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May Roni,
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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 318 Documents
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PENGARUH BUDAYA ORGANISASI DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN PADA PT BANK PEMBANGUNAN DAERAH LAMPUNG Sindiantika, Nafa Indah; Bakti, Dadang Karya; Adistya, Diang
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The culture of an organisation plays an important role because a good culture will provide comfort which then supports theperformance of its members. PT Bank Lampung is part of theLampung Regional Development Bank, which naturally has a unique organisational environment and work culture. This studyaims to determine the effect of organisational culture (X1),performance engagement (X2) on employee performance (Y). Thisresearch uses a quantitative approach with the type of explanatoryresearch, the research sample totalled 69 respondents who are employees of PT Bank Lampung. The presentation of the research results explains that organisational culture, good performance attachment will affect employee performance in an organisation, especially at Lampung Regional Development Bank. From theregression analysis, it is found that organisational culture andperformance attachment together have a simultaneous and partialinfluence on employee performance. This shows thatorganisational culture and performance attachment play animportant role in improving employee performance together partially and simultaneously. organisational culture and performance attachment are two important factors in improvingemployee performance. Organisations should create a goodorganisational culture and expand training and development to improve performance attachment in the team.
Analisis Produk Sistem Penyediaan Air Minum PERUMDA Menggunakan Strategi Segmenting, Targeting, dan Positioning Dewi, Indah Syakina; Wardianto, Kussuyatmono Bagus
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The Way Rilau Regional Public Company (PERUMDA) drinking water is a BUMD which has a business in the clean water distribution sector, so this company operates in the service and product sector with uniform health standards. One way to initiate make a clean water company is through segmenting, targeting, and positioning. Segmenting, targeting and positioning are methods for analyzing a company’s internal and external strengths so that the company can achieve its goals. This research uses a descriptive qualitative approach with interviews and observations to obtain detailed research results, using primary data sources. The results of the research show that the segmenting carried out by PERUMDA Air Minum Way Rilau for ready-to-drink water products is segmentation based on Geographic, covering 8 areas of the city of Bandar Lampung. Segmentation based on demographics, namely looking at consumers' income, gender, education and age. Segmentation based on psychographics, this company's segmentation looks at the lifestyle of its consumers who always follow developments. Segmentation based on behavior, consumers use more regular water products because this product has been around for a long time and is widely used. The targeting carried out by PERUMDA Air Minum Way Rilau for PPP SPAM water products is focusing on 2 green areas Sukabumi and Sukarame which are not yet reached. There are three classifications carried out by PERUMDA Air Minum Way Rilau regarding PPP SPAM water products, namely positioning based on product, competitors and consumers.
HUBUNGAN ANTARA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA DENGAN KINERJA PEGAWAI (STUDI KASUS PERUM. BULOG WILAYAH LAMPUNG) Auni, Mithalina; Aprilani, Deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The work directly associated with the strategic goals implemented by the company determines employee performance. Therefore, obtaining a profound understanding of the aspects influencing employee performance is crucial. The aim of this research is to provide a comprehensive study on the influence of leadership, motivation, and work discipline on employee performance at the Regional Office of the National Logistics Agency (BULOG) in Lampung. This research uses an explanatory approach with a quantitative research method. The research subjects in this study consist of all employees of Perum. Bulog Kanwil Lampung, totaling 57 individuals, using the cluster sampling technique. The obtained data were then analyzed using multiple linear regression analysis. The research findings indicate that leadership does not have a significant impact on employee performance, but motivation and work discipline have a highly significant influence on employee performance at Perum. These results have important implications for management in human resource utilization and organizational performance improvement. Recognizing the importance of work discipline in enhancing employee performance is crucial for designing more efficient strategies in workforce management within the company's environment.
IMPLIKASI NILAI BUDAYA HAMORAON, HAGABEON DAN HASANGAPON MENUMBUHKAN SIKAP DAN MOTIVASI BERWIRAUSAHA ETNIS BATAK DI KOTA BANDAR LAMPUNG Simbolon, Rinaldo; Efendi, Nur; Adistya, Diang
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study is to explore and analyze the attitudes and motivations of Batak ethnic in entrepreneurship in Bandar Lampung City. This type of research is descriptive with a qualitative approach. The technique of selecting informants using purposive method and determining the number of informants using snowball sampling technique. The data collection techniques used were in-depth interviews, observation, and documentation. The data analysis technique uses interactive model data analysis, and the data validity technique uses source triangulation. The results of this study indicate that the attitudes shown by ethnic Batak in carrying out entrepreneurial activities are disciplined, highly committed, honest, creative and innovative, independent and realistic. While the motivational factors of ethnic Batak in entrepreneurship are profit, freedom, personal dreams and independence. The findings in this study indicate that the 3H cultural value can directly influence Batak people in carrying out entrepreneurial activities. The existence of the Hamoraon, Hagabeon and Hasangapon philosophies helped foster their attitudes and motivations. In realizing these cultural values, it makes them have a high work ethic, hardworking, unyielding, high enthusiasm and competitive spirit in achieving their goals.
ANALISIS MODEL BISNIS “SATE TAICHAN NGAB” DENGAN MENGGUNAKAN MODEL BISNIS KANVAS Husin, Muhammad Anfield Artava; Suripto, Suripto
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan Business Model Canvas pada usaha Sate Taichan Ngab. Jenis penelitian ini merupakan penelitian deskriptif menggunakan pendekatan kualitatif dengan sumber data primer dan data skunder. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa Sate Taichan Ngab dalam 9 aspek BMC meliputi Customer Segments, Customer Relationship, Value Proposition, Channels, Revenue Streams, Key Activities, Key Resources, Key Partners dan Cost Structure telah menggambarkan model bisnis dan menggambarkan dasar pemikiran tentang bagaimana Sate Taichan Ngab menciptakan dan memberikan nilai dalam bisnisnya. Sate Taichan Ngab berhasil membangun model bisnis yang kokoh dengan sumber daya fisik, manusia, dan finansial yang seimbang.
