International Journal of Management and Digital Business
Aims International Journal of Management and Digital Busines (IJMDB) is Open Access journal that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. Scope This open accessed Journal publishes original research and review papers. This journal en Banking and Financial Institution Behavioral Economics Development Economics Environmental Economics International Economics Accounting Bussiness and Entrepreneurship Human Resources Management Monetary Econom Public Finance Political Economy Bussiness Management Urban and Rural Economics Published papers are the results of research, reflection, and actual critical studies with respect to the themes of integrating management and digital business : Information overload Econtent Management Web Publishing Data Management Information Management Information Search and Retrieval Management Web Information Retrieval Knowledge Management Digital Rights Management Digital Information Archiving Digital Information Literacy Intranet, Extranet and Portal Management Information clustering Digital Libraries Reference Linking Information Extraction Virtual information world Information Visualization and visual exploration of knowledge domain Mathematical models, computing methods Digitalisation in product design/manufacturing/measuring Product service systems, decision-making systems CAD/CAE/CAM/PLM, etc, digital hardware, e-technologies Service/manufacturing-oriented digital enterprises, integration Enterprise networks/dynamics/clusters, extended/virtual organisations As such, the journal showcases the latest thinking, practice and developments in digital asset management, including: Distribution, protection and monetization of digital assets Valuing digital assets Metadata, taxonomy and search Digital content workflows Digital rights management DAM and social media Maximizing the value of DAM system functionality The DAM vendor landscape Selecting the right DAM system Measuring ROI on DAM investments New technologies and what they offer Storage and archive solutions Operational efficiencies Content and data architectures Video and video on demand Essential reading for group heads, departmental heads, managing directors, directors, SVPs, EVPs, VPs and senior managers of: Digital asset management Digital media Marketing operations Content management Digital rights management Media operations Digital libraries Archiving Creative services Taxonomy Marketing and brand management Photography services IT and technology architecture Website management; as well as C-Suite executives Service providers, consultants and analysts DRM legal advisors As well as papers, which report the findings of empirical research, papers, which provide critical literature reviews of research on specific management science and digital business topics of international interest, will also be welcome.
Articles
32 Documents
<![CDATA[The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction ]]>
<![CDATA[Deprian, Agus]]>;
<![CDATA[Widanti, Afrima]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.771
<![CDATA[Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.]]>
<![CDATA[Navigating Change: A Comprehensive Analysis of Current Financial Trends in the United States ]]>
<![CDATA[Ali, Md. Mokshud]]>;
<![CDATA[Tabassum, Tanbina]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.974
<![CDATA[This research study offers a comprehensive overview of current advancements in financial practices in the United States. This research will examine recent shifts in American financial habits and offer stakeholders guidance on how to effectively manage the evolving financial landscape. A thorough assessment of prior literature reviews and empirical studies on digital finance in the US is part of the research methodology.The literature review focuses on how developments in financial technology (FinTech), regulatory changes, a growing emphasis on sustainability, and shifting consumer behavior have significantly altered the financial sector.. The influence of regulatory barriers, ESG integration, evolving consumer behavior, and the complex interactions affecting US financial practices are the main topics of discussion. The results underscore the significance of digital transformation, regulatory impediments and campaigns, consumer inclinations, the advantages and challenges of decentralized financing (DeFi), and cybersecurity and privacy issues. Recommendations are provided based on the results to enhance regulatory flexibility, raise financial literacy and awareness, fund cybersecurity infrastructure, encourage cooperation and information exchange, welcome responsible innovation, and track and react to market dynamics. By putting these recommendations into practice, stakeholders can better navigate the complexity of digital banking in the US and foster innovation, inclusion, and trust in the digital financial ecosystem while averting the dangers and difficulties that come with it.]]>
<![CDATA[The Influence Of Career Development, Work Environment And Workload On Job Satisfaction And Its Impact On Employee Performance ]]>
<![CDATA[Akmal, Muhamad]]>;
<![CDATA[Masriah, Imas]]>;
<![CDATA[Supratikta, Hadi]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.989
