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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "vol. 4 no. 1 (2025)" : 25 Documents clear
The Balanced Scorecard Method as an Implementation of Company Performance Evaluation Firmaniansyah, Shafa' Sania; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.08

Abstract

Purpose – Company mergers have become a crucial strategy to enhance corporate performance, especially for state-owned enterprises (SOEs) in facing global competition. This study aims to evaluate the performance changes of PT. Alur Pelayaran Barat Surabaya (APBS) two years post-merger using the balanced scorecard approach.    Design/methodology/approach – The study employs a qualitative method with data collection techniques including documentation, questionnaires, and interviews. Key informants consist of the CEO and directors in the fields of commercial, operations, engineering, human resources, general affairs, and finance, supported by two additional informants.   Findings – The results indicate that, from a financial perspective, the company's performance is considered excellent based on ROE, NPM, and ROA indicators. From the customer perspective, the evaluation of business model innovation, operational, and CSR performance is categorized as good. In the internal business process perspective, the number of transactions increased, and the innovation interest index is also categorized as good. However, in the growth and learning perspective, employee training has not met the standards, although employee productivity and satisfaction are considered good. These findings imply the need for improvement in employee training programs to support long-term growth while maintaining and enhancing performance in other aspects. Originality/value – This research contributes originality by applying the balanced scorecard framework to assess post-merger performance in a state-owned shipping company context, which is rarely examined in existing literature. The findings offer practical value by highlighting specific strengths and weaknesses across financial, customer, internal process, and learning perspectives to support strategic decision-making.
Customer Segmentation in B2B Coffee Bean Supply Using RFM and K-Means Clustering Kumala, Annisa Galuh Ratna; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify and analyze B2B customer segments of CV Ijen Nusantara, a coffee bean supplier, by applying customer segmentation based on purchasing behavior to support more effective marketing strategies and resource allocation. Design/Methodology/Approach – This study employs a quantitative approach using primary transaction data from CV Ijen Nusantara’s customers in Greater Malang over a 12-month period. Customer purchasing behavior was analyzed using the Recency, Frequency, and Monetary (RFM) model, while the K-means clustering method was applied to group customers based on similarities in purchasing characteristics. From a total population of 314 customers, 87 customers were selected and analyzed to identify optimal market clusters. Findings – The results reveal that K-means clustering successfully identifies three optimal customer segments with distinct purchasing characteristics. These clusters provide valuable insights into customer behavior patterns, enabling the company to develop more targeted marketing strategies and allocate business resources more efficiently. The findings demonstrate the importance of data-driven customer segmentation in improving competitiveness within the B2B coffee bean supply industry.   Originality/Value This research is original in combining the RFM model with K-means clustering to segment B2B customers in the coffee bean distribution sector. The findings provide practical value by delivering data-driven customer groupings that support targeted marketing strategies and improved business decision-making.
A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify and analyze the primary and support activities within the value chain of Patperempat, a bottled milk coffee business, and to examine how value chain analysis can support business development and competitive advantage. Design/Methodology/Approach – This study adopts a qualitative case study approach using value chain analysis as the primary analytical framework. Data were collected through interviews, observations, and document analysis involving the company's internal stakeholders, customers, and prospective customers. The analysis focused on evaluating the effectiveness of primary and support activities and identifying strategic opportunities for business development. Findings – The findings indicate that Patperempat's primary value chain activities have been implemented effectively, whereas its support activities remain underdeveloped and require significant improvement. Based on the value chain analysis, the business is best positioned to adopt a differentiation strategy by emphasizing product variation and continuous innovation. Strengthening support activities is expected to enhance operational capability, reinforce competitive positioning, and support sustainable business growth. Originality/Value This research is original in applying value chain analysis to a pre-order bottled coffee business model. The findings provide practical value by identifying specific improvement opportunities to support a differentiation strategy through innovation and product variation.
The Influence Of Transformational Leadership And Motivation On Employee Performance In Coffeehouse Business Abdillah, Afif; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of organizational culture and interpersonal communication on employee performance in XYZ company operating in the oil and gas industry. Design/Methodology/Approach – This study employs an associative quantitative research approach. Data were collected through a Likert-scale questionnaire from 66 employees selected using convenience sampling from a population of 152 employees. The data were analyzed using SPSS through validity, reliability, classical assumption, multiple linear regression, and hypothesis testing to examine both partial and simultaneous relationships among the variables. Findings – The results show that organizational culture has a positive and significant effect on employee performance, both partially and simultaneously. Meanwhile, interpersonal communication does not demonstrate a significant partial or simultaneous effect on employee performance. However, when organizational culture and interpersonal communication are examined together, both variables show a positive influence on employee performance. These findings indicate that strengthening organizational culture is a key factor in improving employee effectiveness within high-risk industrial environments.   Originality/Value This research is original in simultaneously examining organizational culture and interpersonal communication within an oil and gas company context. The findings provide practical value by clarifying which internal factors should be prioritized to enhance employee performance.  
Analysis of Consumer Preferences Towards Products Ice Cream and Drink With Conjoine Method Rosa Dwi Melati; Sumiati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.05

