cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Fifi Ratnasari
Contact Email
lppm@stikosa-aws.ac.id
Phone
-
Journal Mail Official
spektrum@stikosa-aws.ac.id
Editorial Address
Jl. Nginden Intan Timur I/18 Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
 22   23   24   25   26 
Effectiveness of Online Learning Models in the Communication Sciences Program During the COVID-19 Pandemic Fitria Widiyani Roosinda; Anita Agustina Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.917

Abstract

This research is a descriptive quantitative study that focuses on the evaluation of online classes using online media. The research population consists of 50 active students in the 1st, 3rd, and 7th semesters, selected using the simple random sampling technique, and 5 lecturers from Communication Studies Program Bhayangkara University Surabaya. The data collection instrument used was an online lecture questionnaire. Data analysis uses descriptive statistics. The research results show that students assess online classes using online media as ineffective (39%), very ineffective (19%), effective (23%), and just okay (19%). In the results of this study, there were no (0%) respondents who rated online learning as very effective. Finally, to improve the quality of online lectures during the COVID-19 pandemic, the suggestions from communication studies lecturers and students are (1) providing more adequate quota subsidies for the continuity of online lectures (2) attention to the timing of online classes in accordance with the class schedule, (3) optimal and updated notifications or announcements, (4) upgrade the Bhayangkara University Surabaya SIM e-learning system, especially on the attendance and assignment upload features that still frequently encounter issues, (5) the selection of materials in the video must be based on criteria of easily understandable language, (6) implementation of more engaging activity models such as games and others, (7) during online classes, it is expected that everyone will be on camera (8) increasing server speed,(9) increasing student engagement during online classes and, (10) providing structured evaluations for assessment materials.
Implementation of Event and Experience Strategy in Marketing Communication at Tamo Venue Surabaya Calysta, Keisya; Wono, Hilda Yunita
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.920

Abstract

The event and experience strategy are one of the applications of Integrated Marketing Communication (IMC) activities that allow direct interaction with consumers. This activity can also provide an interesting experience for consumers so as to increase brand recognition and business performance. Amidst the increasing demand for venue rental services to accommodate various events Tamo Venue, held a kids birthday showcase event which is an implementation of the event and experience strategy. This research is the first study to examine the experience strategy at children's events in the Surabaya venue industry.  This study aims to explore how a newly established venue uses event and experiment strategy as a branding tool within the IMC framework. This research uses a qualitative case study method with data collection through structured interviews, documentation, and literature study. Interviews were conducted with the CEO, Head of event and marketing team, and an event attendee. Data was analyzed using NVivo 15 and validated through source triangulation. The results showed that Tamo Venue successfully implemented six strategic elements: alignment with MICE trends, original event concepts, non-repetitive execution, creation of tangible and intangible experiences, ambience and service quality, and an adaptive service approach. This research can enrich marketing communication studies by showing that event and marketing strategies can effectively create positive visitor experiences and offer practical guidance in the venue industry in Indonesia.
Semiotic Analysis of Cultural Identity and Colonial Resistance in “Black Panther: Wakanda Forever” Hafitri, Erlania; Rahmawati, Laili Etika
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.973

Abstract

Film is one of the mass communication media, producing and displaying a message or ideology. This study aims to analyze the representation of culture and resistance to colonialism in the film Black Panther: Wakanda Forever using Roland Barthes' semiotic approach in a Qualitative method. Data were obtained from selected scenes that display visual symbols such as hand gesture symbols, spiritual interactions with ancestors, conversations between characters, costume that shows culture, and women's leadership and traditional-modern technology. The results of this study are 1) women's emancipation through female figures who lead and are strong to break the stigma of weak women and challenging subordinative stereotypes 2) culture as an element and foundation for forming identity reflected in language, costume, architecture, and spiritual traditions 3) the film builds a counter-narrative to the colonial view by repositioning Africa and Mesoamerica as advanced, sovereign, and spiritually valuable regions. This representation shows that cultural identity and communal solidarity are the main forces in facing neocolonial domination. These findings contribute to media and cultural studies by highlighting how popular films can be a medium for the articulation of postcolonial ideology and symbolic resistance through visual narratives.
PEMANFAATAN AKUN TIKTOK @JAYFUJIWARA SEBAGAI MEDIA PEMBELAJARAN BAHASA INGGRIS BAGI PEMBELAJAR BAHASA ASING DI ERA DIGITAL Anita Agustina Wulandari; Mochammad Arkansyah; Deassy Ratna Juwita Sari
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.1118

