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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 268 Documents
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Javanese Women's Gender Reconstruction in Bumi Manusia Film Anggun Mayanti; Haryono, Cosmas Gatot
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.490

Abstract

The film cannot be viewed solely as a form of entertainment. However, the media plays the role of social reality construction. The film Bumi Manusia, which uniquely depicts the female gender, is full of social construction roles. The female character in the film, Nyai Ontosoroh, is described as having different characteristics and abilities than Javanese women in the nineteenth century. As a result, researchers want to examine the film to see how the reconstruction of women's gender occurs in it. The researcher used a qualitative method based on Ferdinand de Saussure's semiotic approach. According to the research findings, this film aims to rebuild women's gender roles and positions that are equal to those of men. Women are figures with equal strength and ideas to men, particularly in leadership, which has traditionally been dominated by men. Nyai Ontosoroh, as a female gender representative, is portrayed as a new reality with strong characters: resilient, not easily defeated, knowledgeable, and capable of leadership. It is hoped that this reconstruction of Nyai Ontosoroh's figure will help to dispel the old stereotype of women as weak, capable of only makeup (macak), cooking (masak), and (giving birth) manak.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Tutiasri, Ririn; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
Jurnalisme Advokasi pada Project Multatuli dalam Isu Ibu Kota Negara (IKN) Nusantara Alwaton, Yogie Alwaton
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.509

Abstract

This research departs from the premise that the voices of marginalized people are rarely touched by the media. This study aims to analyze the application of advocacy journalism to the Project Multatuli on the issue of the Indonesian National Capital (IKN). Many parties still disagree with the transfer of this capital. Related to this, the media has covered the IKN issue a lot. However, most of the media did not cover much about the impact directly felt by local residents with the transfer of this IKN to their area. In fact, many residents of Penajam Paser Utara also expressed rejection. However, there is no doubt that the mainstream news coverage in Indonesia is dominated by elite perspectives and does not pay attention to the perspectives of citizens who are unable to speak out. So, this is where the role of advocacy journalism comes in. Advocacy journalism is a genre in journalism that focuses on the voices of marginalized groups that are rarely exposed by the media. By using a qualitative content analysis method through one Project Multatuli article title, the result is that advocacy journalism in this alternative media has been well implemented. The five elements of journalism are applied to existing coverage articles. Researcher only found one missing element in this advocacy journalism, which is related to the principle of legality. However, Project Multatuli has carried out a form of advocacy journalism that is in accordance with its passion to raise the voices of marginalized group.
DIALEKTIKA RELASIONAL PASANGAN ANTAR NEGARA: STUDI KASUS PADA PASANGAN BELGIA - INDONESIA Teguh, Monika; Swastika, Gabriela Laras Dewi; Gozali, Citta Catherine
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i3.723

Abstract

A relationship cannot be limited by territorial or cultural boundaries. However, it must be recognised that the challenges in establishing intercultural relationships are also great, especially in phenomena such as COVID-19. The initial tension in relational dialectics is mostly triggered by changes in situations that become "out of normal" or unusual, because society needs to adapt again. One of them was experienced by an interstate couple domiciled in Indonesia and Belgium. Based on this phenomenon, this research was aimed to discuss how the relational dialectic of interstate pairs occurred. The purpose of this study is to find out the strategies of inter-country couples with dialectics in their relationships to maintain intimacy, even in the midst of restrictions. The research method used is descriptive qualitative, with data collection methods in the form of interviews. The results of the study show that the interstate pair devised a strategy so that the three main tensions, autonomy-connection, openness-non-disclosure, and predictability-newness can still be passed smoothly. Relational dialectics have already led to the stage of co-creating. Co-creation needs to be done to redefine the kind of relationship they want, as well as to develop a joint mission for the future.
Constructing the Social Image of the Shining Batu Destination Brand : a Study of Tourism Marketing Communication Strategy Utami, Muherni Asri
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.791

Abstract

Destination brands in communication science are known as symbols and logos that send messages in the process of reciprocal communication. Destination brands themselves refer to the brand of a destination used to create and promote, by highlighting and enhancing the position and uniqueness of a destination. Destination brands can be used as one of the spearheads of the role to build the positioning of tourist destinations. Then destination brands can also be used to build city identity, distinguishing one city from another. This study uses the Social Construction of Reality theory as an analytical tool; this theory is used to help researchers interpret destination brands. The destination brand studied in this study is Shining Batu, a destination brand from Batu City, East Java. This Social Construction of Reality analogizes a social image of a destination brand that is able to form a reflection of reality. The problem discussed in this study is that destination brands are less understood and known by the public, both the community that owns the destination brand itself and the wider community as the target of tourists at a tourist destination. The purpose of this research is to explore how the existence of a destination brand owned by a tourism destination becomes a source of information and how the existence of a destination brand provides support for tourism marketing communication strategies, so that it can encourage the success of tourism destinations. This research is a post-modern school of thought, using qualitative methodology. This research in data collection uses observation, in-depth interviews and documentation. The conclusion of this study is that the process of constructing a social image of a destination brand as a tourism marketing communication strategy becomes an important part if it is carried out more powerfully by considering all elements of communication.
MOTION GRAPHICS SEBAGAI TEKNIK KOMUNIKASI DALAM IKLAN DI MEDIA SOSIAL Rahmadieni, Noviarizky Gamma; J. A. Wempi
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current overly saturated era, marketers struggle with audience engagement and are forced to compete for audience attention. This study analyzes the impact of motion graphics as an advertising strategy in social media marketing, emphasizing its potential to attract attention and convey even the most complicated ideas in an easy-to-understand format. Unlike previous research, this study captures industry’s practitioners’ insights to explore the strategically advanced use of motion graphics for younger, more visually-oriented and digitally proficient audience. The results show that motion graphics, often perceived as simplistic design elements, offer powerful storytelling that enhances brand and audience connection, increasing branding and audience engagement. Practical applications can assist advertisers in formulating optimally clear and creative strategies by integrating motion graphics into advertising. Additionally, this work serves as a base for later research to broaden the scope of industry analysis and examine the sustainable impact of motion graphics on digital marketing efforts.
Representasi Feminisme Liberal dalam Mulan dan The Lord of The Rings: Analisis Dramatistic Pentad Hutami, Cantika Proborini Sekar; Ari S. Widodo Poespodihardjo
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.883

