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INDONESIA
Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan Romindo M Pasaribu; Agnes Frengky Zai; Hanna M Damanik; Vinsensius Matondang
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1795

Abstract

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.
Teori Tentang Persepsi dan Teori Atribusi Kelley Siti Ariska Nur Hasanah; Dwi Agustina; Oktavia Ningsih; Intan Nopriyanti4
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1810

Abstract

Kelley's perception theory and attribution theory are two main approaches in psychology that examine how individuals understand and give meaning to other people's behavior. Perception theory, based on the concept that people view the world through a subjective lens, highlights the importance of individuals' interpretations of social information in shaping their perceptions of others. In contrast, Kelley's attribution theory focuses on the way individuals explain behavior, both their own and that of others, through causal attributions to internal (such as personality) or external (such as situation) factors. By combining different psychological perspectives, these two theories provide valuable insights into the complexity and diversity of how humans understand and process social information in everyday interactions.
Konflik dan Negosiasi dalam Organisasi Ansori Ansori; Asi Angelia Safitri; Nur Adilla; Sigit Hardi Ramadhani
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1818

Abstract

When two persons or organizational groups hold divergent views, conflict frequently results. Conflict arises in organizations almost always. There are a number of theories on conflict that help us comprehend it when it happens. The process of reaching a discussion-based agreement between two parties is called negotiation. One may say that negotiations within the organization are the outcome of a previously negotiated agreement between members. Because each member of an organization has a different opinion, there will inevitably be disputes in the group. Here is where the organization's function will be utilized, as each member will weigh, haggle, and discuss what agreement will be made from the many viewpoints of the members of the organization.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan di PT. Exim Jaya Abadi (AsiaCommerce Network Ltd) Davit Nur Fajar; Musthafa Kamil
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1822

Abstract

Employee performance is crucial for companies to achieve their goals and grow. This study investigates the impact of compensation and work environment on employee performance at PT. Exim Jaya Abadi. Data was collected through questionnaires and secondary sources. Data analysis included quality tests, classical assumption tests, regression analysis, hypothesis testing, and coefficient of determination tests. The results showed that compensation has a positive effect on employee performance (t count 5.564 > t table 2.00958, significant 0.000 < 0.05). Conversely, the work environment has a negative effect on employee performance (t count -2.162 > t table 2.00958, significant 0.036 < 0.05). Simultaneously, compensation and work environment affect employee performance (F count 29.921 > F table 3.18, significant 0.000 < 0.05). An Adjusted R Square of 0.531 indicates that 53.1% of the variation in employee performance is influenced by compensation and work environment, while 46.9% is influenced by other factors not discussed in this study.
Pengaruh Beauty Influencer, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembeelian Produk Skincare Npure Face Toner Fadia Chusnul Ma'rifah; Ute Chairuz M. Natusion; Agung Pujianto
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1836

Abstract

Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these variables. The participants in this study consisted of 100 respondents who live in East Surabaya. Sampling using non-probability techniques. The results of this study indicate that partially and simultaneously beauty influencers, online customer reviews, and online customer ratings have a positive and significant influence on purchasing decisions for Npure Face Toner skincare products. This study indicates the importance of digital marketing strategies involving beauty influencers and active management of customer reviews and ratings to increase sales of Npure Face Toner skincare products. Recommendations for the company include increased promotional campaigns involving beauty influencers and responsiveness to customer reviews to increase customer satisfaction.
Studi Kepuasan Konsumen Pada Honda AHASS di Semarang Mochamad Hangga Novian
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1863

Abstract

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.
Studi Minat Beli di Belikopi Semarang Hermawan Budiyanto
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1864

Abstract

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.
Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado Riani Senduk; Yudith Rondonuwu; Hartati Umar; Imaculata Lamonge; Michiko Londok; Diana Wangania
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1908

Abstract

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.
Pengaruh Etika Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Tower Bersama Grup Jakarta Sanggrama Arya Kencana, Bramamukti; Warpindyastuti, Lady Diana
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1916

Abstract

Bramamukti (64200807). Work ethics and work environment are important components that can affect employee performance in completing their work. This study aims to determine the effect of work ethics and work environment on employee performance of PT Tower Bersama. This research uses quantitative methods by distributing questionnaires to PT Tower Bersama and the sampling technique in this study uses non-probability sampling method, namely saturated sample technique with a sample size of 62 respondents of PT Tower Bersama employees and sampling techniques using questionnaires and will be tested by the SPSS version 25 application. The data collected is supported by validity test and reliability test to see the feasibility of the data used. Analysis of the research instrument model is supported by classical assumption testing as a condition of multiple linear regression testing, namely: normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test and by testing the coefficient of determination. The results showed that work ethics and work environment have a positive and significant effect partially and simultaneously on the performance of employees of PT Tower Bersama.
Seminar On Improving Entrepreneurship Spirits Of Export Business (Marketing Aspects) Agnes Oktavia Gultom; M. Alkadri Perdana
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1934

Abstract

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.

Page 12 of 14 | Total Record : 133

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