Management Studies and Business Journal
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Articles
260 Documents
<![CDATA[The Influence of Cultural Factors on Global Marketing Strategies: A Comprehensive Review ]]>
<![CDATA[Wuryantini, Aris]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 7 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/xvj93k22
<![CDATA[Cultural factors play an important role in influencing marketing strategies and consumer behavior in international markets. This article examines four key elements—cultural values, social norms, consumer habits, and cultural symbols—and how each of them shapes an effective marketing approach. Cultural values such as collectivism versus individualism, power distance, and uncertainty avoidance influence consumer preferences and appropriate marketing strategies across cultures. Social norms determine acceptable behavior in a society, guiding how products are marketed and received. Consumer habits, influenced by customs and traditions, influence product design, pricing, and promotion. Cultural symbols such as color, language, and iconography play an important role in marketing communications and brand perception. By understanding and adapting marketing strategies to these cultural factors, companies can increase their marketing effectiveness and build stronger connections with global audiences.]]>
<![CDATA[The Influence of Behavioral Finance on Investment Decisions: A Systematic Literature Review ]]>
<![CDATA[Anita, Siska Yuli]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 7 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/f1zcvm61
<![CDATA[This research explores the impact of overconfidence on portfolio performance, with a focus on comparisons between retail and institutional investors through a systematic literature review approach. Overconfidence, as one of the main cognitive biases in behavioral finance, often influences investment decisions and portfolio results. This study identifies and analyzes how overconfidence affects retail and institutional investors differently, as well as its impact on portfolio management and investment policy. The findings show that retail investors, with limited knowledge and resources, tend to be more affected by overconfidence, which negatively impacts their portfolio performance. In contrast, institutional investors have access to better information and analytical tools, so they are better able to manage the impact of overconfidence. This research makes an important contribution to the behavioral finance literature by filling the knowledge gap regarding the differences in the impact of overconfidence between the two types of investors and offering practical insights for investment managers and market regulators. Limitations of the study and suggestions for future research are also discussed to expand understanding of this phenomenon.]]>
<![CDATA[Financial Risk Management Strategies for Multinational Corporations: Hedging Against Currency and Interest Rate Fluctuations ]]>
<![CDATA[Purwati, Purwati]]>;
<![CDATA[Hidayat, Muhammad]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 7 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/00r11y76
<![CDATA[This research explores the application of behavioral finance principles in financial risk management strategies adopted by multinational companies, with a focus on hedging against currency and interest rate fluctuations. Using a systematic literature review (SLR) approach, this study analyzes existing literature to identify how cognitive biases influence hedging decisions and how behavioral finance principles are applied in this context. The main findings show that biases such as overconfidence, loss aversion significantly influence hedging decisions, which often lead to suboptimal decisions. Additionally, the application of these principles varies by industry sector and geographic region. This research identifies the need for more comprehensive theoretical models and analytical tools to address cognitive biases, and suggests further empirical research to quantify the impact of psychological biases on long-term financial performance. The conclusions of this study emphasize the importance of integrating psychological factors in risk management strategies to increase the effectiveness and financial resilience of multinational companies.]]>
<![CDATA[Fintech Innovations and Their Impact on Financial Inclusion: A Systematic Literature Review ]]>
<![CDATA[Utama, Ahmad Nur Budi]]>;
<![CDATA[Hidayat, Muhammad]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 8 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/6hy6js31
<![CDATA[This research examines how consumer trust in fintech platforms influences the adoption of fintech services in regions with low banking penetration. Using a Systematic Literature Review (SLR) approach, this research explores current literature to identify the factors that shape consumer trust, as well as their impact on fintech adoption decisions. The main findings show that data security, transaction transparency, service provider reputation, customer support, and user experience are crucial factors that influence the level of consumer trust. Consumer trust has proven to be a key driver in fintech adoption, while low trust is often a barrier. This research also identifies differences in the influence of consumer trust based on population segments, as well as the role of local policies and regulations in shaping consumer trust. The implications of this research include suggestions for developing policies and practical strategies in the fintech industry to increase financial inclusion in regions with low banking penetration.]]>
<![CDATA[The Role of Transformational Leadership in enhancing Engagement and Motivation of Millennial Employees ]]>
<![CDATA[Bahiroh, Eloh]]>;
<![CDATA[Ikhlas, Ramadhani]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/jnsv4q37
<![CDATA[This research explores the role of emotional intelligence (EI) in increasing the effectiveness of transformational leadership (TL) in motivating and engaging millennial employees, especially in stressful work environments that demand high performance. Through a systematic literature review (SLR) approach, researchers analyzed existing literature regarding the relationship between TL, EI, motivation and engagement of millennial employees. The findings of this study indicate that EI plays an important role as a mediator in the relationship between TL and millennial employee engagement. Leaders who have high EI are able to manage emotions effectively, create a positive work environment, and increase employee motivation and engagement. The implications of these findings emphasize the need for developing EI in leadership training to improve employee well-being and organizational productivity. This research contributes to transformative leadership theory by adding dimensions of EI and offering practical recommendations for organizations in facing the challenges of stressful work environments.]]>
<![CDATA[Leadership Styles and Employee Well Being: A Systematic Review of Global Organizational Behavior Studies ]]>
<![CDATA[Tobari, Tobari]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/6bxr6336
