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Contact Name
Muhammad Syafiq
Contact Email
yppijurnal@gmail.com
Phone
+6282170781263
Journal Mail Official
yppijurnal@gmail.com
Editorial Address
Jasa Kelurahan Labuh Baru Timur Kecamatan Payung Sekaki
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INDONESIA
Management Studies and Business Journal
ISSN : 30322278     EISSN : 30322278     DOI : 10.62207
Core Subject : Economy, Science,
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Articles 260 Documents
Enhancing Quality Management through Advanced Statistical Techniques Nugroho, Cahyo Adi; Perdana, Janatika Putra; Tirtoadisuryo, Dendy; Rachmat, Asep Ferry; Erlangga, Irwan Syah
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/vbrcgz16

Abstract

Production environments with high variability present challenges in maintaining quality consistency, which are difficult to address using traditional approaches. This research aims to evaluate the impact of machine learning (ML)-based optimization on long-term quality management in industrial sectors that experience high production fluctuations. Using a systematic literature review approach with the PRISMA method, this research analyzes 18 studies related to the implementation of ML in quality process optimization. Results show that ML significantly supports product stability, defect reduction, and sustainable operational efficiency. The implications of this research strengthen the application of ML as a relevant and effective method for improving long-term quality in dynamic production environments.
Mental Health Support Strategies in the Workplace : Assessing Their Impact on Employee Well-being and Productivity Rismayanto, Heri; Utomo, Juniarto Dwi; Perdana, Janatika Putra; Tarigan, Frandy Putra Perdamen; Kasmin, Kasmin
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/rf159c62

Abstract

Mental health in the workplace is increasingly becoming a major concern for organizations, especially in the context of employee resilience and organizational loyalty. This research aims to explore the influence of personalized mental health support strategies on employee resilience and organizational loyalty. Using a systematic literature review approach, this study analyzes relevant literature and finds that tailored support significantly increases employee resilience, which has a positive impact on organizational loyalty. These findings provide important implications for human resource management practices, encouraging organizations to adopt a more personalized approach to mental health support.
The Role of AI in Enhancing HRM Practices A Comparative Study Across Industries Wibowo, Eko Putro; Avian, Zakhi Bailatul Nur; Tarigan, Frandy Putra Perdamen; Erlangga, Irwan Syah; Soenanta, Andy
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/yqwrzp72

Abstract

Application of artificial intelligence (AI) in Human Resource Management (HRM) is increasingly important in various industries to increase employee engagement and productivity. However, the impact of AI in HRM varies based on the specific characteristics of each industry, such as technology, manufacturing, services, and healthcare, demanding a targeted approach. This research aims to provide a comprehensive analysis of the role of AI in increasing employee engagement and productivity through a systematic literature review that examines research methods, industry distribution, and contextual factors that influence the effectiveness of AI in HRM. Using PRISMA methodology, a number of studies that met the inclusion and exclusion criteria were selected for analysis. The research results show that AI has a positive impact on employee engagement and productivity, but the impact varies across industries, influenced by organizational culture, skills requirements, and ethical and legal regulations. These findings provide guidance for HRM practitioners in effectively adopting AI according to the unique needs of each sector.
The Role of Storytelling in Brand Building: A Meta-Analysis Armiani, Armiani; Nursansiwi, Dwi Arini
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 9 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/0q8txx17

Abstract

This research aims to explore the impact of interactive storytelling on perception, brand authenticity And transparency among Generation Z on various digital platforms. Given that Gen Z has high expectations for brand authenticity and openness, interactive storytelling has emerged as an important strategy in modern digital marketing. Using a meta-analysis approach with a combination of quantitative and qualitative methods, this research examines previous studies that discuss interactive storytelling and its implications for consumer perceptions. The results of the quantitative analysis show that interactive storytelling has a significant positive effect on perception, brand authenticity And transparency, with variations in impact seen between different digital platforms. Qualitative analysis further highlights the specific aspects of interactive storytelling that Gen Z values ​​most, including direct interactions with brands and personalized experiences. This research contributes to the digital marketing literature by offering a comprehensive understanding of how interactive storytelling can influence consumer perceptions, while providing practical guidance for marketers in designing more effective strategies. Final recommendations suggest implementing storytelling that actively engages consumers to build deeper and more sustainable trust among Gen Z consumers.
THE INFLUENCE OF WORK MOTIVATION AND TRANSFORMATIONAL LEADERSHIP STYLE ON THE PERFORMANCE OF EMPLOYEES OF THE REGIONAL COMPANY OF THE PEOPLE'S CREDIT BANK BAHTERAMAS KONAWE Sandro, Said; Muthalib, Abd Azis; Adam, La Ode Bahana
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/rk7bse31

Abstract

The purpose of this study is to find out and analyze (1) The influence of work motivation and transformational leadership style on the performance of employees of the Regional Company of Bank Perkreditan Rakyat Bahteramas Konawe. (2) The effect of work motivation on the performance of employees of the Regional Company of Bank Perkreditan Rakyat Bahteramas Konawe. (3) The influence of transformational leadership style on the performance of employees of the Regional Company of Bank Perkreditan Rakyat Bahteramas Konawe. This study uses a quantitative approach. The population of this study is all PD employees. BPR Bahteramas Konawe has as many as 32 people, the sample of this study was determined by census (saturated sampling). Data collection uses a questionnaire. Data analysis uses multiple linear regression  analysis with the SPSS program. The results of the study explained that: (1) Work Motivation and Transformational Leadership Style together (simultaneously) have an influence on the performance of the Company's employees (2) Work Motivation has a positive and significant effect on employee performance. (3) Transformational Leadership Style has a positive and significant effect on employee performance. 
The Role of Transformational Leadership in Enhancing Engagement and Motivation of Millennial Employees Anggreani, Marezza Putri; Suyanto, Suyanto
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/93crjw90

