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JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Published by PT Alahyan Publisher Sukabumi
ISSN : -     EISSN : 30248264     DOI : https://doi.org/10.61492/jpmmocci.v1i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan (E-ISSN: 3024-8264) adalah jurnal pengabdian kepada masyarakat yang dikelola dan diterbitkan oleh PT Al-Ahyan Publisher Sukabumi yang bertujuan untuk memfasilitasi hasil penelitian/pengabdian di kalangan akademisi, praktisi, dan peneliti serta memberikan kontribusi kepada masyarakat.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 77 Documents
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Pemanfaatan Artificial Intelligence Dalam Pemasaran UMKM Melalui Program UMKM Go Digital Dusun Perigi Maram, Desa Saing Rambi Dewi Lestari; Bintoro Bagus Purmono; Lili Wulandari; Deby Rahma Sarita; Oktavanthia Berlian Sonda; Naila Vizar Ranaya
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.625

Abstract

The use of digital technology in marketing activities remains a challenge for some Micro, Small, and Medium Enterprises (MSMEs), particularly businesses that still rely on word-of-mouth marketing. This condition was also found among MSME actors in Perigi Maram Hamlet, Saing Rambi Village. This activity aimed to provide MSME actors with basic knowledge and skills in utilizing Artificial Intelligence (AI) as a marketing support tool and to introduce digital technology that can be applied in a simple manner according to their business needs. The UMKM Go Digital program was conducted to introduce the use of Artificial Intelligence (AI) as a tool to support marketing activities. The activity was carried out through socialization, introduction, hands-on practice, and assistance in using ChatGPT and Canva AI. The implementation method consisted of several stages, including problem identification, material preparation, AI socialization, introduction to ChatGPT and Canva AI, participant practice, assistance, and evaluation. ChatGPT was introduced to help participants generate promotional ideas, prepare product descriptions, and create social media captions, while Canva AI was used to create posters and promotional materials. The activity was conducted on July 9, 2026, and involved MSME actors from Perigi Maram Hamlet. The results showed that participants began to understand the functions and benefits of AI in marketing activities and were able to try using ChatGPT and Canva AI to create promotional materials according to their respective business types. These results were observed through participant involvement during the practice and assistance sessions, as well as their ability to produce simple promotional materials. This activity serves as an initial step toward improving the digital literacy of MSME actors and encouraging the use of Artificial Intelligence (AI) in marketing activities in a simple and practical manner. The activity provides MSME actors with initial experience in using AI technology to support promotional activities, enabling them to further apply and develop the use of AI independently in their marketing activities. participants began to understand the benefits of AI in supporting marketing activities and were able to practice using the introduced applications to create promotional materials according to their respective businesses. This activity became an initial step in improving MSME digital literacy and encouraging the use of AI technology in marketing activities in a simple and practical way.
Sosialisasi Financial Freedom Dalam Menumbuhkan Minat Studi Lanjut di Perguruan Tinggi Wiwik Supianingsih; Ani Sulianti; Mutimmah Rustianawati; Utami Ratna Swari
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.636

Abstract

The low public interest in pursuing higher education is often caused by economic constraints and a lack of financial literacy. This community service activity aims to increase public interest in higher education through the concept of financial freedom, supported by the village administration of Kabuaran. The implementation method consists of two stages: 1. Observation, and 2. Socialization of financial freedom to increase interest in higher education. The program was implemented in the form of a socialization activity on financial freedom to boost interest in higher education. Additionally, the assistance output provided was broadening the community's insights into financial freedom. The results of the socialization showed an increase in mindset shifts regarding financial freedom management for higher education purposes, an increase in public interest through "investment from the neck up" (self-development), an openness of community insight toward higher education, and a direct impact in the form of a great sense of self-confidence. In conclusion, a part of the community was previously not well aware of the importance of financial freedom in increasing interest in higher education. However, the community has now become open-minded regarding the importance of financial freedom.
Transformasi UMKM Tahu Gimbal Andika Semarang Melalui Integrasi Business Model Canvas (BMC) dan Analisis SWOT Kurnia Cahya Sukma; Atieq Amjadallah Alfie
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.638

