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Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Published by PT. Karya Inovatif Nusantara
ISSN : -     EISSN : 30308402     DOI : https://doi.org/10.51922/jibma.v2i1.9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi is an open access journal published four times a year (February, May, August, November) With e-ISSN : 3030-8402. The editorial board invites writers, researchers, lecturers, undergraduate and graduate students, and practitioners to publish and share their ideas through scientific and empirical research in the fields of Business Management and accounting. The main objective of this publication is to improve theory, concepts and practices in the field of Business Management and accounting. Research dissemination will enable young researchers and practitioners to present and share their scientific empirical findings. We will be a bridge between theory and practice in Business Management and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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Pengaruh Online Customer Rating Dan Customer Reviews Terhadap Keputusan Pembelian Pada Marketplace Shopee: Studi Kasus Mahasiswa PTN Meulaboh, Aceh Barat Ashari, Harisna; Chairiyaton
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.136

Abstract

This research aims to test and analyze whether online customer ratings and customer reviews influence purchasing decisions on the Shopee marketplace. The population of this study were students at PTN Meulaboh, West Aceh. The sample was determined using a purposive sampling technique based on the Lemeshow formula to obtain a sample size of 96 respondents. Data was collected by distributing questionnaires and then analyzed using multiple linear regression. The results of this research show that partially online customer ratings do not have a positive and significant effect on purchasing decisions as obtained by the sig value. of 0.128>0.05 and the calculated t value < ttable (0.535 <1.985). Furthermore, customer reviews partially have a positive and significant effect on purchasing decisions where the t-count value of the customer reviews variable (X2) is 5,811 greater than the t table value (5,811 <1.985) and the sig value. 0.000<0.05. Then simultaneously online customer ratings and customer reviews together have a positive and significant effect as seen from the calculated f test of 48,389 and f table of 3.094 (48,389>3.094) and the sig value. 0.000>0.05. Then look at the Adjusted R Square value of 0.499 or 49%, the remaining 51% is explained by other factors outside this variable.
Pengaruh Literasi Keuangan Terhadap Perilaku Pengelolaan Keuangan Masyarakat di Desa Langkura Kecamatan Turatea Kabupaten Janeponto Lisa Herianti; Anwar Ramli; Anwar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.137

Abstract

Financial literacy is closely related to financial management, where the higher the financial literacy, the higher the financial management. Financial management itself is a form of managing one's finances both for the present and the future. The aim of this research is to determine the influence of financial literacy on community financial management behavior in Langkura Village, Turatea District. This research uses a quantitative type of research with a quantitative descriptive approach and is also included in explanatory research. The population used was 2786 with a sample of 350 and the sampling technique used non-probability sampling. Data analysis used in this research uses descriptive statistical analysis, inferential statistical analysis and hypothesis testing. The results of this research show that first, the financial literacy level of the community in Langkura Village, Turatea District is in the very good category. Second, the financial behavior of the community in Langkura Village, Turatea District is also in the very good category. Third, the results of hypothesis testing carried out by researchers show that financial literacy has a partial and significant effect on the financial behavior of people in Langkura Village, Turatea District. Therefore, the level of people's knowledge and ability to manage personal and family finances well can provide direction to someone to manage their finances well too.
Pengaruh Work-Life Balance Dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Telkom Regional VII Kota Makassar Anugrah Nurjannah; Agung Widhi Kurniawan; Nurman; Amiruddin Tawe; Tenri Sayu Puspitaningsih Dipoatmojo
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.138

Abstract

This study aims to analyze the influence of work-life balance and work motivation on employee productivity at PT. Telkom Regional VII Makassar. The research highlights the importance of balancing work and personal life, as well as work motivation, which significantly impacts employee productivity. A quantitative research method was employed, using questionnaires distributed to 60 employees. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects of work-life balance and work motivation on employee productivity. The findings reveal that work-life balance, partially, does not significantly influence productivity (significance value 0.229 > 0.05). In contrast, work motivation has a positive and significant effect on productivity (significance value 0.000 < 0.05). These results underscore the critical role of work motivation in enhancing productivity. The findings are expected to guide company management in designing policies that foster productivity improvement
Peran Influencer Dalam Strategi Promosi Era Digital Disruption Terhadap Perilaku Konsumen : Studi Kasus Followers Instagram Fadil Jaidi Fernandes, Deonri; Azhar, Andi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.139

Abstract

This article discusses the role of influencers in promotional strategies during the era of digital disruption and their impact on consumer behavior, focusing on Instagram follower Fadil Jaidi. In the context of modern marketing, influencers have become a key element capable of influencing purchasing decisions through the content they present. This research employs a case study method to analyze how Fadil Jaidi, as an influencer, utilizes the Instagram platform to build relationships with his audience and promote products. The findings indicate that the engagement and trust established by influencers significantly affect consumer behavior, including increased brand awareness and purchase intention. These insights provide valuable guidance for marketers in designing effective promotional strategies amid the changing market dynamics driven by digital technology
Kegagalan Ritel Tradisional Dalam Transformasi Digital: Studi Pada Pelaku Ritel Tradisional Di Wilayah Banjarnegara, Purbalingga, Banyumas, Cilacap, Dan Kebumen Fitra, Joko; Reni Suci Wahyuni
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.181