Abstract

The millennial generation who now dominates the workforce has different communication preferences, especially in the digital era, which requires adaptation of leadership styles, in particular transformational leadership. This research aims to analyze the influence of transformational leadership towards digital communication preferences and levels of engagement of millennial employees, using the approach Systematic Literature Review which is based on Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISM). The research results show that the internal dimensions of transformational leadership, like individualized consideration And intellectual stimulation, significantly influences millennial employee engagement through digital communication platforms. The practical implications of this research provide insights for HR managers to better understand the communication preferences of the millennial generation and adapt leadership styles to increase employee engagement and retention in a work environment that continues to develop digitally.
ANALYSIS OF PATERNALISTIC LEADERSHIP IN IMPROVING COOPERATION BETWEEN STAKEHOLDERS AND COMMUNITY SERVICES IN SOUTH KABAENA DISTRICT Hidayat, Syamsul; Razak, Abdul; Supriaddin, Nofal
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/gkhewb49

Abstract

This research aims at paternalistic leadership in improving cooperation between stakeholders and community services in South Kabaena District. The benefit of this study is to find out the application of the theory and additional reference sources for human resource management theory. In addition, this research is expected to be useful as additional knowledge and reference materials as well as considerations for further research. It is hoped that it can provide input and add sources of thought to find out the behavior of paternalistic leadership in South Kabaena District. This study uses a descriptive qualitative method. Data was collected by observation, interview . The subjects of the study are employees of the board of directors or editors-in-chief who are considered to have the intensity of interaction. The results of this study describe the leadership style applied by South Kabaena District, namely the Paternalistic leadership style with three types, including: (1) Benevolent Leadership, (2) Morale Leadership, and (3) Authoritarian Leadership. Meanwhile, the implications of implementing a transformational style include: (1) helping employees outside of their work, (2) providing solutions to every problem that arises, (3) motivating their members to work hard to achieve the company's goals, (4) controlling the work of staff as previously planned, and (5) leaders rewarding outstanding employees by giving them appreciation. The results of the research can be suggested, namely in terms of references that may still be few, so that these limitations and shortcomings can be understood by readers and subsequent researchers to be able to be further researched, and with a wider scope and in a paternalistic leadership style, of course, a leader figure who is able to stimulate the creativity of his subordinates is needed. The low leadership in showing the leader's stance in working as well as the lack of leadership in attracting the attention of subordinates and the inability of the leadership to stimulate their subordinates can cause lethargy in working so this can be addressed by improving the way the leadership communicates with his subordinates.
ANALYSIS OF HUMAN RESOURCE DEVELOPMENT IN SUPPORTING WORKER PRODUCTIVITY OF PT. SULAWESI EARTH MINE (TBB) Jaya, Basmala Septian; Razak, Abdul; Supriaddin, Nofal
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/f5t5ap54

Abstract

This study aims to find out and analyze: Human resource development in supporting Productivity at PT. Sulawesi Bumi Mine. The benefits of this study are For the development of science, the results of this research are expected to add information and knowledge about human resource development strategies in supporting worker productivity at PT. Sulawesi Bumi Mine, contribution of ideas and as input material to support the basis of similar and relevant research theories. This study uses a descriptive qualitative method. Data was collected by observation, interview .The results of the study are: (1) Human resource development at PT. Bumi Sulawesi (FFB) Mine with training that is carried out every time there is a new product or program from the company's management, (2) PT. Tambang Bumi Sulawesi (TBS) organizes additional education and refresher education to increase cooperation between workers, and (3) In increasing Work Productivity at PT. Tambang Bumi Sulawesi (FFB) each worker must analyze their work and master their respective job description.
THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES Akbar, Ilham
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/bdnafw54

Abstract

Real-time personalized marketing techniques are becoming important in improving consumer experience and driving impulse shopping behavior in digital e-commerce. However, the impact of these techniques on various cultural demographics remains underexplored, particularly in the context of consumer impulsivity. This research aims to systematically examine how real-time personalization influences impulse buying behavior in various cultural settings, using a systematic literature review approach. Through the PRISMA method, relevant studies are collected from databases such as Scopus, Web of Science, and JSTOR. Key findings suggest that cultural values ​​significantly moderate responses to real-time personalization, with consumers from individualist cultures showing higher levels of impulsivity compared to collectivist cultures. This research contributes to the e-commerce literature by identifying cultural dynamics in real-time personalization strategies, providing practical insights for marketers to design adaptive and effective personalization strategies in global markets.
LEADERSHIP STYLES AND WORK ENGAGEMENT: AN INVESTIGATION INTO EFFECTIVE LEADERSHIP PRACTICE Mendrofa, Syah Abadi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/35a76s42

Abstract

Significant changes in the world of work, particularly due to the COVID-19 pandemic, have prompted many organizations to adapt to hybrid and remote work models. Even though digital leadership is a crucial factor in increasing work engagement, not much research has explored the influence of digital leadership style on employee engagement in this context. This research aims to analyze various digital leadership styles and their impact on work engagement in hybrid and remote work environments through a systematic literature review approach. The research results show that leadership styles such as transformational, servant, and agile leadership have a positive impact on employee engagement, while transactional leadership styles tend to be less effective in this context. The implications of this research provide insights for leaders to adopt a more adaptive and humane approach in increasing employee engagement in a dynamic digital work environment.

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