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Review: Journal of Multidisciplinary in Social Sciences
Published by PT Lentera Ilmu Nusantara
ISSN : -     EISSN : 30316375     DOI : https://doi.org/10.59422/rjmss.v1i03
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Review: Journal of Multidisciplinary in Social Sciences, published by Lentera Ilmu Nusantara. Review: Journal of Multidisciplinary in Social Sciences accommodates the publication of Multidisciplinary Research results in the field of Social Sciences conducted by Lecturers as a manifestation of the Tri Darma of Higher Education. Review: Journal of Multidisciplinary in Social Sciences is an electronic journal that is professionally managed using the Open Journal System, published 12 times a year, namely every month.
Arjuna Subject : Umum - Umum
Articles 138 Documents
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Feasibility of Rehet Iced Tea Shop in North Cikarang: Opportunities and Strategic Challenges Putriani, Lira; Andini, Nadya Shafa; Padilah, Aditia Tri; Maulana, Fiqri; Setiawan, Aris; Mozart, Mohammad
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 10 (2025): October 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i10.1063

Abstract

This study aims to analyze the opportunities and challenges of the Rehet Ice Tea Shop business feasibility in North Cikarang. Using a qualitative approach, data were collected through interviews, observations, documentation, and literature studies. The analysis results indicate that Rehet Ice Tea Shop has significant marketing opportunities, including a broad market segment, competitive prices, a strategic location, and the use of social media as a promotional tool. However, significant challenges arise from intense competition with similar businesses. This shop is required to continue to innovate in products and services to maintain competitiveness in the market. Revenue data for the past six months indicates sales fluctuations influenced by external factors such as national day celebrations. The conclusion of this study confirms that effective marketing strategies and product innovation are key to the sustainability of Rehet Ice Tea Shop's business in facing competition in the modern beverage MSME sector.
Sustainability Reporting and Financial Performance: The Mediating Role of CEO Characteristics and Ownership Structure Sabaruddinsah, Sabaruddinsah; Asiah, Neng
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1091

Abstract

This study analyzes the transformation mechanism of sustainability reporting into financial performance through the mediating role of CEO characteristics (education and tenure) and ownership structure. This study addresses the paradox in the context of non-cyclical consumer sector companies in Indonesia, where increasing adoption of sustainability reporting is accompanied by a decline in financial performance. This explanatory quantitative study used 145 observations from non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software, which included evaluation of the measurement and structural models with a bootstrapping procedure of 5,000 samples to test the significance of the mediation effect. Sustainability reporting was shown to have a significant effect on financial performance. However, more crucially, CEO characteristics and ownership structure  significantly mediated this relationship. The model showed good predictive relevance and goodness of fit. These findings provide theoretical contributions by integrating Stakeholder Theory, Upper Echelons Theory , and Agency Theory into a cohesive mediation framework. Practically, this research provides guidance for boards of commissioners in the leadership succession process and corporate governance design to maximize the value of sustainability investments. This research shifts the analytical paradigm from a moderation to a mediation approach, revealing the "black box" of how sustainability reporting is transformed into financial performance through the filter of leadership and ownership structure in Indonesia.
Opportunities and Challenges of the Cheesy Corn Business: A Feasibility Study in Central Cikarang’s Clean Market Pratama, Martha Putri; Naufal, Muhammad; Sembiring, Theresia Aprilia Br; Madani, Hanif Al; Rahmawati, Irma; Dianugra, Muhammad Keizhar
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1064

Abstract

The purpose of this article is to discuss the Cheesy Corn business as an innovative business. Cheesy Corn products offer a combination of classic flavors and new flavor variants that differ from typical cheese corn. The research method for assessing the feasibility of the Cheesy business involves a qualitative descriptive approach through systematic stages. The data analysis technique uses triangulation, which evaluates various aspects such as the market, human resource management, operations, and finance. This research focuses on the development of the Cheesy Corn business concept as an innovative new business in the Central Cikarang area. The location of the Clean Market is a strategic consideration because it has active and diverse consumer dynamics, especially from the middle and lower middle classes who are always looking for affordable but quality snacks.
Feasibility Study of The Serabi Co.: Opportunities and Challenges in Jababeka Cikarang Clean Market Ramadhan, Gilang; Nur’aini, Niken Paramitha; Aini, Regia Hurul; Putri, Sesilia Nadila Eka; Prayoga, Yohanes
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1065