Abstract

Purpose – RD Ice Cream is an MSME that has been selling ice cream and boba. This study uses the conjoint method, a multivariate technique specifically developed to identify consumer preferences a wide array of products, services, or ideas.  Design/methodology/approach – There are four attributes used in this study. That are flavor, toppings, packaging, and price. Then, ten combinations of attributes were offered to be assessed by 207 respondents.      Findings – The results of the data analysis indicate that's the importance level of the products' attributes are the flavor of the ice cream (30,368), the flavor of the boba drink (38,196), the topping of the ice cream (20,699), the topping of the boba drink (14,435), the packaging of the ice cream (21,489), the packaging of the boba drink (18,229), the price of the ice cream (17,782), and the price of the boba drink (23,343). Further, the utility values demonstrate that, for ice cream category, consumers prefer chocolate flavor with oat-meal topping in 250 ml packaging at the price of IDR 15,000; while for boba drink consumers prefer the O'clock series flavor with other toppings than boba in 22 oz packaging at the price of IDR 10,000. Originality/value – This study applies conjoint analysis to identify priority product attributes for ice cream and boba drinks, offering new insights into how flavor, topping, packaging, and price combinations influence consumer preferences in a specific market context.
The Effect of Entrepreneurial Orientation on Innovation Performance in The Wastra Industry of Kediri City Pervitasari, Salma Arien; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of entrepreneurial orientation on innovation performance among Wastra industry entrepreneurs in Kediri City, with particular attention to the dimensions of innovativeness, risk-taking, autonomy, proactiveness, and competitive aggressiveness. Design/Methodology/Approach – This study employs a quantitative descriptive research design. Using a saturated sampling technique, all 32 Wastra industry entrepreneurs in Kediri City were selected as respondents. Data were analyzed using multiple linear regression in SPSS version 27 after passing the classical assumption tests, including normality, linearity, and heteroscedasticity tests. Findings – The results indicate that entrepreneurial orientation simultaneously has a positive and significant effect on innovation performance, explaining 55.7% of the variance in innovation performance. Partially, innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness significantly influence innovation performance, whereas autonomy has no significant effect. These findings suggest that strengthening entrepreneurial orientation—particularly its significant dimensions—is essential for fostering innovation and sustaining competitiveness in the Wastra industry.   Originality/Value This research is original as a replication study that tests entrepreneurial orientation dimensions within the Wastra industry context in a developing city. The findings provide practical value by identifying which orientations most significantly influence innovation performance, enabling entrepreneurs to focus on the most impactful capabilities.
Market Development Strategies for Sustainable Business Growth in Refillable Drinking Water Depot Septiana, Nabila; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the current business conditions of Sumber Bening, a drinking water refill business, and to develop strategic business planning recommendations to overcome operational challenges and support sustainable business development. Design/Methodology/Approach – This study employs a qualitative descriptive research approach. Data were collected through interviews, observations, and documentation. An in-depth analysis of the current business conditions was conducted as the basis for formulating a comprehensive business plan and identifying strategic actions for business improvement. Findings – The results indicate several strategic initiatives that can be implemented by Sumber Bening to improve business performance, including adding logo stickers to product packaging, extending operational hours, providing additional operational equipment, improving production processes, utilizing social media for promotion, expanding delivery areas, enhancing human resource capabilities, and strengthening financial management practices. These strategies are expected to improve operational effectiveness, market reach, and business sustainability. Originality/Value This research is original in developing a structured business plan for a local drinking water refill enterprise based on real operational conditions. The findings provide practical value by offering actionable strategies that can directly support business development and competitiveness.
