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Jl. Kesehatan No. 3, Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111
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Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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Pengaruh Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan UMKM Di Kota Surabaya Madaniyah Nur Aisyah Putri; Hwihanus Hwihanus
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.276

Abstract

This research uses MSMEs as objects engaged in wholesale and retail trade; Car and Motorbike Repair in Surabaya. This research aims to find out how financial literacy impacts the performance and continuity of research. This research was conducted through a questionnaire. The data analysis method used is Partial Least Square (PLS). The research results show that financial literacy influences the financial performance of MSMEs in Surabaya, and financial literacy variables influence the sustainability of their business.
Pengaruh Harga Produk, Kualitas Produk dan Lokasi Pada Keputusan Pembelian Wedrink di Surakarta Risma Nur Pratiwi; Intan Yunitasari; R Taufiq Nur Muftiyanto; Rayhan Gunaningrat
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.277

Abstract

At present, a growing number of consumers exhibit discerning behavior in their consumption habits, carefully selecting the products they desire and require. Consequently, companies and entrepreneurs need to demonstrate increased intelligence and innovation in crafting products aligned with consumer preferences. This study aim to investigate and assess the impact of price product, product quality, and location on the purchasing decisions of WeDrink customers in Surakarta. Data collection involved the distribution of questionnaires to respondents who had previously bought WeDrink products in Surakarta. The sample size for this study comprised 125 respondents. Multiple linear regression analysis was employed as the data analysis method, utilizing SPSS 26 software. The research findings are categorized into four main points. First, the price of the product doesn’t significantly affect purchasing decisions for WeDrink in Surakarta. Second, product quality significantly influences the purchasing decisions of WeDrink consumers in Surakarta. Third, the location also holds significant sway over WeDrink purchasing decisions in Surakarta. Fourth, the combined impact of product price, product quality, and location influences the purchasing decisions of WeDrink consumers in Surakarta.
Peran Kepemimpinan terhadap Perubahan Organisasi Di Himpunan Mahasiswa Prodi Manajemen Nanda Checharia; Wahyu Eko Pujianto
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.281

Abstract

This research examines the role of leadership in managing organizational change. The role of leadership in today's organizations, organizational change has become a major and important thing. The role of an effective leader aims to successfully manage change. The aim of this research is to determine the role of leadership in the organizational change process, as an influence on future progress. Literature review and theoretical analysis are combined with qualitative research methodology in this work. Based on the research results, examine the meaning of leadership, the role of leadership for the organization and the leader's efforts to change the organization. Members inspire and motivate change when they participate in decision making and accept change under leadership. Planning, directing and implementing necessary changes becomes easier with collective decisions and those of a single leader. Department members who want to better manage organizational change will greatly benefit from this research.
Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile Mia Dwi Risandi; Jojok Dwiridotjahjono
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.290

Abstract

There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas Textile. The results showed that the strategy used by PT Panjimas Textile is to implement the marketing mix or marketing 4p which includes Product, Price, Place, Promotion to increase export sales volume. The conclusion of this study is that the strategy used is the application of the 4p marketing mix successful in increasing the volume of export sales at PT Panjimas Textile.
Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek Putri Chindy Narawati; Adryan Rachman
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.292

Abstract

This research was conducted because the researcher saw an interest in purchasing on the TikTok Shop platform. This study has a purpose to understand the influence of influencers and hedonic shopping motivation on Impulse Purchases and the influence of Impulse Buying, Influencers and Hedonic Shopping Motivation on Purchasing Decisions at Tiktok Shop in Jabodetabek. This study uses purposive sampling and probability sampling techniques by taking 170 samples of TikTok Shop user respondents in JABODETABEK. Data collection using the G-form tool with a statement questionnaire with 4 levels of linear scale. This study uses PLS-SEM techniques in hypothesis testing and data validity. The conclusion obtained from this study is that hedonic shopping motivation in TikTok Shop users and Influencers used by TikTok Shop can influence user purchases, but TikTok Shop must re-improve strategies to increase impulse purchases in its users.
Pengaruh Perceived Usefulness, Perceived Ease Of Use, Product Features Dan Reference Group Terhadap Keputusan Penggunaan Tik Tok Dewi Noor Susanti; Rahma Wulandari
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.314