Abstract

This study examines the business opportunities and challenges of The Serabi Co. in the Jababeka Clean Market in Cikarang through a comprehensive feasibility study. Using a mixed method, the study combines a qualitative approach to analyze marketing, human resources, and operational aspects, and a quantitative approach to assess financial feasibility. Data collection was conducted through interviews, observations, questionnaires, and literature studies. The results show that The Serabi Co. has positive prospects with a strategic location in an industrial area and a growing trend of interest in traditional culinary delights with modern innovations. The main challenges include intense competition in the culinary market, fluctuations in raw material prices, and the need for consistent product quality. The business feasibility analysis shows that The Serabi Co. has the potential to become a popular culinary choice in the Jababeka Clean Market with proper management.
Feasibility of Healthy and Fresh Smoothies: Opportunities and Challenges from the Consumer Perspective in Central Cikarang Sari, Nadilah Sintia; Permana, Muhammad Rizki; Mauizhoh, Nida Wahdah; Sagita, Lisna; Muslihat, Rivaldi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1066

Abstract

This study examines the opportunities and challenges of the "Smoothies Healthy and Fresh" business at the Central Cikarang Clean Market from a consumer perspective. This feasibility study uses a qualitative approach to analyze marketing, operational, human resource, and financial aspects. The results show that healthy lifestyle trends and digital market dynamics create significant opportunities for the natural-ingredient smoothie business. Digital-based marketing strategies and direct promotions support business growth with a broad target market, ranging from children to adults. Operationally, this business emphasizes cleanliness, quality ingredients, and professional customer service. From a financial perspective, projections show promising net profits with the potential for a quick return on investment. However, competitive challenges in the healthy beverage industry can be overcome through product innovation, flavor development, and adaptation to consumer feedback. This study concludes that "Smoothies Healthy and Fresh" has the potential to grow with a holistic, adaptive, and consumer-oriented strategy.
Examining the Impact of Social Media Marketing, Product Quality, and Online Reviews on Purchase Decisions through Purchase Interest: Evidence from Somethinc Lip Glaze Consumers Anggraini, Reni; Kencanawati, Mella Sri; Noviyana, Syntha; Dewi, Safira Rama
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1090

Abstract

In development era digital has bring change significant in various aspect life, including business activities and public consumption. Advances in information technology, communication and the internet encourages business actors from small to large scale to take advantage of digitalization as a means of expanding market reach and increasing competitiveness. The phenomenon digitalization participate give influence on development industry beauty Which now become Wrong One sector with growth rapidly in Indonesia. Objective study This is analyze influence social media marketing , product quality, and online customer reviews on purchasing decisions through interest buy as well as For know variables where Which most dominant to interest buy And decision purchase product Lip Glaze Something. Method analysis on study This using quantitative primary data. The data obtained came from distributing questionnaires to 150 respondents were consumers who had purchased the Somethinc Lip Glaze product. The analysis tool used in this study is SmartPLS 4.0 by conducting a validity test. (convergent validity, discriminant validity, and Average Variance Extracted (AVE)), reliability test ( composite reliability and Cronbach's alpha ), R- square , Predictive Relevance (Q2), Model Fit, test Hypothesis ( Path Coefficient And Specific Indirect Effect ). Results study This seen from Path Coefficient and Specific Indirect Effect which shows that social media marketing and quality product influential to decision purchase. Whereas, on line customer review No influence on purchasing decisions. Then, in the results of the path coefficient test calculation show that social media marketing, quality product, And on line customer review influential to purchasing decisions through interest buy.
Analysis of Layout Design Discrepancies Generated in the Proofreading Process for Product Quality Improvement in the Label & Packaging Manufacturing Industry: Evidence from XYZ Company Fajar, Fahri Fadilah; Yaqin, Maulana Ainul; Nuraini, Salsabila Syifa; Trisna, Trisna; Prastyo, Yudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 12 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i12.1100

