Jurnal Manajemen Bisnis Era Digital
Jurnal Manajemen Bisnis Era Digital (JUMABEDI) dengan e-ISSN : 3046-7748, p-ISSN : 3046-7764 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.. Jurnal Manajemen Bisnis Era Digital (JUMABEDI) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
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<![CDATA[Pengaruh Penerapan Model AIDA terhadap Minat Konsumen dalam Kampanye Digital Skintific di Instagram ]]>
<![CDATA[Dwi Marta Chintya]]>;
<![CDATA[Ika Nur Fatihah]]>;
<![CDATA[Nur Zulfatul Laila]]>;
<![CDATA[Waris Adi Darmawan]]>;
<![CDATA[M. Miftahur Rohmat]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.607
<![CDATA[This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.]]>
<![CDATA[Analisis Perbandingan Efektifitas Iklan Cetak dan Iklan Digital dalam Meningkatkan Penjualan Produk di Toko Istana Sarung Wonorejo ]]>
<![CDATA[Wahidatun Nikmah]]>;
<![CDATA[Aprilia Wulandari]]>;
<![CDATA[Nufaila Putri]]>;
<![CDATA[Achmad Candra Irawan]]>;
<![CDATA[Abdurrohim Abdurrohim]]>;
<![CDATA[Miftahul Huda]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.608
<![CDATA[This study aims to compare the effectiveness of print and digital advertisements in increasing sarong sales at Toko Istana Sarung Wonorejo. Using a quantitative approach, sales data from the first three months of 2025 were analyzed based on digital advertisements (social media), print advertisements (brochures and banners), and word-of-mouth promotions. The results show that digital advertising had the greatest impact on sales growth (approximately 50%), followed by word-of-mouth promotion (5–10%), and print advertising (around 15%). These findings highlight the importance of a multichannel marketing strategy tailored to consumer characteristics.]]>
<![CDATA[Dampak Digital Marketing terhadap Produksi UMKM ]]>
<![CDATA[Ammalia Shelky Nakwa]]>;
<![CDATA[Pramudya Gandara]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.621
<![CDATA[This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider range of consumers. This research uses a qualitative approach with semi-structured interview techniques involving MSME actors from various sectors. The results show that most MSMEs actively utilizing digital marketing have experienced a significant increase in demand, which has led to higher production levels. However, some MSMEs have not felt a substantial impact due to limitations in managing digital platforms and a lack of knowledge in online marketing. Digital marketing plays an important role in supporting the growth of MSME production, although its effectiveness largely depends on the adaptability of each business owner. This research is expected to contribute to the preparation of digital marketing strategies for MSMEs in the digital era.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan, Kompensasi, Dan Motivasi Kerja Terhadap Semangat Kerja Karyawan Pada Dinas Pendidikan Kota Kediri ]]>
<![CDATA[Sita Nurmatus Salma]]>;
<![CDATA[Indah Yuni Astuti]]>;
<![CDATA[Ririn Wahyu Arida]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.650
<![CDATA[Work enthusiasm is one of the efforts that can be made to optimize employee performance. There are several important factors that can affect employee work enthusiasm, including leadership style, compensation, and work motivation. This study aims to determine the effect of leadership style, compensation, and work motivation on employee work enthusiasm at the Kediri City Education Office. The research method used is a quantitative approach through Likert scale data. The sample in this study amounted to 69 respondents taken from the total number of employees using saturated sampling techniques. The analysis technique in this study is multiple linear analysis, t-test, and f-test processed using SPSS software version 25. The results of the study prove that leadership style, compensation, and work motivation partially have a significant effect on work enthusiasm. Also, simultaneously leadership style, compensation, and work motivation have a significant effect on employee work enthusiasm.]]>
<![CDATA[Menilai Lingkungan Internal Perusahaan : Analisis Strategi melalui Pendekatan Rantai Nilai, Resource-Based View, dan Evaluasi Kinerja ]]>
<![CDATA[Sifa Khoridatun Nisa]]>;
<![CDATA[Muna Mumtazah Syahidah]]>;
<![CDATA[Hesti Kusumaningrum]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.651
<![CDATA[This study aims to evaluate the internal environment of a company through three main approaches: value chain analysis, the resource-based view (RBV), and performance evaluation. Value chain analysis is used to understand activities that contribute to customer value creation. RBV emphasizes the importance of internal resources in achieving sustainable competitive advantage. Performance evaluation assesses the effectiveness of the company's strategy in both financial and non-financial aspects. The study shows that integrating these three approaches can help companies formulate adaptive and highly competitive strategies.]]>
<![CDATA[Pengaruh Lingkungan Kerja, Disiplin Kerja Dan Konflik Kerja Terhadap Kinerja Karyawan J&T Express Dan J&T Cargo Cabang Kras, Ngadiluwih Dan Mojo ]]>
<![CDATA[Ani Setyawati]]>;
<![CDATA[Indah Yuni Astuti]]>;
<![CDATA[Ririn Wahyu Arida]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.652
<![CDATA[An employee's performance can affect the company's success in competing with its competitors to achieve its goals. However, there are several factors that can affect the rise and fall of employee performance. This study aims to determine the effect of the work environment, work discipline, and work conflict on employee performance. This study uses quantitative methods to evaluate the relationship between variables. Data were obtained through questionnaire results analyzed using SPSS Version 25 software. The total questionnaire data was 31 respondents from the number of J&T Express and J&T Cargo employees at the Kras, Ngadiluwih, and Mojo Branches. The results of this study prove that the work environment, work discipline, and work conflict have a partial and simultaneous effect on employee performance. The coefficient of determination supports the results of this study with a percentage level of 81.9% of variable (X) affecting variable (Y). Also, the work environment successfully dominates its influence on employee performance.]]>
