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Hendri Rasminto
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Jurnal Akademik Pengabdian Masyarakat
Published by CV Kampus Akademik Publising
ISSN : 3030864X     EISSN : 30308631     DOI : https://doi.org/10.61722/japm.v1i2.534
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama
Arjuna Subject : Umum - Umum
Articles 744 Documents
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Pendampingan Perumusan Strategi Pengembangan Usaha pada UMKM Saung Granit Menggunakan Pendekatan SWOT, IFE, dan EFE Risna Ananda Aryani; Keysha Valloma Fardhaniati Putriku; Frili Asia Musfrida; Stella Valencia Kurniawan; Refina Hilda Pratiwi; Ridlwan Muttaqin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11335

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting national economic growth. However, increasing business competition requires MSME actors to implement appropriate strategies to sustain and develop their businesses. This community service activity aimed to assist Saung Granit MSME in formulating business development strategies based on an analysis of the company's internal and external conditions. The assistance process involved observation, interviews, and documentation. Strategic analysis was conducted using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and SWOT Analysis. The results of the assistance indicated that Saung Granit MSME possesses favorable internal and external conditions to support business growth. Based on the Internal–External (IE) Matrix analysis, Saung Granit MSME is positioned in the Growth Stability (Quadrant V) category. Therefore, the recommended strategies include strengthening digital marketing, enhancing business branding, expanding cooperation networks, and improving customer service quality. Through this assistance program, Saung Granit MSME is expected to improve its competitiveness and achieve sustainable business development
AKTUALISASI PERAN MAHASISWA MAGANG PKM DALAM OPTIMALISASI FUNGSI HUMAS GUNA MEMBANGUN KOLEGIALITAS KERJA DI DINAS TENAGA KERJA DAN TRANSMIGRASI PROVINSI SUMATERA SELATAN Mas Alvin Gemilang Arista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11354

Abstract

Harmonious working relationships between employees are the main pillar in supporting bureaucratic effectiveness and the quality of public services in government agencies. The Community Service Program (PKM) integrated with internship activities aims to provide technical assistance and strengthen internal communication governance through optimizing the Public Relations function at the Manpower and Transmigration Office of South Sumatra Province. The implementation method uses a qualitative descriptive approach based on a structured participatory assistance scheme by implementing students from March to April 2026. Intervention activities focused on three main programs, namely the reconstruction of information dissemination flows, assistance with internal communication media mixes, and mitigating sectoral barriers (silo mentality). The results of the activities show that the actualization of the internship student work program successfully optimized the role of Public Relations as a communication bridge (boundary spanner) that synchronizes leadership directives to employees through the utilization of a media mix, such as the implementation of structured coordination meetings, digital-based circular archiving, and agency communication group governance. These tactical interventions have proven effective in reducing operational and structural barriers, particularly overlapping understandings (message distortion) and delays in information flow due to high operational workloads. It can be concluded that strengthening the role of Public Relations through this student internship service scheme can create a supportive, adaptive, and conducive internal communication climate for improving the collective performance of government agencies.
Transformasi Pendidikan Masyarakat Adat dan Daerah Terpencil Melalui Program Astra Cerdas di Wilayah Perkebunan Sawit Ani Susanti; Irwan Waris
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.11370

