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INDONESIA
Jurnal Ekonomi dan Pembangunan Indonesia
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30313414     EISSN : 30313406     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Misi dari Jurnal Ekonomi dan Pembangunan Indonesia adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi dan Akuntansi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 190 Documents
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Strategi dan Tantangan Operasional pada KSU BONA MANDIRI JAYA di Kota Pematangsiantar Dina Saragih; Roni A Hasibuan; Dian G Purba; Grace R Naibaho; Savirgi B Amri; Stepan H Purba; Ahmad Tarez Azhadi; Sintong B Simanjuntak; Tia saragih
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1481

Abstract

This study aims to analyze the marketing strategies, operational mechanisms, and key challenges faced by the Multipurpose Cooperative (KSU) BONA MANDIRI JAYA. A qualitative research approach was employed, utilizing in-depth interviews, direct observation, and document analysis as data collection methods. The results show that the cooperative adopts a direct marketing strategy targeting underserved and remote areas, combined with a personalized approach in monitoring its clients. Despite its growth, the cooperative encounters several challenges, including limited capital, low member financial literacy, non-performing loans, and the need to adapt to digital transformation. To overcome these obstacles, the cooperative implements credit restructuring policies and intensive field monitoring. The study recommends strengthening institutional capacity and adopting digital systems to enhance the sustainability and efficiency of cooperative operations.
Strategi Blue Bird dalam Menghadapi Disrupsi Ride-Hailing di Indonesia Adinda Nabila Fajar; Erwin Permana; Muhammad Rubiul Yatim
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1493

Abstract

The development of the digital ecosystem has disrupted the transportation sector. Traditional transportation businesses have shifted to online transportation. This study aims to analyze Blue Bird's strategy in facing the ride-hailing disruption in Indonesia. The research was conducted using a descriptive qualitative approach. The data was sourced from digital searches and observations. The results show that the digital transformation implemented by PT Blue Bird Tbk has improved operational efficiency and competitiveness in the highly competitive transportation market. The My Blue Bird application, with real-time tracking and cashless payment features, has streamlined the booking process and strengthened customer loyalty. The data indicates an increase in app usage and a reduction in operational costs, supporting the effectiveness of the company's digital strategy. Strategic collaboration with ride-hailing platforms has also significantly contributed to market expansion and increased fleet occupancy. The success of this strategy is reflected in the rise in booking volume and overall customer satisfaction. As a further step that has not been fully implemented, it is recommended that Blue Bird explore the application of AI-based predictive models to optimize fleet scheduling and route dynamics. The use of this technology can provide more accurate demand forecasts and support strategic decision-making in resource allocation. Additionally, the development of a customer feedback system integrated with digital analytics will allow the company to respond to consumer trends and preferences more effectively. These measures, supported by enhanced digital infrastructure and cross-sector collaboration, are expected to further boost Blue Bird's efficiency and growth in the digital disruption era.
Analisis Pengaruh Harga Gabah, Impor, dan Produksi terhadap Kesejahteraan Petani : (Studi Kasus: NTP di Indonesia) Felisia Wati Delta Fika; Muhamad Maulana; Ramadhan Agyat Wigunawan; Resha Moniyana Putri; Mega Mariska
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1523

Abstract

This study examines the dilemma of rice import policy in Indonesia within the context of international trade and food security challenges. Rice, as a strategic commodity, holds significant social, economic, and political value, making import policies highly influential on price stability, farmers’ welfare, and national food security. The research identifies that import policies are often misaligned with domestic needs due to weak inter-institutional coordination, data inaccuracies, and pressures from political and business interests. As a result, import policies frequently create imbalances between the interests of consumers, traders, and local farmers, while also reducing the competitiveness of domestic rice due to inefficiencies in the distribution chain and post-harvest infrastructure. This study emphasizes the importance of data-based, transparent, and farmer-protective governance of rice import policies to strengthen national food security amid global trade liberalization pressures. hain, trade liberalization.
Efektivitas Sistem Gudang Fulfillment Shopee terhadap Ketepatan Waktu Pengiriman Marsekal Muhammad Jamal; Erwin Permana
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1529

Abstract

The fulfillment warehouse system is one of the logistics innovations implemented by e-commerce platforms to enhance operational efficiency and customer satisfaction. Shopee, as one of the largest e-commerce platforms in Indonesia, has introduced the Shopee Fulfillment Center to assist sellers in the storage, packaging, and shipping processes. This study aims to analyze the impact of Shopee’s fulfillment warehouse system on the timeliness of order deliveries. The research employs a descriptive qualitative approach, with data obtained through observation and digital searches. The findings indicate that Shopee’s fulfillment warehouse system is effective in ensuring timely deliveries by optimizing storage, processing, and distribution operations. Through automation technology, optimized warehouse layouts, and real-time tracking system integration, Shopee accelerates order processing times, reduces the risk of delays, and improves delivery accuracy. Additionally, the presence of distribution centers across various regions helps minimize travel distances and speeds up the delivery process to customers. Continuous investment in logistics infrastructure and strategic partnerships with multiple courier services further contribute to supply chain efficiency, ensuring faster and more timely deliveries while enhancing customer satisfaction.
Peran Analisis Swot dalam Pengambilan Keputusan Strategis pada Usaha Warcaf Etty Zuliawati Zed; Angelica Juliana Della; Nurima Rahmawati; Rahil Nurfadhilah; Indira Oktavia
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1532

