Jurnal Ilmu Komunikasi dan Sosial Politik
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
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<![CDATA[Analisis Sentimen Pada Postingan Akun @Hermanderu67 Dan Influencer Palembang Di Instagram Selama Pilgub 2024 Dalam Menggunakan Klasifikasi Naive Bayes ]]>
<![CDATA[Ikhsan, Alfansuriy Rahmanda]]>;
<![CDATA[Norma Juainah]]>;
<![CDATA[Najmi Muhammad Fadli]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3469
<![CDATA[This research aims to analyze public sentiment on Instagram posts from the @hermanderu67 account and several Palembang influencers during the 2024 South Sumatra gubernatorial election. Using the Naïve Bayes classification method, this study examines user comments to identify the tendencies of positive, negative, and neutral sentiments toward the political messages conveyed. The analysis is based on the growing phenomenon of social media as a political campaign arena, particularly among young voters, where public opinion is largely shaped through rapid and massive digital interactions.The findings indicate that Herman Deru’s political communication strategy through social media was relatively successful in building a positive image, as reflected by the dominance of positive sentiments in user comments. However, the presence of negative and neutral sentiments also reveals that social media is a dynamic space of political discourse, where criticism and appreciation coexist. This study affirms that social media functions not only as a channel for information distribution but also as a digital political arena that significantly influences public opinion and voter preferences.]]>
<![CDATA[Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan ]]>
<![CDATA[Regita Cahya Ramadhanti]]>;
<![CDATA[Tira Fitriawardhani]]>;
<![CDATA[Julyanto Ekantoro]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3471
<![CDATA[This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.]]>
<![CDATA[Keberhasilan PT PAL Indonesia Mendukung Power Projection Angkatan Laut Filipina dalam Penanganan COVID-19 Melalui Barko ng Republika ng Pilipinas Davao del Sur ]]>
<![CDATA[Imroatul Fadlilah]]>;
<![CDATA[Slamet Muliono Redjosari]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3370
<![CDATA[The COVID-19 pandemic has prompted many countries to utilize all of their national resources to deal with it, including military forces. As an archipelagic country, the Philippines faced geographical and health logistics distribution challenges during the pandemic.In addressing these challenges, the BRP Davao del Sur, a Philippine warship built by PT PAL Indonesia, has played a crucial role in Military Operations Other Than War (MOOTW), particularly in the transportation and distribution of COVID-19 vaccines to remote and hard-to-reach areas. The research methodology employed in this study is qualitative descriptive, utilizing document analysis and purposive sampling interviews. The research findings indicate that PT PAL Indonesia's success not only strengthens the strategic relationship between Indonesia and the Philippines but also expands the reach of Indonesia's defense industry in the international market. The high level of trust from the Philippines has led the rice-producing nation to place another order for LPD-class ships and open new export opportunities to the Middle East, such as the United Arab Emirates. This study underscores that the national defense industry can play a crucial role in strengthening regional military capabilities and addressing non-traditional threats like pandemics. Keywords: PT PAL Indonesia, Power Projection, BRP Davao del Sur, COVID-19, Defense Industry]]>
<![CDATA[Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy ]]>
<![CDATA[Hamid, Muria Abdul]]>;
<![CDATA[Rindana Intan Emeilia]]>;
<![CDATA[Siti Qona'ah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3388
<![CDATA[Live streaming has become one of the leading features on social media platforms, including TikTok, and is now widely utilized by businesses to promote their products directly and interactively. One local culinary brand, Dcelup Chicken Crispy, takes advantage of this feature to enhance product appeal and consumer knowledge. This study aims to determine the extent to which TikTok live streaming influences the product knowledge of Dcelup Chicken Crispy’s followers.The research is grounded in the Stimulus-Organism-Response (S-O-R) theory, which explains that a stimulus (in this case, live streaming) can influence the organism (followers) and generate a response (product knowledge). This study employed a quantitative method with purposive sampling. A total of 100 respondents, who follow the official TikTok account of Dcelup Chicken Crispy, participated by filling out a questionnaire.The results show that Dcelup Chicken Crispy's TikTok live streaming has a 74% influence on product knowledge, while the remaining 26% is affected by other factors not examined in this study.]]>
<![CDATA[Representasi Diri Mahasiswa UBSI Jurusan Public Relation melalui Gaya Berpakaian Resmi sebagai Bentuk Identitas Profesional di Lingkungan Universitas ]]>
