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INDONESIA
Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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Implementasi Program Keluarga Harapan (PKH) Dalam Meningkatkan Kesejahteraan Masyarakat Dalam Perspektif Ekonomi Syariah: Studi Di Desa Mendalo Indah, Kec. Jambi Luar Kota, Kab. Muaro Jambi, Prov. Jambi Fadila Mawaddah; Addiarrahman Addiarrahman; Fauzan Ramli
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.221

Abstract

The Family Hope Program (PKH) is a social protection program that provides non-cash assistance to poor families designated as Beneficiary Families (KPM). PKH is a program based on poor families, so the main targets are economically disadvantaged families. PKH is an effort directed towards the formation and human resources focus on aspects of education, health, and social welfare. This research is entitled "Implementation of the Family Hope Program (PKH) in Improving Community welfare in the Islamic Economic Initiative". The purpose of this study is to find out what the Family Hope Program (PKH) is in providing social welfare to the community, find out how the implementation of the Family Hope Program (PKH) in providing social protection to the community, and find out what are the driving factors and inhibiting factors in implementing the Family Hope Program (PKH). This research uses a qualitative method with a descriptive approach and in sampling researcher used sample selection techniques with the provision of characteristics and characteristics of objects in the study, as for data collection techniques, namely through observation, interviews, and documentation. The results showed that the social protection provided by PKH to the community was in the fields of education, health, and social welfare. The implementation of PKH in Mendalo Indah Village goes through several stages, the first starting from the initial meeting stage, the second stage of entering data into the Management information system, the third stage of payment, and the last stage of commitment verification. The driving and inhibiting factors of PKH carried out in Mendalo Indah Village are that although it has not been fully implemented perfectly, the community admits that this program has helped and provided relief to the community.
Pengaruh Motivasi dan Komunikasi Terhadap Kemampuan Kerja dan Dampaknya Terhadap Kinerja Pegawai Allstay Hotel Semarang Hendra Jaya; Ganda Subrata
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.224

Abstract

This research aims to determine the influence of motivation and communication on work ability and its impact on the performance of Allstay Hotel Semarang employees. The population of this research is all 59 Allstay Hotel Semarang employees. Samples were taken using the census method. Data analysis techniques use regression analysis and path analysis. The test results concluded that (1) there is a positive and significant influence of motivation and communication on work ability, (2) there is a positive and significant influence of motivation and communication on performance, (3) work ability does not mediate the effect of motivation on performance, (4) work ability does not mediate the effect of communication on performance. The suggestions given are (1) leaders should be able to strive to provide better work motivation, (2) leaders should always communicate well with subordinates
Implementasi Pembelajaran Kewirausahaan Dalam Menumbuhkan Minat Berwirausaha Mahasiswa Martini Martini; Azizah Zein; Nurul Azmi Pasaribu; Mansur Keling
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.247

Abstract

Entrepreneurship education not only provides a theoretical basis for the concept of entrepreneurship, but can also shape students’ thought patterns, behavior and views about entrepreneurship. .This research aims to determine the concept of entrepreneurship education, the implementation of entrepreneurship education in lectures to foster interest in entrepreneurship in students, the benefits of entrepreneurship lectures for students. .This research is a type of qualitative research, a research process that produces descriptive data about the behavior of people being observed in the form of written words. Expanded inductive analysis to discover the true meaning of the phenomenon under study. .The results of this research have a positive impact on students by providing entrepreneurial skills, increasing entrepreneurial insight, forming motivation, and training mentally when doing business.
Pengaruh Pemasaran Media Sosial Instagram Dan Electronic Word Of Mouth Terhadap Minat Beli: Studi Pada Teh Pucuk Harum Di Indonesia Dimas Bayu Anggoro; Murwanto Sigit
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.249

Abstract

This Research deals with the effect of exposure to Instagram social media advertising, Electronic world of Mouth on buying interest in TehPucuk Harum products. The purpose of this study is to determine the influence between the variables studied such as social media instagram, Electronic world of Mouth, and purchase intention. This research was conducted quantitatively and used a questionnaire as a data collection method. The population was 125 respondents and the research sample used was 125 respondents. The selected population is an Instagram social media user who is a follower of @pucukharumid, as well as a minimum age of 18 years which by law has been declared as the age of legal capacity, and respondents must have seen advertising content for the Teh Pucuk Harum product on Instagram social media. Then sampling using convenience sampling. The techniques in quantitative analysis used in this study are t test, F test, and multiple regression analysis. The results of this study indicate that there is a positive influence between Instagram social media on buying interest, Electronic World of Mouth, has a positive influence with buying interest. The results of this study are expected to help advertisers to find out some of the factors that influence buying interest in Teh Pucuk Harum products on Instagram social media, so that Instagram social media users can have buying interest in Teh Pucuk Harum products.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Implementasi Teknologi Informasi Pada Komunikasi Organisasi Kepengurusan Pondok Pesantren Al-Hidayah Ketegan Tanggulangin Achmad Ali Yuddin Hakim; Wahyu Eko Pujianto
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.263