Abstract

This study aims to investigate the role of SWOT analysis in the strategic decision-making process at Warcaf, Warcaf is a business operating in the culinary sector. In the context of increasingly tight business competition today, it is very important for a company to have a good strategy in order to remain competitive in the market. SWOT analysis, including the recognition of strengths, weaknesses, opportunities, and threats, serves as a fairly efficient instrument in designing strategies that are in accordance with the company's internal and external situations. The method applied in this study is a qualitative approach, where information is obtained through in-depth interviews with Warcaf management. This study shows that SWOT analysis not only plays a role in the strategic decision-making process, but also as a basis for long-term planning. It is expected that this study can provide contributions such as information and strategies in the culinary industry.
The Impact of Renewable Energy Policies on Sustainable Economic Growth: Applied Study in China, India, Brazil, and Mexico Nadia Khutheir Ganawi; Sundus Jasim Shaaibith
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1554

Abstract

This research aims to examine the impact of renewable energy policies on sustainable economic growth in four emerging countries: China, India, Brazil, and Mexico. The importance of the study comes in light of the global shift towards clean energy, and the efforts of developing countries to achieve a balance between the requirements of economic development and environmental commitments. The study relies on a descriptive analytical approach supported by a comparative method, where the policies adopted in each country are analyzed and compared with the indicators of economic performance and environmental sustainability during the period (2015-2024). The study is based on official data from international institutions such as the World Bank and the International Energy Agency. The results indicate a positive correlation between the intensity of the implementation of renewable energy policies and the achievement of sustainable economic growth, especially in countries that have provided a supportive legislative and institutional environment for investment in this sector. National experiences have also shown varying levels of impact, with China and Brazil recording more stable results thanks to the clarity and continuity of their strategies. The research endorses that renewable energy policies must be integrated with industrial growth, education and technology rules to expand their impact and achieve a more sustainable economic change in emerging countries.
Pengaruh Rasio Keuangan terhadap Perubahan Laba Bersih pada Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Feberwin Telaumbanua; Ardianus Lau; Geoger F Sitorus; Faliza Fasya
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1558

Abstract

This study aims to analyze the effect of financial ratios on changes in net income in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2024. The variables examined include CR, QR, ROA, ROE, DER, and TAT. The method used is multiple linear regression with classical assumption tests. The results indicate that ROA, ROE, and TAT have a significant positive effect, while DER has a significant negative effect on changes in net profit. CR and QR do not have a partial effect. Simultaneously, all variables have a significant effect with an R² of 68.1%. These findings emphasize the importance of efficiency and profitability in driving profit growth.
Keunggulan Komparatif Sektor Pertambangan Dan Penggalian di Kabupaten Bojonegoro Berdasarkan Perhitungan Analisis Location Quotient Achmad Andi Leanado; Muhammad Yasin
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1573

Abstract

The mining and excavation sector in the components of the gross regional domestic product (PDRB) in Bojonegoro Regency is still the backbone of regional income and also development in Bojonegoro Regency, starting from infrastructure development and human development index (HDI). In research with the mining and excavation sector variable which is the base sector using the location quotient (LQ) calculation. This leading sector in Bojonegoro Regency has many impacts on its region starting from regional original income (PAD) and also other income components as well as impacts on society and also progress in development in Bojonegoro Regency.
Analisis Hubungan Antara Strategi Pemasaran dan Kepuasan Pelanggan di Platform E-Commerce Melisa Melisa; Amelia Putri Ananda; Ratna Sari Hasibuan; Siti Suaibah Nasution
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1574

Abstract

This study aims to analyze the relationship between marketing strategies and customer satisfaction on e-commerce platforms in Indonesia. Effective marketing strategies are essential in facing intense competition in the digital world, especially in enhancing customer satisfaction, which influences loyalty and business sustainability. This research uses a quantitative survey approach involving 100 active users of Shopee and Tokopedia platforms. Data were collected through questionnaires and analyzed using descriptive statistics, Pearson correlation, and simple linear regression. The results indicate a positive and significant relationship between marketing strategies and customer satisfaction, with a correlation value of 0.673 and a contribution of 45.3%. Digital promotions, personalized services, and loyalty programs are key factors in improving customer satisfaction. However, customer service aspects require more attention to support overall satisfaction. This study implies that e-commerce platforms must continuously develop integrated marketing strategies alongside quality service improvements to maintain and enhance customer satisfaction.
Dampak Kenaikan Ongkos Kirim terhadap Elastisitas Permintaan Produk di Market Place Studi Kasus: Shopee Etty Zuliawati Zed; Dea Aprilia; Dhea Aulia Trifadilah; Amelia Yunika Putri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1585

Abstract

This research aims to analyze the impact of increased shipping costs on the price elasticity of demand for products on the Shopee marketplace platform. The method used in this study is qualitative, focusing on secondary data sourced from various literatures, research findings, scientific publications, and relevant public data. Through a comparative analysis approach and interpretation of the available data, this study intends to identify patterns, trends, and inconsistencies related to the impact of increased shipping costs on the price elasticity of demand for products on marketplace platforms like Shopee. The results of this study are expected to help sellers and Shopee address the impact of increased shipping costs on market demand. Additionally, academically, this research expands the understanding of product demand reactions to changes in shipping costs on marketplace platforms.

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