOSEYO.ID Prakoso, Galung; Gaby Swastika
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.698

Abstract

The continuous growth of internet users in Indonesia since 2012 has had an impact, particularly on the use of social media. In 2023, 60.4% of the population in Indonesia was using social media. Instagram and TikTok are widely used for social networking and business marketing, including by the clothing brand Yeoboseyo.id. This study aims to examine the marketing communication strategies of Yeoboseyo.id from September 2023 to February 2024, using a quasi-qualitative method with semi-structured interviews and triangulation techniques for data validity. The results show that Yeoboseyo.id utilizes a marketing communication mix, including advertising on social media, conducting sales promotions by providing vouchers, freebies, and giveaways, and implementing public relations to maintain brand reputation. They also engage in personal selling to build consumer trust and direct marketing through one-step and two-step approaches to increase sales and maintain relationships with consumers. The conclusion of this study is that Yeoboseyo.id has effectively implemented its marketing communication strategy; however, there are still some areas that are not fully optimized, including the use of below-the-line promotion channels and the implementation of personal selling.
STRATEGI KOMUNIKASI PEMASARAN TERPADU JASA FOTOGRAFI DAILY PHOTOWORKS Stepanus, Kelvin; Hilda Yunita Wono
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.700

Abstract

The Covid-19 pandemic, caused by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), has created profound global impacts on a scale comparable to the 1918 flu pandemic. Originating in Wuhan, China, in late 2019, the pandemic rapidly spread, leading the World Health Organization (WHO) to declare it a pandemic on December 31, 2019. In Indonesia, the first confirmed case was reported on March 2, 2020, triggering the implementation of Large-Scale Social Restrictions (PSBB) policies to control the virus's spread. The pandemic's impact has permeated various sectors, including the photography services sector. Despite the negative effects brought by the pandemic, photography businesses have sought adaptation by relying on technology, particularly the internet. This technology has become a primary determinant in navigating market changes and sustaining business operations. Daily Photoworks is one of the businesses that have harnessed technology. Some of the strategies they have employed include collaborating with event organizers and local influencers, as well as utilizing social media. These strategies have resulted in an increase in their client base. This increase during the period from 2018 to 2023 reflects the effectiveness of their integrated marketing communication strategies. Amidst these changes, Integrated Marketing Communication (IMC) strategies have become a key element in building brand awareness and maintaining customer loyalty. This study employs structured interviews and analysis using Nvivo 14 to uncover the successful integrated marketing communication strategies in addressing pandemic challenges and their impact on the photography business.
OPTIMALISASI STRATEGI KOMUNIKASI DAN MANAJEMEN RELATIONS DI KEMENTERIAN PERTANIAN DALAM IMPLEMENTASI PENTINGNYA SATU DATA TERPADU UNTUK PEMBANGUNAN BERKELANJUTAN DI INDONESIA Prasetyo, Nurhadi; Prihantoro, Edy
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.707

Abstract

Satu Data Indonesia (SDI) is a government data governance policy that aims to support the availability of data that is accurate, up-to-date, integrated, accountable and easily accessible and shared between government agencies to support development planning, monitoring and evaluation towards an advanced Indonesia. This policy is contained in Presidential Regulation no. 39 of 2019 concerning One Data Indonesia and is expected to improve data governance. The purpose of this research is to analyze the implementation of effective public communication and relationship management strategies in increasing the Ministry of Agriculture's awareness of the importance of One Data Indonesia Towards Advanced Indonesia. The method used in this research is qualitative with a case study approach. Researchers will conduct in-depth interviews with Ministry of Agriculture officials. The Ministry of Agriculture has shown a strong commitment to the implementation of SDI through initiatives and regulations that have been issued. The Ministry of Agriculture has launched the Agricultural Data Portal as an efficient and comprehensive form of public communication in raising awareness of the importance of One Data Indonesia Towards a Developed Indonesia.
“What Would You Do About It?” : Mother and Daughter Bedtime Conversation on Daughter’s Preference Winarti, Oktifani
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.713

Abstract

This study explores the dynamic interactions between mothers and daughters during bedtime conversations, focusing on how these exchanges contribute to emotional and behavioral development in children. By analyzing naturally occurring dialogues captured through social media, the research illustrates the pivotal role of bedtime storytelling and dialogue in fostering secure attachments and aiding in stress management and emotional regulation in young children. The conversations, characterized by responsive speech and turn-taking, not only strengthen familial bonds but also serve as a critical educational tool, enabling children to navigate complex emotional landscapes and articulate their needs effectively. These interactions are shown to be instrumental in promoting positive behavioral outcomes and enhancing a child's ability to handle stress, thus laying a foundational framework for healthy emotional development. The findings suggest that intentional, nurturing communication at bedtime can have profound long-term benefits for child development, advocating for its integration into daily parenting practices.
Komunikasi Virtual Dalam Game Online Counter-Strike 2 Sebagai Media Pembelajaran Bahasa Inggris Darmawan, Aditya; Haryadi Mujianto; Resty Mustika Pratiwi
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.714