<![CDATA[Ario Bimo Adipura]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Yogi Ariska]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3478
<![CDATA[Penelitian ini dilatarbelakangi oleh fenomena gaya berpakaian mahasiswa yang semakin bebas dan cenderung mengabaikan nilai-nilai kesopanan serta profesionalitas dalam lingkungan Universitas. Penelitian ini dilakukan dengan tujuan untuk memahami bagaimana representasi diri mahasiswa Universitas Bina Sarana Informatika (UBSI) jurusan Ilmu Komunikasi peminatan Public Relation melalui gaya berpakaian resmi yang diberlakukan berdasarkan peraturan Universitas. Peraturan ini mewajibkan mahasiswa berpakaian resmi setiap hari Selasa dan Kamis sebagai bentuk melatih mahasiswanya supaya tampil profesional sejak masa perkuliahan. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali makna subjektif mahasiswa terhadap implementasi kebijakan tersebut. Teknik pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam, dokumentasi, serta studi pustaka. Hasil penelitian menunjukkan bahwa mahasiswa merespons aturan tersebut secara positif sebagai bentuk kesiapan menghadapi dunia kerja, meningkatkan identitas profesional, serta membedakan diri dari mahasiswa lainnya. Representasi diri tercermin dari pemilihan busana formal seperti kemeja, celana bahan, jas, dan sepatu pantofel bagi laki-laki, serta blouse, rok/celana bahan, blazer, dan sepatu hak atau flat bagi perempuan. Penelitian ini memperlihatkan bahwa kebijakan berpakaian dapat membentuk identitas diri mahasiswa dan menciptakan lingkungan akademik yang lebih profesional.]]>
<![CDATA[Studi Empiris Tentang Dampak Penggunaan Televisi Digital Terhadap Partisipasi Politik Generasi Z Di Desa Campang Tiga Ulu, Kecamatan Cempaka, Kabupaten Oku Timur ]]>
<![CDATA[Septa Icmaza]]>;
<![CDATA[Sumaina Duku]]>;
<![CDATA[Ahmad Harun Yahya]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3479
<![CDATA[This study discusses the impact of digital television usage on the political participation of Generation Z in Campang Tiga Ulu Village, Cempaka Subdistrict, OKU Timur Regency, within the context of the 2024 General Election. Generation Z, as a group of young voters born and raised in the digital era, holds significant potential in shaping the direction of democracy. Digital television, as a result of the migration from analog broadcasting, is expected to serve as an effective medium for political information. This research employs a descriptive quantitative approach by distributing questionnaires to 94 respondents from Generation Z who are eligible to vote. Data analysis was conducted using the normality test, Spearman correlation test, and coefficient of determination test. The findings indicate that there is no significant relationship between the use of digital television and the political participation of Generation Z (r = -0.069; sig. = 0.512), with a contribution effect of 0.48%. These results suggest that digital television has not had a substantial influence on the political engagement of young people. Other factors such as social media, social environment, and political education are more likely to shape their political awareness. Therefore, more relevant and engaging political communication strategies are needed to encourage the active participation of young generations in democracy.]]>
<![CDATA[Makna Kehilangan pada Lirik Lagu “Satu Bulan” di Akun Resmi Youtube Bernadya ]]>
<![CDATA[Vicko Fabian Putra Pribadi]]>;
<![CDATA[Yulianti Fajar Wulandari]]>;
<![CDATA[Ali Imron Hamid]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3502
<![CDATA[Penelitian ini menganalisis makna kehilangan dalam lirik lagu 'Satu Bulan' karya Bernadya dan resepsi audiens Generasi Z terhadapnya. Musik, sebagai media interaktif, berperan dalam pembentukan identitas dan ekspresi isu sosial. Lagu 'Satu Bulan' relevan karena mengangkat tema kehilangan, kerinduan, dan keterpisahan emosional, yang banyak digunakan Generasi Z dalam unggahan media sosial. Generasi Z (lahir 1997-2012) selektif, ekspresif, dan responsif terhadap konten personal. Penelitian kualitatif ini menggunakan analisis resepsi Stuart Hall, berfokus pada tiga posisi decoding: dominan-hegemonik, negosiasi, dan oposisi. Hasil menunjukkan mayoritas Generasi Z menginterpretasikan lagu sebagai refleksi mendalam atas kehilangan personal (orang tua, anak, kekasih). Resepsi negosiasi menyesuaikan makna dengan konteks pribadi, sementara resepsi oposisi menolak makna dominan atau menginterpretasikannya secara berbeda (humor/kritis). Studi ini berkontribusi pada pemahaman hubungan musik dan identitas emosional generasi muda, serta peran musik sebagai media refleksi dan penyembuhan.]]>
<![CDATA[Komunikasi Organisasi Karang Taruna dalam Meningkatkan dan Mengembangkan UMKM (Karang Taruna Kecamatan Setiabudi Jakarta Selatan) ]]>
<![CDATA[Muhammad Faisal]]>;
<![CDATA[RR. Roosita Cindrakasih]]>;
<![CDATA[Sultan Himawan]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3503