Abstract

PT XYZ Packaging Indonesia is a company that produces various types of packaging for the garment industry, such as labels, stickers, printed labels, and related accessories, with integrated services from concept to execution. This research analyzes design layout discrepancies in the proofreading process, including content shifts, color errors, text format, cutting lines, fonts, as well as barcode and style/PO mismatches, which impact increased rejections, potential customer complaints, and production losses. In the last three months, the company recorded an average proofreading defect of 15%, mainly due to content errors of 10%. Using the PDCA method, the research identified root causes such as the absence of visual inspection standards, inconsistent work instructions, high workload, and suboptimal digital proofing. Through PDCA, improvements were implemented including standard checklists, two-step verification, increased operator training, and integration of automatic preflight software which reduced proofreading errors to 0%. These results confirm that PDCA effectively improves design layout accuracy and reduces rejects, as well as highlighting the importance of prepress-based quality control in the label and packaging industry.
Preventive Analysis of Polymer Leakage in Injection Molding Machines and Its Impact on Production Efficiency Rafli, Muhamad; Maulana, Dandi; Rachmadi, Tri; Takuya, Takuya; Prastyo, Yudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 12 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i12.1101

Abstract

This study examines the causes and impacts of polymer leakage in a 500-ton injection molding machine, which frequently occurs at the nozzle and sprue bushing junction. Leakage is caused by seal wear, excessive injection pressure, and nozzle misalignment, which enlarges microgaps. Measurements show that at a pressure of 150 MPa and a temperature of 250°C, the leakage rate reaches 20–100 ml/h. Through Autodesk Moldflow simulations, the nozzle-sprue transition area was identified as the point of maximum pressure (152 MPa) with the highest leakage potential, thereby extending conventional maintenance diagnostics through simulation-based identification of critical stress zones rather than relying solely on routine visual inspection. After optimizing the design and process parameters including reducing the injection pressure to 140 MPa, using heat-resistant Viton seals up to 250°C, and readjusting the nozzle position the leakage rate decreased by 70% (from 60 ml/h to 18 ml/h). The output of this study is a leak prevention model based on visual inspection, direct measurement, and numerical simulation, which distinguishes this work from standard industrial troubleshooting by integrating predictive simulation with quantitative cost-saving analysis, enabling an increase in production efficiency by ± 5 percent and operational cost savings of approximately US$1,800 per year per machine.
Exploring the Relationship Between Work Motivation and Generation Z Employee Performance: A Study at Cafe Quest Cikarang Billiards Caesar, Nur Saputra Tri
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 12 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i12.1089

Abstract

This study examines the effect of work motivation on the performance of Generation Z employees at Cafe Quest Cikarang Billiard. The study population was all Gen Z employees at the cafe, with a sample size of 23 people. Data were collected through an online questionnaire using Google Form . Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS 3 software . The results showed that work motivation has a positive and significant effect on the performance of Generation Z employees. This finding emphasizes the importance of motivational strategies that are appropriate to the characteristics of the younger generation in improving performance in the entertainment service sector .
AI-Based Pose Detection for Ergonomic Risk Screening in Manual Lifting Tasks Fadilah, Farhan; Yusuf, Muhamad Sulaiman Nur; Putra, Fibi Eko
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 12 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i12.1111

Abstract

This study analyzes lifting posture using Artificial Intelligence–based pose detection technology through the APECS: Body Posture Evaluation application as part of the Industry 5.0 framework, which emphasizes human-technology collaboration. A descriptive qualitative method was applied to five Respondents, each photographed once during the initial phase of lifting a load to assess body alignment and joint angles. Results show that four respondents demonstrated ergonomic posture, with an upright back position and proportional knee bending, while one respondents exhibited a non-ergonomic posture with a 37° spinal alignment angle that potentially increases musculoskeletal injury risk. APECS proved useful for providing rapid and objective visualization of posture quality, although it is limited to single-frame analysis and cannot capture dynamic movement changes which makes it most suitable for routine spot-check audits, pre-task coaching, and supporting decisions such as identifying high-risk individuals, prioritizing refresher training, and standardizing simple ergonomic checkpoints rather than diagnosing full movement patterns. Overall, AI-based pose detection shows potential as an effective tool for monitoring workplace posture and improving safety in alignment with ergonomic principles and Industry 5.0 developments by enabling quicker supervisory feedback loops and more consistent documentation of posture quality in regular safety programs.

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