Abstract

In the current digital era, Micro, Small, and Medium Enterprises (MSMEs) have become a highly sought-after sector by leveraging technology. This phenomenon surged post-Covid-19 as widespread layoffs forced former workers and employees to establish small businesses to secure their daily needs. However, this surge in new MSMEs has intensified market competition, causing many long-standing businesses to suffer declining sales or even close. Tahu Gimbal Andika in Semarang City represents one such MSME facing a significant sales decline. This study aims to analyse the root causes of this sales decrease by integrating the Business Model Canvas (BMC) with a SWOT analysis. Employing a qualitative descriptive approach, data were gathered through interviews, direct observation, and documentation, and subsequently mapped across the 9 (nine) BMC elements. The findings reveal that the primary weakness stems from the Channels element, as the business still relies on conventional promotion methods. Consequently, we recommend that Tahu Gimbal Andika undertake a digital transformation by utilizing social media and partnering with online food delivery platforms like GoFood, ShopeeFood, and GrabFood.
Strategi Pengembangan Industri Kecil Menengah (IKM) di Kabupaten Sukabumi Melalui Pemberdayaan Suparli Suparli
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.641

Abstract

Industri Kecil dan Menengah (IKM) memiliki peran strategis dalam mendorong penciptaan nilai tambah, kesempatan kerja, pendapatan masyarakat, dan pertumbuhan ekonomi Kabupaten Sukabumi. Namun, pengembangannya masih menghadapi berbagai kendala, meliputi rendahnya daya saing produk, keterbatasan kapasitas SDM, digitalisasi dan teknologi hilirisasi yang belum optimal, keterbatasan pembiayaan, lemahnya akses pasar dan kemitraan, serta pengembangan yang masih parsial dan belum sepenuhnya berbasis sentra. Analisis mengidentifikasi tiga akar masalah utama, yaitu ketidaktepatan sasaran pemberdayaan (targeting problem), belum terintegrasinya berbagai instrumen pemberdayaan (integration problem), serta belum optimalnya orkestrasi ekosistem dan sentra IKM (ecosystem orchestration problem). Berdasarkan penilaian komparatif menggunakan Kriteria Bardach, alternatif Ekosistem Pemberdayaan IKM Terintegrasi Berbasis Sentra dan Maturity Level memperoleh skor tertinggi sebesar 36 poin, dibandingkan alternatif akselerasi transformasi digital dan perluasan pasar sebesar 35 poin serta penguatan hilirisasi dan kemitraan industri sebesar 32 poin. Alternatif prioritas tersebut direkomendasikan melalui SIEMAS–Sukabumi IKM Empowerment Ecosystem sebagai arsitektur integrasi kebijakan pemberdayaan. SIEMAS mengintegrasikan data IKM, maturity assessment, pendampingan, penguatan sentra, peningkatan kapasitas SDM, digitalisasi, teknologi, standardisasi, pembiayaan, pemasaran, dan kemitraan. Implementasinya dilakukan secara bertahap melalui pembangunan fondasi, percontohan, evaluasi, dan perluasan sistem dengan Disdagperin sebagai lead sector. Keberhasilan kebijakan diarahkan pada peningkatan produktivitas, kualitas, kemandirian, akses pasar, kemitraan, daya saing, serta kemampuan IKM untuk naik kelas secara berkelanjutan.
Pendampingan Pemasaran Digital Produk Rumah Rimpang: Penguatan Daya Saing dan Perluasan Jangkauan Ritel Modern Pada Kelompok Tani Bersama Suka Maju Mestong Dewi Fortuna; Fitry Tafzi; Aditya Pratama; Riani Virginia; Tri Wahyudi; Annida Rani Chairunisah; Febriany Martiana Nasel; Edy Syatria; Riduwan Riduwan
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.645

