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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Evaluasi Kinerja Karyawan dengan Graphic Rating Scales di Departemen Maintenance PT Golden Living Indonesia Kasim Kasim; Syamsul Hidayat
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1260

Abstract

This study aims to analyze the performance evaluation of four employees of the Maintenance Department of PT Golden Living Indonesia using the Graphic Rating Scale (GRS) model in a quantitative descriptive manner. The data used are the results of employee performance evaluations (scores 1–5) that are already available and documented by the company. This research approach is quantitative with descriptive analysis, calculating the average score, score range, and performance category of each employee based on predetermined criteria. The results show that the average employee performance score is 4.085 (scale 1–5), which is classified in the Good category. All four employees obtained a final result in the category “B” (Good), with a score range between 3.94 to 4.23. These findings indicate that employee performance is relatively consistent and meets organizational expectations. The application of the GRS model is considered effective in providing a clear, simple, and measurable overview of individual performance, and it can be used as a basis for managerial decision-making and future performance improvement efforts.
Pengaruh Gaya Hidup, Fasilitas, dan Kenyamanan Lingkungan Coffee Shop terhadap Minat Berkunjung Generasi Z di Kota Solo Putri Anjarwati; Aditya Liliyan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1261

Abstract

The expansion of the coffee sector in Solo has spurred fierce rivalry, notably in engaging the Generation Z demographic, who utilize coffee shops as platforms for both socializing and working. This research seeks to examine how lifestyle, facility availability, and environmental comfort impact the visiting intentions of Generation Z in Solo. Utilizing a quantitative method, data was gathered from 80 participants via purposive sampling. The data was processed through multiple linear regression using SPSS. Results indicate that, as a group, the three independent factors significantly affect visiting interest, accounting for 62.2% of the variance (Adjusted R Square). Individually, facilities (X2) and environmental comfort (X3) demonstrated positive and significant impacts, with facilities emerging as the primary driver. However, lifestyle (X1) did not significantly influence visiting intentions. This suggests that for Gen Z in Solo, functional utility and shop ambiance are more vital than mere social trends. Managers are encouraged to prioritize productivity-oriented facilities and spatial aesthetics to foster customer loyalty.
Strategi dan Optimalisasi Peran Human Resources dalam Meningkatkan Employee Engagement pada UMKM D’Sruput Lubuk Begalung Padang Bunga Henida Putri; Adis Putra Syahditia; Muhammad Abdul Razaq; Muhammad Irvan; Tri Yoma Elsa; Vivi Nila Sari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1266

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth, particularly through job creation and strengthening the local economy. However, many MSMEs still face limitations in human resource (HR) management, particularly in enhancing employee engagement. Low employee engagement can impact productivity, service quality, and business profitability. This study aims to analyze strategies and optimize the role of Human Resources (HR) in enhancing Employee Engagement at the D'Sruput Lubuk Begalung Padang MSME. The study employed a qualitative approach with a case study method. Data were collected through direct observation and interviews with the business owner and employees. The results showed that the implementation of two-way communication, flexible work arrangements, employee involvement in simple decision-making, and employee reward and development systems can increase motivation, loyalty, and work commitment. Consistently implemented HR strategies have been shown to play a significant role in strengthening employee engagement and maintaining the competitiveness of MSMEs.
Pengaruh Social Media Marketing melalui Instagram terhadap Brand Awareness Muarchee Penang Heftina Simbolon; Binsar Sihombing; Muhammad Roestian Fahmi Nasution; Elvina Emanuella Br Surbakti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1273

Abstract

The expansion of micro, small, and medium enterprises (MSMEs) within Indonesia’s food and beverage industry has shown rapid progress; nevertheless, many entrepreneurs continue to encounter difficulties in enhancing brand awareness due to the limited optimization of digital marketing efforts. This research investigates the influence of Instagram-based social media marketing on the brand awareness of Muarchee Penang by applying the 4C framework, which encompasses context, communication, collaboration, and connection. The study adopts a quantitative methodology with a causal associative design and involves 100 followers of the Muarchee Penang Instagram account selected through purposive sampling. Data were gathered using structured questionnaires and processed through multiple linear regression analysis. The results reveal that context and communication significantly and positively affect brand awareness, whereas collaboration and connection do not demonstrate a significant impact. However, when assessed collectively, the four variables exhibit a positive and significant influence, explaining 43 percent of the variation in brand awareness. Overall, the development of brand awareness on Instagram is driven more by content relevance, consistency, and the effectiveness of two-way communication than by posting frequency or poorly directed collaborations. Accordingly, Muarchee Penang is advised to consistently showcase visually appealing content to reinforce its brand image, convey informative messages emphasizing product benefits and customer testimonials, maintain consistent visual identity elements such as colors and logos across posts, actively interact with its audience, and pursue collaborations and customer engagement initiatives that align with the brand’s identity.
Analisis Manajemen Sumber Daya Manusia: Keterkaitan Rekrutmen, Analisis Jabatan, Penilaian Kinerja, dan Kompensasi Karyawan Cut Zaara Nazwa Shafina; Marzuti Isra; Suhenri Suhenri; Purjianto Purjianto; Ariga Kus Arindra; Farhan Wahyudi; Adi Prana Jaya; Ariq Ahmad Fauzan; Jaksa Fahrezi Siregar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1281

