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Muh. Yushar Mustafa
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INDONESIA
Southeast Asia Journal of Business, Accounting, and Entrepreneurship
Published by PT Smart Media Makassar
ISSN : -     EISSN : 30312906     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Southeast Asia Journal of Business, Accounting, and Entrepreneurship (SAINS) is a journal that primarily focuses on scholarly empirical and theoretical research articles. Through a peer-reviewed process, this journal then aims to publish the above research articles that have a contribution to the business, accounting, and entrepreneurship fields. SAINS publishes 4 times every year (March, June, September, and December) online and open access. ISSN 3031-2906 (ONLINE)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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The Effect of Service Quality, Price, and Location on Customer Loyalty through Customer Satisfaction Imel, Imel; Nurjannah, Nurjannah; Munawir, Munawir
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

This study aims to determine the effect of service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee, Palopo, South Sulawesi, Indonesia. The sample in this study amounted to 105 people. The types and sources of data used in this study are qualitative and quantitative data types. Data collection used in this study by conducting observations and questionnaires. Primary data in this study is data obtained from respondents' responses to the statement items he asked in the questionnaire which were obtained either directly or indirectly while secondary data in this study is a source that does not directly provide data to data collectors, for example documents and interviews. The data collected was then analyzed using multiple regression analysis methods with the help of the Smart-PLS program. The results showed that service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee Palopo, which means that the hypothesis in this study is accepted.
Cocoa Cultivation Development to Improve the Economy of Farmers in Sidrap, South Sulawesi Parawansa, Ayu Kartini; Kalla, Rastina; Aslam, Annisa Paramaswary
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

The aim of this study is to evaluate the impact of training and development programs on improving cocoa cultivation practices among farmers in Sidrap District, South Sulawesi, and to assess their knowledge and skills in disease control, productivity technology, and market strategies. This is a community-based intervention study using a mixed-methods approach, combining both qualitative and quantitative assessments to measure the impact of the training program. The study was conducted in the Betao Riawa Mampise farmer group in Sidrap District, South Sulawesi, from August 2024 to November 2024. The study involved 22 cocoa farmers from the Betao Riawa Mampise group. The participants were provided with extension sessions covering cocoa disease management, eco-friendly farming practices, and the use of technology for increased productivity. In addition, a digital marketing workshop was held to train farmers on utilizing platforms like Facebook and Tokopedia to sell cocoa products. Pre- and post-training assessments were conducted to measure improvements in knowledge and skills. A survey was also administered to evaluate the overall impact of the program. The training program effectively improved the farmers' knowledge of cocoa disease management, eco-friendly farming practices, and digital marketing strategies. This non-invasive approach could significantly enhance cocoa production and marketing, offering a sustainable way to increase income for cocoa farmers in Sidrap District. However, further support in technology access is necessary to ensure that all farmers benefit equally.
Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns) Mustafa, Muh. Yushar; Ismail, Md. Daud; Haeruddin, M. Ikhwan Maulana; Natsir, Uhud Darmawan; Idris, Muh. Ma'ruf; Akbar, Abdi; Mariñas-Acosta, Caroline
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a scarcity of empirical research on the role of transformational leadership style within the context of small and medium-sized enterprises (SMEs). Additionally, existing studies mainly focus on developed countries ignoring the unique contextual setting of developing countries. In line with such a phenomenon, this study addresses the research gaps by investigating the role of transformational leadership in SMEs’ marketing innovation strategy. The scope of this study is SMEs in the Makassar region of Indonesia. In addition, this study was conducted from July 2024 to February 2025. Through the analysis of the existing studies and the preceding theoretical frameworks, this study identifies several key characteristics of transformational leadership that contribute to the innovative practices of SMEs in Makassar. As such, for theoretical implications, the finding of this study suggests that transformational leadership enhances creativity, encourages risk-taking, and fosters an organisational culture conducive to innovation, ultimately driving the growth and competitiveness of SMEs in the region. For managerial implications, this study offers several insights that may be beneficial for SME owners, especially in helping SMEs to be more highly innovative.
The Role of Artificial Intelligence on Employee Performance: A Literature Study Haeruddin, M. Ikhwan Maulana
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

