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Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Published by Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau
ISSN : 29882249     EISSN : 29882230     DOI : 10.59059
Core Subject : Religion, Economy, Science,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang Ilmu Manajemen dan Ekonomi Syariah. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berbagai perspektif ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ekonomi fiskal Islam, pasar modal Islam
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 263 Documents
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Pengaruh Inovasi Produk, Word of Mouth, dan Social Media Marketing, terhadap Keputusan Pembelian : Studi di Lembaga Kursus Bahasa Inggris Global English Pare Cacun Havana; Zaenul Muttaqien; Ahmad Jauhari
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2717

Abstract

This study was conducted with the motivation to analyze the impact of product innovation, word-of-mouth (WOM), and social media marketing on purchasing decisions at one of the English language courses located in Kampung Inggris, Pare, Kediri, namely Global English. In the digital era and increasingly fierce competition among non-formal educational institutions, understanding the factors that influence purchasing decisions is very important. This study used a quantitative approach with a survey method via Google Form, which was distributed to active students at the institution. The research instrument, a closed questionnaire, was designed to measure students' perceptions of the product innovation offered, the influence of word-of-mouth communication, and the effectiveness of marketing strategies through social media. The analysis results show that product innovation has a significant influence on purchasing decisions, particularly in terms of offering new programs that are in line with market needs, such as the "Studycation" program that combines learning and recreation. Word-of-mouth has also been shown to play an important role in building trust among potential consumers through positive experiences from previous users. In addition, social media marketing makes a real contribution to reaching a wider audience, increasing interaction, and strengthening the institution's image in the public eye. These three variables, both partially and simultaneously, had a positive and significant influence on purchasing decisions. These findings indicate that integrated, digital-based marketing strategies are key to attracting and retaining consumer interest in the informal education sector. This research is expected to serve as a reference for course providers and other educational institutions in designing innovative, efficient, and adaptive marketing strategies to address changing consumer behavior in the digital era.
Pengaruh Kompetensi Karyawan, Fasilitas Kerja Dan Insentif Terhadap Kinerja Karyawan Pada Ahass Setiawan Motor Elly Agustina; Rike Kusuma Wardhani; Suseno Hendratmoko
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2728

Abstract

Religiousness in the context of religious life in Indonesia is not only seen in the diversity between religions, but also within the same religion with differences in religious beliefs and practices. Each individual or group has its own way of expressing their beliefs, which are often influenced by local cultural backgrounds and traditions. Indonesia, as a country rich in culture, has a legacy of traditions that are still embedded in people's lives, including in religious practices. In Sari Rejo Village, the funeral procession is one concrete manifestation of the fusion of religious values ​​and hereditary traditions. However, within the community there are groups who adhere to pure Islamic law, without mixing religious teachings with ancestral traditions. This difference in perspective triggers social conflict between adherents of religious law and adherents of tradition. This conflict does not stop at differences in practice, but develops into a form of social discrimination against adherents of religious law. This condition gives rise to social inequality that can disrupt the harmony of community life. This study aims to answer several main questions: (1) what is the form and meaning of funeral traditions in Sari Rejo Village? (2) why social inequality arises in these funeral ceremonies? (3) how are traditional adherents treated differently compared to adherents of religious law? (The text appears to be incomplete and should be omitted.) The research method used is qualitative, relying on primary and secondary data, and direct field observations. The results indicate that the majority of Sari Rejo residents, as adherents of tradition, tend to discriminate against adherents of religious law. This is evident in the differences in treatment, attitudes, and social acceptance of those who choose to practice their religion according to its guidance without incorporating traditional elements. These findings confirm that differences in religious practice, even within the same religion, can become a source of social inequality if not managed wisely.
Pengaruh Pengembangan Produk, Kualitas Layanan, dan Penetapan Harga terhadap Volume Penjualan pada PT Indoqurma Sejahtera di Jakarta Timur Max Norris Taurus; Yugi Setyarko
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2735

