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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 1 (2025)" : 25 Documents clear
The Balanced Scorecard Method as an Implementation of Company Performance Evaluation Firmaniansyah, Shafa' Sania; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.08

Abstract

Purpose – Company mergers have become a crucial strategy to enhance corporate performance, especially for state-owned enterprises (SOEs) in facing global competition. This study aims to evaluate the performance changes of PT. Alur Pelayaran Barat Surabaya (APBS) two years post-merger using the balanced scorecard approach.    Design/methodology/approach – The study employs a qualitative method with data collection techniques including documentation, questionnaires, and interviews. Key informants consist of the CEO and directors in the fields of commercial, operations, engineering, human resources, general affairs, and finance, supported by two additional informants.   Findings – The results indicate that, from a financial perspective, the company's performance is considered excellent based on ROE, NPM, and ROA indicators. From the customer perspective, the evaluation of business model innovation, operational, and CSR performance is categorized as good. In the internal business process perspective, the number of transactions increased, and the innovation interest index is also categorized as good. However, in the growth and learning perspective, employee training has not met the standards, although employee productivity and satisfaction are considered good. These findings imply the need for improvement in employee training programs to support long-term growth while maintaining and enhancing performance in other aspects. Originality/value – This research contributes originality by applying the balanced scorecard framework to assess post-merger performance in a state-owned shipping company context, which is rarely examined in existing literature. The findings offer practical value by highlighting specific strengths and weaknesses across financial, customer, internal process, and learning perspectives to support strategic decision-making.
Customer Segmentation in B2B Coffee Bean Supply Using RFM and K-Means Clustering Kumala, Annisa Galuh Ratna; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The growth of coffee industry has increased the demand for coffee beans in the domestic markets, and this attracts more entrepreneurs to engage in coffee beans supply business. However, as the competition in this business escalates, more entrepreneurs have to vie for their market shares, requiring them to consider the correct customer segmentation and marketing strategies. B2B coffee beans supply business is more difficult that the B2C as the former involves transactions between companies. Therefore, customer segmentation can help companies manage their resources more efficiently. One of the market customer segmentation methods that can be used is the K-means clustering. It enables data analysis through data groupings into several kinds based on characteristic similarities. The B2B market segmentations can be based on purchase behaviors, which are identifiable from the use of RFM (recency, frequency, monetary) model. This replication study uses the quantitative approach. It uses primary data consisting the transactions of CV Ijen Nusantara with customers from the Greater Malang during the last 12 months. Using K-means clustering, 87 customers from 314 were grouped. The  results are three optimum market clusters with different characteristics. The implication of this study is expected provide inputs for CV Ijen Nusantara and for future research.
A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Patperempat is a business that sells bottled milk coffee via pre-order system, in which the products will be delivered to the consumers. This company was still hampered by problems related to the components of value chain. The objectives of this research are to identify and analyze the condition of the company’s main and supporting activities in its value chain and to identify the effects of the value chain on its business development. Here the value chain analysis was used as the problem solver. The sample of this research consists of the company’s internal parties, consumers, and prospective consumers. The data was harvested via interviews, observations, and document studies. Based on the analysis, it was found that the main activities in the company’s value chain have run well, but the supporting activities are still considered very unsophisticated. This study also concludes that Patperempat is going to use differentiation strategy, so the value chain opportunities that can be done are creating variations and innovations.
The Influence Of Transformational Leadership And Motivation On Employee Performance In Coffeehouse Business Abdillah, Afif; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to explore how organizational culture and interpersonal communication impact employee performance, focusing on the XYZ company in the oil and gas industry. The research adopts an associative approach using quantitative methods. A sample of 66 respondents was conveniently selected from a population of 152 within the company. The participants, current employees of XYZ company, responded to a Likert scale questionnaire ranging from 1 to 5. Statistical Package for the Social Sciences (SPSS) was used for validity, reliability, and classical assumption tests. Multiple linear regression tests were applied for data analysis, and hypothesis testing was conducted for both partial and simultaneous assessments. Results reveal that organizational culture (X1) has a positive partial and simultaneous influence on employee performance (Y). However, interpersonal communication (X2) does not exhibit a partial or simultaneous impact on employee performance (Y). Notably, both organizational culture (X1) and interpersonal communication (X2) variables positively influence employee performance (Y) when considered both partially and simultaneously.
Analysis of Consumer Preferences Towards Products Ice Cream and Drink With Conjoine Method Rosa Dwi Melati; Sumiati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.05

