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Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322073     EISSN : 30321808     DOI : 10.62383
Core Subject : Art,
Arts
The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and Indonesian
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 155 Documents
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Does TikTok Shape the Communication Behavior of Emerging Human Capital? A PLS-SEM Analysis of For You Page Exposure among University Students Nowly Kursinta Manik; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1103

Abstract

This study examines whether exposure to TikTok's For You Page shapes the communication behavior of university students as emerging human capital. The study employed a quantitative explanatory design using a survey method involving 106 students from private universities in Depok City, Indonesia. Data were collected via an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The model tested the effect of TikTok For You Page exposure on students' communication behavior, including language style, self-expression, interaction patterns, communication responses, and digital communication practices. The results show that TikTok For You Page exposure did not significantly influence students' communication behavior, as indicated by a t-statistic of 0.974 and a p-value of 0.330. The R-square value of 0.146 indicates that TikTok exposure explained only 14.6% of the variance in communication behavior, while the remaining variance was influenced by other factors outside the model. These findings suggest that communication behavior is shaped not only by media exposure intensity but also by digital literacy, social environment, content type, and individual interpretation. The study contributes to current discussions in digital media and human capital research.
Crisis Management Handling, Corporate Reputation, and Customer Trust in Urban Public Transportation: Evidence from KAI Commuter Users among University Students in Jabodetabek Annisa Fitriyani; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1104

Abstract

This study examines the influence of crisis management handling on corporate reputation and customer trust in urban public transportation, focusing on KAI Commuter users among university students in Jabodetabek. Public transportation disruptions, such as delays, overcrowding, operational failures, and unclear information, may erode passengers' confidence and damage an organization's reputation if not managed effectively. Using a quantitative explanatory survey design, data were collected from 150 university students who actively used KAI Commuter services and had experience or knowledge of service disruptions. The variables were measured using a five-point Likert-scale questionnaire and analyzed with simple linear regression. The findings indicate that crisis management handling has a positive and significant effect on corporate reputation, with a regression coefficient of 0.721 and an R² value of 0.556. Crisis management handling also positively and significantly affects customer trust, with a regression coefficient of 0.760 and an R² value of 0.521. These results suggest that rapid response, transparent information, empathy, appropriate solutions, and service improvement are essential in maintaining reputation and strengthening trust in commuter rail services. The study contributes to the literature on crisis communication, service recovery, and public transportation management in Indonesian metropolitan mobility.
The Role of Sundanese Ethnic Music in Supporting Creative Economy and Cultural Tourism Development Ari Maulana Hidayat; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1105

Abstract

This study examines the role of Sundanese ethnic music as a living cultural heritage that contributes to community well-being, the creative economy, and the development of cultural tourism in Kelapa Nunggal, Bogor, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, documentation, and NVivo-assisted thematic analysis involving cultural actors at Saung Kalinga. The findings show that Sundanese ethnic music, including Tarawangsa, Karinding, Suling, and gamelan buhun, is not merely perceived as entertainment but as a medium of cultural communication, emotional expression, intergenerational knowledge transmission, and local identity strengthening. Community preferences toward this music are shaped by family memories, childhood experiences, cultural familiarity, social environment, and the calming character of traditional sounds. The study further reveals three interconnected pathways through which ethnic music supports development: an emotional pathway that promotes comfort and stress relief, a cultural pathway that preserves meaning and identity, and a social pathway that encourages participation and collective belonging. These pathways create opportunities for creative performances, cultural products, heritage education, and authentic tourism experiences. The study concludes that Sundanese ethnic music can become a culturally rooted strategy for inclusive and sustainable local development in contemporary rural communities.
Instagram-Based School Marketing Communication and Students School Choice Decisions: The Mediating Role of Brand Image Berry Aulia Fatah; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1106

Abstract

This study examines the influence of Instagram-based school marketing communication on students' school choice decisions, with school brand image as a mediating variable. Using an explanatory quantitative approach, data were collected through a cross-sectional survey of 150 students at SMAN 3 South Jakarta who had seen or were aware of the school's Instagram content. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The measurement model showed that all indicators met the criteria for convergent validity, construct reliability, and discriminant validity. The structural model revealed that Instagram-based school promotion had a positive and significant effect on school brand image and students' school choice decisions. School brand image also had a positive and significant effect on students' decisions. Furthermore, the indirect effect test confirmed that brand image partially mediated the relationship between Instagram promotion and school choice decisions. These findings indicate that Instagram functions not only as an informative promotional channel but also as a strategic communication medium for shaping school image, strengthening students' perceptions, and influencing educational decision-making
Busana Pengantin Koto Gadang Bermotif Pucuak Rabuang sebagai Penguat Identitas Budaya Latifah Anjali; Dini Yanuarmi; Mega Kencana; Fadri Rahmat
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1135

Abstract

Bridal attire is an important element in a wedding ceremony that not only functions as a body covering, but also represents cultural identity. The final project work entitled Koto Gadang Bridal Attire with Pucuak Rabuang Motif Application aims to design, realize, and display Koto Gadang bridal attire by applying the Pucuak Rabuang motif as an aesthetic and symbolic element. The motif was chosen because it symbolizes growth, hope, and the beginning of a new life that is in line with the values ​​of marriage. The process of creating the work was carried out through three stages, namely exploration, design, and realization. The exploration stage includes observation, interviews, and literature studies. The design stage includes the preparation of mood boards, sketching, design selection, and design refinement. The realization stage includes pattern making, clothing construction, and the application of embroidery and sequin embroidery techniques. The dresses were made using bridal satin, Pandai Sikek songket, and brocade tulle with dominant colors of maroon, cream, and gold. The final work consists of one ready-to-wear dress, one deluxe ready-to-wear dress, and two haute couture bridal dresses. This work is expected to contribute to innovation in Minangkabau bridal wear while preserving the cultural values ​​inherent in the Koto Gadang traditional attire.

Page 16 of 16 | Total Record : 155

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