cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andreas Rengga
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri@apji.org
Editorial Address
Jl. Kesehatan No. 3, Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111
Location
Kab. sikka,
Nusa tenggara timur
INDONESIA
Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
 3   4   5   6   7 
Pengaruh Atmosfer Toko Dan Promosi Terhadap Impulse Buying Melalui Emosi Positif Sebagai Variabel Mediasi Melvyn Ketcy Vannesse; Muana Nanga; Meilisa Alvita
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.379

Abstract

In business, the store atmosphere can be an important factor in influencing the emotions that consumers feel when visiting a store so that it can influence purchasing decisions, both positively and negatively. Apart from store atmosphere, promotions can also influence impulse buying and positive emotions which act as mediators between store atmosphere variables and impulse buying and promotional variables on impulse buying. This research aims to determine the effect of store atmosphere and promotions on impulse buying through positive emotions as a mediating variable with a study conducted at McDonald's Jabodetabek. Data testing using quantitative methods was obtained through questionnaires with a total of 203 respondents which were processed using SEM-PLS where the software used was SmartPLS 4 to test descriptive statistics, outer model, inner model, Cronbach's Alpha, Composite Reliability & Average Variance Extracted (AVE), and hypothesis. The results of path coefficient testing show that the store atmosphere has an insignificant influence on impulse buying, but promotions and positive emotions have a positive and significant influence on impulse buying. Meanwhile, the mediating variable, namely positive emotions, shows the store atmosphere and promotions can partially have a positive and significant influence on impulse buying.
Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat Magfirah Magfirah; Akmal Abdullah; Ilham Ilham
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.380

Abstract

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Itik Panggang Pada Warung Makan Karlina Karlina; Ainun Ainun; Fathul Jannah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.381

Abstract

The aim of this research is to determine the influence of the marketing mix on the decision to purchase roast duck at Warung Makan. From the results of the validity test of 28 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2787 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.920, the N of items is 28. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.773+0.380X1-0.098X2+0.423X3+0.103X4. Based on the calculation results, the R value (correlation coefficient) of 0.654 is obtained at a relationship level of 0.60 – 0.799, which means it is at a strong relationship level between the product (X1), price (X2), place (X3) and promotion (X4) variables. ) on purchasing decisions (Y). The Adjusted R Square value (coefficient of determination) is 0.376 or 37.6%. This shows that the variables product (X1), price (X2), place (X3), and promotion (X4) contribute or contribute an influence of 37.6% to the purchasing decision (Y) of roast duck at Warung Makan, while the remaining amount is 62.4% is influenced by other variables not included in this study. The Fcount test results obtained a value of 8.392 with a significance level of 0.000 while the Ftable value was 2.58 (4:45). So Fcount is 8.329 > Ftable value is 2.58. This means that there is a joint influence between product variables (X1), price (X2), place (X3), and promotion (X4) on purchasing decisions (Y). The results of the t test obtained a Product tcount value (X1) of tcount 2.473 > ttable 2.01410 with a significance level of 0.017 < 0.05. So H0 is rejected and Ha is accepted. Price (X2) t is -0.728 < t table is 2.01410 with a significance level of 0.471 > 0.05. So H0 is accepted and Ha is rejected. Place (X3) tcount is 1.874 < ttable is 2.01410 with a significance level of 0.067 > 0.05. So H0 is accepted and Ha is rejected. Promotion (X4) tcount is 0.511 < ttable is 2.01410 with a significance level of 0.612 > 0.05. So H0 is accepted and Ha is rejected. Based on SPSS results, the product variable (X1) has a dominant influence on purchasing decisions (Y) with a t value of 2.473 with a significant rate of 0.017.
Pengaruh Reward Dan Punishment Terhadap Kinerja Pegawai Negeri Sipil Pada Dinas Pemuda, Olahraga Dan Pariwisata Kabupaten Paser Rusmiati Rusmiati; Achmad Aprianor Firdaus; Muhammad Fadil Falah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.382

Abstract

The purpose of this research is to determine the influence of Reward (X1) and Punishment (X2) which influence jointly (simultaneously) and individually (partially) on the performance of Civil Servants at the Paser Regency Youth, Sports and Tourism Service. From the research results, it was obtained that the validity test results of the total number of questions were 22 items, all of which had a value of rcount > rtable, which means that all questions were valid (feasible). From the results of the reliability test, it can be seen that the results obtained were 0.881, which means that the questionnaire items can be said to be reliable because the Cronbach's Alpha value is > 0.6. From the research results of multiple linear regression analysis, the regression equation Y = 1.152 + 0.338 X1 + 0.383 X2 is obtained. The magnitude of the correlation coefficient (R) is 0.737, this shows that there is a strong relationship between the Reward variable (X1) and the Punishment variable (X2) on the Performance of Civil Servants (Y) at the Paser Regency Youth, Sports and Tourism Service. Meanwhile, the coefficient of determination (R2) is 0.543, which means that the Reward variable (X1) and Punishment variable (X2) can explain the Civil Servant Performance variable (Y) at the Paser Regency Youth, Sports and Tourism Service by 54.3% while the remaining is 45. 7% is influenced by other variables not studied. From the results of the F Test, it is obtained that Fcount is 18.432 > Ftable 3.30 so it can be concluded that there is a significant influence simultaneously (simultaneously) between the Reward variable (X1) and the Punishment variable (X2) on the Civil Servant Performance variable (Y) at the Youth Service, Sports and Tourism in Paser Regency so that the first hypothesis is confirmed or Ha is accepted and H0 is rejected. From the results of the t test for the Reward variable (X1) and the Punishment variable (X2) they have a significant effect on the Performance of Civil Servants (Y) at the Paser Regency Youth, Sports and Tourism Service. Furthermore, the results of the t test show that the Punishment variable (X2) has a dominant influence on Civil Servant Performance (Y) which is strengthened by the highest t value of 2.758 and the smallest significance value of 0.010 so that the second hypothesis is proven or Ha is accepted and H0 is rejected.
Studi Literatur : Analisis Pengaruh Penerapan Audit Manajemen Sumber Daya Manusia Terhadap Kinerja Karyawan Phia Lazara; Miftahul Wahidah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.383

