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INDONESIA
Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Analisa Cross Cultural Pada Perusahaan Microsoft Alif Ananda P; Calvin Owen; Fikra Terisha A; Gilbert Chryshologus; Antony Sentoso
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1313

Abstract

In the era of globalization, effective cross-cultural management is crucial for organizations operating in diverse environments. This study examines the cross-cultural dynamics within Microsoft, a multinational technology company with a global workforce. Utilizing the frameworks of Hofstede and Trompenaars, along with insights into corporate culture types and organizational structures, the analysis delves into the cultural dimensions influencing Microsoft's operations. The study aims to provide a comprehensive understanding of how Microsoft navigates cultural diversity in its global business environment, shedding light on the formation of core values and organizational behaviors. Through an in-depth examination, the analysis explores the implications of cross-cultural aspects on human resource management strategies, such as recruitment, performance management, and career development. Insights gained from this study can contribute to Microsoft's sustained global success by informing strategies related to cultural training, onboarding programs, and global rotations. Ultimately, understanding and managing cross-cultural nuances within Microsoft are imperative for fostering integration, collaboration, and optimal productivity among employees from diverse backgrounds and for guiding successful expansions and acquisitions in culturally distinct regions.
Analisis Laporan Laba Rugi PT Ramayana Lestari Sentosa Tbk Periode 2018-2022 Lella Anita
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1328

Abstract

The purpose of this study research is to determine the financial position of the retail company, namely PT Ramayana Lestari Sentosa Tbk in the last few years. The company's profit and loss report can be reviewed in the financial report to determine the company's financial condition. Each company has its own financial reports which aim to provide very useful information for both external and internal parties. Financial reports must be prepared in a structured and systematic manner. These reports are prepared as a form of management accountability to parties affected by the company's performance over a certain period of time. The Profit and Loss Report is a more comprehensive and detailed explanation of the company's financial results and costs over a certain period of time. This report is very useful for the business world, with one of its main objectives being to help the business world in making decisions regarding future actions.
Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1368

Abstract

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.
Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1369

Abstract

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Analisis Penerapan E-Office Atandie Pada Direktorat Jenderal Kependudukan dan Pencatatan Sipil Kementerian Dalam Negeri Arih Setyaningrum; Evi Satispi
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1484

Abstract

As an embodiment of e-government the Directorate General of Population and Civil Registration of the Ministry of Home Affairs launched the e-Office system, this system was built to improve the quality of public services in terms of correspondence, communication between regions online or digitally, in its implementation there are various problems from the provider side Such services include long bureaucratic processes. The aim of this research is to analyze how Atandie e-Office is implemented at the Directorate General of Dukcapil, Ministry of Home Affairs. The research method used is descriptive with a qualitative approach and data collection techniques through interviews and observation. This research uses indicators of e-government implementation according to Indrajit (2005:13). The results of this research show that content development has been carried out for e-Office development since 2021-2022 and there will still be final development in 2023, competency building training that has already been carried out, The connectivity of the infrastructure provided is sufficient as seen from the large server capacity provided, but we still have to add a backup server, cyber laws, the legal regulations underlying e-Office are quite strong with Minister of Home Affairs Regulation N0.7 of 2019 concerning Online Population Administration Services, citizen interfaces Staff procurement is carried out approximately once a year in two ways, capital in terms of the budget applied for the construction and development of e-Office is sufficient.
Efektivitas Program Keluarga Harapan Bagi Keluarga Penerima Manfaat: Studi Kasus Kecamatan Tanjungpinang Timur Kota Tanjungpinang Rosnita Rosnita; Hernita Lidia Bonte
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1496

Abstract

The government makes a program with the aim of prospering the community, one of these programs is the Family Hope Program, where the community receiving the assistance is called KPM, this study aims to answer about the effectiveness of the family hope program that has been made by the government, especially in East Tanjungpinang District. The research method uses a descriptive method with a qualitative approach, using the theory put forward by Sutrisno (2010) which includes program understanding, target accuracy, timeliness, achievement of goals and real changes. The results of the research on the effectiveness of the Family Hope Program for Beneficiary Families in the East Tanjungpinang District of Tanjungpinang City seen from the target of the program policy are correct in accordance with the regulations made, because they follow the DTKS which will be identified in accordance with the data submitted, the timing of the implementation of PKH assistance has indeed been determined by the central government, when it will be disbursed, but overall it can be said that the timeliness of the distribution of assistance has not been maximized, because sometimes the assistance disbursed by the government can advance from the date set by the government. The overall goal of the program to improve the welfare of KPM can be said to be ineffective because the achievement of numbers in 2023 can be said to have not been achieved. Because it is seen from the direct field that there are still many people who need assistance, and most likely if it is recorded in detail, it falls into the category of those entitled as KPM participants, seen from the real changes provided by the program, it has not been optimal, but it has been enough to help the KPM community with the assistance provided, it can be seen that there are several communities as KPM who are able to manage the assistance provided by PKH for entrepreneurship. The suggestions that can be submitted are, the government, especially the East Tanjungpinang District government and PKH supervisors to continue to strive to advance the community.
Implementasi Kebijakan Dana Desa Dalam Mengentaskan Kemiskinan: Studi Kasus Di Desa Dendun Kecamatan Mantang Melia Indriyani; Merinasilvi Merinasilvi; Vini Suri Liandrainy
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1497

Abstract

The poverty level in remote villages, especially Dendun Village, which is located on the coast of Bintan, is still quite high, because most coastal communities work as fishermen and have unstable incomes. The concrete effort made by the government is to implement the Village Fund Policy in the APBN. Village Fund allocations have been implemented since the 2015 APBN and are part of the Transfer Fund allocation. In 2023, the Village Fund (DD) allocation in Dendun Village will be IDR. 853,646,000.00. These Village Funds are used to finance the implementation of village government, implementation of village development, development of village communities, and empowerment of village communities. This research is qualitative in nature using secondary data obtained from the Dendun Village Head and Village Secretary, where there are five programs implemented in 2023 sourced from the Village Fund. The purpose of this writing is to find out what programs will be implemented from the Village Fund in 2023 and what impact they will have in alleviating poverty for the community in Dendun Village.
Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Lemonilo Siti Maryam Bolen; Ratnawaty Marginingsih
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1782

Abstract

Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questionnaire containing 7 questions about NCT Dream as a lemonilo Brand Ambassador, 8 questions about the quality of lemonilo products, and 7 questions about consumer purchase decisions disseminated through the researcher's social media. Based on the results of a questionnaire of 110 respondents, it can be concluded that the use of Brand Ambassadors who have a positive image and good product quality greatly affects the level of consumer purchase decisions. This research is expected to be an analysis material for the Company in placing a good strategy in market competition
Pengaruh Budaya Kerja dan Kepemimpinan Kerja terhadap Kinerja Pegawai Fadhillah, Fadli; Kamil, Musthafa
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1786

Abstract

Fadli Fadhillah (64201182). The Effect of Work Culture and Leadership on the Performance of Government Employees, Depok City Manpower Office. The research was conducted at the Depok City Manpower Office Government by distributing questionnaires directly to obtain primary data. The effect of work culture and work leadership on employee performance at the Depok City Manpower Office Government. This study aims to see how the impact of work culture and work leadership together on employee performance at the Depok City Manpower Office. The sample in this study was all the population of 38 respondents. This research is quantitative by testing the hypothesis using SPSS 27. The t test results show that the work culture variable has a significant positive effect on employee performance. The t test results show that the work leadership variable has a significant positive effect on employee performance. The results of the f test show that work culture and work leadership have a positive and significant effect simultaneously on employee performance.

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