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Jurnal Penelitian Pendidikan Indonesia
Published by Universitas Negeri Padang
ISSN : 24778524     EISSN : 25028103     DOI : http://dx.doi.org/10.29210/020233270
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Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 1,647 Documents
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Product quality and price in deciding to repurchase rice Batang Girl Hartelina Hartelina; Syifa Pramudita Faddila; Yanu Prasetyo; Thuwi Wulakrisna
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243685

Abstract

Karawang Rice Agent is one of the rice producing villages in Sentra Bizhub, BLOK B2 Teluk Jambe Timur, Karawang. There are various types of rice produced, such as hybrid rice, virgin rice, jasmine rice and so on. Apart from that, the rice produced by Jaya Makmur Village is not consumed by the community itself, some is also sold in various sub-districts and districts. The aim of this studyto determine the relationship between product quality and price on interest in buying rice at the Batang Girl rice agent in Karawang, with customer satisfaction as the intervention variable. A nonprobability sampling technique was used in this research, where 60 Karawang rice agent consumers were selected as samples. Testing was carried out using validity, reliability, mediation and hypothesis testing tools with the help of the WarPPL version 3.0 program. Hypothesis test results show that product quality (X1) has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.93. Apart from that, the R-Square of 0.87 shows that product quality has a large influence of 87% on customer satisfaction. Furthermore, the results of the hypothesis test show that price (X2) also has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.83. An R-Square of 0.78 indicates that price has a large influence of 78% on customer satisfaction. Furthermore, the results of hypothesis testing show that customer satisfaction (Z) has a significant positive effect on repurchase intention, with a path coefficient of 0.98. An R-Square of 0.97 indicates that customer satisfaction has a very large influence of 97% on repurchase intention. Based on these findings, it can be concluded that product quality and price have a significant effect on customer satisfaction which in turn has an impact on repurchase intention. The implications of these findings reflect the importance of maintaining product quality and setting appropriate prices in an effort to increase customer satisfaction, which in turn can increase repeat purchase intention. By further understanding these dynamics, Batang Girl rice agents in Karawang can optimize their marketing strategies to achieve long-term success in a competitive market.
Indikator sirkularitas di dalam tata kelola limbah pabrik kelapa sawit studi kasus: limbah cair (pome) pabrik kelapa sawit Ani Yunaningsih; Yudi Satriadi; Amras Mauluddin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243688

Abstract

This research was motivated by the problem of liquid waste from palm oil mills. The research aims to find out and understand the current form of palm oil mill waste management, to find out the factors that support palm oil mill waste governance in realizing a circular economy. Determining circularity indicators is one method to see the performance of palm oil liquid waste processing (POME) management and is a benchmark for the level of circularity of palm oil mill governance. The research approach uses the MCI circularity indicator developed by the Ellen MacArthur Foundation in assessing circularity indicators for various POME waste management scenarios in palm oil mills. From various POME processing governance scenarios, namely: 1) Based on field practices in palm oil mills, 2) Based on government regulations regarding POME processing in palm oil mills, 3) Processing POME with biogas technology with an open pond system, 4) Processing POME with biogas technology with a CSTR system, and 5) Processing POME into fertilizer. Based on the assessment results of various scenarios, the MCI circularity values for PKS A, B, and C under existing conditions are as follows: 0.6009 for the current system, 0.5500 for compliance with regulations, 0.5781 for biogas processing with closed ponds, 0.6143 for biogas processing with CSTR, and 0.7065 for fertilizer production. The highest circularity value of 0.7065 is achieved through the scenario of processing POME into fertilizer. This shows that liquid waste management by palm oil mills in Indonesia is still dominated by traditional systems in the form of open ponds.
Smart strategy in statistics: choosing appropriate test tools for data and hypotheses in quantitative research Nana Darna; Iwan Setiawan; M. Aziz Basari; Kasman Kasman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243691

Abstract

The selection of appropriate statistical test tools is a major challenge in quantitative research, and errors in their selection can affect the validity and reliability of research results. This study aims to develop a systematic strategy for selecting appropriate statistical test tools based on the type of data and hypotheses used, and provide practical guidance for researchers of various skill levels. The research method used is descriptive research with a qualitative approach, where data is collected through literature studies and case studies on various quantitative studies. The selected test tools were analyzed using content analysis techniques to identify the match with the data characteristics. The results showed that the selection of appropriate test tools improved the accuracy and efficiency of statistical analyses, and the strategy applied helped make it easier for researchers to determine the appropriate statistical test tools through clear groupings based on data types and hypotheses. The implication of this research is the importance of in-depth understanding of the basic assumptions of test tools as well as the application of this strategy to improve the quality and credibility of quantitative research in various disciplines.
Customer engagement and social media research Kendis Anwar; Abror Abror; Hani Maisyarah Batubara; Kristiana Astuti; Nadhila Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243694

Abstract

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the dominant methods, issues, and problems of social media. It can be said that the method used is quantitative, and the social media used is Facebook. Based on the results of the research, it is found that the problem or issue that occurs is that consumer engagement can improve relationships with consumers, which is realised in the form of consumer participation, which is the driving force behind online sales and brand success. This is the source of most of the problems that arise. This also means that companies using social media to promote their brands need to have a more intimate relationship with the people they want to reach, which is based on trust, social relationships, image, and identity on social media. Fulfilling a company's commitment to its customers is another important responsibility. This will build trust and confidence in customers, which in turn encourages them to participate more actively in a brand's social media activities.
Factors Affecting the Improvement of English Language Proficiency of Students in Bali for Internships Abroad Ni Wayan Mekarini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243695

