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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok Tri Indah Susilowati; Maruji Pakpahan; Yugi Setyarko
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1287

Abstract

This study aims to analyze the influence of product variety, online customer reviews, and Fear of Missing Out (FOMO) on impulse buying behavior for Glad2Glow brand products on the TikTok platform. This study uses a quantitative approach with an associative research design. The population in this study is not precisely known, so the sample was determined using a non-probability sampling technique with the Lemeshow formula, resulting in 105 respondents as the research sample. Data were collected by distributing questionnaires to TikTok users who had purchased Glad2Glow products. Next, the data were analyzed using statistical software to test validity, reliability, and the influence between variables through multiple linear regression analysis. The results showed that partially, product variety had a positive and significant effect on impulse buying, meaning that the more diverse the products offered, the higher the tendency for impulsive buying. Online customer reviews were also shown to have a positive and significant effect, demonstrating the importance of information and experiences of other consumers in triggering spontaneous purchasing decisions. In addition, FOMO had a positive and significant effect on impulse buying, indicating that the psychological drive to keep up with trends also increases consumptive behavior. Simultaneously, these three variables had a positive and significant effect on impulse buying.
Pengaruh Lingkungan Kerja dan Komitmen Organisasi terhadap Niat Turnover Karyawan di PT Bersatu Meraih Sukses (MR REALTY) Anggi Anggiansyah; Yusuf Supardi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1288

Abstract

This study aims to analyze the effect of Work Environment and Organizational Commitment on Employee Turnover Intention at PT Bersatu Meraih Sukses (MR Realty), both partially and simultaneously. The research employed a quantitative associative method. Data were collected through questionnaires distributed to 90 employees and analyzed using simple and multiple linear regression with SPSS version 27. Hypothesis testing was conducted using t-tests and F-tests. The results indicate that the Work Environment has a positive and significant effect on Employee Turnover Intention, with a t-value of 7.644 greater than the t-table value of 1.988. Organizational Commitment also has a positive and significant effect on Employee Turnover Intention, with a t-value of 6.137 exceeding the t-table value of 1.988. Simultaneously, both independent variables significantly influence Employee Turnover Intention, as evidenced by an F-value of 124.847, which is greater than the F-table value of 3.10, with a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.742 indicates that Work Environment and Organizational Commitment contribute 74.2% to the variation in Employee Turnover Intention, while the remaining 25.8% is explained by other variables outside this study.
Analisis Rantai Pasok Bahan Baku Utama Melinjo Agroindustri Emping di Desa Alaswangi Pandeglang Putri Sapitri; Isyana Emita
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1293

Abstract

The purpose of ithis study iwas ito ianalyze ithe Supply Chain for emping chips in Alaswangi Village, located in Menes District,Pandeglang Regency, Banten. The paradigm in this study is constructivism and uses a qualitative idescriptive approach. Data collectioniwas conducted through field visits and direct interviews with informants. The results of this study indicate that the emping chip Supply Chain in Alaswangi Village, known as Sukses Mulia, is inseparable from the upstream Supply Chain, internal Supply Chain, and downstream Supply Chain. The results of this study indicate that the upstream Supply Chain is related to the supply of raw materials, startingifrom icollectors to melinjo farmers in Saketi,and Menes.Processing into emping chips and selling them raw per kilogram. The internal Supply Chain includes sorting, roasting, shell separation, flattening, drying, and packaging. The downstream Supply Chain includes distribution activitiesito end consumers. The effectiveness and efficiency of the Supply Chain for emping artisans in Alaswangi Village are quite good, but further evaluation of productidevelopment is still needed.
Pengaruh Persepsi Kebermanfaatan, Kepercayaan serta Persepsi Risiko pada Review Online terhadap Niat Membeli di Tiktok Shop M. Daffa Ilhamsyah; Yuniarti Fihartini; Angga Febrian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1300