This literature review delves into the multifaceted impact of artificial intelligence (AI) on employee performance across a variety of sectors, including technology, healthcare, finance, and manufacturing. As organizations increasingly adopt AI technologies, understanding their implications becomes crucial for optimizing workforce effectiveness. The review investigates how AI enhances productivity by automating routine tasks, thereby freeing employees to engage in more strategic and creative activities. Furthermore, it explores the role of AI in improving decision-making processes by providing real-time data analytics, which enables employees to make informed choices that drive organizational success. In addition to productivity and decision-making, the review addresses the influence of AI on job satisfaction. By alleviating mundane workloads, AI fosters a more engaging work environment, contributing to higher employee morale and retention rates. However, the review also highlights the challenges associated with AI integration, such as potential job displacement, the skills gap, and ethical concerns regarding bias and privacy. By synthesizing findings from recent studies, this review not only provides insights into the evolving relationship between AI and human workforce dynamics but also identifies key themes, trends, and gaps in the existing literature. Ultimately, it offers a comprehensive understanding of AI's role in shaping employee performance, laying the groundwork for future research and practical applications in organizational settings.
The Impact of Social Media Influencers on Consumer Behaviour: An Analysis Based on Promotion Mix Haeruddin, M. Ilham Wardhana
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

By synthesizing a wide range of existing literature, this study provides a comprehensive overview of the current landscape, revealing how influencers operate within the intricate web of social media. Additionally, the article analyses several case studies that illustrate the effectiveness of influencer marketing campaigns across different industries. These case studies serve to uncover the specific mechanisms through which influencers impact consumer behaviour, such as creating a sense of trust, fostering community engagement, and enhancing brand visibility. The findings underscore the critical importance of authenticity in influencer partnerships; consumers are more likely to respond positively to influencers who are perceived as genuine and relatable. Moreover, the research emphasises the role of engagement in driving consumer action. Influencers who actively interact with their audience tend to create stronger emotional connections, leading to increased brand loyalty and higher conversion rates. The study also discusses the strategic incorporation of influencers into the broader promotional framework, suggesting that marketers should consider factors like audience alignment, content relevance, and the timing of campaigns. In conclusion, the article offers practical recommendations for marketers looking to harness the power of influencer partnerships effectively. By understanding the dynamics of influencer marketing and its impact on consumer behaviour, brands can craft targeted strategies that resonate with their audiences, ultimately enhancing their marketing effectiveness in the competitive digital landscape. This research contributes valuable insights for both academics and practitioners in the field of marketing.
The Skywalker Saga: A Bibliometric Analysis on Product Innovation in the Era of Artificial Intelligence Mustafa, Muh. Yushar; Mustafa, Riad; Haeruddin, M. Ikhwan Maulana; Putra, Muh. Al Fatah Arief
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Product innovation is a key driver of economic growth and corporate competitiveness. Artificial intelligence (AI) is revolutionising product innovation, influencing how products are developed, marketed and used. This study aims to map the research landscape on product innovation and AI through bibliometric analysis. Data are collected from scientific publication databases such as Google Scholar, Scopus, and Web of Science, covering publications from 2000 to 2023. Bibliometric analysis is performed using VOSviewer and Publish or Perish software to identify publication trends, author collaborations, research themes, and keywords. As for theoretical contribution, the results of the study show a significant increase in related publications, strong interdisciplinary collaboration, and dominant research themes such as the use of AI in product design, AI-based market analysis, and smart product development. As for managerial contribution, this study provides insights into the challenges and opportunities associated with the use of AI for product innovation, which can help companies make more informed decisions and drive innovation in various industrial sectors.

Page 4 of 4 | Total Record : 36

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