<![CDATA[Peran pemuda sebagai generasi penerus bangsa sangat penting dalam mendorong kemajuan berbagai sektor, termasuk ekonomi. Karang Taruna hadir sebagai wadah pembinaan dan pemberdayaan pemuda untuk mengembangkan potensi lokal melalui penguatan sektor UMKM. Penelitian ini bertujuan menggambarkan bagaimana komunikasi organisasi dijalankan oleh Karang Taruna Kecamatan Setiabudi, Jakarta Selatan, dalam meningkatkan dan mengembangkan UMKM binaan. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara mendalam kepada pengurus Karang Taruna dan pelaku UMKM. Hasil penelitian menunjukkan bahwa komunikasi internal dilakukan melalui rapat rutin, pemetaan potensi anggota, serta pemanfaatan media digital. Komunikasi dua arah antara pengurus dan pelaku UMKM membentuk hubungan kerja partisipatif dan responsif. Sinergi antara kepentingan individu dan visi organisasi menjadi faktor utama keberhasilan program, menjadikan Karang Taruna mitra strategis dalam pemberdayaan ekonomi masyarakat.]]>
<![CDATA[Analisis Humas PTPN IV PKS Tinjowan Dalam Mendukung Keberhasilan Program Corporate Social Responsibility (CSR) Terhadap Kebutuhan Masyarakat ]]>
<![CDATA[Putri Audia Dewi]]>;
<![CDATA[Rasyid, Abdul]]>;
<![CDATA[Peranginangin, Indira Fatra Deni]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3561
<![CDATA[This study aims to analyze the role of PTPN IV PKS Tinjowan's Public Relations in supporting the implementation of the CorporateSocial Responsibility (CSR) program and its relevance to meeting the needs ofthe surrounding community. The focus of the study includes identifying the types of CSR programsimplemented, their level of suitability to the needs of residents, the sustainability oftheir implementation, as well as the obstacles and strategies for overcoming them by the Public Relations department.The research method used is qualitative with a case study approachthrough interviews, observation, and documentation. The results of the studyshow that PTPN IV PKS Tinjowan has implemented a number of CSR programsin the fields of education, health, infrastructure, and social community.However, some of the programs have not fully addressed the priority needs ofthe community due to the lack of community involvement in the planning stage. In addition, there are programs that are short-term and not yet integrated with thecompany's long-term plans. The main obstacles faced by public relations includebudget constraints, weak coordination between departments, and barriers tocommunication with the community. As a solution, public relations should increase participatory approaches with residents, strengthen internal company synergy,and propose programs based on data on community needs. This studyemphasizes the importance of the role of public relations as a communication link betweencompanies and the community in realizing beneficial and sustainable CSR programs.]]>
<![CDATA[Hubungan Komunikasi Interpersonal Dengan Motivasi Kerja Karyawan Di BPJS Kesehatan Cabang Padang ]]>
<![CDATA[Ningrum, Surya]]>;
<![CDATA[Flowerina, Indria]]>
<![CDATA[ Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.62379/jiksp.v3i2.3442
<![CDATA[In an organization, interpersonal communication plays an important role in building effective working relationships among employees. At BPJS Kesehatan Padang Branch, the complex work dynamics demand open, empathetic, and mutually understanding communication to maintain a conducive. Work motivation plays a crucial role in determining the level of productivity and employee loyalty to the institution. This study aims to examine the relationship between interpersonal communication and employee work motivation at BPJS Kesehatan Padang Branch. Interpersonal communication is one of the key factors in creating a comfortable work environment. High work motivation is essential for employees to perform their duties optimally and contribute to achieving the organization's goals. This research uses a quantitative method with a correlational approach. Data collection was carried out through the distribution of questionnaires to 47 respondents who are active employees of BPJS Kesehatan Padang Branch. The data analysis technique used is the Pearson Product Moment correlation test to determine the relationship between variables. The results of the study show that there is a positive and significant relationship between interpersonal communication and employee work motivation. This is evidenced by the statistical test results showing a significance value of 0.000 < 0.05, indicating a positive and significant correlation. Therefore, it can be concluded that H₁ is accepted, with a correlation coefficient of 0.497, which indicates a moderate level of relationship between the variables. The better the interpersonal communication among employees, the higher their work motivation. The conclusion of this study is that interpersonal communication has a significant relationship with employee work motivation. Therefore, the institution needs to continuously encourage the establishment of open and harmonious communication in the workplace to create a more conducive work atmosphere. These findings reinforce the notion that effective and open workplace communication can enhance employee morale, loyalty, and overall performance.]]>