Abstract

Human resource management plays a strategic role in supporting the achievement of organizational goals through integrated and sustainable workforce management. This study aims to analyze the relationship between recruitment, job analysis, performance appraisal, and employee compensation as an integrated system in human resource management. The research approach used is a literature study by reviewing various scientific literature, textbooks, and previous research results relevant to the topic of human resource management. The results of the analysis show that an effective recruitment process is highly dependent on the clarity of job analysis, which includes job descriptions and specifications as the basis for appropriate workforce placement. Furthermore, performance appraisal serves as an evaluation tool to measure the achievement of employee work analysis based on standards set in the position. The research findings also reveal that a fair and competitive improvement system is closely related to performance appraisal results, thereby increasing motivation, job satisfaction, and overall employee performance. Thus, the integration of recruitment, job analysis, performance appraisal, and employee compensation is a key factor in creating effective and competitive human resource management. This study is expected to contribute academically and serve as a practical reference for organizations in designing and implementing human resource management policies.
Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok Tri Indah Susilowati; Maruji Pakpahan; Yugi Setyarko
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1287

Abstract

This study aims to analyze the influence of product variety, online customer reviews, and Fear of Missing Out (FOMO) on impulse buying behavior for Glad2Glow brand products on the TikTok platform. This study uses a quantitative approach with an associative research design. The population in this study is not precisely known, so the sample was determined using a non-probability sampling technique with the Lemeshow formula, resulting in 105 respondents as the research sample. Data were collected by distributing questionnaires to TikTok users who had purchased Glad2Glow products. Next, the data were analyzed using statistical software to test validity, reliability, and the influence between variables through multiple linear regression analysis. The results showed that partially, product variety had a positive and significant effect on impulse buying, meaning that the more diverse the products offered, the higher the tendency for impulsive buying. Online customer reviews were also shown to have a positive and significant effect, demonstrating the importance of information and experiences of other consumers in triggering spontaneous purchasing decisions. In addition, FOMO had a positive and significant effect on impulse buying, indicating that the psychological drive to keep up with trends also increases consumptive behavior. Simultaneously, these three variables had a positive and significant effect on impulse buying.
Pengaruh Lingkungan Kerja dan Komitmen Organisasi terhadap Niat Turnover Karyawan di PT Bersatu Meraih Sukses (MR REALTY) Anggi Anggiansyah; Yusuf Supardi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1288

Abstract

This study aims to analyze the effect of Work Environment and Organizational Commitment on Employee Turnover Intention at PT Bersatu Meraih Sukses (MR Realty), both partially and simultaneously. The research employed a quantitative associative method. Data were collected through questionnaires distributed to 90 employees and analyzed using simple and multiple linear regression with SPSS version 27. Hypothesis testing was conducted using t-tests and F-tests. The results indicate that the Work Environment has a positive and significant effect on Employee Turnover Intention, with a t-value of 7.644 greater than the t-table value of 1.988. Organizational Commitment also has a positive and significant effect on Employee Turnover Intention, with a t-value of 6.137 exceeding the t-table value of 1.988. Simultaneously, both independent variables significantly influence Employee Turnover Intention, as evidenced by an F-value of 124.847, which is greater than the F-table value of 3.10, with a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.742 indicates that Work Environment and Organizational Commitment contribute 74.2% to the variation in Employee Turnover Intention, while the remaining 25.8% is explained by other variables outside this study.
Analisis Rantai Pasok Bahan Baku Utama Melinjo Agroindustri Emping di Desa Alaswangi Pandeglang Putri Sapitri; Isyana Emita
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1293

Abstract

The purpose of ithis study iwas ito ianalyze ithe Supply Chain for emping chips in Alaswangi Village, located in Menes District,Pandeglang Regency, Banten. The paradigm in this study is constructivism and uses a qualitative idescriptive approach. Data collectioniwas conducted through field visits and direct interviews with informants. The results of this study indicate that the emping chip Supply Chain in Alaswangi Village, known as Sukses Mulia, is inseparable from the upstream Supply Chain, internal Supply Chain, and downstream Supply Chain. The results of this study indicate that the upstream Supply Chain is related to the supply of raw materials, startingifrom icollectors to melinjo farmers in Saketi,and Menes.Processing into emping chips and selling them raw per kilogram. The internal Supply Chain includes sorting, roasting, shell separation, flattening, drying, and packaging. The downstream Supply Chain includes distribution activitiesito end consumers. The effectiveness and efficiency of the Supply Chain for emping artisans in Alaswangi Village are quite good, but further evaluation of productidevelopment is still needed.

Page 16 of 16 | Total Record : 158

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