Abstract

The advancement of digital technology in the contemporary era like today has brought major changes in various aspects of human life including education. In recent years, TikTok is one of the online platforms that has grown rapidly. This application is not only an entertainment platform but has also developed into a learning platform because of its creative and interesting content. Although TikTok has become popular as an entertainment platform, now many accounts use it as a learning platform such as learning a foreign language. A famous account in this field is @jayfujiwara who creates educational content to teach English with 5.9 million latest followers. Considering this phenomenon, this study will investigate how the TikTok account @jayfujiwara is used as a medium for learning English, as well as how effective and impactful the content on the account is on students learning a foreign language. After this study was conducted, it can be concluded that the TikTok account @jayfujiwara is an innovative and flexible English learning medium in the modern era. The real impacts experienced by students include increasing their motivation to learn and improving better speaking and listening skills, practical application of English, reducing their anxiety while learning, and strengthening their community networks. Therefore, social media platforms, especially TikTok, can help students learn English, especially the younger generation who are familiar with digital technology.
The Transformation of Heritage Tourism Marketing through TikTok A Study of Gen Z’s Interest in Surabaya’s Old Town Mochammad Arkansyah; Anita Agustina Wulandari; Yuga Adi Kusuma; Arfiyansyah
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.1119

Abstract

This study aims to describe how the transformation of heritage tourism marketing strategies is carried out through the TikTok platform, and how it influences the travel interest of Generation Z visitors to the Kota Tua Surabaya destination. Using a descriptive qualitative approach, this research observes TikTok content promoting Kota Tua Surabaya, conducts interviews with content creators and local tourism stakeholders, and gathers insights from Gen Z TikTok users through in-depth interviews. The findings indicate that TikTok, as a short-video-based social media platform, provides strong visual and emotional appeal, particularly through the use of trending music, storytelling narratives, and cinematic visuals. Authentic, interactive, and relatable content has proven to be more effective in increasing awareness and interest among Gen Z. The transformation of heritage tourism marketing through TikTok not only expands promotional reach but also helps shape a modern and digitally relevant image of the destination.
Komunikasi Organisasi Dalam Mempertahankan Talent Pada Andy Irawan Music Handi, Esther Freya Angelica; Teguh, Monika
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the orchestra business is rapidly growing. However, it is also facing difficult challenges, mainly in retaining talents. Andy Irawan Music is one of the orchestra businesses based in Semarang, Central Java, Indonesia. Andy Irawan Music specializes in high-end wedding events and has earned a reputation as a quality music service provider for mid-to-high-end clients. Andy Irawan Music faces typical issues in the creative industry such as talent turnover. This research shows how the organizational communication is implemented in Andy Irawan Music, to maintain its talents’ loyalty and improve performance quality. This research uses a qualitative approach with data collection through interviews and observations. The data analysis technique used in this research is the Miles and Huberman model data analysis technique which consists of data collection, data reduction, data display or presentation, and conclusions or verification. The results indicate that the use of top-down vertical, bottom-up vertical, and horizontal organizational communication strategies help to create a positive work environment, increasing a sense of belonging, and reducing talent turnovers. This research focuses on the role of structured organizational communication as an important factor in talent retention within the creative industry, especially in Andy Irawan Music, contributing to the overall sustainability and positivity of the work environment.
Menjelajahi Surga di Bawah 'Wonderful Indonesia' Aji, Gagas; Widodo, Suko; Aji, Gilang Gusti; Aji, Ganjar Ndaru
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, renowned for its diverse cultural heritage and breathtaking natural landscapes, has strategically positioned itself on the global tourism stage through the Wonderful Indonesia branding campaign. This study explores the effectiveness of this campaign in transforming Indonesia into a globally recognized tourism destination. By analyzing key performance indicators such as international tourist arrivals, domestic tourism growth, hotel occupancy rates, and the role of digital platforms, this research provides a comprehensive assessment of the campaign's impact. The findings highlight significant achievements, including increased global brand recognition, economic contributions, and improved digital engagement through social media platforms. However, challenges such as over-tourism, regional disparities, and infrastructure limitations persist, posing risks to long-term sustainability. This study emphasizes the importance of balancing growth with sustainable tourism practices and recommends strategies to optimize future branding efforts. Insights from this research aim to guide policymakers, tourism stakeholders, and marketing professionals in enhancing the effectiveness of destination branding campaigns in emerging economies.
REPRESENTASI GESTUR BAHASA ISYARAT DALAM FILM MOVIE A SILENT VOICE TERHADAP POLA KOMUNIKASI ANTAR PRIBADI: Analisis gestur tangan bahasa isyarat film A Silent Voice Widya Kanti Puspita; Yatno, Tri; Sujiono
