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Dedi Junaedi
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Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 26562871     EISSN : 26564351     DOI : https://doi.org/10.47467/alkharaj
Core Subject : Economy, Science, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic economics, finance and business research. E-ISSN 2656-4351 ISSN Print 2656-2871   DOI: 10.47467/alkharaj  Starting from Volume 1 Number 1 2019 to Volume 6 Number 3 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/alkharaj. Starting from Volume 6 Number 4 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/alkharaj.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,235 Documents
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Strategi Pengembangan Pemasaran Media Sosial Pada Cafe Gusta And Co Siti Sabira Azzahra Janah; Enjang Suherman; Laras Ratu Khalida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2593

Abstract

Cafe is one of the business places that has increasingly developed in recent years, one of which is Cafe Gusta and Co in Karawang. The aim of this research is to determine the appropriate marketing strategy position in developing the Gusta and Co cafe through social media to survive and compete with other business actors in the current digital era. The method used is a descriptive qualitative approach, using SWOT analysis, IFAS and EFAS analysis, quadrants and SWOT matrix. By conducting interviews with the Gusta and Co cafe manager and 7 consumers to provide assessments on the questionnaire via Google form. The results show that Cafe Gusta and Co is in quadrant II, namely being in a strategic diversification position as a strategy that can be carried out by utilizing its strengths to face threats, such as its location strategy, having a spacious and modern place, good quality and taste, this can be and is maintained for attracting a lot of new consumer interest as well as efforts to increase sales.
Analisis Pengaruh Sistem Pelayanan Self Service dan Store Atmosphere Terhadap Kepuasan Pelanggan pada Dali Coffee Shop Karawang Sofyan Iswanto; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2608

Abstract

Coffee shops, as retail establishments that specialize in offering various types of coffee and related beverages, play an important role in meeting consumers' growing needs for a unique and quality coffee experience. This study aims to analyze the effect of self-service service system and store atmosphere on customer satisfaction at Dali Coffee Shop in Karawang. This research uses quantitative methods by distributing questionnaires to customers who visit the store. This study uses a sampling technique that uses non-probability sampling techniques with a purposive sampling approach, namely purposive sampling by determining the number of respondents as many as 100 respondents. The results of this study indicate that the self service system and store atmosphere have a positive and significant effect on customer satisfaction. The conclusion in this study is that the variables of self service system and store atmosphere have a good influence simultaneously on customer satisfaction at Dali Coffee Shop.
Pengaruh Country Of Origin dan Motivasi Konsumen Terhadap Keputusan Pembelian Produk Sepatu Sneakers Brand Lokal Hanifia Syahana; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2612

Abstract

Fashion trends that develop every year create different consumer behavior every year. Sneakers, which are included in fashion, are currently increasing their market expansion. The researcher's aim is to find out how much influence country of origin and consumer motivation have on purchasing decisions for local brand sneakers, quantitative methods with descriptive and verification are used in this study. This study applies purposive sampling techniques from a specific population. The Hair et all formula is used as a formula for calculating the sample size. The SPSS application is used by researchers as a multiple linear regression analysis tool. The final results of this study are shown by the country of origin variable which has a positive and significant effect on purchasing decisions and the same is the case with the consumer motivation variable which has a positive and significant effect on purchasing decisions. The results of this research show that the variables of country of origin and consumer motivation simultaneously have a positive and significant influence on purchasing decisions.
Pemanfaatan Teknologi Digital: Efektivitas Edukasi dan Literasi Ekonomi dan Keuangan Syariah di Kota Bandung Kurniawan, Fakhry Hafiyyan; Sobandi, Ade; Santoso, Budi; Maulana, Mahbub Afinini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2655

Abstract

The development of the sharia economy in Indonesia has not been carried out optimally, even though based on The Sate of Global Islamic Report (SGIE) 2023/2024 report, Indonesia is ranked 3rd out of several OIC countries which look at various aspects of the sharia economic and financial market sector as well as the halal value chain.. Therefore, in this research, a study was carried out on strategies for utilizing digital technology in the effectiveness of sharia economic and financial education and literacy in the city of Bandung. The number of respondents from this research was 481 people using the technique of distributing questionnaires and in-depth interviews. This research uses the TOWS approach or analysis. The results of this research show that the use of digital technology to increase understanding of sharia economics and finance can be optimized through a combination of "SO", "WO", "ST" and "WT" strategies. This strategy is obtained by combining internal and external potential or by filling each other's deficiencies with existing potential.
Pengaruh Literasi Keuangan dan Sikap Keuangan Terhadap Pengelolaan Keuangan yang Dimoderasi Gender pada Mahasiswa Manajemen UBP Karawang Renaldi, Aldi; Ujang Suherman; Rengga Madya Pranata
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2712

Abstract

This research was conducted to see the influence of financial literacy and financial attitudes on the financial management of UBP Karawang management students moderated by gender. This type of research is quantitative research where there is theory testing. The population in this study were 2020-2021 UBP Karawang management students totaling 897 students. The sample was 109 people representing UBP management students. The method used is purposive sampling. Data was collected by distributing questionnaires via Gform. The analysis technique used is moderated regression analysis. The results of this research are that financial literacy has a positive and significant effect on financial management. Financial attitudes can significantly influence the financial management of UBP Karawang management students. Financial literacy and financial attitudes simultaneously influence the financial management of UBP Karawang management students. Gender cannot moderate the influence of financial literacy towards the financial management of UBP Karawang management students, gender is unable to moderate the influence of financial attitudes on the financial management of UBP Karawang management students.
Pengaruh Literasi Keuangan dan E-Money Terhadap Perilaku Keuangan Generasi Z Cashless Society Terhadap Mahasiswa Manajemen UBP Karawang Umniyah; Wanta; Dwi Epty Hidayaty
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2730