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN STUDI PEGAWAI SWASTA DI KOTA BANDAR LAMPUNG Febidyliana, Andina; Efendi, Nur; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja pegawai di Kota Bandar Lampung dengan menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non-probability sampling dengan Insidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan ke 100 responden karyawan swasta di Kota Bandar Lampung, dengan menggunakan skala semantik differensial. Analisis dilakukan dengan menggunakan analisis regresi linear berganda dengan bantuan aplikasi SPSS 18. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kemudian, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selanjutnya variabel lingkungan kerja dan disiplin kerja secara simultan mempunyai pengaruh yang signifikan terhadap kinerja pegawai.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING GENERASI Z DI BANDAR LAMPUNG Tami, Cintia Widuri; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The Tiktok platform has a big impact on impulse buying among generation Z. This is the basis for how hedonic shopping motivation, electronic word of mouth and content marketing impact impulse buying among generation Z. This research aims to examine the influence of hedonic shopping motivation, electronic word of mouth and content marketing on impulse buying of generation z users of the tiktok platform in bandar Lampung. The method used in this research is explanatory research with a quantitative approach. The population determined to conduct this research is generation z users of the TikTok platform in Bandar Lampung with a research sample of 97 respondents collected through questionnaires distributed online. The sampling technique used to carry out samples in this research is a non-probability sampling technique with a type of purposive sampling or judgmental sampling. The analysis used to test the data in this research is multiple linear analysis. Based on the results of research and data analysis, it shows that hedonic shopping motivation has a partially significant effect on impulse buying by 95.5%. Then electronic word of mouth has a partially significant effect on impulse buying by 23.7% and content marketing has a partially significant effect on impulse buying by 39.9%. Based on the results of simultaneous tests, it shows that there is a significant influence between hedonic shopping motivation, electronic word of mouth, content marketing and impulse buying which simultaneously have a significant influence on impulse buying by 74.3%, while the remaining 25.7% is explained by other variables. which was not studied by researchers.
PENGARUH PENGALAMAN ORGANISASI, PENGALAMAN MAGANG, DAN SELF EFFICACY TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR Erlangga, Fendry; Bakti, Dadang Karya; Aprilani, Deddy
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Studi ini mengkaji pengaruh pengalaman organisasi, pengalaman magang dan self efficacy terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Menggunakan pendekatan kuantitatif, data diperoleh melalui survei daring yang disebarkan via media sosial, dengan sampel terdiri dari 96 responden mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung yang mempunyai pengalaman organisasi dan pengalaman magang. Analisis data dilakukan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa pengalaman organisasi, pengalaman magang dan self efficacy memiliki pengaruh positif dan signifikan secara parsial terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Sementara itu, secara simultan terdapat pengaruh di antara semua variabel.
STRATEGI PEMASARAN: UPAYA PT. PERUSAHAAN GAS NEGARA TBK AREA LAMPUNG DALAM MENINGKATKAN VOLUME PENJUALAN PELANGGAN RUMAH TANGGA Sari, Murni; Pratama, Maulana Agung; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to find out how PGN Lampung Area will implement its marketing plan to increase the sales volume of the natural gas network development program for household customers. This research uses qualitative techniques and is a descriptive research project. The data collection methods chosen in this research include interviews, observation, documentation and literature study. This research utilizes source triangulation techniques in data validity techniques and interactive data analysis techniques are used in data analysis. This research focuses on the 7P marketing mix which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The STP approach is also the main emphasis of this research. Based on the research results, PGN Lampung Area uses marketing strategies, including providing high quality products at competitive prices with similar products, running promotional media, installing pipe networks in several potential locations, competent human resources in their fields, and having efficient service procedures. Has the advantage of complete facilities and infrastructure. The marketing strategy implemented by PGN Lampung Area was able to significantly increase the sales volume of the household gas network program, thereby adding value to the company's contribution to meeting the community's energy needs. This is made possible by the results of Segmenting, Targeting and Positioning (STP) analysis. Findings It is hoped that this research will serve as a guide for businesses wishing to improve the effectiveness of the marketing tactics they use to identify the best actions to increase sales volume and strengthen their position in the industry. Keywords : Marketing Strategy, Natural Gas, Sales Volume, Household Gas Networks.
PERSEPSI DAN MOTIVASI GENERASI MUDA UNTUK BERPROFESI SEBAGAI PETANI KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT Thoriqsyah, Hafidz; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Coffee farmers play a crucial role in the coffee industry, but the demographic of coffee farmers in the area tends to be aging. Therefore, a deep understanding of the perceptions and motivations of the younger generation towards the profession of coffee farming is essential to promote the sustainability of the coffee industry in the region. This study explain about analyze the perceptions and motivations of the younger generation in choosing a profession as coffee farmers in Rigis Jaya Village, West Lampung Regency. The research methodology employed qualitative and data collection through interviews administered to the younger generation interested in becoming coffee farmers in Rigis Jaya Village. The findings of the study reveal that the younger generation holds positive perceptions of the coffee farming profession. They recognize its economic potential and environmental sustainability. This research has significant implications for local governments and relevant stakeholders in developing programs and policies that support the development of the younger generation in the field of coffee farming.

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