<![CDATA[Peran Program BPNT dalam Meningkatkan Financial Well-Being dan Family Finance Keluarga Penerima di Kota Malang ]]>
<![CDATA[Sandi Mustika Prayogo]]>;
<![CDATA[Dharmayanti Pri Handini]]>;
<![CDATA[Choirul Anam]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.668
<![CDATA[The study stems from the significance of social aid as a tool for empowering low-income households. The Non-Cash Food Assistance (BPNT) program is designed not only to fullfill basic needs but also to support long-term improvements in family financial well-being. The study aims t explore how financial well-being and family finance are interpreted by both beneficiaries and government actors in Malang City. Employing a qualitative method with single-case study design,data were collected through in-depth interviews, direct observation, and document analysis. Finding reveal that financial well-being is perceived as a state of economic stability, demonstrated by the ability to meet essential needs, manage debt, and plan finances effectively. Meanwhile, family finance is expressed through disciplined budgeting, saving habits, and the implementation of financial literacy within the houshold. The study underscores that the success of social assistance program such as BPNT is largely dependent on beneficiaries’ financial management skills rathet than the nominal value of the aid.]]>
<![CDATA[The Influence of Motivation, Ethics, and Work Environment on Employee Performance at CV. Surya Food Indonesia Blitar ]]>
<![CDATA[Engelien Yusniar Permanasari]]>;
<![CDATA[Soebiantoro Soebiantoro]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.682
<![CDATA[The role of human resources in a company is crucial and must be utilized as effectively as possible. To achieve this, it is necessary to implement strategies that motivate employees to work willingly and apply their skills and competencies to achieve optimal performance. Employee performance is influenced by several factors, including motivation, ethics, and the work environment. This study employed a saturated sampling technique, meaning that the entire population of 93 employees at CV. Surya Food Indonesia Blitar was used as the sample. Data were collected through questionnaires and documentation methods. The results of the analysis revealed that motivation significantly influences employee performance. Similarly, ethics also has a significant impact on how employees perform their duties. Furthermore, the work environment plays a key role in shaping employee performance. Collectively, motivation, ethics, and the work environment were found to have a combined and significant effect on the performance of employees at CV. Surya Food Indonesia Blitar. These findings highlight the importance of fostering a motivated, ethical, and supportive workplace to enhance overall productivity.]]>
<![CDATA[Pengaruh Brand Image dan Promosi terhadap Loyalitas Pelanggan pada Split Espresso Coffee Shop Kota Blitar ]]>
<![CDATA[Silviana Dita Fernanda]]>;
<![CDATA[Hanik Amaria]]>;
<![CDATA[M. Halim Fawazi]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.685
<![CDATA[The purpose of the study was to determine the effect of brand image and promotion on customer loyalty at Split Espresso Coffee Shop, Blitar City. The research method chosen was quantitative descriptive, with a research sample of 100 respondents. Sampling used a purposive sampling technique that met the criteria as Split Espresso Coffee Shop customers in Blitar City who had visited twice or more. The results of the study showed that the brand image variable had a significant value of 0.000 <0.05, which means that partially brand image had an effect on customer loyalty, the promotion variable had a significant value of 0.707> 0.05, and partially promotion had no effect on customer loyalty. The results of the simultaneous test of significant value 0.000 <0.05, which means that all variables simultaneously affect customer loyalty at Split Espresso Coffee Shop, Blitar City.]]>
<![CDATA[Pengaruh Kualitas Pasir terhadap Keputusan Pembelian di Pertambangan Pasir Dusun Kalicilik Desa Candirejo ]]>
<![CDATA[Sherly Amanda Putri]]>;
<![CDATA[Eko Adi Susilo]]>;
<![CDATA[Hanik Amaria]]>
<![CDATA[ Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jumabedi.v2i3.686
<![CDATA[This study was conducted with the aim of evaluating the extent to which sand quality influences consumer purchasing decisions in the sand mining area located in Kalicilik Hamlet, Candirejo Village, Blitar Regency. The background of this research is based on the fact that in the construction and development sector, the quality of building materials is a very crucial factor. Sand, as one of the main components in construction, plays a vital role in determining the final outcome of a construction project. Therefore, the quality of the sand used is a primary consideration for consumers in choosing a location or sand seller. This study applies a quantitative approach using a survey method as a data collection technique. Respondents in this study consisted of 74 consumers who actively make purchases at the sand mining location. Data were obtained through the distribution of questionnaires containing questions related to consumer perceptions of sand quality and their decisions in making purchases. The collected data were then analyzed using simple linear regression analysis techniques run with the help of SPSS software. The results of the analysis indicate a highly significant relationship between sand quality and consumer purchasing decisions. This is demonstrated by the coefficient of determination (R²) of 0.540, meaning that 54% of the variation in consumer purchasing decisions can be explained by sand quality. Furthermore, the significance value of 0.000 strengthens this finding, indicating that the relationship is not a coincidence. Therefore, this study concludes that the better the quality of sand offered by the mining company, the higher the likelihood of consumers deciding to purchase. The implication of these results is that businesses in the sand mining sector need to pay special attention to the quality of the products they offer.]]>
