cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Fifi Ratnasari
Contact Email
lppm@stikosa-aws.ac.id
Phone
-
Journal Mail Official
spektrum@stikosa-aws.ac.id
Editorial Address
Jl. Nginden Intan Timur I/18 Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 268 Documents
 23   24   25   26   27 
Komunikasi Bisnis Berkeadilan Gender di Perusahaan BUMN Aida Maslamah; Sa’diyah El Adawiyah
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, corporate leadership positions are predominantly held by men, accounting for 69.37%, compared to 30.63% occupied by women (BPS, 2020). This study examines the experiences of a female leader in a state-owned enterprise (SOE) who has struggled to overcome glass ceiling barriers and develop gender-equitable communication throughout her career.This research employs a qualitative approach, using a case study method to model the communicator role of a female corporate director in an SOE. Data collection methods include observations, in-depth interviews, and document analysis. The analysis and presentation of findings are guided by two theoretical frameworks: Tubbs and Moss’s Communication Style Theory and Marilyn Loden’s Gender Communication and Glass Ceiling Theory. This study examines the glass ceiling barriers experienced by Lies Permana Lestari in her career within a state-owned enterprise (SOE). Findings indicate three major obstacles: gender-biased promotion discrimination, stereotypes that women are unfit to lead in the male-dominated transportation sector, and communication challenges linked to domestic roles. These barriers highlight how SOE business communication practices remain shaped by masculine norms that constrain gender equality. To address these challenges, Lies employed dynamic and egalitarian communication styles. These approaches proved effective not only for her personal advancement but also for transforming organizational communication patterns. Specifically, she encouraged participatory meetings, facilitated equal dialogue between male and female employees, and prioritized collaboration over rigid hierarchy. By doing so, Lies not only overcame the glass ceiling but also contributed to fostering a more gender-equitable communication culture in the SOE. This case underscores the potential of communication strategies to challenge structural and cultural barriers in organizational settings.
SEMIOTIKA KEPEMIMPINAN RANO KARNO: PENGGUNAAN TANDA BERBASIS BETAWI SENTRIS DALAM KAMPANYE PEMILIHAN KEPALA DAERAH Mohammad Rifaldo Fajri; Virginia Meiske Ardiningrum; Wempi, Jefri A
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1174

Abstract

The election of leaders in Indonesia has entered a new chapter since the implementation of the direct election system. Each candidate uses a political communication approach that focuses on increasing the electability of personalities associated with certain contexts. Rano Karno as one of the candidates for deputy governor of the Jakarta Capital Region uses signs attached to Betawi centrism. This research aims to understand the signs used by Rano Karno in the campaign for the election of regional heads, as well as to reveal the mechanisms and approaches used in utilizing Betawi cultural identity as a political force, and to understand how the signs are fabricated and amplified so that an active echo space is formed. The literature study used in this study is Leadership Semiotics which explains how signs are used to form certain images, how images are fabricated and amplified so that an active echo chamber is formed. In addition, a literature review on political and ethnic centric campaigns is also used. The method used in this study is qualitative constructivism with observational data collection techniques, interviews, and literature studies. The results obtained from this study are that Rano Karno as the creator of the sign forms the meaning of "Rano Karno Anak Betawi" as a large narrative structured through the use of verbal and non-verbal signs, starting from the use of signs in the meaning of language, language stylistics, and rhetorical aspects such as; how to communicate, gestures, how to dress, etc. The big narrative is conveyed through cross- line communication channels, and is refabricated and reamplified by a successful team and sign readers who are broadcasters through digital media as a semiotic chamber continuously. Thus an active echo chamber effect is created which has an impact on the formation of social meaning as expected by the creator of the sign.
Transformation of Social Interaction Patterns among Adolescents in Tegal: A Comparison of Offline and Online Communication Zakaria , Adzkar Baihaqi; Diryo Suparto; Sarwo Edy
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1228

