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Jurnal Akademik Pengabdian Masyarakat
Published by CV Kampus Akademik Publising
ISSN : 3030864X     EISSN : 30308631     DOI : https://doi.org/10.61722/japm.v1i2.534
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama
Arjuna Subject : Umum - Umum
Articles 744 Documents
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RESPONSIBILITY PT ASTRA DENGAN PEMERINTAH DAERAH PASANGKAYU DI DESA MARTAJAYA Siti Anisah; Denis Tirtana; Nur Adha K Husen3; Jonathan Aldovel; Putri Asti Sidik; Risty Indah Sari; Rachmad, S.Sos., M,Si.
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11053

Abstract

Collaboration between the private sector and local government is a crucial tool in accelerating community welfare development at the village level. This study aims to analyze the implementation of PT Astra's Corporate Social Responsibility(CSR) programs in synergy with the Pasangkayu Regency Government and their impact on community development in Martajaya Village. The research employed a qualitative descriptive analysis approach. Information was obtained through in-depth interviews with PT Astra management, local government officials, village officials, and community leaders inMartajaya Village, supported by documentation studies. The study revealed that the synergy of responsibilities between PT Astra and the Pasangkayu Regional Government in Martajaya Village focuses on four main pillars: village infrastructure development, strengthening the local potential-based economy,increasing healthcare accessibility, and providing educational scholarships. This collaboration is considered successful in covering the shortfall in the regional budget (APBD). However, this study also identified challenges in the form of the need for more dynamic coordination to ensure program implementation is more sustainable and avoids overlapping. The study's conclusions confirm that effective collaboration between companies and the local government can have a significant positive impact on the independence of the Martajaya Village community.
Implementasi Strategi Pemasaran Digital Inovatif untuk Meningkatkan Brand Awareness Emerald Mart Batam Yandi Suprapto; Joycelyn
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11062

Abstract

Emerald Mart Batam, a supermarket in Batam City, faces challenges in increasing brand awareness among the public, as not many people know about its existence. Furthermore, intense competition from well-known minimarkets with numerous branches further impacts Emerald Mart Batam's competitiveness. One proposed strategy to increase brand awareness is the implementation of innovative digital marketing. The research approach used was a qualitative approach, with data obtained from interviews and observations. The results showed that after implementing innovative digital marketing, Emerald Mart Batam successfully increased brand awareness, with an increase in the number of followers on its Instagram account of 600 new followers in the first 3 months with an average engagement rate of 7-10% per post. In fact, the number of daily store visitors increased by 35% from 150 to 200-250 people, especially on weekends when joint promotions were posted on social media.
PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT ASTRA AGRO LESTARI TBK DALAM PILAR ASTRA SEHAT Apriliyani Apriliyani; Jerry Devano; Fina Fina; Ammatullah Anisah; Syafikah Davina; Aulia Farida; Moh. Rahul Hi Sabollah; Muzakir Tawil; Rachmad Rachmad; Richard F. Labiro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11095

Abstract

The development of the palm oil plantation industry requires companies not only to pursue profitability, but also to carry out social and environmental responsibilities in a sustainable manner in accordance with Law no. 6 of 2023. PT Pasangkayu, as a subsidiary of PT Astra Agro Lestari Tbk, realizes this commitment through the "Astra Sehat" Program in its operational ring one area. However, empirical studies regarding the effectiveness and obstacles of this program specifically at the sub-district level are still very limited. This research aims to analyze the implementation of the Astra Sehat Program by PT Pasangkayu in Martajaya Village, evaluate the benefits felt by the beneficiary community, and identify supporting and inhibiting factors for its implementation. This research uses a descriptive qualitative approach. Data was collected through in-depth interviews with company management, sub-district officials, as well as field observations and secondary documentation. The research results show that the Astra Sehat Program in Martajaya Village is implemented consistently through the development of Posyandu Merpati and Sayang Toddlers. Real contributions include distributing intensive funds to cadres and providing additional food (PMT) to reduce stunting rates and improve maternal and child health. The main supporting factors are strong partnership relationships (social engagement), the commitment of the CSR team, and the active participation of PKK women and the sub-district government. The obstacles found include limited operational geographical service coverage and fluctuations in the level of citizen attendance. The implementation of the Astra Sehat Program by PT Pasangkayu has proven to have a positive social-health impact for the people of Martajaya Village. This multi-party synergy can become a reference model for CSR management in the health sector in the oil palm area.
Peran Televisi Kampus BTV Sebagai Media Informasi Dan Publikasi Kegiatan Kampus Melalui Program Magang Mahasiswa Muhammad Fathur Rahman; Dimas Umboro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11120

Abstract

The development of communication and information technology has encouraged universities to utilize campus media as a means of disseminating information and publishing academic and non-academic activities. Bina Darma TV (BTV) is a campus television station that plays a role in conveying information, documenting activities, and building a positive image of Bina Darma University. This study aims to determine the role of BTV as a medium for information and publication of campus activities through the student internship program. The results indicate that BTV plays a significant role in disseminating campus information and serving as a means of developing student competencies in the fields of communication and broadcasting.
KEGIATAN VOICE OVER BERITA SEBAGAI BENTUK PRAKTIK BROADCASTING MAHASISWA DI SRIWIJAYA TV Elma Tiana; Isnawijayani Isnawijayani; Desy Misnawati
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11129