Abstract

This study aimed to identify factors that play a role in improving English language skills in students in Bali who intend to undergo internships abroad. The research method used is quantitative with a factor analysis approach. The research sample involved students from various study programs at universities in Bali. The results of the factor analysis show that there are several main factors that significantly affect the improvement of English language skills in students. The research found out that learning motivation and formal education are the main factor in improving English Language proficiency of students in Bali for intership abroad. However, there are other factors including basic capabilities, learning environment and study habit to have basic knowledge of English which also affected the ability to speak English for students who want to do internship abroad. Thus, among other factors, this research found two factors affected most improvement of English proficiency of students in Bali for joining intership overseas are learning motivation and formal education.
Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang) Nadhila Sari; Meizi Syafri Yendi; Kristiana Astuti; Kendis Anwar; Hani Maisyarah Batubara; Susi Evanita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243697

Abstract

E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada pengunjung bukit gado-gado. Penelitian ini bertujuan untuk menganalisis pengaruh self-presentation, opinion leadership, customer engagement, dan self-expression terhadap perilaku e-wom. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data menggunakan Smart PLS. jumlah sampel penelitian adalah 108 responden yang merupakan pengunjung di Bukit Gado-Gado Kota Padang menggunakan kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan attitude Toward e wom terhadap intent to ewom. Terdapat pengaruh positif dan signifikan Self Ekspression terhadap attitude Toward e wom. Terdapat pengaruh positif dan signifikan Self Presentation terhadap attitude Toward e wom. Namun tidak terdapat pengaruh customer engagement terhadap attitude toward e wom, serta tidak terdapat pengaruh opinion leadership terhadap attitude toward e-wom. Untuk meningkatkan eksistensi dari Bukit Gado Gado maka Diharapkan pengelola dapat melakukan promosi dalam berbentuk iklan, yang memuat tanggapan positif dari pengunjung agar wisatawan lebih percaya untuk berkunjung serta pengelola juga harus memperhatikkan kebersihan dan pengelolaan faslitas objek wisata.
Tourist revisit intention: does image affect their preference? Ari Arisman; Raisa Hillia Aini Syifa; Andina Eka Mandasari; Mohammad Soleh Soeaidy
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243698

Abstract

Tourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through utilitarian value, hedonic value, and preference. The population of this study consisted of domestic tourists who traveled to three main destinations, namely Bandung, Yogyakarta, and Bali. The sample was considered by the criteria as many as 333 tourists were asked to answer the questionnaire. The method used in this research is a survey with a Structural Equation Modeling (SEM) analysis technique. The results revealed that destination image positively affects utilitarian and hedonic values. Utilitarian and hedonic values are positively related to preference. Preference is positively related to revisiting intention. The results of this study make a theoretical contribution by deepening the understanding of revisit intention. In addition, this study makes a practical contribution to the tourism industry. Limitations and future research directions are included at the end of the article.
Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Hani Maisyarah Batubara; Vidyarini Dwita; Kendis Anwar; Nadhila Sari; Kristiana Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Kristiana Astuti; Nadhila Sari; Hani Maisyarah Batubara; Kendis Anwar; Susi Evanita; Vidyarini Dwita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Dinamika pembelajaran retorika dan berpikir kritis pada mahasiswa pendidikan bahasa dan sastra Indonesia Universitas Muhammadiyah Jakarta Titin Yuningsih; Wika Soviana Devi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243706

Abstract

Dinamika sosial, ekonomi, dan teknologi menuntut peningkatan kemampuan berpikir kritis dan kemampuan berkomunikasi yang efektif dalam menghadapi tantangan di era modern. Pembelajaran retorika dan berpikir kritis di lingkungan pendidikan tinggi diharapkan dapat membantu Mahasiswa mengembangkan kemampuan komunikasi yang persuasif, analisis yang mendalam, serta kreativitas dalam memecahkan masalah sebagai persiapan menghadapi kompleksitas dunia kerja. Mahasiswa sebagai agen perubahan, memiliki tanggung jawab krusial untuk memperkuat keterampilan berpikir kritis dan seni retorika. Dinamika yang terjadi saat ini menunjukkan kebutuhan ini belum sepenuhnya terpenuhi di kalangan Mahasiswa. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam pembelajaran retorika dan berpikir kritis sebagai tanggapan mendesak kebutuhan pengembangan keterampilan di lingkungan pendidikan tinggi. Mengadopsi pendekatan penelitian kuantitatif dengan menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel penelitian berjumlah 90 Mahasiswa PBSI di UMJ Angkatan 2020 dan 2021. Desain penelitian dalam mengumpulkan data melalui observasi, penyebaran kuesioner, dan evaluasi metode pembelajaran retorika, serta pengukuran tingkat berpikir kritis Mahasiswa. Regresi linear berganda digunakan sebagai alat analisis data dengan bantuan statistik SPSS 25. Penelitian ini, diharapkan dapat memberikan pemahaman mendalam tentang hubungan antara pembelajaran retorika, berpikir kritis, dan kualitas Mahasiswa dalam konteks pendidikan tinggi. Implikasi penelitian ini dapat mencakup penyempurnaan metode pengajaran yang lebih responsif terhadap kebutuhan Mahasiswa serta pengembangan kurikulum yang lebih holistik dan efektif dalam mempersiapkan Mahasiswa untuk menghadapi tantangan masa depan.

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