Abstract

Disparities in educational quality and access in remote areas surrounding palm oil plantations present structural challenges that are often not fully addressed by conventional public services. The Astra Cerdas Program, an initiative under the Corporate Social Responsibility (CSR) framework of PT Astra Agro Lestari through PT Pasangkayu, serves as an alternative intervention to bridge this educational gap. This community service article aims to analyze and document the effectiveness of the Astra Cerdas program in enhancing educational capacity, particularly for the Suku Bunggu indigenous community in Martajaya Village, Pasangkayu Regency, West Sulawesi. This study employs a descriptive qualitative approach utilizing a program evaluation research design. Primary data were gathered through participant observation at coached schools and in-depth interviews with the CSR Manager of PT Pasangkayu, honorary teachers, Suku Bunggu traditional leaders, and representatives from the local Department of Education. Secondary data were sourced from CSR achievement reports, regional education profiles, and relevant literature.The results indicate that the Astra Cerdas Program provides a significant multidimensional contribution through various interventions. These include academic and inclusion scholarships, financial incentives for honorary teachers to address the acute shortage of educators, school infrastructure improvement, and non-formal functional literacy classes customized for the Suku Bunggu community. The success of this program is driven by the corporation's long-term social investment commitment and an adaptive, needs-based local approach. However, operational challenges such as geographical barriers, funding sustainability risks, and weak joint monitoring mechanisms with the local government still require resolution. A triple-helix collaboration among the corporation, government, and local community is recommended to ensure the sustainability of an inclusive educational ecosystem in plantation border areas.
PENINGKATAN KAPASITAS TIM PRODUKSI MELALUI SPESIALISASI TUGAS GUNA MENGAKSELERASI EFISIENSI PENYIARAN BERITA PADA SRIWIJAYA TV PALEMBANG Marlina Puspita; Agustin Rozalena
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.11387

Abstract

Industri penyiaran televisi lokal dihadapkan pada tantangan besar untuk menyajikan berita harian secara cepat, tepat, dan akurat di tengah keterbatasan sumber daya manusia. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk melakukan pendampingan penataan tata kelola operasional melalui penerapan spesialisasi kerja tim produksi berita lapangan guna meningkatkan efisiensi penyiaran harian pada stasiun televisi lokal Sriwijaya TV Palembang. Metode pelaksanaan kegiatan menggunakan pendekatan deskriptif kualitatif melalui tahapan observasi partisipatif, penyusunan draf pemodelan sistem kerja, pendampingan teknis lapangan, serta evaluasi dampak performa mitra. Hasil kegiatan menunjukkan bahwa introduksi spesialisasi kerja terstruktur yang memisahkan peran cameraman, scriptwriter, dan voice over berhasil mengeliminasi fenomena tumpang tindih tugas (task overlap) dalam lini redaksi. Transformasi alur kerja dari sistem sekuensial menjadi sistem kerja paralel (parallel workflow) pasca-peliputan terbukti secara empiris memangkas durasi proses pascaproduksi paket berita sebesar 46,15%, yaitu dari rata-rata 65 menit menjadi 30–35 menit per paket berita. Akselerasi durasi ini berdampak signifikan dalam mengamankan pemenuhan tenggat waktu (deadline) ketat program siaran harian Kabar Sriwijaya. Berdasarkan capaian tersebut, tim PKM merekomendasikan pembakuan alur kerja paralel ini ke dalam Standar Operasional Prosedur (SOP) resmi perusahaan demi menjaga keberlanjutan produktivitas mitra.
PSYCHOLOGICAL WELL-BEING SEBAGAI FAKTOR PENDUKUNG REHABILITASI TAHANAN NARKOTIKA DI LAPAS BADAN NARKOTIKA NASIONAL (BNN) SUMATERA SELATAN Sindy Aulya Maharani; Shal Sabil Lamanda; Henny Yusalia
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11422

Abstract

Drug abuse not only impacts physical health but also affects an individual's psychological health. Therefore, successful rehabilitation is determined not only by recovery from substance dependence but also by the psychological well-being of the rehabilitation participants. This study aims to describe the role of psychological well-being as a supporting factor in the rehabilitation of drug inmates at the National Narcotics Agency (BNN) South Sumatra Prison. The research method used was a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation during the rehabilitation program. The results indicate that psychological well-being plays a role in increasing motivation to recover, helping inmates accept themselves, build more positive social relationships, and foster hope and purpose in life after undergoing rehabilitation. Various development programs, such as counseling, religious activities, and skills training, also support the improvement of psychological well-being of rehabilitation participants. Good psychological well-being helps individuals cope with stress during the recovery process and strengthens their readiness to return to optimal functioning in society. These findings indicate that psychological well-being is an important aspect that needs to be considered in the implementation of drug rehabilitation because it can support successful recovery and reduce the risk of relapse.
PEMBINAAN USAHA KECIL MENENGAH (UKM) BAKERY MELALUI PENINGKATAN KUALITAS PRODUK, PEMASARAN DIGITAL, DAN PENGELOLAAN USAHA Benny Cuaca; Bambang Widjanarko Susilo; Edy Susanto; Ayu Miranti Kusumaningrum; Rezky Eko Prasetyo
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11443

