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INDONESIA
Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Published by STMIK Indonesia Banda Aceh
ISSN : 27768074     EISSN : 27237079     DOI : https://doi.org/10.35870/jimik
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Indonesia: Manajemen Informatika dan Komunikasi is a scholarly publication dedicated to advancing the fields of information technology and communication management in Indonesia. The journal serves as a platform for researchers, academicians, practitioners, and policymakers to share their insights, knowledge, and expertise in these domains. This journal is a peer-reviewed online journal dedicated to high-quality research publications focused on research, implementation. Jurnal Indonesia: Manajemen Informatika dan Komunikasi is a scholarly publication dedicated to advancing the fields of information technology and communication management in Indonesia.
Arjuna Subject : Ilmu Komputer (semua kategori) - Jaringan Komputer dan Komunikasi
Articles 684 Documents
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Analisis Kegagalan Strategi Kampanye Ridwan Kamil - Suswono dalam Pilkada 2024 Afnissa, Dyah Deviana; Amarilis, Putri Kusuma; Renova, Valiesca Daffah; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1292

Abstract

The 2024 Jakarta Governor and Deputy Governor Election served as a critical stage for the Ridwan Kamil and Suswono duo, supported by major political parties through the Koalisi Indonesia Maju (KIM) Plus coalition. Despite broad political backing and leveraging communication strategies across social media, traditional media, and grassroots engagement, the pair failed to secure victory. This study examines their political communication strategies, including media utilization, public response, and challenges faced, such as negative perceptions due to past scandals, black campaigns, and local resistance to their identity. Using a qualitative descriptive approach based on desk reviews, the study finds that while Ridwan Kamil-Suswono managed to capture public attention with flagship programs like Kartu Jakarta Maju and Riverway, obstacles such as smear campaigns and misalignment with Jakarta's local culture were key factors in their defeat. The findings highlight the importance of synergy between political communication strategies, understanding local community characteristics, and effective image management in winning political contests.
Analisis Peran Generasi Z dalam Kemenangan Pasangan Calon Dedi Mulyadi dan Erwana Setiawan pada Pilgub Jawa Barat 2024 Lestari, Aulia Sri Bayu; Heriani, Nur; Munawar, Thalia Kaisah Marsya; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1293

Abstract

This research aims to analyze the role of Generation Z in the victory of the candidate pair Dedi Mulyadi and Erwan Setiawan in the 2024 West Java Gubernatorial Election. This election holds special significance as West Java is the province with the largest voter base in Indonesia, with a Fixed Voter List (DPT) reaching 31,730,039 people. This study employs a descriptive qualitative method with a literature study approach, analyzing various data sources including official documents and media coverage. The results show that the pair's success is inseparable from their effective digital campaign strategy in reaching Generation Z, with a total social media following of 19.7 million. The pair successfully combined a traditional-cultural approach with modern digital strategies, reflected in their seven comprehensive flagship programs. A Kompas Research and Development survey showed very high support at 65%, far exceeding their closest competitor. This research provides important contributions to understanding the transformation of political campaign strategies in the digital era and the significant role of Generation Z in determining local election outcomes.
Strategi Komunikasi Politik Digital Tri Andhianto dan Abdul Haris Bobihoe dalam Pilkada Bekasi 2024 Fitriyanti, Novia; Puspitasari, Ranti; Jasmine, Thalia; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1294

Abstract

The 2024 Simultaneous Regional Elections in Bekasi are an important momentum in the development of local democracy in Indonesia, marked by the support of a coalition of ten political parties for the candidate pair Tri Adhianto and Abdul Haris Bobihoe. This study uses a qualitative method with a desk review approach to analyze the communication and campaign strategies of the candidate pair. The results of the study show that this pair succeeded in utilizing social media effectively to reach voters, especially the younger generation. Relevant campaign messages, related to education, job creation, and community welfare, succeeded in building emotional attachment. Their campaign reflects political pragmatism at the local level, where support from various parties puts aside ideological differences in order to achieve electoral goals. Through social media, the candidate pair created two-way communication with the community and expanded their audience reach. This study concludes that adaptive and digital-based campaign strategies can increase public participation and trust in candidates, although challenges in maintaining transparency and accountability remain.
Analisis Kegagalan Pasangan Calon Husain Alting Sjah dan Asrul Rasyid pada Pilgub Malut 2024 Septiadi, Ferdi Rama; Mahmudi, Idlan Dziqri; Rachdical, Muamar Safrit; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1295