Abstract

This study aims to determine and analyze the influence of product development, service quality, and pricing on sales volume at PT Indoqurma Sejahtera, East Jakarta. The background of this study is based on increasingly fierce business competition, especially in the trading industry, so companies need to identify factors that influence sales volume. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 50 employees directly involved in marketing and sales activities, using a saturated sampling technique. The research instrument was tested for validity and reliability before use. Data analysis was carried out using multiple linear regression using SPSS software version 19, which includes the classical assumption test, t-test, F-test, and coefficient of determination. The results show that the variables of product development and service quality do not have a significant influence on sales volume. This indicates that the company's product development efforts have not been fully able to increase market appeal or have not been in accordance with consumer needs. Similarly, the implemented improvements in service quality have not had a significant impact on increasing sales volume. In contrast, pricing has been shown to have a significant influence on sales volume. These findings indicate that consumers in PT Indoqurma Sejahtera's target market are highly price-sensitive, thus a competitive pricing strategy can be a key factor in driving sales. Based on these results, managerial implications include the need to reevaluate product development strategies and improve service quality to be more relevant to consumer needs and preferences. Furthermore, the company is advised to maintain and optimize its competitive pricing strategy to increase competitiveness and expand market share.  
Pengaruh Brand Ambassador, Kualitas Website dan Keragaman Produk terhadap Keputusan Pembelian pada E-Commerce Shopee di Jakarta Fifi Mirajna; Yugi Setyarko
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2736

Abstract

This study aims to analyze the impact of Brand Ambassador, Website Quality, and Product Variety on Purchase Decisions in Shopee E-Commerce in Jakarta. The data used in this study is primary data obtained through the distribution of questionnaires to Shopee users in Jakarta. The sampling technique used is Non-Probability Sampling, with the method being Accidental Sampling. The sample size taken was 103 respondents based on the Lemeshow formula. This study focuses on three key variables that are believed to have a significant impact on consumer purchase decisions. Brand Ambassador refers to public figures or celebrities who represent a particular brand and can influence consumers' perceptions of the products offered. The role of a Brand Ambassador is crucial because it can enhance the attractiveness and credibility of a product in the eyes of consumers. Website Quality includes aspects such as design, navigation, loading speed, and user-friendliness while shopping. A website that is easy to use, fast, and visually appealing will enhance user satisfaction, which in turn can encourage purchasing decisions. Product Variety is related to the range of products available on the e-commerce platform, offering consumers more choices to meet their needs. The more varied the products offered, the higher the likelihood that consumers will make a purchase. The analysis tool used in this study is SPSS version 26 for regression analysis. The research findings show that Brand Ambassador, Website Quality, and Product Variety have a significant effect on Purchase Decisions in Shopee E-Commerce in Jakarta. An attractive Brand Ambassador, a high-quality website, and a wide variety of products have been proven to influence consumers’ purchase decisions. These findings indicate that Shopee E-Commerce needs to continuously improve these factors to enhance consumer experience, strengthen loyalty, and increase sales.
Pengaruh Gaya Kepemimpinan dan Beban Kerja terhadap Produktivitas Kerja Karyawan Direktorat Keuangan dan Manajemen Risiko PT Pelindo Multi Terminal Josefa Sitorus; Jamardua Haro; Suri Purnami; Harris P Nasution; Ratna Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2754