Abstract

Small and Medium Enterprises (SMEs) bakery is one of the business sectors that has quite good prospects in supporting the community's economic growth. The high demand for various bakery products, cakes, and snacks has encouraged the emergence of many small and medium-scale bakery businesses. However, most bakery SMEs still face various obstacles, such as limited ability to manage their business, low use of digital technology for marketing, lack of optimal financial management, and the lack of implementation of good and consistent production standards. This condition has the potential to hinder business development and reduce product competitiveness in the midst of increasingly fierce market competition. Seeing these conditions, Benny Cuaca and the community service team carried out a bakery SME coaching program which aims to increase the capacity of business actors through training and mentoring in aspects of business management, product quality improvement, packaging development, and digital marketing. Coaching activities are carried out through a participatory approach that actively involves business actors in each stage of activities. Through this program, it is hoped that bakery SMEs will be able to improve the quality of their products, expand their marketing reach, and manage their businesses in a more professional and sustainable manner.
AKSELERASI PENGISIAN DAN VALIDASI DATA LAPORAN INDIKATOR KINERJA KUNCI (IKK) DI BPKAD KE DALAM PORTAL SATU DATA SUMATERA SELATAN Ahmad Tri Wahyudi; Muhammad Nasir; Jemakmun Jemakmun; Andri Andri
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11450

Abstract

This community service article describes the acceleration process of inputting and validating Key Performance Indicator (IKK) data at the Regional Finance and Asset Management Agency (BPKAD) of South Sumatra Province into the South Sumatra One Data Portal. BPKAD, as the steward of IKK 4.b.3, faces challenges in ensuring the accuracy, validity, and timeliness of budget realization data for Mandatory Basic Public Service expenditures. The implementation of this service activity was carried out through data collection assistance from financial systems (SIMDA and SIPD), cross-data validation assistance, Microsoft Excel-based data processing, and data upload into the One Data Portal using electronic signatures certified by BSrE-BSSN. The service activities resulted in IKK 4.b.3 achievement of 76.98% with a budget realization of IDR 4,037,023,860,288.94 from an allocation of IDR 5,244,085,538,092.00 for Fiscal Year 2025. This program improved data quality, accelerated reporting timelines, and enhanced accountability in regional government performance data management. The activity also contributed to strengthening the implementation of the One Data Indonesia policy at the provincial level.
Perancangan Dan Analisis Topologi Jaringan Pada BPJS Ketenagakerjaan Cabang Palembang Menggunakan Cisco Packet Tracer Gunawan Gunawan; Jemakmun Jemakmun
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11451

Abstract

The stability of computer network infrastructure is a critical factor in supporting public service operations, including at the BPJS Ketenagakerjaan Palembang Branch Office, which serves four divisions across two floors with a total of 37 Personal Computers (PCs). This study aims to design and analyze a Local Area Network (LAN) topology based on the Extended Star topology combined with a Class C IPv4 addressing scheme (192.168.1.0/24), and to evaluate its fault tolerance characteristics through simulation using Cisco Packet Tracer. The method includes field observation, simulation experiments, and literature study, with two testing scenarios: normal operating conditions and backbone link-failure conditions. Results under normal conditions show a 100% ICMP packet delivery success rate (0% packet loss) with an average Round Trip Time (RTT) of 5 ms. However, under the backbone failure scenario, the network experienced total communication failure with 100% packet loss, confirming the vulnerability of a pure Star architecture to a single point of failure. Based on these findings, this study recommends a Hybrid Star-Ring architecture, combining an Extended Star topology at the client level with a Spanning Tree Protocol (STP)-based Backbone Ring at the main switch interconnection, together with VLAN, Port Security, Access Control List (ACL), and Quality of Service (QoS) to enhance security and service quality in real-world deployment.
STRATEGI PEMBUATAN KONTEN KREATIF DALAM MENINGKATKAN ENGAGEMENT PADA AKUN SOSIAL MEDIA JOBHUNTER Shofwah Khoirunnisaa; Leo Ferdian Fauzi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11453