<![CDATA[This research explores the influence of a hybrid leadership style on employee well-being in a remote work context. The systematic literature review method following PRISMA guidelines was applied to analyze 25 relevant studies. The analysis results show that the integration of elements of transactional and transformational leadership in a hybrid leadership style can significantly improve employee welfare. These findings emphasize the importance of the role of leadership in creating a supportive work environment, especially in the digital era that prioritizes virtual interactions. Additionally, this research identifies gaps in the existing literature, including limitations in cultural contexts and industrial sectors. The practical and theoretical implications of the results of this research provide insight for organizational leaders and human resource management practitioners in formulating adaptive and responsive leadership strategies. Further research is recommended to investigate other variables that may influence the relationship between hybrid leadership and employee well-being.]]>
<![CDATA[The Role of Transformational Leadership in Increasing Millennial Employee Engagement and Motivation ]]>
<![CDATA[Susri,S., M. Erlin]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/esye5a29
<![CDATA[Digital transformation and hybrid work models have changed organizational dynamics, especially in terms of employee engagement. Transformational leadership (TL) is becoming increasingly important to increase employee motivation and participation, especially among millennials who have a tendency towards digital flexibility and engagement. In this context, leaders need to adapt their communication styles by leveraging digital tools, such as video conferencing and collaboration platforms, to ensure team connectedness even if they are geographically separated. Additionally, employee autonomy should be promoted through flexible work arrangements, balanced with regular feedback and recognition. Investment in leadership training that focuses on digital skills and adaptive managerial capabilities is also urgently needed to overcome the challenges of a remote work environment. This research emphasizes the importance of leveraging technology as a facilitator of engagement and collaboration, and underscores the need to build an organizational culture that supports innovation and participative leadership. In this way, organizations can maintain the motivation and performance of millennial employees amidst changes in the ever-evolving work landscape.]]>
<![CDATA[The Evolution of Consumer Behavior in the Digital Age: A Systematic Review of E-Commerce Marketing Strategies ]]>
<![CDATA[Nuriyanti, Widya]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/f2yzak98
<![CDATA[The rapid integration of AI recommendation systems into e-commerce has changed consumer behavior, especially among Generation Z, who demand a personalized and seamless online shopping experience. This research aims to systematically review how AI-driven personalization influences Gen Z purchasing decisions, with a focus on the balance between personalization, privacy concerns, and brand loyalty. Using systematic literature review methods, this research synthesizes findings from academic journals, exploring emerging trends, ethical considerations, and marketing strategies tailored for Gen Z. The results show that although AI increases engagement through personalization, privacy issues remain an important concern. These findings emphasize the need for e-commerce platforms to adopt transparent data management practices while leveraging AI to build long-term trust and loyalty.]]>
<![CDATA[Teknik Penetapan Harga Strategis: Memaksimalkan Profitabilitas dalam Lingkungan Pasar yang Dinamis ]]>
<![CDATA[Yulianadewi, Ina]]>;
<![CDATA[Sianipar, Roland]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/e6w1mg38
<![CDATA[Studi ini mengeksplorasi peran penetapan harga berbasis nilai sebagai pendekatan strategis untuk meningkatkan profitabilitas jangka panjang di pasar yang ditandai oleh fluktuasi permintaan konsumen yang dinamis. Dengan menggunakan metodologi tinjauan pustaka sistematis, peneliti menganalisis dan mensintesis temuan penelitian dari berbagai studi tentang penetapan harga berbasis nilai untuk menguji efektivitasnya dalam meningkatkan daya adaptasi dan profitabilitas perusahaan di tengah perubahan permintaan. Temuan menunjukkan bahwa penetapan harga berbasis nilai memberikan keuntungan kompetitif yang signifikan dengan memungkinkan perusahaan untuk menyesuaikan harga dengan nilai yang dipersepsikan oleh konsumen, berbeda dengan metode berbasis biaya atau kompetisi. Pendekatan ini memungkinkan perusahaan untuk lebih baik menghadapi periode volatilitas permintaan dan memenuhi segmen konsumen tertentu yang kurang sensitif terhadap perubahan harga tetapi memiliki persepsi nilai yang tinggi. Studi ini memberikan kontribusi terhadap diskusi teoritis dan praktis dalam penetapan harga strategis, menekankan perlunya strategi harga yang fleksibel yang mengintegrasikan persepsi nilai konsumen untuk mendorong profitabilitas yang berkelanjutan. Implikasi praktis menyarankan agar manajer pemasaran memanfaatkan data dan wawasan konsumen untuk menyesuaikan harga secara proaktif dan strategis, mengoptimalkan penetapan harga berbasis nilai dalam kondisi pasar yang dinamis. Penelitian di masa depan disarankan untuk menyelidiki aplikasi empiris dari penetapan harga berbasis nilai di berbagai industri dan lingkungan ekonomi.]]>
<![CDATA[The Impact of Influencer Marketing on Beauty Product Purchase Decisions among Generation Z ]]>
<![CDATA[Sucidha, Irma]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/15y5ks89
<![CDATA[This research aims to understand the impact of comment-based engagement in influencer marketing on purchasing decisions for beauty products among Generation Z. Using a systematic literature review method, this study analyzes relevant literature to identify the effects of various types of engagement, both positive and negative, in shaping perceptions. consumers and influence purchasing intentions. Research results show that positive comments from influencers increase brand trust and encourage consumer loyalty, while negative comments often have a negative impact on brand image, reduce purchase intentions, and even potentially trigger product boycotts. The theoretical implications of this research include enriching digital marketing theory through exploring comment-based engagement dimensions. In practical terms, these findings provide guidance for marketers in utilizing influencer marketing strategies more effectively, through an approach that considers the quality of engagement and proactive responses to negative comments. This research also offers suggestions for beauty industry players to increase campaign effectiveness by minimizing the reputational risk of negative comments and optimizing the influence of positive comments. Limitations of this research include the limited coverage of social media platforms and limitations on observational studies, as well as opening opportunities for further research through experimentation and exploration of different platforms.]]>