Abstract

This study aims to examine the effect of leadership style and workload on employee productivity in the Finance and Risk Management Directorate of PT Pelindo Multi Terminal. The research was conducted from February to July 2025 with 31 employee respondents. The study employed a quantitative approach, collecting data through questionnaires and analyzing it using multiple linear regression. The research sought to understand how leadership style and workload influence the productivity of employees within this specific department. The results indicate that, partially, leadership style and workload have no significant effect on employee productivity, with significance values greater than 0.05. This suggests that individual leadership styles and workloads, when considered separately, may not have a strong direct impact on productivity. However, when analyzed simultaneously, both variables significantly influence employee productivity, with a significance value of less than 0.05. The coefficient of determination reveals that leadership style and workload contribute 16.3% to employee productivity, indicating that while these factors play a role, the majority of the variation in productivity (83.7%) is due to other factors not explored in this study. These findings highlight the need for the company to consider a holistic approach to human resource management, focusing not only on leadership style and workload but also on other variables that could further enhance employee productivity. This research provides valuable input for improving organizational strategies
Pengaruh Work Life Balance, Lingkungan Kerja, dan Motivasi Kerja terhadap Organizational Citizenship Behavior: Studi pada Karyawan PT Gogomedia Visindo, Tangerang Farah Isnaeni Apriliyana; Zulvia Khalid
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2755

Abstract

Organizational Citizenship Behavior (OCB) plays a vital role in supporting organizational effectiveness and efficiency, as it reflects employees’ voluntary behaviors that go beyond formal job responsibilities and contribute to overall organizational performance. Therefore, it is important for organizations to understand the factors that can enhance OCB among their employees. This study aims to analyze the influence of Work-Life Balance, Work Environment, and Work Motivation on Organizational Citizenship Behavior at PT Gogomedia Visindo Tangerang. The research employed a quantitative approach with a sample of 100 respondents selected through non-probability sampling using a snowball sampling technique. Data were collected through questionnaires measured on a Likert scale and analyzed using Microsoft Excel 2021 and SPSS version 22. The data analysis methods included correlation tests and multiple linear regression analysis to examine both the relationships and effects among the variables. The results indicate that Work-Life Balance, Work Environment, and Work Motivation have a positive and significant influence on Organizational Citizenship Behavior, both partially and simultaneously. This finding suggests that better work-life balance, a supportive work environment, and higher motivation levels encourage employees to demonstrate stronger OCB. The study emphasizes the strategic importance of organizational initiatives that foster employee well-being, provide conducive working conditions, and maintain high levels of motivation. By doing so, organizations can strengthen employee commitment, maximize contributions, and enhance long-term organizational performance.
Pengaruh Pengembangan Karir, Work Life Balance, dan Lingkungan Kerja terhadap Loyalitas Pegawai (Studi pada Kantor Kecamatan Pondok Aren di Kota Tangerang Selatan) Binsar Fauzan Supriyadi; Zulvia Khalid
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2756

Abstract

This research aims to determine the effect of Career Development (X1) on Employee Loyalty (Y), Work-Life Balance (X2) on Employee Loyalty (Y), and Work Environment (X3) on Employee Loyalty (Y) among Employees of Pondok Aren Subdistrict in South Tangerang City. It uses Non-Probability Sampling technique with a saturated method. The population in this study consists of 64 employees who are part of the Employees of Pondok Aren Subdistrict in South Tangerang City. The sample in this study consists of 64 respondents. This research was conducted using multiple linear regression methods assisted by SPSS version 25 and Microsoft Excel 2019. The results show that Career Development (X1) has a Positive and Significant effect on Employee Loyalty (Y), Work Life Balance (X2) has a Positive and Significant effect on Employee Loyalty (Y), and Work Environment (X3) has a Positive and Significant effect on Employee Loyalty (Y).
Pengaruh Lingkungan Kampus, Media Pembelajaran, dan Fasilitas Kampus terhadap Motivasi Belajar Mahasiswa: Studi pada Mahasiswa Reguler Angkatan 2023 Fakultas Ekonomi dan Bisnis Universitas Budi Luhur Jakarta Selatan Damar Bayu Prasetyo; Widi Wahyudi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2757

