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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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The Influence of Experiental Marketing on Repurchase Intention and Customer Satisfaction of Restaurants in Surabaya Putri Nuriyah; Liling Listyawati; Damajanti Sri Lestari; Anita Asnawi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.780

Abstract

This research seeks to examine the impact of experiential marketing on customer satisfaction, its effect on repurchase intention, and the role of customer satisfaction in influencing repurchase intention among patrons of Resto All You Can Eat Surabaya. The study applies a survey approach, gathering data through questionnaires distributed to selected samples from the population. The analysis is conducted using the Partial Least Square method. The findings reveal that experiential marketing significantly influences customer satisfaction at Resto All You Can Eat Surabaya. This indicates that when elements of experiential marketing—such as sensory experiences, emotional responses, creative cognitive stimulation, physical engagement, lifestyle alignment, and social identity—are enhanced, customer demand also increases. Moreover, experiential marketing is shown to affect customers’ repurchase intention. In other words, the stronger the customers’ experience in terms of sensory, affective, cognitive, physical, lifestyle, and social identity aspects, the greater their willingness to make repeat purchases. Finally, customer satisfaction itself plays a crucial role in driving repurchase intention. When satisfaction is reflected in positive feelings, verbal appreciation, enjoyment, and fulfillment during the purchasing process, customers are more inclined to return and buy again at the restaurant. These results suggest that Resto All You Can Eat Surabaya—and similar businesses—should strategically invest in strengthening experiential marketing elements as a core part of their customer relationship and retention efforts. By creating memorable and meaningful dining experiences that engage customers on multiple levels, the restaurant can foster stronger emotional connections, increase satisfaction, and encourage long-term loyalty. Practical implementations may include improving ambiance, offering interactive dining elements, training staff to provide personalized service, and leveraging social media to enhance community and identity among patrons.
Peran Psikologi Manajemen dalam Organisasi: Tinjauan Sistematis terhadap Inovasi, Kinerja, dan Efektivitas Manajemen
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1307

Abstract

The development of organizations in the modern era demands the integration of psychological aspects into management practices to enhance effectiveness, innovation, and performance. Organizational psychology and management psychology are becoming increasingly important in addressing the dynamics of change and the complexity of the work environment. This study aims to identify and synthesize the role of psychology in organizational management and answer the research questions: how management psychology contributes to organizational innovation and performance, as well as key themes and existing research gaps. The method used was a literature review with a qualitative approach. Data was obtained from the Google Scholar and Publish or Perish (PoP) databases using keywords related to organizational psychology, innovation, and management. A total of 16 articles were identified and then selected to seven relevant articles for analysis. The results of the study identified three main themes: the role of psychology in management effectiveness, the influence of psychological factors on innovation and performance, and the contribution of management psychology in addressing organizational change. Overall, psychological factors have been shown to play a significant role in improving organizational performance and competitiveness. Future research is recommended to develop an integrative model that comprehensively combines various aspects of management psychology in different organizational contexts.
Digital Creator Content Marketing on TikTok Activation, Consequences and Subscribers Valda Arthemecia Masayu
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1475

Abstract

The emergence of the internet changed the way companies design, implement business strategies and communicate their marketing programs, especially through social media. One industry that is quite affected is the clothing industry. The growing number of clothing stores are increasingly innovating to increase the competitive advantage of their business. An example of social media that is currently widely used in Indonesia for businesses in the shopping sector is TikTok. However, as the number of clothing stores grows and they have increased their digital marketing, customers will quickly switch brands. So the important thing to maintain consumer engagement is TikTok's content marketing strategy. This study aims to determine the effect of marketing content of a TikTok clothing brand on Consumer Engagement, Brand Trust and indirect influence on Purchase Intentions. This research also aims to find out the types of content that TikTok users like. Data is collected, and 35 respondents with these criteria are active users of TikTok. Then to test the model and hypothesis, the data is processed. using SmartPLS. Quantitative results show that TikTok Content Marketing plays a role in influencing customer engagement and helping to increase Trust in clothing brands, which in turn will help increase purchase intentions. The five types of content most liked by respondents are product review videos, aesthetic videos, product education. TikTok Trends and soft-selling.
Pengaruh Literasi Keuangan dan Persepsi Risiko terhadap Minat Investasi Mahasiswa di Pasar Modal dengan Ekspektasi Return sebagai Variabel Mediasi (Studi Empiris pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Budi Luhur, Jakarta, 2026) Erika Hestu Wahyuni; Agus Sriyanto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1483

Abstract

There are several competing spare part brands in Indonesia, one of the spare part brands that is currently growing rapidly is SJM Otopart products. The purpose of this study is to examine the influence of visual displays (X1), E-WOM (Electronic Word Of Mouth) (X2), and free shipping programs (X3) on purchasing decisions for motorcycle spare parts (Y) at SJM Otopart in the Shopee Marketplace. The population in this study is all SJM Otopart customers in the Shopee Marketplace. The number of population members is unknown. The sample in this study was 97 respondents. This study used a non-probability sampling technique because the population is unknown in number, and with purposive sampling as the sampling technique. The results of the study showed that visual display (X1) partially had an influence but was not significant on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace, E-WOM (X2) partially had a significant influence on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace, and the free shipping program (X3) partially had an influence but was not significant on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace.
Analisis Kinerja Operasional Perusahaan Berdasarkan Lead Time Proses Penjualan Kendaraan dengan Penerapan Value Stream Mapping (VSM) pada PT Astra Internasional Tbk – Toyota Sales Operation Prime Fleet Ardhelia Fauzia; Mulyadi Mulyadi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1488

