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Journal of Management and Informatics
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29617731     EISSN : 29617472     DOI : 10.51903
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
management and business economics involving operational management, management of human resources, finance management, marketing management, social and economic management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2023): December : Journal of Management and Informatics" : 8 Documents clear
The Influence Of Compentence, Organizational Commitment, Quality Of Work Life On Organizational Citizenship Behavior In The Tourism Service Of West Java Province Abdul Fatah; Syamsudin Syamsudin; Ratu Erlina Gentari
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

This research aims to find out how big the influence is Competence, OrganizationalCommitment, Quality of Work Life on Organizational Citizenship Behavior. This research uses quantitativemethods with questionnaire data collection techniques. The population and sample in this research were 5 6employees using a saturated sampling technique method. Data collected using a questionnaire and analyzedusing SPSS V.22. Based on the research results, it can be concluded that: 1) there is an influence on theCompetency variable on organizational behavior (OCB) because t count > t table. 2) there is an influence on thevariable Organizational Commitment on Organizational Behavior (OCB) because t count > t table. 3) there is aninfluence on the Quality of Work Life variable Against organizational behavior (OCB) because t count > t table 4)there is a simultaneous positive and significant influence between Competence, Organizational Commitment,Quality of Work Life on Organizational Behavior (OCB) because f count > f table.
The Influence Of Digital Marketing, Customer Trust And Brand Image On Customer Satisfaction At Mcdonald's Fast Food Restaurant In Cilegon City Muhamad Suhaemi; Nabila Zahra Auliya; Dhanny Isnaeni Darmawan; Yoga Adiyanto
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

. This study aims to analyze the effect of digital marketing on brand image, trust and consumer satisfaction at McDonald's fast food restaurants in Cilegon City.The sampling technique in this study was purposive sampling, namely the sample selection method based on certain criteria. That is, McDonald's consumers who have bought McDonald's at least once. Based on the results of the study it can be concluded that: There is a positive and significant influence between Digital marketing on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Customer Trust on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Brand Image on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Digital marketing, Consumer Trust and Brand Image on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City.
Comparative Analysis of Business Income Levels Before and After Having A Halal Certificate Small Entrepreneurs in Serang City Yuda Supriatna; Amarul Amarul
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

Study This aim for analyze comparison is there Analysis comparison level income business before and after own halal certificate for entrepreneurs small town in Serang City. Research result This expected can made reference by stakeholders policy especially related ones with internal halal certificate do socialization to entrepreneurs small, so the program is medium run by the government on a halal certificate program in frame increase quality and consumers' sense of security. Research methods used is method comparative that is compare second variable the results study with the "Paired samples test" test is known sig.(2-tailed) value is of 0.004 < 0.005, and value tcount 3,246 > t table 2,086. With thereby can concluded that Ho is rejected and Ha is accepted. Which mean there is the average difference between turnover perpetrator business before and after own halal certificate. Finally study This expected give contribution to the perpetrators businesses and also institutions related especially those who handle field business small and medium.
The Effect of E-Service Quality and Customer Relationship Management of User Customer Loyalty Gopay on Gojek App Satrio Bimo Syahputro; Rahmi Rahmi; Vandi Verdiansyah; Muhammad Nur Rohman; Uci Sumiati
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The purpose of this study is to determine the effect of E-Service Quality and Customer Relationship Management on Customer Loyalty of Gopay Users on the Gojek App. The type of research in this study is quantitative with the population in this study being Gopay users in Tanjungpinang City. In the technique for sampling using the Slovin formula, with a total sample of 87 respondents. The results of this study are known that E-Service Quality and Customer Relationship Management simultaneously affect the variables of Customer Loyalty. The amount of contribution of E-Service Quality and Customer Relationship Management to the User Loyalty variable is 71.9%. And the remaining 20.7% is the influence of other variables that are not included in the regression model of this study.
Implementation of Performance Management on PT Philti Jaya Bintang Leni Ariyanti; Vandi Verdiansyah; Muhammad Rozaki; Rahayu Sri Winastit; Satriadi Satriadi
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The purpose of this study is to evaluate the performance management strategies and practices implemented in the company and their impact on the productivity and success of the organization. The research method involves employee surveys and analysis of performance management-related documents. The results showed that PT Philti Jaya Bintang has adopted a performance management approach that focuses on individual performance measurement, skill development, and recognition of employee contributions. The research also identifies potential areas for improvement in the implementation of performance management, such as expanding employee development programs and improving communication between management and work teams. Although there are still challenges that need to be overcome, efforts to implement performance management at PT Philti Jaya Bintang have had a positive impact on employee productivity and engagement.
Country Business Culture and Influence On International Business Strategy Devi Pertiwi Ananda Putri; Akhmad Sukardi
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The purpose of this research is to analyze the business culture of South Korea and its comparison with business culture in Indonesia and its influence on international business strategy. This research uses the Literature Review method using data sources from Google Scholar indexed by Sinta 1-6, and the Copernicus Index and reputable International Journals indexed by Scopus over a 5 year period starting from 2018-2023. Article collection was carried out using the keywords business culture, organizational culture, business strategy. The results of this research show that in South Korean business culture the people are more individualistic and there are two important aspects of business culture in South Korea, namely Kibun and Inhwa. A very clear difference can be seen between South Korean business culture, which tends to be individualistic, and Indonesian business culture, which is closely related to family values and togetherness in making business decisions. From these cultural differences, international business companies need to understand the characteristics of each business culture of the country in which they do business in order to determine a business strategy that suits the business culture prevailing in that country.
Exploring Vertical Brand Extensions: The Microsoft Case Study Peter Remy Yosy Pasla; Soetam Rizky Wicaksono; Virania Agnes Setyowati; Ellenora Gracia Soejanto
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