Abstract

Perkembangan pesat ekosistem digital memaksa industri media konvensional untuk mengadopsi platform multi-kanal guna mempertahankan relevansi bisnis dan memperluas audiens. Penelitian ini bertujuan untuk menganalisis strategi pembuatan konten kreatif dalam meningkatkan keterlibatan (engagement) audiens pada akun media sosial Jobhunter yang dikelola oleh PT Sumsel Media Grafika (Tribun Sumsel). Melalui pendekatan studi kasus deskriptif kualitatif berbasis pengalaman praktik kerja lapangan (internship-based research) selama 16 minggu, data dihimpun melalui observasi partisipatif, dokumentasi logbook operasional harian, serta analisis metrik digital. Hasil penelitian menunjukkan bahwa transformasi pengelolaan konten dari sekadar publikasi informasi lowongan kerja statis menjadi konten video kreatif berbasis narasi realitas kerja (seperti fenomena bioskop perkantoran, benturan antargenerasi Gen Z dan Kolonial, serta relevansi jurusan kuliah) secara signifikan memicu interaksi audiens. Selama periode pengamatan, akun Jobhunter mencatat pertumbuhan pengikut sebesar 112%, jangkauan akumulatif (reach) sebesar 37.146 akun, dan total tayangan (views) mencapai 117.597 kali. Temuan krusial mengindikasikan bahwa jangkauan audiens baru didominasi oleh non-pengikut sebesar 82,4%, yang didorong oleh optimalisasi penyusunan naskah, teks visual interaktif, dan penulisan caption komunikatif yang sesuai dengan algoritma penyebaran video pendek. Penelitian ini menyimpulkan bahwa sinkronisasi antara aspek kreativitas visual dengan pemahaman psikologi pencari kerja merupakan determinan utama dalam memperluas ekosistem digital media lokal.
PEMANFAATAN PODCAST SEBAGAI MEDIA RELATIONS DALAM MENARIK AUDIENS PADA KANAL YOUTUBE TRIBUN SUMSEL Ahmad Dava Nandhika; Leo Ferdian Fauzi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11454

Abstract

Perkembangan media digital telah mendorong perusahaan media untuk terus berinovasi dalam menyampaikan informasi kepada masyarakat. Salah satu inovasi yang berkembang pesat adalah pemanfaatan podcast sebagai media komunikasi yang mampu menjangkau audiens secara luas melalui platform digital. Penelitian ini bertujuan untuk mendeskripsikan pemanfaatan podcast sebagai media relations dalam menarik audiens pada kanal YouTube Tribun Sumsel. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus berbasis pengalaman magang (internship-based case study) yang dilaksanakan selama empat bulan di Tribun Sumsel. Teknik pengumpulan data dilakukan melalui observasi partisipatif, dokumentasi kegiatan, logbook magang, serta studi pustaka. Hasil penelitian menunjukkan bahwa podcast menjadi salah satu media relations yang efektif dalam membangun hubungan antara perusahaan media dengan publik. Melalui penyajian topik yang aktual, menghadirkan narasumber yang kredibel, serta distribusi melalui YouTube dan media sosial lainnya, podcast mampu meningkatkan keterlibatan audiens sekaligus memperkuat citra Tribun Sumsel sebagai media informasi yang adaptif terhadap perkembangan teknologi digital. Selama kegiatan magang, mahasiswa terlibat dalam berbagai proses produksi podcast mulai dari tahap persiapan, observasi produksi, koordinasi narasumber, hingga evaluasi program. Pengalaman tersebut memberikan pemahaman mengenai pentingnya strategi komunikasi digital dalam menarik perhatian audiens di era media baru. Penelitian ini menyimpulkan bahwa podcast tidak hanya berfungsi sebagai media penyampaian informasi, tetapi juga menjadi instrumen media relations yang mampu meningkatkan engagement audiens serta memperluas jangkauan komunikasi perusahaan media.

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