Abstract

The purpose of this study is to identify the factors contributing to the failure of traditional retail in digital transformation. This research was conducted within the grocery store trader community in five regencies: Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The selection of informants in this study was determined using a purposive sampling method, where 2% of the total community members in each regency were initially sampled, and data collection was stopped once data saturation was achieved. This research employed a descriptive qualitative approach, using the Miles and Huberman data analysis model, which includes data collection (observation, in-depth interviews, literature review), data reduction, data presentation, and drawing conclusions. The results of this study indicate that the forms of digital transformation undertaken by traditional retail include cashier system digitization, omnichannel integration, social media marketing, digital payments, and customer relationship management programs through member cards. The stages of digital transformation observed are initiation, adoption, adaptation, integration, and transformation. This study shows that the stages experienced by traditional retail stop at the adoption stage, as traditional retail faces limitations in knowledge, skills, social influence, and limited infrastructure support. Consequently, the subsequent stages such as adaptation, integration, and transformation cannot be continued, leading to the failure to fully realize the benefits and gain a competitive advantage.
Peran Influencer Dalam Meningkatkan Brand Awareness Melalui Instagram Stories Mubarok, Zacky; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.140

Abstract

Influencers are such a modern phenomenon that there has been a huge increase in their collaborations with marketing agencies over the past year. The majority of influencers fall into the following categories: celebrities, industry experts and thought leaders, bloggers or content creators and micro-influencers. In the current era of industrial revolution 4.0, promotional strategies must be able to take advantage of existing opportunities, they must be able to utilize social media as a marketing tool. This research aims to analyze the influence of the role of influencers in increasing brand awareness through Instagram stories. This research uses qualitative research which analyzes the influencer phenomenon which is often used by companies for promotions. The approach method uses a literature review and the flow used is the AISAS approach model (Attention, Interest, Search, Action and Share). This research found that by utilizing the social media Instagram, which has many supporting features, information can be done quickly and on target. Influencers often become brand ambassadors for products that have high credibility due to the influence of their followers.
Dinamika Minat Beli Konsumen Pada Produk Skincare Khaf: Pengetahuan Produk Dan Perceived Value Menjadi Pengaruh: Studi Kasus Pada Mahasiswa Dehasen Harsen Subakti; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.142

Abstract

This study aims to examine the influence of product knowledge and perceived value on consumer purchase intention for Khaf skincare products among students at Universitas Dehasen. The research employs a quantitative approach using a survey method with 120 students as respondents, selected through purposive sampling. The results indicate that product knowledge has a positive and significant influence on consumer purchase intention, with a regression coefficient of 0.318. Additionally, perceived value also has a significant influence, with a regression coefficient of 0.590. Product knowledge was found to have a more dominant effect on purchase intention compared to perceived value. These findings highlight the importance of consumer education regarding product quality and benefits as a key marketing strategy. This study contributes to local skincare companies, particularly in developing effective marketing strategies to enhance competitiveness in the market.
Pengaruh Electronic Word Of Mouth (e-WOM) dan Harga Terhadap Keputusan Pembelian Sunscreen Facetology Pada Marketplace Shopee Fauzi, Hanan; Nurhayaty, Ety
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.143

Abstract

The beauty industry in Indonesia continues to grow, particularly in sunscreen products favored by consumers through marketplace platforms such as Shopee. This study aims to analyze the influence of electronic word of mouth (e-WOM) and price on the purchasing decisions of Facetology Sunscreen products. This research employs a quantitative approach using multiple linear regression analysis. The population of this study includes Facetology Sunscreen consumers on the Shopee Marketplace, with a sample of 96 respondents selected through purposive sampling techniques. Partial tests show that e-WOM (X1) has a significant effect on purchasing decisions (Y), with a t-value of 2.195, and price (X2) also significantly influences purchasing decisions (Y), with a t-value of 2.211. Simultaneously, both variables have a significant effect on purchasing decisions (Y), as indicated by an F-value of 7.002. It can be concluded that e-WOM (X1) and price (X2) significantly influence purchasing decisions, highlighting that positive reviews and competitive pricing are key factors driving consumers to choose Facetology Sunscreen products.  
Meningkatkan Minat Beli Konsumen Di Tiktok Shop : Peran E-Trust dan E-Service Quality Pada Produk Fashion Dalam Era Pemasaran Digital M Haris; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.146

Abstract

This study aims to analyze the effect of e-trust and e-service quality on consumer purchase intention for fashion products in TikTok Shop. A quantitative approach was used with a survey method to collect data from respondents selected by purposive sampling. The research instrument was a questionnaire compiled based on research variable indicators and measured using a Likert scale. The collected data were analyzed using statistical tests, including descriptive analysis and linear regression to test the relationship between variables. The results showed that e-trust and e-service quality have a positive and significant effect on consumer purchase intention. Specifically, e-trust related to consumer trust in the platform and sellers in TikTok Shop has a greater impact than e-service quality which focuses on the quality of digital services provided. These findings emphasize the importance of the role of e-trust and e-service quality in shaping purchasing decisions in the era of digital marketing. E-commerce sellers and platforms need to pay more attention to increasing transparency, transaction security, and the quality of the shopping experience to encourage the growth of consumer purchase intention and loyalty.
Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan Pada PT Millennium Pharmacon International, Tbk Vina Octafia Andini; Ety Nurhayaty
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.152

Abstract

Employee performance is one of the most important factors for the progress of the company. Companies are required to be able to manage and organize their resources effectively and efficiently. Whether or not a company develops can be determined by the performance of the company's employees. Good employee performance can make the company more advanced. One of them is the provision of rewards and punishments is one of the factors that help improve employee performance to be better. The purpose of this study was to determine and analyze the effect of Reward and Punishment variables on Employee Performance. The method used is Quantitative Statistics using saturated sampling of 48 people. The questionnaire is the main instrument for collecting primary data. The research analysis uses multiple linear regression assisted by SPSS version 25.0. The results of the research analysis show that rewards partially have a positive and significant effect on employee performance, punishments partially have a positive and significant effect on employee performance, and rewards and punishments simultaneously have a positive and significant effect on employee performance at PT Millennium Pharmacon International, Tbk

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