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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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KOMUNIKASI INSTRUKSIONAL MAGANG BERSERTIFIKAT (MSIB BATCH 5) MAHASISWA ILMU KOMUNIKASI FIS UNJ Marisa Puspita Sary; Kinkin Yuliaty Subarsa Putri; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Natasya Ananda Rheta
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.747

Abstract

This study discusses instructional communication in students of the Communication Science Study Program who participate in the MSIB program. This study uses a qualitative descriptive method whose data collection is carried out through interview techniques. In this study, there were 18 informants who were students of Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta who participated in the batch 5 independent internship program which was carried out for five months. The results of this study showed that the results of the interviews from 18 informants, 16 of whom admitted that communication went well and was responsive with mentors in knowledge transfer. There was also clear and open communication followed by an evaluation so that there was an improvement in the ability recognized by 15 of the 18 informants. In the meaning of MSIB, the 18 informants simultaneously agreed with the MSIB program. This was followed by the use of communication media in the form of Whatsapp by 14 out of 18 informants in communicating something to mentors during the 5th batch of independent internship programs.
Representasi Altruisme Wartawan Perang dalam Film “Civil War” (Analisis Semiotika Roland Barthes) Salim, Alfiansyah
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.761

Abstract

Civil War is a dystopian genre film produced by A24, which explores the theme of the American Civil War from the perspective of a war correspondent. The film showcases the dedication of war journalists in reporting events at the front lines as a form of altruistic value. This study aims to examine and elaborate on the representation of the altruistic values of war correspondents depicted in Civil War. The research will employ a constructivist paradigm, a qualitative approach, Roland Barthes' semiotic analysis method, and will be descriptive in nature. The study focuses on scenes that portray attitudes representing the altruism of war correspondents. The findings reveal four attitudes representing the altruistic values of war correspondents in Civil War: helping colleagues, high dedication, disregarding personal risk, and concern for mental health.
STRATEGI KOMUNIKASI PEMASARAN LIVE STREAMING AKUN TIKTOK @WHITEDIARY.ID Riza Khirey Tri Pratiwi; Nur Maghfira Aesthetika
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.777

Abstract

This research aims to evaluate the effectiveness of the marketing communication strategy of the live streaming feature on the TikTok social media platform, focusing on the @WhiteDiary.id account. The methods used include observation and interviews with account owners and employees who work in the field of streamers in live streaming. The results showed that @WhiteDiary.id successfully utilized live streaming as an effective tool. Setting a regular and consistent live streaming schedule, personalized and friendly live interaction, as well as delivering detailed product information, has proven effective in increasing audience engagement and brand awareness. Analyzing the data from the live streams allowed for precise strategy adjustments, thus reaching a wider audience. This strategy helped @WhiteDiary.id achieve marketing goals in an innovative and relevant way, demonstrating that live streaming is a powerful digital marketing tool.
Parental Communication Patterns In Reducing Children's Dependence On Playing Gadgets Sihombing, Lourensia; Veranus Sidharta; Wenny Maya Arlena
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.783

Abstract

Easy access to digital content such as online games, social media, and video streaming, makes gadgets an integral part of children's daily lives that are excessive. Children become dependent on gadgets so that they can have a negative impact on their social, emotional, and physical development. In dealing with these negative impacts, parents are faced with the need to adopt communication patterns that can direct and guide children in using gadgets more wisely. This study explores how effective communication patterns can create an environment that supports reducing gadget dependence. This study uses a qualitative descriptive method. The unit of analysis in this study is parental communication patterns, especially how parents interact and communicate with children regarding gadget use. The subjects of the study were two housewives with the initials Mama-Al and Mama-An who live in Taman Wisma Asri Housing RT 002, North Bekasi. The results of the study showed that Mama-Al and Mama-Anjani combined an authoritative, open, and emotional approach in reducing children's dependence on gadgets. Protective communication patterns help in maintaining gadget usage limits, pluralistic communication patterns facilitate healthier dialogue and social interaction, while sensual communication patterns emphasize discipline with sensitivity to children's emotional needs. The combination of these three patterns creates a balanced environment and supports children to reduce their dependence on gadgets in an effective and sustainable way.
Membedah Isu 'Peringatan Darurat' di Media Online yang Paling Banyak Dibaca dan Dipercaya di Indonesia Alvin, Silvanus
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.784

Abstract

This paper explores how online news outlets in Indonesia have covered the "Peringatan Darurat Garuda Biru" movement. By employing a corpus-assisted discourse analysis (CADS), the study examines how language and media framing subtly direct blame toward the DPR and the Jokowi administration for the perceived democratic backsliding and manipulations of election laws. A total of 68 news articles from two major online media, Detik.com and CNNIndonesia.com, published between August 21-22, 2024, were analyzed. Detik.com was selected due to its highest media reach in Indonesia, while CNN Indonesia was chosen for its high level of public trust. The data processing was conducted using Voyant Tools, focusing on frequency, concordance, and collocation analyses. The research reveals that terms such as "manuver DPR" and "RUU Pilkada" are frequently used in association with political manipulation, while "Jokowi" appears as a central figure, reflecting broader concerns over governance and democracy. The analysis shows how online discourse implicitly assigns accountability, shaping public opinion without explicit accusations. Based on these findings, it can be concluded that online news outlets in Indonesia do not report the Peringatan Darurat issue in a neutral manner but have a pro-democracy stance.
The Empty Box Phenomenon in the 2024 Simultaneous Regional Elections: Democracy Challenge or People's Choice? Febriandy, Radians Krisna; Rini Sudarmanti
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.813