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A Silent Voice is one of the films that addresses the issue of deafness, focusing on interpersonal communication patterns. The purpose of this study is to identify the types of hand gestures and describe the meanings of sign language hand gestures in the film A Silent Voice. Through semiotic analysis, this study seeks to uncover how the meanings conveyed through hand gestures in the film can influence interpersonal communication and shape society's perspective on the deaf community. The study employs a descriptive qualitative method through symbolic analysis. The research was conducted from January 2025 to June 2025. The data and data source are the film A Silent Voice. Data validity testing techniques in this study use triangulation. The triangulation used in this study is source triangulation and technique triangulation. The data analysis technique used in this study is data analysis referring to Miles & Habermint. The analysis process consists of three concurrent activities: data reduction, data presentation, and conclusion drawing/verification. The findings of this study identified five types of sign language hand gestures: friendship hand gestures, question hand gestures, thank you hand gestures, farewell hand gestures, and apology hand gestures. These hand gestures impact interpersonal communication patterns, as demonstrated through the sign language hand gestures in the film A Silent Voice, which are capable of building social interaction and more effective communication processes.
STRATEGI KOMUNIKASI KANDIDAT PADA DEBAT PILKADA PAPUA BARAT 2024: ANALISIS ISI HUBUNGAN ANTARA FUNGSI WACANA (FUNCTION) DAN UCAPAN KEBIJAKAN (POLICY) Mulantara, Muhammadafi; Adi Wibowo, Kunto; Fuady, Ikhsan; Rahmawan, Detta
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationship between discourse functions (acclaim, attack, and defense) and policy content (past deeds and future plans) in the West Papua Governor and Vice Governor Election debate in 2024. This study focuses on the only candidate pair (Paslon 1) who participated in the debate, thus providing a different environment to study communication strategies in a non-competitive debate context. Content analysis was conducted through a combination of quantitative and qualitative techniques. 287 speech units were coded based on discourse function categories. The results showed that the acclaim function dominated at 94.24%, with 68.88% of the statements used to convey future plans. Since there was no debate opponent, there was only 0.58% attack function and 5.19% defense function, indicating a low confrontational strategy. A significant relationship between discourse function and policy content was found through the Chi-Square test (χ2 = 35.229; p < 0.001). However, the predictive value for 50% of the cells was less than 5. These results suggest that Paslon 1's communication strategy was affirmative and prospective, emphasizing self-image and future vision rather than defending or attacking. This study not only supports the political communication theory of strategic self-presentation, but also contributes to research on local political rhetoric in Indonesia, especially in the context of elections that lack significant competition. The results also emphasize how important debates are as a way to shape image and legitimacy, even without having a direct opponent.
COMMUNICATION STRATEGIES OF THE SUKALAKSANA VILLAGE COMMUNITY IN MAINTAINING CULTURE AND DEVELOPING ECOTOURISM widya pradhana, Mahendra Abifathir; Santosa, Aditya Putra Pratama
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sukalaksana Village is one of the villages in Garut Regency, West Java Province, which still preserves local cultural values and develops local wisdom-based ecotourism potential. As a tourist village with the Saung Ciburial Tourism Village branding, Sukalaksana Village uses special communication methods to preserve and maintain their culture and make it the center of attention in developing ecotourism. This study aims to understand how the communication strategies carried out by the people of Sukalaksana Village in preserving local cultural values while developing ecotourism potential rooted in local wisdom. Using a qualitative approach with ethnographic methods, data were collected through semi-structured interviews, observation, and documentation. The results showed that the Sukalaksana Village community implemented three strategies to preserve their culture and outlined three communication strategies used to develop ecotourism. In addition, cross-sectoral communication with the government, community, and tourists is key in the development of sustainable ecotourism. This communication strategy not only plays a role in preserving cultural identity but also strengthens community participation in ecotourism management. The conclusion of this research is that the success of Sukalaksana Village in preserving culture and developing ecotourism is strongly influenced by the communication strategy that is used to promote ecotourism. This strategy not only strengthens the community's cultural identity, but also creates economic opportunities through sustainable tourism.

Page 24 of 26 | Total Record : 257

 22   23   24   25   26 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025 Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025 Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025 Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025 Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024 Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024 Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024 Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024 Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023 Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023 Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023 Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi Vol 10 No 3 (2022): Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi Vol 9 No 1 (2021): Jurnal Spektrum Komunikasi Vol 8 No 2 (2020): Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi Vol 7 No 2 (2019): Jurnal Spektrum Komunikasi Vol 7 No 1 (2019): Jurnal Spektrum Komunikasi Vol 6 No 2 (2018): Jurnal Spektrum Komunikasi Vol 6 No 1 (2018): Jurnal Spektrum Komunikasi More Issue