Abstract

This study aims to examine the influence of three main factors—Campus Environment (X1), Learning Media (X2), and Campus Facilities (X3)—on Student Learning Motivation (Y) at the Faculty of Economics and Business, Budi Luhur University, South Jakarta. The research employed a quantitative design with a probability sampling approach using simple random sampling to ensure each student had an equal chance of being selected. Data were collected through structured questionnaires distributed to regular students of the Class of 2023, with a total sample size of 85 respondents. Descriptive analysis was conducted to summarize the primary data, while multiple linear regression analysis using SPSS version 22 served as the main analytical tool. The regression equation obtained was Y = 28.218 + 0.580X1 + 0.656X2 + 0.147X3 + €, indicating that each independent variable contributes differently to student learning motivation. The results demonstrate that the Campus Environment has a significant partial effect on Student Learning Motivation, highlighting the importance of a conducive academic and social atmosphere. Learning Media also shows a significant partial effect, suggesting that effective and innovative instructional tools can enhance student engagement and drive. Meanwhile, Campus Facilities have a positive but not significant partial effect, implying that while facilities support learning, other factors may play a stronger role. These findings underscore the need for universities to optimize both environmental and pedagogical aspects to boost student motivation and performance.
Pengaruh Variasi Produk, Brand Image dan Co-Branding terhadap Keputusan Pembelian Produk Miniso: (Studi pada Konsumen Miniso Central Park di Jakarta Barat) Sarah Pirmauli Sinaga; Rina Ayu Vildayanti
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2758

Abstract

This study aims to examine the influence of Product Variation, Brand Image, and Co-Branding on Purchase Decisions among Miniso Central Park consumers in West Jakarta. The research was conducted using a quantitative approach with 100 respondents selected through non-probability sampling with an accidental sampling technique. Data were collected using questionnaires based on a Likert scale and analyzed using SPSS version 25 with multiple linear regression. The findings show that Product Variation does not significantly influence purchase decisions, indicating that the wide variety of Miniso products alone is not the primary factor driving consumer choices. In contrast, Brand Image demonstrates a strong and significant influence, highlighting that consumers’ trust and perception of Miniso’s brand identity play an important role in their purchasing behavior. Furthermore, Co-Branding also significantly affects purchase decisions, as collaborations with other well-known brands or icons enhance the appeal and perceived value of Miniso products. The combined effect of Brand Image and Co-Branding creates stronger consumer engagement, although Product Variation alone remains insufficient in driving decisions. This study contributes to the understanding of retail marketing strategies, particularly in the context of lifestyle-oriented retail businesses. It suggests that building a strong brand image and leveraging effective co-branding partnerships are more impactful than merely expanding product variety. The implications of this research can assist retail companies in optimizing their marketing mix strategies to strengthen competitiveness in Indonesia’s rapidly growing retail sector.
Pengaruh Financial Technology, Risk Tolerance, Return Expectation, dan Financial Literacy terhadap Keputusan Investasi Mahasiswa pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Budi Luhur Jakarta Fiqri Ramadhan; Said Said
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2759

Abstract

This study aims to analyze the influence of financial technology, risk tolerance, return expectation, and financial literacy on student investment decisions, with a specific focus on students of the Faculty of Economics and Business, Budi Luhur University, Jakarta. The increasing growth of young investors in Indonesia, particularly from Generation Z, emphasizes the urgency of understanding the behavioral and technological factors that shape their financial decision-making. The research employed a quantitative approach using purposive sampling by distributing online questionnaires to 100 executive class students, calculated using Slovin’s formula. Data collection was supported by literature reviews and documentation, while analysis was conducted using multiple linear regression with the help of SPSS version 26 and Microsoft Excel 2019. The results reveal that financial technology, return expectation, and financial literacy each have a positive and significant effect on student investment decisions. In contrast, risk tolerance shows a significant negative effect, suggesting that higher risk tolerance does not necessarily translate into better decision-making among students. These findings highlight the complex interplay of behavioral and cognitive factors in shaping investment choices. The study contributes to the field of behavioral finance and provides practical implications for financial education, suggesting the need for stronger integration of financial literacy programs and responsible fintech usage among young investors. In conclusion, enhancing financial knowledge and aligning return expectations are critical strategies to improve rational investment behavior in the digital era.

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