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Christine Diah Wahyuningsih
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INDONESIA
Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Pengaruh Transparansi Pengelolaan Zakat Terhadap Minat Muzakki Desa Paluh Manis Kecamatan Gebang Membayar Zakat Pada Baznas Kabupaten Langkat Supratman Supratman; Rani Febriyanni; Asmawarna Sinaga
CiDEA Journal Vol. 2 No. 1 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.805

Abstract

The research aims to determine the effect, the magnitude of the influence, and the relationship between the transparency of zakat management on the interest of muzakki in Paluh Manis Village, Gebang District, to pay zakat at BAZNAS, Langkat Regency. The data source for this research was obtained from questionnaire answers given by research respondents, namely the people of Paluh Manis Village, Gebang District, who paid zakat at BAZNAS, Langkat Regency, as many as 56 respondents. Data analysis in this study used validity test, reliability test, classic assumption test, hypothesis test, and simple linear regression analysis. Based on this test, it is explained that there is a significant influence between the transparency of zakat management on the interest of the people of Paluh Manis Village, Gebang District, to pay zakat at BAZNAS, Langkat Regency. smaller than 0.05 or (0.000 <0.05) and tcount > ttable (4.382 > 2.00488) so there is an influence of variable X on variable Y. Transparency of zakat management affects the interest of the people of Paluh Manis Village, Gebang District, to pay zakat at BAZNAS, Langkat Regency by 24.9%. There is a positive or parallel relationship between the transparency of zakat management and the interest of the people of Paluh Manis Village, Gebang District, to pay zakat at BAZNAS, Langkat Regency.
Strategi Orientasi Pada Industri Manufaktur Kota Surabaya Ismi Rosyidatul Ummah; Achmad Alfian Azizi; Muhammad Yasin
CiDEA Journal Vol. 2 No. 1 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.806

Abstract

This study aims to analyze the orientation strategy of the Surabaya city manufacturing industry. The method usedin this research is descriptive qualitative method. Source of data usedderived from secondary data through literature review or what is called a studyliterature collected by the researchers themselves through websites, journals, bulletins, for example taken from the Statistics Agency, company or organizational documents, newspapers and magazines, or other publications. Currently the manufacturing industry in Surabaya continues to experience increased productivity and business expansion after experiencing a decline due to the Covid-19 pandemic. This increase is inseparable from the increasing demand for an increasingly varied market, which has become a driving force for business players to grow and meet market needs. This is what is used in the manufacturing industry, namely market orientation, which includes customer orientation, competitor orientation, coordination between functions, and technology orientation. When a company is market oriented, it shows that the company pays attention to its consumers. Market orientation can be seen from customer orientation and competitor orientation. Customer orientation by researchers is placed as the highest priority in terms of providing superior values to customers.
Analisis Sistem Manajemen Security PT. Kereta Api Indonesia Edy Soesanto; Aureta Zhabila Eka Putri; Bella Nugraheni; Cut Zia Auralia; Dina Juniarti Barokah
CiDEA Journal Vol. 4 No. 1 (2025): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.814

Abstract

The application of safety is an important matter in carrying out activities inland transportation including railroad transportation. Jabodetabek travel routes are handled directly by PT. Kereta Komuter Indonesia. This activity certainly requires a lot of human labor so safety is very important in this regard. With the existence of safety arrangements, it will avoid any related things from accidents or losses due to the delay in the completion of work caused by the inaccurate company safety management system. Therefore each element involved in each activity requires further knowledge and understanding of the core factors that are in accordance with the safety management system used. Referring to this approach, research is carried out on the railroad industry in Indonesia by developing a safety model in the railway industry. The research was conducted by finding the right literature and then developing a model for the factors considered appropriate to be applied to the safety management system in railroad transportation in Indonesia. After the model was developed, the model was confirmed by the Confirmatory Factor Analysis (CFA) approach with the Structural Equation Modeling (SEM) method. The results of the study will prove that the factors developed in the safety model are positively related to the implementation of commuter train safety management in Indonesia.
Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik Permata, Suarika Diah; Wanti Siregar, Lidia; Wigrha, Biwi Cahya; Andini, Della Surya; Rangkuty, Dewi Mahrani
CiDEA Journal Vol. 4 No. 1 (2025): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.832

