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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 167 Documents
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Integration Entrepreneurial Marketing and Experiential Marketing in Enhance Brand Loyalty on Local Coffee Industry in Gombengsari Kukuh Judy Handojo; Sudarmiatin Sudarmiatin; Agus Hermawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1328

Abstract

SMEs in Indonesia currently contribute only 15.7% to national exports, compared to Thailand, where the export has reached 29%. Therefore, there is significant scope for improvement to increase the contribution, ultimately will give a positive impact to the broader economy, given nearly 90% of the human resources are employed in the SME sector, which benefits from a wealth of natural and other resources. The main issues frequently encountered by SMEs are by optimizing available resources and adhering to established standards to ensure products are market-ready and compliant with the regulators. Qualitative approach conducted within SMEs Local Processor to obtain in-depth insight regarding barriers and constraints encountered, along with the challenges that need to be completed with numerous limitations and a lack of government support. Based on the in-depth interview result, the finding indicates that a significant majority of SMEs Local coffee processor practitioners primarily focus on financial resources in order to grow whereas the other that should be optimized and developed, on both individual and group basis, receive in sufficient attention. Therefore, through an understanding of the available strengths and which are not necessarily possessed by competitors, especially from other countries, the product produced by SMEs Local coffee processors should be capable of competing in the global market by understanding VRIO concept in a resource based view or Valuable, Rare, Inimitable, and Organize. Thus numerous products from SMEs will gain recognition by the global market.
Analisis Daya Tarik Produk Dodol Nanas Rosnah di Kota Dumai Andi Riski Firnanda; Variza Aditiya
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1334

Abstract

This study aims to analyze the product attractiveness of Dodol Nanas Rosnah in Dumai City based on consumer perceptions. Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic development, particularly in utilizing local agricultural resources such as pineapple. However, in an increasingly competitive market, product attractiveness plays an important role in influencing consumer purchasing decisions. This study uses a qualitative approach with a case study method to gain an in-depth understanding of consumer perceptions. Data were collected through in-depth interviews, observation, and documentation involving business owners and consumers as informants. The results show that product attractiveness is influenced by several key factors, including product quality, sensory attributes (taste, aroma, and texture), packaging design, price, and perceived value. Among these factors, taste and packaging are the most dominant aspects influencing consumer interest. Attractive packaging and distinctive taste enhance consumer preference and strengthen product competitiveness. This study implies that MSME actors need to improve both product quality and visual appeal to increase market competitiveness and consumer attraction.
Pengaruh Budaya Organsiasi, Beban Kerja, dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Pos Indonesia Cabang Kediri Desita Rahmah Hidayah; Indah Yuni Astuti; Angga Permana Mahaputa
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1335

Abstract

This study aims to analyze the effects of organizational culture, workload, and work environment on employee performance at PT Pos Indonesia Kediri Branch. A quantitative approach was employed, with data collected through questionnaires distributed to employees. The data were analyzed using linear regression to examine the relationships between the independent variables and employee performance. The results indicate that organizational culture has a positive and significant effect on employee performance, with a regression coefficient of 1.200 and a significance value of 0.035 (<0.05). Workload also has a positive and significant effect on employee performance, with a regression coefficient of 0.210 and a significance value of 0.000 (<0.05). In addition, the work environment positively and significantly influences employee performance, with a regression coefficient of 0.283 and a significance value of 0.041 (<0.05). These findings suggest that strengthening organizational culture, managing workload effectively, and creating a conducive work environment can improve employee performance.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Turnover Intention Karwayan pada KSP Semarak Dana Mojokerto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.775

Abstract

High turnover intention among employees presents a serious challenge to the sustainability of an organization. Excessive workload and an unfavorable work environment can trigger employees' desire to switch jobs. This study aims to analyze the impact of workload and work environment on turnover intention among employees at KSP Semarak Dana Mojokerto. The objective of this study is to determine how workload and work environment influence turnover intention at the Koperasi Simpan Pinjam (KSP) Semarak Dana Mojokerto. The research uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to all 36 active employees of KSP Semarak Dana Mojokerto. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results show that workload has a positive and significant effect on turnover intention. Similarly, the work environment also has a positive and significant effect on turnover intention. Simultaneously, workload and work environment significantly influence employee turnover intention. These findings suggest that excessive workload, such as demands for customer recruitment targets, delinquency-free collections, timely deposits, and threats of sanctions for unmet targets, can lead to chronic stress, emotional exhaustion, and decreased job satisfaction, ultimately driving the intention to leave the job. Therefore, management needs to manage workloads with a work-life balance approach, fair task distribution, target adjustments based on regional conditions, adequate facilities, and performance evaluations that focus on work quality rather than just quantity. By implementing these strategies, turnover intention can be reduced, and employees can work more optimally and with higher satisfaction.
Analisis Kesiapan Pensiun Pekerja Biasa di Jabodetabek dan Tantangan Industri Dana Pensiun di Indonesia
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.776