Abstract

This study aims to analyze the failure of the candidate pair Husain Alting Sjah and Asrul Rasyid in the 2024 Maluku Utara Gubernatorial Election (Pilgub Malut). This election is crucial for regional political dynamics as it involves strategic figures and influences future policy directions. The research background focuses on understanding the main factors that contributed to the defeat, which may include social, political, and economic aspects. The study employed a literature review method, utilizing data from official documents, media reports, and relevant research findings. The analysis reveals that the candidates faced significant challenges, including insufficient internal consolidation within the campaign team, political communication strategies that failed to reach all societal layers effectively, and weaker political networks compared to their competitors. External factors, such as the dominance of rivals with broader support bases and more effective mobilization capabilities, also contributed to the loss. The study concludes that Husain Alting Sjah and Asrul Rasyid were unable to fully capitalize on their social and political assets to compete effectively. This research provides theoretical contributions to the study of political strategies in local elections, particularly in the Maluku Utara region, and offers practical insights for candidates in preparing political strategies in the future.
Peranan Komunikasi Publik pada Partai Pengusung Pilkada 2024 Kabupaten Bogor (Studi Terhadap Pasangan No 1 Rudy Susmanto dan Ade Ruhandi) Gyarani, Anggita; Rifqi, Jauhar; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1296

Abstract

According to the 2024 election commission (election committee) bogor 2024, the winner is the ruhandi no. 1 Rudy susmanto-ade ruhandi, with the 1,559,328 electory-musyafaur rahman with an issue of 559,453. Before the election was held on Wednesday, November 27, 2024, to search out sympathizers for voters, efforts have been made by both sides. A campaign through social media is being carried out to convince voters to make their choice. As the campaign is carried out, the winning couple select more social media campaigns asa form of public communication, while the campaign through mass mobilization is carried out by both prospective couples but higher levels of intensity by the number 1. Rudy susmanto's victory was also affected by images or self-image made public where previous periods had been DPRD's chairman with his very strong integrity character and his firmness for adherence to the prevailing rules. Besides which he created and operated programs that sided with the interests of many. This consistent value makes values a personal plus profile which is also an important aspect for affecting people to make choices during the election. The victory of the 1 Rudy susmanto-jaro ade was also the result of the powerful, dominant and effective party machine with the full 14 parties supporting the 18. The largest party carried by the number one in line rususmanto-jaro ade is senses and golkar. Bogor district's mobility was awarded 12 seats of parliament, while golkar was seven. In the meantime, the party of gerindra and golkar has become a coalition party in sthe 2024 presidential election, which is also a factor in the win of the number 1 group.
Analisis Kemenangan Pasangan Calon Andra Soni dan Dimyati Natakusumah dalam Pilgub Banten 2024 Iqbal, Ighasta Ahmad; Putriesli, Lamona; Salsabila, Nasywa; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1297

Abstract

The Andra-Dimyati pair built a large coalition with the support of ten political parties, demonstrating significant electoral strength in the Banten gubernatorial election. Their vision and mission, which focuses on "Banten Maju, Adil Merata tidak Korupsi" (Advanced, Fair, Equitable, No Corruption), includes priority programs such as improving workers' welfare, free education for high school students, and increasing village budgets. These programs are expected to be able to answer the needs of the community, especially the younger generation and labor groups. The campaign strategy that utilizes social media, especially Instagram and TikTok, allows them to reach young voters with dynamic and interactive visual content. Through live streaming, Instagram Stories, and entertainment-based content, they have succeeded in creating direct interaction and strengthening closeness with voters. An innovative approach to social media campaigns and strong coalition support increase Andra-Dimyati's competitiveness in the 2024 Banten gubernatorial election.
Rancang Bangun Game Edukasi Berbasis Android 2D "Nawa Sanga" dengan Penerapan Multimedia Development Life Cycle (MDLC) Lakzmi, Prita Patricia; Prasetya, Renaldi Primaswara; Wahyuni, Febriana Santi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1304