Abstract

This research is motivated by the rise of people who play online games, one of which is the online game Counter-Strike 2, which is favored by the world community. Playing Counter-Strike 2 online games can be used as a medium of learning English because, in Counter-Strike 2 online games, you can communicate with the international community using English. People can improve their English language skills through the experience they get when communicating virtually with the global community by playing Counter-Strike 2 online games. The purpose of this study is for people to take advantage of Counter-Strike 2 online games, not just entertainment media so that they can use them to communicate virtually with the international public as a medium of learning and honing skills in English. This study uses a descriptive method with a qualitative approach. Data collection techniques used by researchers are interviews, observations, and literature studies. The results of this study show that playing the online game Counter-Strike 2 can be used as a medium of learning English. This is due to the player's habit of communicating with each player using the international language, namely English, when the game starts. Learning English through Counter-Strike 2 online games can add new knowledge that does not exist in formal education or books. Namely, we can learn new terms in English, known as slang. If you are used to communicating with the international public, it can increase your confidence in using English.
Ketahanan dan Kebangkitan: Strategi Pemasaran Terpadu Ditengah Pandemi Covid-19 Latif Ahmad Fauzan; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.724

Abstract

The Covid-19 pandemic has had a significant impact on the MSME (Micro, Small and Medium Enterprises) sector. Although the pandemic has caused most sectors to experience huge losses, SFC Dobel Tree as one of the MSMEs in Bojonegoro Regency is able to survive and be able to develop its business until after the pandemic. The right marketing strategy is important for MSMEs to maintain their existence. Therefore, this study was conducted to evaluate the Marketing Mix Strategy used by SFC Dobel Tree after the Covid-19 pandemic. The purpose of this study is to describe the Marketing Mix carried out by SFC Dobel Tree after the Covid-19 pandemic. This research uses a qualitative descriptive method with interview techniques and direct observation. The results showed that SFC Dobel Tree implemented through segmenting, targeting, and positioning (STP) to target its target market and implemented its marketing strategy by establishing a marketing mix and successfully overcoming challenges during the Covid-19 pandemic. The strategy includes product, promotion, people, process and physical evidence.
EKSPLORASI GAYA BAHASA DAN KEPRIBADIAN PENCERAMAH DALAM ACARA-ACARA DAKWAH: STUDI KASUS DAKWAH USTADZAH HALIMAH ALAYDRUS MELALUI MEDIA YOUTUBE Topikurrohman; Maulidia, Maya
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.727

Abstract

The aim of this researcher is to determine the language style and personality of the speaker at the da'wah event with a case study of Ustadzah Halimah Alaydrus' preaching via YouTube media. The computer-mediated communication (CMC) research method was used in this research, and the data source was indirect observation via Ustadzah Halimah Alaydrus' YouTube account regarding the way of delivering da'wah, language spoken, personality, background and others. Due to keeping up with the times and seeing the increasing number of social media users, research findings show that Ustadzah Halimah Alaydrus's language style and personality in her preaching via YouTube is distinctive with her gentle, straightforward and firm delivery. With the personality that Ustadzah Halimah has, she is a figure with high credibility through the education she has taken, and with special rights as a descendant of the prophet.Keywords: Language Style, Personality, Da'wah, Ustadzah Halimah Alaydrus, Youtube Media
NEWS PRODUCTION MANAGEMENT ”JABAR SABER HOAKS” IN OVERCOMING THE HOAX OUTBREAK ON SOCIAL MEDIA Febrianti, Ranti; Nurhadi, Zikri Fachrul; Latifah, Hanny
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.733

Abstract

This research emerged due to the increasing number of fake news on social media which has negative impacts such as misinformation and propaganda. This problem is getting worse because widespread access to social media is exacerbating the situation, even triggering social conflict. To overcome this, the West Java Diskominfo established Jabar Saber Hoaks on Instagram and websites to verify fake news and reduce its spread. The aim of this research is to understand how West Java Saber Hoaks manages news production in dealing with the spread of fake news on social media. This research uses a qualitative descriptive method with data collection techniques through in-depth interviews and observation. News production management is observed based on George R. Terry's management principles which include Planning, Organizing, Actuating, and Controlling or POAC. Research subjects included division heads, coordinators, dissemination heads, and West Java Saber Hoaks social media managers. The research results show that West Java Saber Hoax implements planning steps by setting priorities and analyzing hoax trends. Organizing is carried out by teams responsible for fact checking and social media. The clarification process is carried out by checking facts first, then distributing verified information through social media and websites. Control is carried out by monitoring the reach and response to clarifying news. In conclusion, Jabar Saber Hoaks has carried out careful planning, efficient organization, active implementation and careful control in fighting fake news on social media.

Page 19 of 26 | Total Record : 257

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