Abstract

The development of broadcasting technology has significantly changed the landscape of television journalism. This study aims to describe the implementation of news voice-over activities as a form of practical broadcasting experience for students at Sriwijaya TV, explain the news production process involving voice-over, identify the challenges encountered, and analyze the benefits in enhancing students' professional competencies. The method used in this research is descriptive-qualitative based on field observations, involvement in production activities, and documentation during an internship program from March to June 2026. The results indicate that news voice-over plays a vital role in the post-production stage to clarify visual content and maintain news narrative flow. Students were actively involved in 35 broadcasting and voice-over packages for the 'Kabar Sriwijaya Malam' program, covering various public issues in Palembang. The main challenges included technical constraints in studio camera operations and field journalism difficulties, such as finding reluctant sources at local markets. These challenges were successfully overcome through consistent vocal practice, pre-interview adjustments, and intensive technical guidance from network mentors. This practical experience significantly improved students' technical skills in articulation, intonation, breath control, and enhanced their readiness for professional careers in the broadcast media industry.
Pilar Swasembada Pangan Desa Kolam:Integrasi Teknogi Biokonversi dan Digital dalam Meningkatkan Penjualan Pupuk BUMDes M. Chandra Wibowo; Muhammad Nasri Gea; Evi Handayani; Raja Anan Nasution
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11184

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Pupuk BUMDes Karya Bersama Desa Kolam sebagai upaya mendukung swasembada pangan desa melalui integrasi teknologi biokonversi dan digital. Permasalahan utama yang dihadapi mitra adalah rendahnya pemanfaatan teknologi digital dalam pemasaran produk pupuk organik sehingga jangkauan pasar dan daya saing produk masih terbatas. Kegiatan ini bertujuan untuk meningkatkan kapasitas digital pengelola BUMDes serta mengembangkan sistem pemasaran berbasis website guna memperluas akses pasar produk pupuk organik. Metode yang digunakan adalah pendekatan pemberdayaan partisipatif yang meliputi Focus Group Discussion (FGD), pelatihan dan sosialisasi digital marketing, pengembangan prototipe website, implementasi sistem, serta pendampingan dan evaluasi. Hasil kegiatan menunjukkan bahwa FGD berhasil mengidentifikasi kebutuhan pemasaran digital dan fitur website yang sesuai dengan kebutuhan operasional BUMDes. Pelatihan yang diberikan meningkatkan pemahaman dan kesiapan pengelola dalam mengadopsi teknologi digital. Luaran utama kegiatan berupa prototipe website yang berfungsi sebagai media promosi, penyedia informasi produk, katalog digital, dan sarana komunikasi dengan pelanggan. Implementasi website terbukti mampu meningkatkan efektivitas penyebaran informasi produk, memperluas jangkauan pemasaran, serta meningkatkan kemampuan pengelola dalam mengelola pemasaran berbasis teknologi. Hasil evaluasi menunjukkan bahwa pengelola BUMDes telah mampu mengoperasikan website secara mandiri dan memanfaatkan fitur-fitur yang tersedia untuk mendukung kegiatan pemasaran. Kegiatan ini memberikan kontribusi dalam meningkatkan daya saing produk pupuk organik, memperkuat kapasitas digital pengelola BUMDes, serta mendukung penguatan ekonomi desa dan pencapaian swasembada pangan berkelanjutan. Kata kunci: Digitalisasi Pemasaran; BUMdes; Pupuk Organik; Swasembada Pangan; Website
KEGIATAN LAPANGAN PROGRAM “Creative Action Camp: Pengembangan Karakter Inovatif melalui Experiential Learning” Anggita Maharani; Nailah Amalia Fatihah; Izza Yulfana Khidismiya; Seftia Amanda Yustika
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11263

Abstract

This field activity aims to develop innovative character among rural youth through an experiential learning approach in the program "Creative Action Camp: Development of Innovative Character through Experiential Learning". Innovative character includes the ability to think creatively, take initiative, solve problems, and generate new solutions in facing various situations. This activity involved 13 participants from the rural youth community divided into three groups. The method used was experiential learning through a series of group games, namely Mission Without Leader, Save The Egg, Problem Solving Race, and 3-Minute Spontaneous Idea. Evaluation was conducted through observation of participant activeness, collaboration skills, courage in expressing ideas, creativity, and initiative-taking ability, concluding with a reflection session. The results showed that all participants demonstrated high enthusiasm and developed five indicators of innovative character, namely initiative, creativity, collaboration, communication, and courage in decision-making. These findings were reinforced by reflection results indicating that participants were able to connect their experiences during the activity with daily life. Thus, the experiential learning approach proved effective in supporting the development of innovative character among rural youth and can serve as an alternative learning method relevant for sustainable implementation.
STRATEGI GAYA KOMUNIKASI DALAM PROSES VOICE OVER BERITA KABAR SRIWIJAYA Tria Febriyati; Rahma Santhi Zinaida
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11267