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, product features and reference groups on the decision to use TikTok users in Kebumen Regency. The population in this study are all users of the TikTok application in Kebumen Regency who have used and are currently using the TikTok application. This study used a purposive sampling method in taking samples with as many as 125 respondents. This research uses quantitative methods. Data analysis used multiple linear regression analysis with the SPSS 25 for windows program. Based on statistical methods, validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, multiple linear regression test, partial test, simultaneous test and coefficient of determination test were carried out. Based on the research results, it can be seen that perceived usefulness, perceived ease of use, product features and reference groups influence the decision to use by 50.1%. The results of this study indicate that based on the validity and reliability tests, all variables are declared valid and reliable. Based on the results of the t-test for perceived usefulness, perceived ease of use and product features each have a significant effect on the decision to use, while the reference group has no significant effect on the decision to use.
Pengaruh Key Performance Index Terhadap Motivasi Dan Kinerja Karyawan Muhammad Aditya; Sri Sundari; Marisi Pakpahan
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.317

Abstract

Key Performance Indicator (KPI) is a metric or key indicator used to measure the performance of an organization, department, or individual in achieving set goals and objectives. KPI serves as a tool to evaluate how successfully an entity is achieving its strategic performance targets. This research aims to gain a deep understanding of the concept of Key Performance Indicator (KPI), motivation, and employee performance through a review of scholarly literature. By dissecting information from the literature, this research hopes to provide a strong theoretical foundation and contribute to a practical understanding of the impact of KPI on employee motivation and performance in an organizational context. The contribution of KPI in managing and aligning employee performance becomes a solution in providing information on the extent of success in achieving set work targets, identifying, and monitoring measures of success. Certainly, this is done by demonstrating clear, specific, and measurable performance indicators.
Proses, Analisis Dan Strategi Investasi Di Pasar Modal Indahwati Indahwati; Ni ketut Yulia Agustini
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.321

Abstract

The capital market carries out transactions online, which provides opportunities for people to invest. It is very impressive that it seems as if the capital market is not affordable for the public and the ease of access to the capital market as an investment opportunity is less likely to be captured by the majority of the public due to a lack of understanding about investing in the capital market. This study aims to provide understanding and education regarding processes and strategies in the capital market, so that the public can actively participate in investment activities in the capital market. This study is a qualitative descriptive study by developing an investment scheme and strategy that provides illustrations to facilitate understanding of investors in the capital market. The results of this research are a comprehensive picture of investing starting with the investment process, stock trading mechanisms, various aspects of analysis and investment strategies, so that investors can make investment decisions. The implication of this study is that investors need to determine their investment objectives and have an understanding of investing in the capital market before making investment decisions.
Pengembangan UMKM Steak Ranjang Agus Sutardi; Ahmad Hardiansyah; Bagas Syabani Sabrawera; Riyan Ismayadi; Siti Haniah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.323

Abstract

The purpose of this research is to find out whether the Steak Ranjang business is worth it or not. This research uses descriptive qualitative research methods. The object of this research is the Steak Ranjang business, Jl A.H. Nasution No 59 branch. The results of this research are the Steak Ranjang business is feasible to run with several points of improvement for business development.
Pengaruh Brand Image, Brand Experience dan Influencer Marketing Terhadap Keputusan Pembelian Konsumen Melalui Minat Beli Sebagai Variabel Intervening Pada Produk Kecantikan Scarlett Whitening Tri Harto Katamso; Sugianto Sugianto
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.324

Abstract

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable being the intervening variable. This study uses a quantitative approach. The research population is Scarlett Whitening consumers in Jakarta, the total of which is not known for certain. Sampling used purposive sampling technique and obtained 90 samples. The data analysis technique uses path analysis. The research results show that brand image has no influence on purchasing decisions. Brand image also has no influence on purchasing interest. Brand experience has a significant positive influence on purchasing decisions and purchasing interest. Influencer marketing variables have no influence on purchasing decisions. Influencer marketing influences purchasing interest. Then the purchase interest variable has no influence on purchasing decisions. Meanwhile, the results of research on mediation (intervening) variable tests produce that brand image, brand experience and influencer marketing have an influence through purchasing interest on purchasing decisions. This research can be used by companies in deciding policies and developing strategies in maintaining a good brand image from consumer perception, and using brand experience and influencer marketing to promote products.

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