Abstract

This research aims to determine the effect of implementing a Human Resource Management Audit on employee performance. This research was conducted using the literature study method by reviewing and analyzing 10 articles. This research also aims to measure the efficiency and effectiveness of Human Resources on Employee Performance. From the results of the study and literature analysis of the most results, it can be concluded that the implementation of human resource management audits has a positive and significant effect on employee performance.
Analisis Strategi Pemasaran I Phone Inter dan I Phone Resmi di Kota Surabaya Giati Rahayu; Sri Prilmayanti Awaluddin
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.384

Abstract

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.
Analisis Dan Pembenahan Sistem Kompensasi Berdasarkan Metode Overlapping Dan Adhered Pada UKM XYZ Kadek Dwi Trisna Larasati; Meilani Sulistina; Sevanya Sagala; Olyvia Yosephine Margareth Sitorus; Lindawati Kartika
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.386

Abstract

Compensation system is an approach to increase employees welfare in order to enhance their motivation resulting in increased productivity. Compensation includes all forms of reward, both financial and non-financial, in regards to services given by employees provided to the company. The object of this research is SME XYZ which operates in the food and beverage sector in East Jakarta. SME XYZ’s focus is selling Japanese food, such as sushi and ramen. Founded in 2013, SME XYZ has never made compensation adjustments to the business situation. Therefore, it is necessary to adjust the compensation given to employees based on applicable compensation principles as well as 3P Principles. The aim of this research is to determine the condition of the compensation system implemented by SME XYZ and to analyze the compensation system using adhered and overlapping methods. The results of this research indicate that SME XYZ does not have an ideal compensation system yet, so compensation adjustments are required. Adjustments are made using the adhered and overlapping method by grouping job titles into six grades. SME XYZ is advised to use the overlapping method in implementing the compensation system because it provides more comprehensive results.
Mewawancarai Kandidat: Strategi untuk Meningkatkan Efisiensi dan Efektivitas Amitha Shofiani Devi; Khusnul Hotimah; Ramadhan Sakha A; Achmad Karimullah; M. Isa Anshori
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.387

Abstract

This article can provide readers with insight into the definition of interviews, types of interviews, objectives of interviews, how to behave in interviews, advantages and disadvantages of interviews as well as strategies to increase the efficiency and effectiveness of interviews. The method used in this research is a literature study by taking several journals based on fields as well as foreign language articles. The analysis used in this research is a literature review analysis. The results of this research are the importance of interviews in employee selection, so that to increase the efficiency and effectiveness of interviews, careful preparation, effective interview techniques and the use of technology are needed. Thus, companies can increase their chances of finding candidates who suit their needs.
Penyusunan Anggaran Modal Pada UMKM Bakso Kojek Pak Muchlis Harahap, Lokot Muda; Asyifah Fauzah Delfira; Suci Ramadani; Farhan; Teddy Ramaditya; Dia Ovitri Agustin
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.395

Abstract

: Budgets can help MSMEs plan activities and expenditures in the future. With a budget, MSMEs can compare expenditures with predetermined plans. The aim of this research is to look at the budget preparation for Bakso Kojek MSMEs. This research uses qualitative descriptive data obtained through interviews and direct observation by researchers. This research was conducted at the Bakso Kojek UMKM on Jl. Wiliam Iskandar, New Memories, District. Percut Sei Tuan, Medan City, North Sumatra, This research was conducted in April 2024.
Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada CV Rezky Bahari Makassar Sulaeman B; Seniorita Seniorita; Ratnawati Ratnawati
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.428

Abstract

The operations of a company or organization depend heavily on human resources (HR) as the most important component. One factor that significantly influences employee performance improvement is the compensation policy implemented by the company. This research aims to determine the effect of compensation on employee performance at CV Rezky Bahari, a decorative coral supplier company. The research method uses a quantitative approach with data collection techniques through questionnaires whose validity and reliability have been tested. The sample in this study consisted of 22 respondents. The data analysis techniques used are simple linear regression analysis, classical assumption testing, and hypothesis testing. The results of the research show that the constant value of employee performance is 10.899, while the regression coefficient value is 0.538, which means that every time there is an increase in the improvement variable by 1 unit, there will be an increase in employee performance of 0.538 units assuming the other variables are constant. Based on the t test, it can be concluded that partially there is a positive influence between compensation and employee performance. Based on the results of the coefficient of determination test, it can be seen that the R2 value is 0.371. This means that 37% of the variation in employee performance scores can be explained by fulfillment, and the remaining 63% is influenced by other variables.

Page 5 of 18 | Total Record : 176

 3   4   5   6   7 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen Vol. 1 No. 2 (2023): Master Manajemen