Abstract

The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative business opportunity so as to create new jobs. The stages used in the implementation of the coconut chip business program include preparation, market research and product formulation, as well as marketing strategies.
Studi Kajian Peluang Bisnis pada Jasa Pembuatan Undangan dan Mahar untuk Pengantin Br. Sembiring, Celly Shetyana; Purba, Faradiba Ulfa; Putri, Melva Adelia; Butar-Butar, Nunut Syahputra; Rangkuty, Dewi Mahrani
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.844

Abstract

This study discusses the business opportunities of the creative sector assessing the many needs of the community for invitation making services and accompanying equipment in a solemn event in the form of a wedding. This paper examines how human creativity is one of the causes of the creation of a business opportunity. In fact, creativity itself can create a business. In the face of a situation that requires humans to be able to meet their needs, human creativity by looking at the available business opportunities, in our discussion we see from business opportunities that creative idea services are needed to create a good impression through wedding invitations and bridal dowries in weddings. From the analysis described, this type of invitation and dowry service business will not be extinct by time, a promising type of business because every wedding requires invitations and dowries. This business requires promotion which can be done in several ways such as participating in Wedding exhibitions or utilising social media to increase revenue and to be better known by the public.
Studi Kajian Alasan Masyarakat Memilih Bolu Meranti Sebagai Oleh-Oleh Medan Humairah, Alifah; Br Barus, Novita Putri Ramadhani; Jannah, Ayu Roudhatul; Satria, Wisnu; Rangkuty, Dewi Mahrani
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.845

Abstract

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.
Studi Kajian Peluang Bisnis Pakan Kucing Di Era Digital Zulharji Siswanto, Rezki Apri; Saragih, Rita; Harefa, Yopi G.O.S; Sitompul, Friska; Rangkuty, Dewi Mahrani
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.846

Abstract

In today's digital era, cats are one of the most popular pets in the community. Cats are cute and adorable animals and can even be believed to relieve stress and reduce tension after doing daily activities. As the number of people who keep cats increases, of course, this has an impact on the sale of cat feed which is quite increasing where many people are in the cat feed business because it is a promising business. Types of cat feed consist of dry feed and wet feed that can be sold both online and offline.
Pengaruh Pemasaran Digital dan Kualitas Sumber Daya Manusia Terhadap Pengembangan Umkm di Kabupaten Demak Mochamad Hangga Novian
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.1031

Abstract

This research aims to examine the development of MSMEs in Demak Regency from a review of digital marketing and the quality of human resources. This research uses an explanatory method with a population of MSME actors in Demak Regency and a sample of 100 respondents. The results of the study show that: (1) There is an influence of digital marketing on the development of MSMEs in Demak Regency. (2) There is an influence on the quality of human resources on the development of MSMEs in Demak Regency. (3) There is an influence of digital marketing and the quality of human resources on the development of MSMEs in Demak Regency. The contribution of digital marketing and human resources variables to the development of MSMEs in Demak Regency is 66.40%, while 33.60% is influenced by other factors outside the research. Based on the results of this research, it can be concluded that digital marketing and the quality of human resources are important factors influencing the development of MSMEs in Demak Regency. Digital marketing can help MSMEs to reach a wider market and increase sales, while the quality of human resources can help MSMEs to develop innovative and quality products and services. Recommendations that can be given to improve MSME development in Demak Regency are: (1) The government and related agencies need to provide training and assistance to MSMEs to improve digital marketing capabilities and quality human resources. (2) MSMEs need to utilize digital technology to market their products and services. (3) MSMEs need to improve the quality of their products and services in order to compete in an increasingly competitive market
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang Hermawan Budiyanto
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.1058

Abstract

Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.
Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam Asri Lestari; Zuhrinal M Nawawi
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1265

Abstract

This research aims to analyze the development of marketing digitalization for Bana Chip Lumer culinary SMEs from an Islamic economic perspective. The research was conducted by conducting interviews with the business owner, Andriani Safira, to gain insight into the use of social media and online ordering platforms in marketing Bana Chip Lumer products. The research results show that digitalization of marketing has had a positive impact on these SMEs, such as increasing product visibility, increasing sales, and expanding geographic reach. Apart from that, digital marketing also supports Islamic economic principles, such as justice, transparency and sustainability. This research provides a deeper understanding of the importance of digital marketing for culinary SMEs in achieving success and running a business in accordance with Islamic economic principles.

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