This article investigates the strategic deployment of vertical brand extensions by examining Microsoft's introduction of Visual Studio Code. This case reveals how well-defined extension strategies, when implemented during the maturity stage of the Product Life Cycle, can rejuvenate a brand, attract new customers, and differentiate the parent brand. This research is being done using secondary data analysis from some trusted primary sources. In this research, we use data from the Stack Overflow annual survey and Github top IDE index. The article also unravels the factors necessary for successful brand extension, emphasizing thorough market research, consistent brand messaging, quality maintenance, effective marketing, and competitor risk mitigation. There is also a debate on the impact of connecting vertical brand extensions to the core brand. This linkage can provide leverage for existing brand equity but may pose a risk of diluting the brand image. Overall, while vertical brand extensions have potential drawbacks, careful planning and execution can lead to increased market share and customer base expansion. This paper offers a unique focus on the application of vertical brand extensions via the case study of Microsoft's Visual Studio Code. It provides fresh insights into the benefits, risks, and critical considerations involved, using a real-world example of brand rejuvenation and market expansion strategies. This case reveals how well-defined extension strategies, when implemented during the maturity stage of the Product Life Cycle, can rejuvenate a brand, attract new customers, and differentiate the parent brand. The assessment of associated benefits and risks is crucial, with potential issues including negative spillover onto the parent brand and inconsistent brand image associations. However, with effective differentiation and an understanding of customer needs, the benefits of such a strategy can outweigh these risks.
The Effect Of Incomeintention On Financial Well Being: Household Behavior As A Mediating Variable Study on Fisherman Families in Bantul Regency, Yogyakarta Bangun Putra Prasetya; Nany Noor Kurniyati
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

Optimizing the potential development of the south side of Yogyakarta can be used as one of the ways in poverty alleviation at the level of life of Yogyakarta fishermen. The welfare of traditional fishermen is influenced by a number of factors, namely limited quality of human resources, limited business capital capacity and fishing technology information. Regarding income levels, community welfare can be achieved by one of them by achieving Financial Well Being. This study aims to determine the effect of the income level of fishermen in Bantul Regency, Yogyakarta in achieving Financial Well Being by paying attention to household behavior as a mediation variable. The population in this study is fishermen along the coast of Bantul Regency under the guidance of related agencies. The sample in this study was 99 fishermen. Hypothesis testing using Smart PLS. The results of research conducted on fishing families in Bantul Regency, Special Region of Yogyakarta stated that Incomeintention has an effect on Financial Well Being. In addition, if a person's Incomeintention is balanced with the ability to control household behavior in controlling finances and saving, it will have a good impact on Financial Well Being

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