Abstract

Information technology plays an important role in everyday life, including in communicating and facilitating work or daily activities, but the management organization of the al- hidayah boarding school has a slight difference in the implementation of the running of the organization, namely by not using a hand phone (hp) due to the permanent regulation of the al-hidayah Ketegan Tanggulagin boarding school that prohibits all students in the al hidayah Ketegan Tanggulangin boarding school from carrying hand phones (hp) and other electronic devices. The purpose of this research is to utilize information technology in terms of increasing communication effectiveness and overcoming the problem of communication failure in organizing and coordinating in each division. This research was conducted qualitatively and this research is descriptive, and is intended to explain organizational social events in detail. Information technology is a system or tool consisting of hardware and software that processes data systems quickly which aims to facilitate daily work or communication. communication is a reciprocal process of mutual understanding and understanding between individuals or both parties or more. As a result, communication in the boarding school management organization is more effective and failures in communication have been minimized both within the scope of all members or each division, by creating WhatsApp groups, using Hand talkies, making Youtube Chanels, payment applications and others.  
Pengaruh Promosi Di Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian Di Kedai Ayam Djoeprek Adinda Amelia Sari Nata Dawud
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.265

Abstract

This research aims to determine the Influence of Promotion on Social Media and Word of Mouth on Purchasing Decisions at Ayam Djoeprek Shop. The type of research used is quantitative. The sample for this study is 98 buyers at Ayam Djoeprek Shop using nonprobability sampling techniques with incidental sampling, where the author will choose anyone unexpectedly or coincidentally, customers who come to Ayam Djoeprek Shop. The results of the study indicate that the variables Promotion on Social Media and Word of Mouth have a simultaneous effect on Purchasing Decisions. This is evidenced by the calculated F value of 40.417 and the critical F value of 3.09 with a significance value of 0.000 < 0.05. This research shows that the variables Promotion on Social Media and Word of Mouth have a positive and significant effect on Purchasing Decisions.
Analisis Persiapan Dinas Perindustrian Dan Perdagangan Kabupaten Deli Serdang Untuk Mengikuti Kegiatan INACRAFT 2023 Siti Zahra Khostamarul Aspia Lubis; Nuri Aslami
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.268

Abstract

This research aims to analyze the preparations of the Department of Industry and Trade of Deli Serdang Regency in participating in Inacraft 2023 activities. The research method used is qualitative analysis, case studies by conducting interviews and observations of related parties. The results of the research show that the Department of Industry and Trade of Deli Serdang Regency has not made thorough preparations, including in terms of product preparation and human resources. There are several obstacles faced, such as budget limitations and limited human resources. Therefore, it is recommended that the Department of Industry and Trade of Deli Serdang Regency continue to improve internal and external coordination, as well as utilize existing resources optimally to ensure the success of their participation in Inacraft 2023 activities.
Analisis Pengendalian Persedian Bahan Pupuk Pada Kebun Kelapa Sawit Di PT Austindo Nusantara Jaya Agri Binanga Almi Rahmadani Siregar; Budi Dharma
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.269

Abstract

This research aims to investigate two aspects: (1) the methodology used to record the coal extraction process at PT Austindo Nusantara Jaya Agri Binanga, and (2) the effectiveness and efficiency of the current coal extraction system at PT Austindo Nusantara Jaya Agri Binanga. The research methodology used in this study falls into the domain of cross-sectional and qualitative investigations. The data collection process includes surveys and observations as the main methodology. After starting the verification process, the data entered undergoes analysis through techniques such as data cleaning, data processing, and interpretation of results.The research results show that the application of the Docflow method and fish bone diagrams in fish feeding at PT. Austindo Nusantara Jaya Agri Binanga, along with the use of feeding control procedures such as min-mix (s,S), System (s,Q), System (R,s,S), and System(R,S), is very effective and useful in feeding fish. During the land development phase, per meter counts are carried out to ensure that stocks are monitored and maintained in abundant quantities.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Pengguna Shopee Di Simokalangan II Surabaya Bagus Suryo Sajiwo; Iswati Iswati; Is Fadhillah; Handy Ariwibowo
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.270

Abstract

This study aims to analyze the effect of price and promotion on purchasing decisions. The research method used is a quantitative method. This study uses purposive sampling. The sample in this study amounted to 50 respondents. Data collection instrument using a questionnaire. The dependent variable is the purchase decision variable and the independent variable is the price, and the promotion is the price, and the promotion is on the purchase decision of Shopee users. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.507 or 50.7%. The independent variable can explain the dependent variable. From the research, it shows that price has a significant effect on purchasing decisions of Shopee users in Simokalangan II. This is proven by tcount being greater than ttable (3,722 > 1,678). And so does the Promotion which has a significant effect on the purchasing decision of Shopee users in Simokalangan II. This is evidenced by tcount being greater than ttable (4,221 > 1,678). While the results of the simultaneous test of price and promotion variables have a significant effect of fcount 24.120 > ftable 2.802 on purchasing decisions. This shows that the better the price and promotions provided, the higher the buying decision of Shopee users in Simokalangan II.

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