Abstract

The empty box phenomenon in the 2024 simultaneous regional elections is a representation of public dissatisfaction with the quality of candidates and political processes that characterize the local area. This study aims to explore the subjective experiences of voters who will vote for an empty box and the meaning behind their choice. This research uses a qualitative approach with phenomenological methods to find out the perceptions, motivations, and expectations of voters in areas with a single candidate. Interviews were conducted online with eleven (11) participants selected by purposive sampling with varied age, education, and economic backgrounds using Google Form application with ten (10) structured questions. The results of the study explain the main themes that emerged from the results of thematic analysis include distrust in the quality of candidates, blank votes as a form of protest against the political system, hope for fairer and more transparent elections, and finally social influence in making choices. The findings therefore suggest that this was a kind of protest, not only against one of the candidates, but also an expression of dissatisfaction with the dominance of the local ruling elite. Voters hope that this phenomenon can encourage changes to a more representative electoral system in the future.
Tvone’s Public Relation Strategy In The Adira Festival Event Alya Rochyati Nafisah; Dinar Ayu Chandra Agustin
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.817

Abstract

As one of Indonesia's leading television networks, tvOne’s public relations (PR) possesses significant power in reaching a broad and diverse audience. In its collaborations with other companies, tvOne’s PR engages in various partnership initiatives aimed at mutual growth and success. This is evidenced by their collaboration with Adira Finance, indicating an important PR relationship. This study examines the PR strategies employed by tvOne in the context of the Adira Festival event. The objective is to understand the strategies utilized by tvOne’s PR team in planning, organizing, and executing communication strategies that support the event. This research uses a descriptive qualitative approach with data collection techniques including observation, interviews, documentation, and social media analysis. Data analysis techniques involve data reduction, data presentation, and conclusion drawing. The findings reveal that tvOne’s PR successfully leverages the P.E.N.C.I.L.S theory and effectively implements Media Partner strategies, social media strategies, publicity in mass media, collaboration with local government, support for SMEs, event activity management, tenant scheduling, SME selection, and coordination.
ANALISIS FRAMING PEMBERITAAN BOIKOT PERUSAHAAN MCDONALD DI INDONESIA PADA MEDIA KOMPAS.COM DAN KUMPARAN.COM Heningtyas, Asshifa; Muhammad Thoyib Amali
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.828

Abstract

This study analyzes the framing of news about the McDonald's boycott in Indonesia published by two online media, Kompas.com and Kumparan.com. Using the framing analysis method, this study aims to understand how the two media outlets structure narratives related to the boycott triggered by McDonald's support for the conflicts that occur in Israel and Palestine. In this analysis, the author uses Robert Entman's framing model which includes four main elements: define problems, diagnose causes, make moral judgments, and suggest remedies. The results of the analysis show that Kompas.com tend to emphasize the economic and social aspects of the boycott, with an emphasis on market stability and consumer perspectives in Indonesia. On the other hand, Kumparan.com highlighted the political aspects and solidarity movements, by presenting the background of the conflict that triggered the boycott and opinions from various community groups. This difference in framing reflects the editorial approach of each media in shaping public opinion regarding the issue of the McDonald's boycott in Indonesia. This study contributes to an understanding of how media framing can affect public perception of controversial issues in economic, social, and political contexts.
REPRESENTASI BRAND AMBASSADOR LAKI-LAKI PADA PRODUK KECANTIKAN Indinabila, Yunita; Ulyan Nasri; M. Gufran; M. Mizanul Haq; Nurdiah
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.862

Abstract

The traditional representation of women in beauty products has often focused on their attention-grabbing appearance, while men have typically been associated with a simpler, more masculine look. However, this discourse is evolving as more beauty brands use male brand ambassadors. This shift is due to the growing acceptance of men using beauty products, despite some resistance rooted in societal stereotypes. This study aims to analyze how male brand ambassadors challenge traditional gender norms, particularly regarding masculinity and femininity. Using discourse analysis, the research examines advertisements featuring male brand ambassadors and explores how they simultaneously project both masculinity and femininity. The results show that these advertisements reflect a changing perception of gender roles, where men are portrayed as not only masculine but also in touch with femininity, blurring the boundaries between the two. This research contributes to the understanding of how beauty marketing reflects and influences evolving gender identities and the shifting cultural landscape of beauty standards.
Sasak Women in Contemporary Da'wah: A Case Study of Sitti Raihanun Zainuddin Abdul Madjid's Role at Syaikh Zainuddin NW Anjani Islamic Boarding School Suhardi; Fahrurrozi; Abdul Malik
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.863

Abstract

This study highlights the urgent role of Sasak women in contemporary da'wah, focusing on the contributions of Sitti Raihanun Zainuddin Abdul Madjid at Syaikh Zainuddin NW Anjani Islamic Boarding School. The aim of this research is to explore Sitti Raihanun's contributions in developing education-based da'wah, particularly in empowering women through religious education. This research employs a qualitative approach with a case study design. Data collection techniques include in-depth interviews, observations, and documentation, while data analysis is conducted using thematic analysis. The findings reveal that Sitti Raihanun plays a central role in aligning traditional Sasak values with contemporary da'wah, enabling the advancement of religious education for women. Despite facing challenges such as gender stereotypes and socio-cultural barriers, she effectively utilizes support from religious institutions and communities to expand her da'wah influence. This study concludes that the role of Sasak women in contemporary da'wah is crucial in strengthening religious education and empowering women in Lombok. The implications of this study highlight the importance of empowering women in da'wah as a strategy to create more inclusive and sustainable social change in society

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