<![CDATA[Objectives – Company performance is highly dependent on public administration personnel, including individual resources to work in all organizations. Management performance can be improved by ensuring that each level of the organization has adequate business requirements and clear plans to support management objectives. This research uses a quantitative approach with a type of causal research. This research focuses on PT. SSP contact center employees. as a population of 100 individuals. The saturated sampling method was used to select the research sample, which means the entire population was included. The questionnaire uses a Likert scale which is one of the questionnaire measuring tools. SmartPLS version 3. is software used to analyze data related to various variables. Innovation/Value - Learning organizations and employee empowerment drive continuous improvement, innovation and adaptability, enabling employees to make informed decisions and contribute to organizational goals. This helps organizations align and maintain competitive advantage by improving careers, environments and jobs.]]>
<![CDATA[Analysis of Factors Influencing Customer Satisfaction and Its Impact on Mobile Banking Customer Loyalty ]]>
<![CDATA[Felix, Modefica Adelina]]>;
<![CDATA[Sugiat, Maria Apsari]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.1117
<![CDATA[Various studies have tested customer satisfaction factors in mobile banking services that have a direct influence on loyalty. The main objective of this study is to determine customer satisfaction factors in Mobile Banking Service Quality (MBSQ) services that have a direct and indirect influence on customer loyalty. This study uses a quantitative method approach, the research type design uses descriptive and verification, in testing the research model using the Structural Equation Model Partial Least Square (SEM-PLS) approach. The results of the study show that expense, security, responsiveness, relative advantage, and convenience factors have a direct effect on customer satisfaction, the findings of this study confirm that costs have an indirect effect on customer loyalty through customer satisfaction. Customer satisfaction becomes a process or helps transmit service quality to loyalty in the banking industry. The benefits of this research provide benefits both theoretically and in managerial practice, this research can enrich knowledge related to digital-based banking service marketing strategies, so that it has an impact on customer satisfaction and loyalty, and can increase sustainable competitiveness for the company.]]>
<![CDATA[The Impact of Talent Management and Job Rotation on Employee Engagement: The Role of Intrinsic Motivation ]]>
<![CDATA[Widodo, Widodo]]>;
<![CDATA[Nurhayati, Mafizatun]]>;
<![CDATA[Pujiwati, Ami]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.1129
<![CDATA[This study aims to analyze the influence of talent management and job rotation on employee engagement mediated by intrinsic motivation. The populations and samples taken were employees in staff positions within Yogyakarta Regional Tax Office with 230 respondents. This research used survey method with a closed questionnaire in the Google-form as research instrument and measured with Likert scale five points. The analysis method used is the Structural Equation Model – Partial Least Square (SEM-PLS) with the help of SmartPLS software version 3.2.9. The results show that talent management has a positive and significant effect on employee engagement. Talent management also has a positive and significant effect on intrinsic motivation. Intrinsic motivation has a positive and significant effect on employee engagement. Job rotation has a negative and significant effect on employee engagement. Job rotation has a positive and significant effect on intrinsic motivation. The role of intrinsic motivation in mediating the effect of talent management on employee engagement is included in partial mediation with the complementary mediation category. Intrinsic motivation also plays a role in mediating job rotation on employee engagement and is included in partial mediation with the competitive mediation category. ]]>
<![CDATA[Optimizing Customer Relationship Management with Surprise Program: A Quantitative Approach ]]>
<![CDATA[Muhyiddin, A. Sya’ban]]>;
<![CDATA[Indrawati, Indrawati]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v3i2.1131
<![CDATA[This research explores the implementation of customer relationship marketing strategies through the a program launched by PT XYZ. The program was designed to enhance customer loyalty with personalized special offers and exclusive promotions. This study employs quantitative methods and the data were obtained from the analysis of company reports and customer demographics, geography, behaviour, and psychology. Using K-means clustering, this study analyses data collected from XYZ's CRM surprise program, focusing on customer interests in video, games, and music, as well as their payment methods (prepaid or postpaid). The findings reveal significant variations in digital content consumption between prepaid and postpaid users. This segmentation enables XYZ to tailor its service offerings more effectively. The study highlights the potential for increasing customer satisfaction and loyalty through personalized offers, underscoring the importance of behavioural and psychographic data in optimizing service delivery.]]>