Abstract

Joint Farmers Group Suka Maju, located in Mestong District, Muaro Jambi Regency, Jambi Province, operates a business unit called "Rumah Rimpang," which processes rhizome commodities such as ginger, lemongrass, and turmeric into value-added instant beverage products that are more practical and hygienic for consumers. Marketing has so far relied on conventional methods, namely direct sales within the local community and word-of-mouth orders, resulting in a limited market reach and an inability to compete for entry into modern retail networks. This community service activity was carried out in July 2026 with the aim of strengthening the capacity of farmer group members in digital product marketing and assisting them in meeting the standards required by modern retailers. The implementation method comprised observation and focus group discussions (FGDs) in Muaro Jambi Regency, digital marketing training (social media and marketplace platforms), and packaging and branding improvement assistance. The results show improved partner understanding and skills in managing digital marketing, evidenced by the activation of the Rumah Rimpang online store on the Shopee platform, improved product packaging appearance, and administrative readiness as a prerequisite for exploring partnerships with modern retail outlets. This activity is expected to serve as a model for sustainable mentoring of other agriculture-based business groups in the surrounding area.
Peningkatan Efektivitas Dan Akuntabilitas SPJ Melalui Pelatihan dan Pendampingan Administrasi Keuangan Diskominfo Kota Serang Indri Meilani S; Riski Wisnu Prakoso
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.650

Abstract

Orderly administration of Accountability Letters (SPJ) determines the accountability of regional budget realization. This community service program addressed the high rate of returned draft SPJs at the Communication and Informatics Office (Diskominfo) of Serang City caused by technical capacity gaps among staff in compiling expenditure evidence. Applying a Participatory Action Research (PAR) approach from July 2 to 31, 2026, the intervention encompassed workflow mapping from Fund Disbursement Notes (NPD) to SPJ verification, designing a self-assessment compliance checklist, technical training, and on-the-job mentoring. The activity involved 3 operational division administrative staff as primary partners (I-3, I-4, I-5) and 2 treasury officials as triangulation informants (I-1, I-2), evaluating 80 SPJ files across five working units (40 pre-intervention and 40 post-intervention files). Auditing the 40 pre-intervention files identified 68 physical non-compliance findings comprising expenditure and tax inaccuracies (52.5% of files; 30.9% of findings), missing attachments (47.5% of files; 27.9% of findings), invalid at-cost receipts (37.5% of files; 22.1% of findings), formatting errors (32.5% of files; 19.1% of findings), and coordination barriers (35.0% of files). Post-mentoring mean comprehension scores rose from 62.5 (adequate) to 85.8 (very good), a 37.3% relative increase with a mean N-gain of 0.62 (moderate). Checklist implementation indicated a 30.0 percentage point compliance gain (57.5% to 87.5%), reduced return rates (42.5% to 12.5%), and shortened verification duration from 4.2 to 1.5 working days per file.
Akselerasi Digital Edupreneurship Berbasis AI: Sinergi Pemasaran dan Manajemen Laba Di SMKN 1 kota Serang Khoirul Hikmah; Rahma Hariyani; Putri Yunita Teleos; Tia Lakito Putri; Riski Wisnu Prakoso
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.651

Abstract

This community service activity aims to accelerate digital entrepreneurial capacity and financial accountability among vocational students at SMKN 1 Kota Serang through an integrated intervention approach. The execution method adopted Participatory Action Research (PAR) involving 30 vocational students through interactive training and hands-on mentoring over two days. The curriculum focused on mastering Generative AI-based digital marketing (ChatGPT and Canva AI) alongside operational cash management utilizing the Sepran digital financial application. Quantitative evaluation results demonstrated a significant increase in the participants' average composite score from a pre-test of 45.00 to a post-test of 77.50. This achievement yielded a composite N-Gain Score of 0.59 (Medium/Effective category), statistically validated via a Paired Sample t-test at t (29) = 14.52 (p < 0.001), achieving a 90.00% classical mastery rate. Module-specific analysis revealed a Dual-Speed Learning Curve phenomenon, where AI marketing comprehension (N-Gain = 0.69) surpassed profit management logic (N-Gain = 0.50). This simultaneous synergy effectively establishes an innovative, independent, and accountable vocational edupreneurship ecosystem.

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