Abstract

This research explores the portrayal of feminism in the films Mulan (1998) and The Lord of the Rings: The Return of the King (2003), focusing on how feminist values emerge through the actions and choices of the central female characters and how mainstream fantasy films can reflect and inspire progressive social change in gender norms and roles. Utilizing Kenneth Burke’s Dramatistic Pentad—comprising act, scene, agent, agency, and purpose. This study analyzes key scenes where Mulan defies conscription laws by disguising herself as a man and Éowyn enters battle despite royal prohibitions, examined through the lens of liberal feminism, which emphasizes individual autonomy and equal rights. The findings reveal that both characters challenge patriarchal structures by asserting agency within traditionally male-dominated spheres. Mulan and Éowyn not only achieve personal empowerment but also contribute to collective victories
IPPI'S Communication Strategy in Engaging with the Community to Overcome Stigma Against Women with Hiv Defita Dwinusa Cindana; Ani Berta; Tandio Saputro, Shania Safera
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i3.900

Abstract

Stigma against women living with HIV in Indonesia remains a significant barrier to achieving quality of life, as it intersects with gender discrimination and societal exclusion. This study analyzes the communication strategies employed by the Indonesian Positive Women’s Network (IPPI) to counter stigma and reshape public perception. Using a descriptive qualitative method, data were collected through in-depth interviews with IPPI leaders and analyzed thematically using the Two-Step Flow of Communication Theory, empowerment communication, and intersectional feminist frameworks. The findings reveal that IPPI utilizes a multi-level approach involving social media, community opinion leaders, and culturally contextualized messaging to promote empathy, visibility, and trust. Empowerment narratives, digital storytelling, and grassroots collaborations were key strategies that shifted HIV discourses from victimization to agency. Despite challenges such as limited digital access, stigma-related fear, and inconsistent policy implementation, IPPI's bottom-up communication model fosters self-empowerment and social reintegration. This study contributes theoretically by expanding the application of the Two-Step Flow model in grassroots feminist communication and highlighting the role of lived experience in shaping public health narratives. Practically, it offers insights for civil society organizations on designing inclusive, emotionally resonant, and community-based communication strategies to combat health-related stigma. IPPI's case demonstrates how community-rooted communication can be a transformative force in both public perception and policy influence
Pengaruh Word of Mouth: Keputusan Orang Tua Milenial dalam Memilih Sekolah Islam Terpadu Fatiya Zahida; Mulyadi
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.906

Abstract

This study examines how word of mouth (WOM) influences millennial parents in Bandarlampung when selecting an Integrated Islamic School (SIT). Using a quantitative approach, data were collected from 61 respondents across six SITs. Validity and reliability tests confirmed the quality of the instrument (Cronbach’s Alpha = 0.901). Statistical analysis using ANOVA and simple linear regression revealed that WOM significantly affects school choice (F = 76.121, p < 0.001), with a strong correlation (R = 0.751) and R² = 0.563, indicating that WOM explains 56.3% of the variance in school choice decisions. Further analysis shows that interpersonal recommendations—particularly from friends (39.3%) and family (26.2%)—are more influential than information from social media (19.7%) or brochures (14.8%). These findings support the Source Credibility Theory, emphasizing that trusted sources have greater persuasive power. They also align with Social Influence and Diffusion of Innovations theories, demonstrating how community networks influence parental behavior, particularly among digital-native millennial parents. Practically, SITs should build strong parent communities, encourage testimonials both offline and online, and maintain high service quality to reinforce positive word of mouth (WOM). Managing Word of Mouth (WOM) strategically can increase school visibility and trustworthiness. This study contributes to understanding behavioral patterns among millennial parents in educational contexts. Future research may explore other influencing factors, such as educational values, digital engagement patterns, or comparisons across different school types and regions..  
Peran Instagram @cerah_indonesiaku Sebagai Media Penyampaian Pesan Perubahan Iklim kepada Generasi-Z Tono Purwantoro; Resman Muharul Tambunan
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.916

Abstract

Climate change is an urgent global issue with increasingly severe impacts on the environment, economy, and public health. In the digital era, social media plays a significant role in disseminating climate-related information, especially to Generation Z, who are digital natives and highly active on platforms like Instagram. This study aims to analyze the role of the Instagram account @cerah_indonesiaku as a medium for delivering climate change messages to Generation Z in Indonesia. Using a qualitative descriptive approach and a case study method, data were collected through interviews, observations, and documentation involving the account’s managers. The findings show that Yayasan Indonesia Cerah effectively utilizes Instagram’s visual and interactive features to produce attractive, credible, and relevant climate change content. Visual elements, short videos, infographics, and contextual messages help increase engagement and encourage Generation Z to share and amplify information. This study highlights how digital communication strategies through Instagram can strengthen public awareness and promote active participation in climate change mitigation. The results contribute to understanding effective digital communication for environmental campaigns targeting youth audiences.

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