Abstract

This research originates from the phenomenon of shifting communication patterns among adolescents, which are now increasingly mediated by mobile screens rather than direct physical encounters. The primary focus of this study is to conduct an in-depth analysis of the transformation in the frequency and characteristics of social interactions among teenagers in Tegal City as they transition from offline spaces to the online realm. Employing a descriptive qualitative approach through a comparative study, primary data were obtained from semi-structured interviews with informants aged 15–18. Social Information Processing (SIP) Theory serves as the analytical framework to observe the adaptation of social cues in the digital world. The results reveal that despite high daily social media usage—averaging more than 3 to 4 hours—the substantial intensity of conversation has not undergone a drastic change. Adolescents tend to compensate for the loss of non-verbal cues by using visual symbols, such as emojis and stickers, to minimize misunderstandings. Interestingly, the local identity in the form of the Tegal-Javanese dialect persists as a tool for building emotional closeness in both mediums. This study concludes that while social media excels in terms of coordination, organic intimacy and conflict resolution still rely on the richness of face-to-face interaction. The resulting transformation has birthed a hybrid interaction pattern, where the digital universe functions as a medium for relationship maintenance, while physical meetings remain the primary anchor for building emotional depth and mutual trust.
Sebuah STRATEGI KOMUNIKASI PEMASARAN HYUNDAI PADA BRAND IMAGE KENDARAAN LISTRIK: Analisis Berdasarkan Model Customer-Based Brand Equity (CBBE) di Pasar Otomotif Indonesia Muhammad Naufal Fadhil Yuwono; Dinda Rakhma Fitriani
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1231

Abstract

The rapid growth of the electric vehicle (EV) industry has intensified competition among automotive manufacturers, making marketing communication a strategic tool in building a strong brand image. This study examines Hyundai’s marketing communication strategy in building the brand image of its electric vehicles in Indonesia. A qualitative descriptive approach was employed through document analysis and observation of marketing communication materials, including digital campaigns, official publications, promotional activities, and experiential programs. The analysis is guided by Keller’s Customer-Based Brand Equity (CBBE) Model, focusing on brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance. The findings indicate that Hyundai’s integrated marketing communication strategy effectively strengthens brand awareness and positions the company as an innovative and environmentally responsible EV brand. Consistent messaging emphasizing technological innovation, sustainability, and future mobility significantly shapes positive consumer perceptions. The use of digital platforms combined with experiential marketing activities, such as exhibitions and test drives, enhances consumer engagement, trust, and emotional attachment. Furthermore, Hyundai demonstrates competitive advantages through its clear sustainability positioning, innovation-driven brand narrative, and consistent communication across channels. The study concludes that Hyundai’s marketing communication strategy plays a significant role in building electric vehicle brand image and strengthening brand equity in the Indonesian automotive market. This research contributes to marketing communication studies, particularly in the context of sustainable and innovation-based product branding.
The Dynamics of Fan Communication on a K-Drama Menfess Twitter Account: A Netnographic Study of Virtual Communities Devy Putri Kussanti; Nur Iman El Hidayah; Dhefine Armelsa; Qonita Salsabilla
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1185

Abstract

This study uses netnography to trace the activities of the K-Drama Menfess Twitter account as a means of communication and virtual discussion for Korean drama fans. This approach helps researchers understand the dynamics of social life in cyberspace through observation of online activities that occur naturally on the platform. The research focuses on analyzing the interactions, activities, and content or menfess posted by the account's followers, which reflect the forms of communication, expression, and engagement within the K-Drama fan community. The research method used in this study is a qualitative or naturalistic method that produces descriptive data in the form of written or spoken behavior and words from the subjects. Research data was collected through participatory observation and content analysis of tweets published by the K-Drama Menfess account during a certain period of time. The results of the study show that this account plays an important role in building a solid and interactive virtual community. The account not only serves as a space for sharing information and opinions about K-Drama, but also strengthens the sense of togetherness among community members. These findings emphasize the importance of social media as a dynamic virtual communication space that contributes to enriching the experiences and knowledge of its users.
Digital Marketing Strategies for Generation Z: An AIDA-Based Case Study of Chatime Indonesia Anjariska Putri, Siti Syifazalia; Rakhma, Meyla Tazqiya
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1206

Abstract

The advancement of digital technology has significantly transformed the marketing landscape, prompting brands to develop communication strategies that are more interactive, personalized, and aligned with the characteristics of today’s consumers, particularly Generation Z. This study aims to analyze the digital marketing communication strategies employed by Chatime Indonesia in engaging Gen Z using the AIDA model (Attention, Interest, Desire, Action) as a conceptual framework. The research adopts a case study method with a descriptive qualitative approach. Data were collected through literature review and documentation of Chatime’s digital content across Instagram, TikTok, and its mobile application during the period of January to July 2025. The findings reveal that Chatime Indonesia implements an inbound marketing strategy through strong visual content, entertaining and relevant storytelling, and interactive loyalty-based application features. These strategies align with Gen Z’s preference for authentic communication, emotional resonance, and meaningful digital experiences. Each stage of the AIDA model is systematically implemented, beginning with capturing attention through visual content, generating interest via relatable narratives, creating desire through personalization and social value, and encouraging action through rewards and app engagement. The study suggests that digital communication strategies should be further developed by expanding meaningful narratives, strengthening collaborations with digital creators, and regularly evaluating audience engagement patterns.
OPTIMALISASI KOMUNIKASI TERAPEUTIK CAREGIVER SEBAGAI PENDAMPING PASIEN ODGJ PASCA PENGOBATAN MEDIS devi nadhifah; Sri Wahyuningsih
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1223