Abstract

This internship report discusses communication style strategies in the voice-over process for the news program Kabar Sriwijaya at Sriwijaya TV. The internship was conducted to understand the application of effective communication techniques in delivering information to audiences through television media. The main focus of this study is the use of communication styles by voice-over talents in presenting news scripts so that messages can be conveyed clearly, attractively, and easily understood by viewers.The methods used in preparing this report include participatory observation, direct practice, documentation, and active involvement in the news production process throughout the internship period. The author participated in various stages of work, including studying news scripts, recording voice-overs, adjusting intonation and speech tempo, and taking part in evaluations of recording results with the production team. In addition, the author gained experience in archiving reporting materials used for news editing purposes.The results of the internship indicate that the effectiveness of news delivery through voice-over is greatly influenced by the communicator’s ability to apply clear articulation, appropriate intonation, controlled speech tempo, and emphasis on important information. The selection of a suitable tone of voice according to the nature of the news also plays a significant role in building credibility and enhancing the attractiveness of the broadcast. Furthermore, coordination among voice-over talents, reporters, editors, and the production team is an important factor in producing high-quality news programs.Through this internship, the author gained a deeper understanding of the role of communication in television broadcasting and improved professional skills in journalism and mass media.
PEMBERDAYAAN MASYARAKAT MELALUI DIGITALISASI UMKM, EDUKASI SOSIAL, DAN MITIGASI BANJIR DI DESA MUARA BAKTI Ade Firdaus; Adhwa Luthfia Zhurifa; Anindhitya Cahya Wulandari; Azzah Latifah Kamilah; Christian Tomi Adji; Farid Raffi Widiyanto; Heny Widyastuti; Kamaliya Indrawati; Lia Khoerunisa; Maulana Nayif Nashif; Meutia Wardah; M. Fajar Rizky Hardiansyah; Noval Febiantoro; Shifa Adzkiyah; Vanza Putra Herlambang; Yayan Hendayana
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11298

Abstract

Kuliah Kerja Nyata (KKN) merupakan wujud pengabdian mahasiswa kepada masyarakat yang bertujuan untuk membantu meningkatkan kualitas hidup dan kemandirian masyarakat. Kegiatan ini difokuskan pada upaya pemberdayaan masyarakat melalui digitalisasi UMKM, edukasi sosial, serta mitigasi banjir di Desa Muara Bakti, Kabupaten Bekasi. Metode pelaksanaan yang digunakan meliputi observasi lapangan, sosialisasi, dan pendampingan kepada masyarakat. Program yang dijalankan mencakup pengenalan pemasaran digital bagi pelaku UMKM, penyuluhan sosial guna meningkatkan kesadaran dan partisipasi masyarakat, serta edukasi dan kegiatan lingkungan yang mendukung kesiapsiagaan dalam menghadapi banjir. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital, tumbuhnya kesadaran sosial masyarakat, serta meningkatnya pemahaman mengenai langkah-langkah pencegahan dan penanganan banjir. Melalui program KKN ini, diharapkan masyarakat Desa Muara Bakti dapat menjadi lebih mandiri secara ekonomi, lebih peduli terhadap lingkungan sosial, serta lebih siap menghadapi potensi bencana di masa mendatang..
PEMANFAATAN MEDIA SOSIAL DALAM PEMBELAJARAN SEJARAH KEBUDAYAAN ISLAM (SKI): STUDI PARTICIPATORY ACTION RESEARCH PADA SISWA KELAS X MAN 1 KOTA PALANGKA RAYA olivia; Suryanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11303

Abstract

This article presents findings from participatory action research (PAR) aimed at exploring and implementing the use of social media in Islamic Cultural History (IS) learning in Grade 10E of MAN 1 Palangka Raya City. Amidst the dominance of the digital era and the challenges of conventional IS learning in attracting students' interest, this research seeks to transform Islamic historical narratives into dynamic and relevant content through digital platforms familiar to adolescents. The PAR approach was chosen to ensure active collaboration between researchers and students, empowering them as agents in the learning process. The research cycle, which included planning, action, observation, and reflection, focused on developing participatory IS learning strategies based on social media. Through data analysis from questionnaires, observations, social media content analysis, and interviews, it was found that the use of platforms such as Instagram, TikTok, and WhatsApp significantly increased student engagement with IS material. Students demonstrated higher enthusiasm, deeper understanding, and the development of crucial digital skills. Challenges related to access and distractions were overcome through collaboration and adaptation to the local context. This study concludes that social media, with the right strategies, is an effective tool for revitalizing SKI learning, empowering students to become independent, creative, and digitally literate learners. Recommendations are provided for schools, teachers, and students to continue integrating and optimally utilizing social media in SKI education.

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