Abstract

Purpose – RD Ice Cream is an MSME that has been selling ice cream and boba. This study uses the conjoint method, a multivariate technique specifically developed to identify consumer preferences a wide array of products, services, or ideas.  Design/methodology/approach – There are four attributes used in this study. That are flavor, toppings, packaging, and price. Then, ten combinations of attributes were offered to be assessed by 207 respondents.      Findings – The results of the data analysis indicate that's the importance level of the products' attributes are the flavor of the ice cream (30,368), the flavor of the boba drink (38,196), the topping of the ice cream (20,699), the topping of the boba drink (14,435), the packaging of the ice cream (21,489), the packaging of the boba drink (18,229), the price of the ice cream (17,782), and the price of the boba drink (23,343). Further, the utility values demonstrate that, for ice cream category, consumers prefer chocolate flavor with oat-meal topping in 250 ml packaging at the price of IDR 15,000; while for boba drink consumers prefer the O'clock series flavor with other toppings than boba in 22 oz packaging at the price of IDR 10,000. Originality/value – This study applies conjoint analysis to identify priority product attributes for ice cream and boba drinks, offering new insights into how flavor, topping, packaging, and price combinations influence consumer preferences in a specific market context.
The Effect of Entrepreneurial Orientation on Innovation Performance in The Wastra Industry of Kediri City Pervitasari, Salma Arien; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this quantitative descriptive research is to identify the effects of entrepreneurial orientation on innovation performance in Wastra industry in Kediri City. Using saturated sampling, 32 entrepreneurs of Wastra industry in the city were selected as the respondents. The data of this replication study was assessed by incorporating the classical assumption test, which consists of normality, linearity, and heteroscedasticity tests, and was analyzed using multiple linear regression in SPSS version 27. This study finds that entrepreneurial orientation, which consists of innovativeness, risk-taking behavior, autonomy, proactiveness, and competitive aggressiveness simultaneously have positive and significant effects on innovation performance. These variables contribute 55.7% of effect on the innovation performance of Wastra industry entrepreneurs in Kediri City. Further, autonomy, one of the dimensions of entrepreneurial orientation, has no partial impact on the innovation performance. The other dimensions, i.e., innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness, have partial influences on the said performance. For the entrepreneurs of Wastra industry in Kediri City, the orientation must be instilled as attitudes inherent in their willingness to eventuate the innovative ideas and to produce innovation performances expected by the company. In addition, they are expected to continuously maintain and improve such innovations as this industry relies on creativity and faces fierce competitions. The results of this research are expected to support the needs of the crafters in order to increase their business in more specific ways and to improve entrepreneurial orientation attitudes for the attainment of organizational innovation performance.
Market Development Strategies for Sustainable Business Growth in Refillable Drinking Water Depot Septiana, Nabila; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

As the number of populations increases, the need for safe and quality drinking water also increases. In order to meet the need, drinking water refill business has emerged as a popular alternative, and multiple sources have mentioned that this industry had grown rapidly in the last few years. Such condition has become the onset for the establishment of Sumber Bening, a drinking water refill business. The objectives of this research are to overcome the challenges faced by this business and to devise strategic measures to develop the business through a business planning study. The data of this qualitative descriptive study waws harvested from interviews, observations, and documentations. The first stage in conducting in-depth analyses on the current business condition, whose results were used to formulate a business plan to derive strategic steps that can be used by Sumber Bening. The steps are putting on logo stickers on the packaging, extending the operational hours, adding operational tools, production process improvement, social media usage for promotion, delivery area expansion, human resource upgrading, and financial management enhancement.
The Effect Of Remote Working On Employee Performance With Job Satisfaction As Intervening Variable Sya'bani, Fadhilah; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this study is to identify the effects of remote working on employee performance and the influence of job satisfaction as an intervening variable in the relationship between remote working and employee performance in the context of fintech companies in Indonesian. Using purposive sampling technique, 125 people who live in Indonesia and work remotely for fintech companies were selected as the respondents of this quantitative explanatory research. The data was harvested from questionnaires and was examined using descriptive analysis and path analysis. The hypothesis testing was conducted using t-test. All of the statistical analysis was performed in IBM SPSS 29. This study finds that remote working significantly affects employee performance and that job satisfaction mediates the impact of remote working on employee performance.
The Relationship of Organizational Culture to Employee Performance Mediated by Job Satisfaction Achyar, Arfira Adzany; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The expedition industry in Indonesia has experienced very significant development in recent years, this has made companies compete to win market share. Improving employee performance is one aspect that companies can use to win market share. This research aims to explain the influence of organizational culture on employee performance which is mediated by job satisfaction at Expedition Companies in Pekanbaru. This type of research is explanatory research using a quantitative approach. The sampling technique used was non-probability using a purposive sampling technique. The sample used was 157 people and analyzed using Path Analysis with SmartPLS 3.0 software by utilizing inner and outer model testing. The characteristics of the respondents studied were that they were permanent or contract employees at an Expedition Company in Pekanbaru who were still active, domiciled in Pekanbaru and at least 17 years old. The data collection method uses a questionnaire which is measured using a Likert scale. The results of this research show that organizational culture has a significant effect on employee performance which is mediated by job satisfaction.
A Strategic and The Business Development of Bumbu Bu Erna Salsabilla, Adibah Ardelia; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Bumbu Bu Erna is an MSME in Probolinggo Regency that have been producing and selling ready-to-use cooking spices and herbs for ten years. The foci of this study are analyzing the branding strategy and developing the said business. The purposes of branding strategy are creating differences and providing added value to certain products. Using quantitative approach, this study identifies key factors for the company’s performance and the market acceptance toward the products of Bumbu Bu Erna. The results of the analysis suggest that the application of effective and innovative branding strategies can increase consumer’s brand awareness and preference. In addition, comprehensive evaluations on the current business conditions can provide insights for product developments and service improvements to meet the growing market demands.

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