Abstract

This research aims to analyze the influence of financial literacy and the use of e-money on the financial behavior of Generation Z in a cashless society and pay later or periodic online loans which make it easier for users to carry out transactions when the user needs but does not have enough money when needed. Especially for UBP Karawang Management students. This research stage involves testing validity and reliability using quantitative descriptive verification methods. to analyze financial literacy, e-money and financial behavior variables. The results show that the questions in the questionnaire are proven to be valid and reliable. Multiple linear regression analysis reveals that financial literacy and e-money together significantly influence the financial behavior of Generation Z. The partial test shows that financial literacy and labor have a significant influence on financial behavior, while financial behavior influences e-money. The implications of this research include the importance of increasing financial literacy, e-money development, and the role of financial behavior in supporting students. The conclusion highlights that these three variables together have a significant influence on Generation Z's financial behavior, with financial literacy contributing 19.3%, while the rest is explained by other factors. This research offers an in-depth view of the complexity of the relationship between financial literacy, e-money, and Generation Z's financial behavior in the cashless era.
Efektivitas Pelayanan Publik Bagi Pasien Pengguna BPJS di RSUD dr. M. Soewandhie Kota Surabaya Gabriela Zera Theofani; Dwi Retno Oktaviani; Berlian Surya Maharani; Prizalia Berliana Putri; Shafira Zahra Almadea; Binti Azizatun nafi’ah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2781

Abstract

A survey conducted by the Ombudsman of the Republic of Indonesia indicates that public services in Indonesia are still unsatisfactory, particularly in the healthcare sector, which is one of the basic rights of the community. Through the Social Security Administering Body (BPJS) program, the government strives to provide social security to the public, including access to quality healthcare services. However, there are still challenges in the effectiveness of public services, especially in the context of hospitals. A surprise inspection by the Mayor of Surabaya at the Dr. Mohamad Soewandhie Regional General Hospital revealed several deficiencies in service, which were subsequently addressed by the hospital with various improvements, including increased efficiency and the use of technology. Therefore, this study aims to explore the effectiveness of public services for BPJS patients at Dr. Mohamad Soewandhie Regional General Hospital in Surabaya, with the hope of providing deeper insights into the performance of public services in government institutions. This research uses qualitative research techniques with a descriptive strategy. The location of the study is Dr. Soewandhie Regional General Hospital in Surabaya. Based on our observations and interviews with various parties, we determined that the services provided by Dr. Soewandhie Regional General Hospital to BPJS Kesehatan patients have successfully achieved the main goals of the program, namely providing adequate and quality infrastructure, facilities, and healthcare services for patients. However, there are challenges such as the renewal of BPJS accounts that have expired.
Pengaruh Audit Fee, Audit Tenure, dan Audit Delay Terhadap Kualitas Audit dengan Komite Audit Sebagai Variabel Moderasi Valentina Putri Fauzi; Hero Priono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2790

Abstract

This research related to audit quality aims to prevent violations and misstatements in financial reports. Audit quality can help to maintain the level of confidence of financial report users in the validity and accuracy of financial reports that have been audited and published by the auditor. This research uses descriptive quantitative research methods because it presents an overview of the relationships and objectives of the variables studied. The results of this research state that audit fees contribute to audit quality in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2020 - 2022 period.
Pengaruh Viral Marketing, Social Media Influencer dan Online Customer Review Terhadap Purchase Intention Maybelline Superstay Vinyl Ink pada Mahasiswa UPN Veteran Jatim Lidia Angelina; Ugy Soebiantoro; Nurkholish Majid
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2796

Abstract

This research aims to analyze the influence of viral marketing, social media influencers, and online customer reviews on purchase intention for Maybelline Superstay Vinyl Ink products among UPN "Veteran" East Java students. The research method used is quantitative with data collection techniques through distributing questionnaires to the student population of UPN "Veteran" East Java with a sample of 140 respondents. using purposive sampling technique. Data were analyzed using PLS-SEM with the help of SmartPLS software. The research results show that viral marketing does not contribute to purchase intention, while social media influencers and online customer reviews contribute to purchase intention. These findings indicate that influencer recommendations and customer reviews have an important role in shaping purchase intention towards cosmetic products among students compared to the success of viral marketing.
Strategi Bauran Pemasaran (Marketing Mix) 7p pada Ita Yunarta Organizer dalam Meningkatkan Jumlah Client Wedding Organizer Romanika, Mita; Rusdiyanto Yuniardi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2799

Abstract

This research aims to analyze how the 7P marketing mix strategy uses external & internal analysis of Ita Yunarta Organizer with the SWOT method to increase the number of Ita Yunarta clients to be superior to other wedding organizer service competitors. The research method used is descriptive, as part of qualitative analysis. Data were obtained through observation, documentation, and in-depth interviews related to the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, & Physical) to evaluate strengths, weaknesses, opportunities, and threats with SWOT analysis. The results of this study were evaluated through IFAS (Internal Strategy Factor Analysis Summary) and EFAS (External Strategy Factor Analysis Summary) analysis. The results show internal strengths with a score of 2.859 and weaknesses with a score of 0.402, while external opportunities have a score of 3.008 and threats 0.496. The recommended strategy is SO, which focuses on utilizing internal strengths to pursue external opportunities.

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