Abstract

This study aims to analyze lead time conditions, map the vehicle sales process flow, and identify value-added and non-value-added activities at PT Astra International Tbk–Toyota Sales Operation Prime Fleet Department during the 2024–2025 period. This study employed a quantitative approach using a descriptive-analytical method. Data were collected through observations, interviews, documentation, and the company’s internal records. The research sample was determined using purposive sampling by selecting 50 delayed transactions from a total of 964 vehicle orders. The analysis was conducted using Value Stream Mapping (VSM) through the development of current-state and future-state maps. The results indicate that the sampled transactions had lead times ranging from 75 to 210 days, with an average of 93 days, exceeding the company standard of 30 days. Of the 17 activities identified in the current process, 8 activities, or 47.06%, were classified as Value Added, while 9 activities, or 52.94%, were classified as Non-Value Added. Non-value-added activities were predominantly associated with waiting time, repetitive administrative processes, and suboptimal information transfer between departments. The proposed future-state map streamlines the process into 10 activities and has the potential to reduce cycle time from 975 minutes to 600 minutes and waiting time from 93 days to 30 days. Therefore, VSM can identify sources of waste and provide a basis for process improvement initiatives aimed at enhancing the company’s operational efficiency and effectiveness.
Pengaruh Kompensasi, Lingkungan Kerja, Fleksibilitas Kerja, dan Work Life Balance terhadap Kinerja Karyawan: Studi pada karyawan Titik Temu Cafe Nabila Pasha Dewi; Yuni Kasmawati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1490

Abstract

This study aims to analyze the effect of compensation, work environment, work flexibility, and work-life balance on the performance of part-time employees at Titik Temu Cafe. This research method uses a quantitative method with a causal approach. The data analysis technique used in this study is Structural Equation Modeling-Partial Least Square (PLS-SEM). Sampling used a saturated sampling method of 61 Titik Temu Cafe employees. Data were collected through questionnaires processed using Microsoft Excel 2021 and SmartPLS 4.1.1.8 software. using analysis techniques namely Research Instrument Test, Common Method Bias (CMB), Outer Model Test namely Validity Test namely Convergent Validity, Average Variance Extracted (AVE), Discriminant Validity and Reliability Test. In addition, there is an Inner Model Test including R-Square (R2), F2 Effect Size, Q² Predictive Relevance and Hypothesis Test. The results of this study indicate that compensation has a positive but not significant effect on employee performance. The work environment has a positive but not significant effect on employee performance. Work flexibility has a positive and significant effect on employee performance. Work-life balance has a positive but insignificant effect on employee performance.
Pengaruh Pendidikan Kewirausahaan, Peran E-Commerce, dan Self-Efficacy terhadap Keputusan Berwirausaha Masyarakat di Kabupaten Jember Elzie Rezza Firdauzie Akbar; Abadi Sanorsa; Wenny Murtalining TyaS
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1494

Abstract

This study aims to examine and analyze the influence of entrepreneurship education, the role of E-Commerce, and self-efficacy on entrepreneurial decisions among the people of Jember Regency. Unemployment among educated people and the shrinking of formal job absorption have pushed independent entrepreneurship to become the dominant occupational status in Jember, yet the quality of micro-enterprises remains low, with only 41% reaching independent status against an 80% target. This study employed a quantitative causal approach. The population consisted of the working-age community of Jember Regency who own or run a business, and a sample of 100 respondents was determined using the Slovin formula with a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using instrument tests (validity and reliability), classical assumption tests, multiple linear regression, the coefficient of determination (R2), and t-tests with the aid of IBM SPSS. The results show that entrepreneurship education, the role of E-Commerce, and self-efficacy each have a positive and significant effect on entrepreneurial decisions, with the three variables jointly explaining 57.5% of the variance in entrepreneurial decisions. These findings imply that strengthening entrepreneurship education, digital literacy for E-Commerce adoption, and self-confidence building are essential strategies for local governments and communities to accelerate quality entrepreneurship in Jember Regency.
Pengaruh Current Ratio, Debt to Equity Ratio, Return on Asset dan Total Asset Turnover terhadap Nilai Perusahaan: Studi Empiris pada Perusahaan Sub Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2023–2025 Nataya Aurell Dea
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i3.1498

Abstract

The purpose of this study is to examine the effect of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Asset (ROA), and Total Asset Turnover (TATO) on Firm Value, which is proxied by Tobin's Q. The population of this study consists of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2023–2025, Totaling 83 companies.The sampling technique used was purposive sampling, resulting in 46 companies being selected as research sampling. The data were analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS) software. Partial results showed that Return on Asset (ROA) has a positive and significant effect on Firm Value, while Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) have no significant effect on Firm Value. These findings suggest that profitability is the main factor considered by investors in assessing food and beverage sub-sector companies during the research period.

Page 17 of 17 | Total Record : 168

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