Abstract

The care of people with mental disorders (ODGJ) after medical treatment requires optimal assistance, especially through therapeutic communication and social support from caregivers. The care process is carried out continuously and requires gradual and consistent handling. This is because ODGJ experience disturbances in their thoughts, feelings, and behavior, which limit their ability to carry out daily activities. This study explores the optimization of therapeutic communication carried out by caregivers as companions to ODGJ patients after medical treatment. The study was conducted using a constructivist paradigm with a qualitative case study approach. Data collection was conducted through in-depth interviews, observations, and documentation using Stake's (1995) data analysis technique through four stages: Categorical Aggregation, Direct Interpretation, Pattern Correspondence, and Natural Generalization, to ensure the consistency of the analysis results, followed by method triangulation, source triangulation, and member checking. The research location was set in Geger Subdistrict, Sabilul Rosyad Campor Foundation area, Bangkalan Regency, considering that this area is one of the subdistricts with a relatively high number of ODGJ, thus indicating a significant need for assistance and sustainable treatment after medical treatment. The study involved seven informants selected using purposive sampling techniques. The results showed that caregivers in Geger Subdistrict had implemented therapeutic communication, although it was still limited to daily interactions without formal training. The dominant optimizing factor was instrumental support, so other optimizing factors were needed to have a greater impact on caregivers in implementing therapeutic communication. The main obstacle was a lack of understanding about continuous care. This study emphasizes the importance of psychoeducation to improve caregivers' communication skills in order to support the recovery of people with mental disorders and prevent relapse.
KOMUNIKASI EMPATIK SATUAN TUGAS GEGER UNTUK MENDUKUNG PERAN CAREGIVER DALAM MENINGKATKAN PEMULIHAN PASIEN GANGGUAN JIWA Sheila Heza Aurora; Sri Wahyuningsih
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1226

Abstract

Families are at the forefront as companions to patients with mental disorders in their daily lives, such as helping them comply with treatment and providing emotional support. As caregivers, families often receive little attention in terms of mental, psychological, and emotional support from relevant parties. One form of support to optimize the role of caregivers is through effective communication. The Geger Task Force Team uses an empathetic communication approach with caregivers so that they feel heard and supported, giving them the strength to perform their roles optimally, which will ultimately have an impact on the patient's recovery process. This study was conducted to explore in depth the forms and patterns of empathetic communication applied by the Geger Task Force in supporting the role of caregivers and to identify the factors that hinder the application of empathetic communication between the Geger Task Force and caregivers, which affect the recovery process of patients with mental disorders. A qualitative research method with a case study approach was used. Research data sources were obtained from interviews and direct observations, audio-visual recordings, photographs, and research-related archives. Empathetic communication was implemented more actively through home visits as the main means of providing emotional, informational, and instrumental support, as well as appreciation. However, the effectiveness of this communication and empowerment was hampered by three factors. Although the Geger Task Force played an active role, the success of patient recovery also depended on cooperation between institutional initiatives and the openness of the families of patients with mental disorders. Keywords: Caregiver, Communication, Empathetic , ODGJ, Recovery, Task Force

Page 27 of 27 | Total Record : 268

 23   24   25   26   27 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress] Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025 Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025 Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025 Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025 Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024 Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024 Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024 Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024 Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023 Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023 Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023 Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi Vol 10 No 3 (2022): Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi Vol 9 No 1 (2021): Jurnal Spektrum Komunikasi Vol 8 No 2 (2020): Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi Vol 7 No 2 (2019): Jurnal Spektrum Komunikasi Vol 7 No 1 (2019): Jurnal Spektrum Komunikasi Vol 6 No 2 (2018): Jurnal Spektrum Komunikasi Vol 6 No 1 (2018): Jurnal Spektrum Komunikasi More Issue