Abstract

This study aims to map the level of retirement readiness among ordinary workers in Greater Jakarta and the challenges facing the pension fund industry in Indonesia using a mixed quantitative and qualitative method involving 100 workers. The study concludes that the retirement readiness of ordinary workers in Jabodetabek is relatively low, with 55% of workers unsure whether they can cover their living expenses in old age due to their current income being considered insufficient and a lack of understanding of the living expenses required during retirement. Awareness of retirement is reflected in 97% of workers willing to set aside part of their salary for retirement due to fear of poverty in old age, with 59% of workers able to set aside contributions ranging from IDR 100,000 to IDR 500,000 per month for pension funds. Only 18% of workers have a clear preference to fully enjoy their retirement, while 47% of workers want to start a small business, and 24% of workers are unsure about what their retirement will look like. The majority, or 41% of workers, have financial products in the form of savings accounts at banks, and 39% have other financial products, while only 8% have retirement funds. Only 18% of workers have a clear preference for enjoying their retirement, while 47% want to start a small business and 24% are unsure about what their retirement will look like. The majority, or 41%, of workers have financial products in the form of savings accounts at banks, and 39% have other financial products, while only 8% have pension funds. The challenges facing the pension fund industry in Indonesia are centered on 1) low participation rates, 2) financial literacy and awareness, 3) investment performance, 4) digital access, 5) inconsistencies in the pension system, and 6) demographic and longevity risks. The pension fund industry is required to develop flexible and affordable products. Massive education, digital access availability, and inclusive policies are key to preparing workers for retirement and preventing poverty in old age. This study recommends synergy between the government, industry players, and educational institutions to improve retirement literacy and participation. Increased incentives for participants and integration of the national pension system are also needed to create a more prosperous and sustainable retirement.
The Influence of Experiental Marketing on Repurchase Intention and Customer Satisfaction of Restaurants in Surabaya
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.780

Abstract

This research seeks to examine the impact of experiential marketing on customer satisfaction, its effect on repurchase intention, and the role of customer satisfaction in influencing repurchase intention among patrons of Resto All You Can Eat Surabaya. The study applies a survey approach, gathering data through questionnaires distributed to selected samples from the population. The analysis is conducted using the Partial Least Square method. The findings reveal that experiential marketing significantly influences customer satisfaction at Resto All You Can Eat Surabaya. This indicates that when elements of experiential marketing—such as sensory experiences, emotional responses, creative cognitive stimulation, physical engagement, lifestyle alignment, and social identity—are enhanced, customer demand also increases. Moreover, experiential marketing is shown to affect customers’ repurchase intention. In other words, the stronger the customers’ experience in terms of sensory, affective, cognitive, physical, lifestyle, and social identity aspects, the greater their willingness to make repeat purchases. Finally, customer satisfaction itself plays a crucial role in driving repurchase intention. When satisfaction is reflected in positive feelings, verbal appreciation, enjoyment, and fulfillment during the purchasing process, customers are more inclined to return and buy again at the restaurant. These results suggest that Resto All You Can Eat Surabaya—and similar businesses—should strategically invest in strengthening experiential marketing elements as a core part of their customer relationship and retention efforts. By creating memorable and meaningful dining experiences that engage customers on multiple levels, the restaurant can foster stronger emotional connections, increase satisfaction, and encourage long-term loyalty. Practical implementations may include improving ambiance, offering interactive dining elements, training staff to provide personalized service, and leveraging social media to enhance community and identity among patrons.
Peran Psikologi Manajemen dalam Organisasi: Tinjauan Sistematis terhadap Inovasi, Kinerja, dan Efektivitas Manajemen
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1307

Abstract

The development of organizations in the modern era demands the integration of psychological aspects into management practices to enhance effectiveness, innovation, and performance. Organizational psychology and management psychology are becoming increasingly important in addressing the dynamics of change and the complexity of the work environment. This study aims to identify and synthesize the role of psychology in organizational management and answer the research questions: how management psychology contributes to organizational innovation and performance, as well as key themes and existing research gaps. The method used was a literature review with a qualitative approach. Data was obtained from the Google Scholar and Publish or Perish (PoP) databases using keywords related to organizational psychology, innovation, and management. A total of 16 articles were identified and then selected to seven relevant articles for analysis. The results of the study identified three main themes: the role of psychology in management effectiveness, the influence of psychological factors on innovation and performance, and the contribution of management psychology in addressing organizational change. Overall, psychological factors have been shown to play a significant role in improving organizational performance and competitiveness. Future research is recommended to develop an integrative model that comprehensively combines various aspects of management psychology in different organizational contexts.

Page 17 of 17 | Total Record : 167

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