<![CDATA[The Impact of Financial Literacy and Religious Knowledge of Traders on the Willingness to Engage in Sharia-Compliant Transactions ]]>
<![CDATA[Pribadi, Firman syakri]]>;
<![CDATA[Ardian, M]]>;
<![CDATA[Safardi, Safardi]]>;
<![CDATA[Patrianagara, Patrianagara]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v4i1.1244
<![CDATA[This study seeks to assess the impact of financial literacy and religious knowledge on the propensity for sharia-compliant transactions among traders in Gandoriah Beach, Pariaman City. The sample consisted of 56 respondents. This research is quantitative. Data was acquired from primary sources and analyzed using multiple linear regression approaches, with processing conducted via SPSS Software Version 25. The data gathering approach employed a questionnaire, whilst the data analysis strategy utilized multiple linear regression analysis. The study's results indicated that financial literacy significantly influenced the propensity for Sharia-compliant transactions. The presence of financial literacy and religious awareness among traders will enhance the tendency for Sharia-compliant transactions in Gandoriah Beach, Pariaman City. Financial literacy and religious understanding concurrently exert a substantial influence on the propensity for engaging in Sharia-compliant activities]]>
<![CDATA[Factors Influencing Purchase Intention in Digital Marketing: A Thematic Analysis ]]>
<![CDATA[Rana, Md. Sohel]]>;
<![CDATA[Sharmin, Shadia]]>;
<![CDATA[SM Nahidul Islam]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v4i1.1159
<![CDATA[This study explores the elements influencing Bangladeshi consumers' purchase intentions in the digital marketing sector, a topic rarely addressed in previous research. Guided via a qualitative approach, semi-structured interviews were performed, and thematic analysis was carried out. Key themes identified include convenience and time-saving, access to detailed information and customer reviews, price sensitivity and comparison, social Influence, technological integration, visual appeal and content quality, and customer service experience. The findings provide valuable insights for marketers to better apprehend patron behavior and help policymakers perceive vital factors for powerful product techniques inside the digital marketplace. Theoretical implications include a deeper know-how of consumer decision-making in a virtual context, especially in rising markets like Bangladesh.]]>
<![CDATA[The Influence Of Compensation And Organizational Culture On Workforce Agility Mediated By Employee Engagement ]]>
<![CDATA[Fitriana, Fitriana]]>;
<![CDATA[Nurhayati, Mafizatun]]>;
<![CDATA[Rahayu, Heffi Christya]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v4i1.1286
<![CDATA[Purpose – This paper examines the influence of compensation and organizational culture on workforce agility, mediated by employee engagement, at Raja Ali Haji Maritime University (UMRAH). Methodology/approach – Data were collected via a survey focusing on the influence of compensation and organizational culture on workforce agility. The population consisted of 227 education personnel at UMRAH. The sample comprised 103 ASN education personnel from UMRAH.Findings – The study found that organizational culture is a key factor directly and significantly affecting workforce agility. This highlights the importance of fostering a strong organizational culture (BerAKHLAK) to enhance workforce agility at UMRAH, enabling the university to adapt to change. Novelty/value – To navigate the challenges of the VUCA world (volatility, uncertainty, complexity, and ambiguity), UMRAH needs to improve workforce agility to achieve its vision and mission. Contrary to expectations, compensation did not have a significant effect on workforce agility. Instead, organizational culture, an area that has not been a primary focus at UMRAH, proved to be a more influential factor in enhancing workforce agility.]]>
<![CDATA[Impact of Influencer Endorsement on Purchase Decision: Mediating Role of Brand Image and Moderating Effect of Customer Trust ]]>
<![CDATA[Siahaan, Febri Sari]]>;
<![CDATA[Beryansyah, Beryansyah]]>;
<![CDATA[Purnawan, Lesna]]>;
<![CDATA[Hasan, Raden]]>;
<![CDATA[Priscillia, Amanda Sona]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v4i1.1291
<![CDATA[This study examines the influence of influencer endorsement on purchase decisions for Sugarlab Face Mist products, with brand image as a mediator and customer trust as a moderator. Data were collected from 300 respondents in Jakarta and its surrounding areas, consisting of active social media users aged 18–40 years who have purchased products promoted by influencers. A purposive sampling technique was applied, and the analysis was conducted using a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) through Smart PLS 4.0 software. The results show that influencer endorsement significantly affects purchase decisions, both directly and through the mediation of brand image. A positive brand image strengthens consumers' purchase intentions and mediates the relationship between influencer endorsement and purchase decisions. Customer trust serves as a moderator that enhances the relationships between influencer endorsement, brand image, and purchase decisions. This study highlights the importance of influencer endorsement strategies in improving brand image and consumer purchase decisions.]]>