The Effect Of Remote Working On Employee Performance With Job Satisfaction As Intervening Variable Sya'bani, Fadhilah; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – The rapid expansion of remote working in fintech companies creates an urgent need to understand its impact on employee performance. This study is necessary to help organizations design remote work policies that maintain productivity while supporting employee well-being. The objective of this study is to identify the effects of remote working on employee performance and the influence of job satisfaction as an intervening variable in the relationship between remote working and employee performance in the context of fintech companies in Indonesian.   Design/methodology/approach – Using purposive sampling technique, 125 people who live in Indonesia and work remotely for fintech companies were selected as the respondents of this quantitative explanatory research. The data was harvested from questionnaires and was examined using descriptive analysis and path analysis. The hypothesis testing was conducted using t-test. All of the statistical analysis was performed in IBM SPSS 29.   Findings – This study finds that remote working significantly affects employee performance and that job satisfaction mediates the impact of remote working on employee performance.   Originality/value – This research is original because it empirically examines job satisfaction as a mediating variable in the relationship between remote working and employee performance in the Indonesian fintech sector. The findings provide practical value by offering evidence-based guidance for managers to improve performance through effective remote work management strategies.
The Relationship of Organizational Culture to Employee Performance Mediated by Job Satisfaction Achyar, Arfira Adzany; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the influence of organizational culture on employee performance with job satisfaction as a mediating variable in expedition companies in Pekanbaru. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Data were collected through questionnaires measured using a Likert scale. The sample consisted of 157 active permanent and contract employees of expedition companies in Pekanbaru selected using purposive sampling. Data analysis was conducted using Path Analysis with SmartPLS 3.0 by evaluating the outer and inner models to examine the direct and indirect relationships among the variables. Findings – The results indicate that organizational culture has a significant effect on employee performance. Furthermore, job satisfaction significantly mediates the relationship between organizational culture and employee performance. These findings suggest that strengthening organizational culture and enhancing employee satisfaction are important strategies for improving employee performance and supporting organizational competitiveness in the expedition industry. Originality/Value This research is original in empirically testing job satisfaction as a mediating variable between organizational culture and employee performance in expedition companies. The findings provide practical value by offering insights for managers to strengthen corporate culture in order to improve employee satisfaction and performance simultaneously.
A Strategic and The Business Development of Bumbu Bu Erna Salsabilla, Adibah Ardelia; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the branding strategy of Bumbu Bu Erna, an MSME producing ready-to-use cooking spices and herbs in Probolinggo Regency, and to develop strategic recommendations for strengthening brand identity, increasing market acceptance, and supporting business growth. Design/Methodology/Approach – This study employs a quantitative approach to identify key factors influencing business performance and consumer acceptance of Bumbu Bu Erna products. Data were analyzed to evaluate the current branding strategy, market response, and opportunities for product and service development. The analysis focuses on the role of branding in creating product differentiation and delivering added value to consumers. Findings – The findings indicate that implementing effective and innovative branding strategies can enhance consumer brand awareness and preference toward Bumbu Bu Erna products. Furthermore, a comprehensive evaluation of current business conditions provides valuable insights for improving product quality, developing new product variations, and enhancing services to respond to increasing market demands.   Originality/Value This research is original in examining branding strategy within a small-scale culinary MSME context in a regional area. The findings provide practical value by offering insights into how effective branding enhances market acceptance and supports sustainable business development.

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