Abstract

The advancement of technology has made video Games an effective educational tool. This research aims to design and develop a 2D educational Game for Android, Nawa Sanga, which integrates elements of Indonesian history with interactive Gameplay. The method used is the Multimedia Development Life Cycle (MDLC), encompassing the stages of conceptualization, design, material collection, production, testing, and distribution. Each level of the Game features historical sites in Indonesia, where players take on the role of Nawa, protecting historical sites from enemy threats while learning history through interactive educational pop-ups. Testing results indicate that 47% of 28 users rated the graphic quality and visual design, as well as the Game’s effectiveness as a historical educational medium, as excellent, while 41% rated it good. The Game proved effective in helping players learn about Indonesian history with easy-to-use controls. Nawa Sanga is expected to help younger generations understand and preserve Indonesia's historical heritage.
Stimulus Kultivasi pada Media Sosial dalam Mempengaruhi Kecenderungan Komunikasi Generasi Z Aldy; Kholil, Syukur
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1307

Abstract

This study aims to analyze the influence of cultivation stimulus from social media on the communication tendencies of Generation Z. This generation grows up in the digital age with intensive exposure to social media content, which affects the way they interact and express themselves. The research method used is a qualitative approach with literature studies and in- depth interviews as data collection techniques. The literature study examined the theory of cultivation and the influence of social media, while in-depth interviews were conducted with members of Generation Z to gain an empirical perspective on their communication patterns. The results of the study show that the cultivation stimulus of social media, especially the content delivered by influencers, has a significant impact on shaping communication preferences. Generation Z is more likely to use visual symbols such as emojis and GIFs in digital communication, which shows an adaptation to the interactive features of social media platforms. In addition, it was found that social media facilitates active participation in social and political discussions, but also causes an echo chamber phenomenon that reinforces similar views. However, a high reliance on social media for social validation poses mental health risks, such as anxiety and depression. The study concludes that while social media provides opportunities for Generation Z to develop more expressive and socially engaged communication, good digital literacy is needed to mitigate any negative impacts that may arise. With a better understanding of the influence of cultivation stimulus, Generation Z can make wise and effective use of social media.
Analisis Daya Tarik Iklan Shopee Flash Sale 10:10 Special Super Brand Day Khairunnisa; Pranawukir, Iswahyu; Arifin, Moh. Syamsul; Launtu, Ansir; Setianti, Yanti
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1311

Abstract

This study analyzes the appeal in Shopee's Flash Sale 10:10 Special Super Brand Day advertisement. The advertisement employs a combination of bright visual elements and compelling narratives to attract consumer attention and drive purchase behavior. Through a qualitative approach, the research explores how these elements contribute to the effectiveness of the advertisement, including their impact on consumer psychology, such as the phenomenon of Fear of Missing Out (FOMO). The findings indicate that the use of color, interactive design, and influencer engagement significantly enhance consumer purchase interest. This research provides valuable insights for marketing strategies in the digital era.
Penerapan Sistem Informasi Penjualan Produk Skincare Merek Aftermyskin dengan Metode CRM pada Toko Aftermyskin di Kota Bandar Lampung Zidane, Ahmad Rifqi; Samsugi, S.
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1314

Abstract

This study aims to develop a web-based sales information system for AFTERMYSKIN Cosmetic Store that integrates Customer Relationship Management (CRM) methods. The system is designed to simplify transaction management and expand product promotion. Data collection was carried out through interviews with the store owner and literature review. The system development follows the Waterfall method, which includes requirements analysis, design, coding, testing, and implementation. The system is built using PHP, the CodeIgniter 3 framework, and a MySQL database. The results indicate that the implementation of CRM in this system enables the store owner to manage customer data more effectively, understand their preferences, and provide more accurate product recommendations. This system is expected to improve operational efficiency and strengthen customer relationships, which will positively impact sales and customer satisfaction.

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