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Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Pengaruh E-Trust dan E-Service Quality Terhadap E-Satisfaction Pengguna Situs E-Commerce Tik Tok Shop Dikalangan Mahasiswa Nadia Dwi Irmadiani; Muhammad Khakam Mizan; Dzikrilla Alam Adyasta
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1961

Abstract

Effective leadership and employee discipline are essential to maintaining a productive and professional workplace environment. Leaders are expected to open up two-way communication so that employees can fully understand the Company's goals in achieving performance. Companies need to have a clear and consistent approach to employee discipline to ensure that employees understand company policies and comply with performance expectations. In addition, employee discipline helps identify and correct behavior or actions that are detrimental to the organization
Analisis Perilaku Manajemen Keuangan di Kalangan Mahasiswa Dyah Kusumawati; Faiq Fuadi
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2156

Abstract

The purpose of this study was to determine how much students' attitudes toward financial management were influenced by their social surroundings, financial experience, and financial literacy. This kind of study uses a quantitative, explanatory methodology. The population is students of the Faculty of Economics and Social Sciences Sultan Fatah University Demak as many as 110 people. Because the entire population is used, the sampling method uses saturated samples. Information was gathered using an online survey and using multiple linear regression analysis techniques. Respondents' answers were measured using a Likert scale with SPSS version 25 tools. According to the study's findings, the dependent variable is significantly impacted by each independent component taken combined. Taken alone, financial management literacy is not influenced by the social environment, while financial management literacy is significantly influenced by financial experience and financial literacy.
Analisis Prosedur Pencairan Dana Langsung (LS) pada Kantor Pelayanan Perbendaharaan Negara (KPPN) Malang Najlah Najlah; Adita Nafisa
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2229

Abstract

Disbursement of funds is a stage carried out by the KPPN to provide funds to the entitled party or partner based on the Direct Payment Order (SPM-LS) issued by the Budget User Officer or Budget User Authorization, in accordance with valid evidence of expenditure. This process includes two main categories, namely employee expenses such as (salary, allowances, honorariums, and overtime) and non-employee expenses which include procurement of goods and services, as well as payment of utility costs such as (electricity, telephone, and air). This study aims to analyze the direct disbursement procedure at the Malang State Treasury Service Office. The technique used in this study is descriptive qualitative, where the data collected is analyzed to draw conclusions. The results of the study indicate that the direct disbursement procedure at the Malang KPPN is in accordance with the Regulation of the Minister of Finance Number 178 / PMK.05 / 2018 concerning Payment Procedures in the Framework of Implementing the State Revenue and Expenditure Budget.
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap OCB Karyawan di Hotel Bukit Indah Lestari Baturaja Hilmi Wiranawata; Jenny Afriyanti
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2243

Abstract

This study aimed to determine the influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was an influence of job satisfaction on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with at-count (4.878) > t-table ( 2.009). Organizational commitment variable had an influence on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with t count (4.716) > t-table (2.009). Simultaneously, it was found that there was an influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at Bukit Indah Lestari Baturaja Hotel with f-count (45.555) > f-table (3.187). The coefficient of determination (R2) obtained was 0.650. This showed that the contribution of the influence of job satisfaction and organizational commitment to organizational citizenship behavior (OCB) was 65% while the remaining 35% was influenced by other variables not mentioned in this study such as personality, motivation, morals and organizational culture (Widyaninngrum, 2019: 102 ).
Peran Interaksi Media Sosial Terhadap Future Intention Muhammad Ikhsan Fifaldyovan
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2249

Abstract

This study aims to analyze the positive impact of social media interaction (source credibility, source homophily and content quality) on future intention. The study used a quantitative approach involving 120 online travel agent consumers in Semarang, obtained by purposive sampling. Data were obtained by online questionnaires and then analyzed by multiple linear regression analysis. The study results are that source credibility has a positive effect on future intention, source homophily has a positive effect on future intention, and content quality has a positive effect on future intention. The study concludes that social media interaction (source credibility, source homophily, and content quality) positively impacts future intention.
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Pengaruh E-Service Quality dan Perceived Value Terhadap Customer Satisfaction Pengguna Aplikasi Flip : (Studi pada Mahasiswa Aktif S-1 dan D-4 Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta) Amelia Salsa Sabila; Eka Faradila Yasmin; Salma Rahmadani; Saski Aulia; Umi Widyastuti; Destria Kurnianti
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2300

Abstract

This research aims to analyze the effect of E-Service Quality and Perceived Value on Customer Satisfaction in using the Flip application. This study uses quantitative methods by collecting data through a Likert scale questionnaires distributed to active S-1 and D-4 students of the Faculty of Economics and Business State University of Jakarta who are Flip application users. The sampling method applied is purposive sampling, with a final sample of 86 respondents. The data collected was then analyzed using multiple linear regression with the help of SPSS software. The results showed that the two independent variables, namely E-Service Quality and Perceived Value, had a significant positive effect on Customer Satisfaction, both partially and simultaneously. E-Service Quality has a more dominant influence than Perceived Value with a regression coefficient of 0,379. This finding indicates that efficient, reliable, and high-value digital services contribute significantly to increasing Flip user satisfaction.
Optimalisasi Pemasaran Properti Lintas Budaya Melalui Integrated Marketing Communication (IMC) Dan Pelatihan Kompetensi Tim Sales Central Group Fikra Terisha Azzikra
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2302

Abstract

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts.
Gaya Kepemimpinan Transformasional, Kompetensi dan Tingkat Kepuasan Kerja terhadap Kinerja Karyawan PT. Serlok Kopi Surabaya Krido Hery Gunawan; Sefia Eka Saputri
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2314

Abstract

This research aims to prove and analyze the influence of transformational leadership, competency and level of job satisfaction on the performance of employees Serlok Kopi Surabaya partially or simultaneously. The population in this study was 55 respondents or all Serlok Kopi Surabaya employees. This research uses a sampling technique, namely a saturated sample using a data collection method through distributing questionnaires using quantitative data types. The method in this research uses the Validity Test, Reliability Test and Classical Assumption Test, data analysis is carried out using Multiple Linear Regression Analysis, while the hypothesis testing technique uses the t test and F test. Data analysis in this research uses SPSS version 25. The results of this research show that the variables Transformational Leadership (X1), Competency (X2), and ), Level of Job Satisfaction (X3) have a significant effect on employees Serlok Kopi Surabaya either partially or simultaneously.
Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2377

Abstract

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

Page 13 of 14 | Total Record : 133

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