Abstract

The purpose of this study is to analyze the influence of perceived usefulness, trust, and perceived risk in online reviews on consumers’ purchase intention on TikTok Shop. The background of this research is based on the increasing role of social commerce platforms in shaping purchasing decisions, where online reviews become a crucial factor in building trust and influencing risk perceptions. This study uses a quantitative approach with a causal research design, and the data were collected through questionnaires distributed to respondents who actively use TikTok Shop in Indonesia. To test the relationships among variables, SPSS software was employed for data analysis. The findings show that perceived usefulness, trust, and perceived risk have a significant positive effect on purchase intention, indicating that online reviews play a crucial role in consumers’ purchasing decisions. This study contributes theoretically by extending the Technology Acceptance Model (TAM) framework in the context of social commerce and also provides practical implications for businesses in designing digital marketing strategies by emphasizing the authenticity of reviews, strengthening consumer trust, and managing transaction risks.
Pengaruh Pengungkapan Artificial Intelligence terhadap Nilai Perusahaan dengan Good Corporate Governance sebagai Variabel Moderasi pada Perbankan terdaftar di BEI (2020-2024) Dita Veronika; Igo Febrianto; Nindytia Puspitasari Dalimunthe
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1303

Abstract

The banking sector has undergone dramatic changes because advances in artificial intelligence (AI) technology, which has now become essential knowledge for capital market participants. By using Good Corporate Governance (GCG) as a moderating variable, this research try to check the impact of AI disclosure on firm value in the banking industry listed on the Indonesia Stock Exchange for the years 2020–2024. Price to Book Value (PBV) as a firm value  proxy, and AI Disclosure Frequency (AIFREC) is the AI disclosure metric. Company size is used as a control variable, while GCG is represented by the percentage of independent commissioners and institutional ownership. The findings demonstrate that AI disclosure significantly reduces business value, and that the relationship AI disclosure and firm value is moderated by GCG. In addition, size has a substantial negative impact on firm value, indicating that smaller banks are considered to have better growth potential while larger banks are usually at a mature stage and have lower PBV. These results highlight how AI disclosure affects the perception of the Indonesian public regarding the value of banking companies.
Integration Entrepreneurial Marketing and Experiential Marketing in Enhance Brand Loyalty on Local Coffee Industry in Gombengsari Kukuh Judy Handojo; Sudarmiatin Sudarmiatin; Agus Hermawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1328

Abstract

SMEs in Indonesia currently contribute only 15.7% to national exports, compared to Thailand, where the export has reached 29%. Therefore, there is significant scope for improvement to increase the contribution, ultimately will give a positive impact to the broader economy, given nearly 90% of the human resources are employed in the SME sector, which benefits from a wealth of natural and other resources. The main issues frequently encountered by SMEs are by optimizing available resources and adhering to established standards to ensure products are market-ready and compliant with the regulators. Qualitative approach conducted within SMEs Local Processor to obtain in-depth insight regarding barriers and constraints encountered, along with the challenges that need to be completed with numerous limitations and a lack of government support. Based on the in-depth interview result, the finding indicates that a significant majority of SMEs Local coffee processor practitioners primarily focus on financial resources in order to grow whereas the other that should be optimized and developed, on both individual and group basis, receive in sufficient attention. Therefore, through an understanding of the available strengths and which are not necessarily possessed by competitors, especially from other countries, the product produced by SMEs Local coffee processors should be capable of competing in the global market by understanding VRIO concept in a resource based view or Valuable, Rare, Inimitable, and Organize. Thus numerous products from SMEs will gain recognition by the global market.
Analisis Daya Tarik Produk Dodol Nanas Rosnah di Kota Dumai Andi Riski Firnanda; Variza Aditiya
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1334

Abstract

This study aims to analyze the product attractiveness of Dodol Nanas Rosnah in Dumai City based on consumer perceptions. Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic development, particularly in utilizing local agricultural resources such as pineapple. However, in an increasingly competitive market, product attractiveness plays an important role in influencing consumer purchasing decisions. This study uses a qualitative approach with a case study method to gain an in-depth understanding of consumer perceptions. Data were collected through in-depth interviews, observation, and documentation involving business owners and consumers as informants. The results show that product attractiveness is influenced by several key factors, including product quality, sensory attributes (taste, aroma, and texture), packaging design, price, and perceived value. Among these factors, taste and packaging are the most dominant aspects influencing consumer interest. Attractive packaging and distinctive taste enhance consumer preference and strengthen product competitiveness. This study implies that MSME actors need to improve both product quality and visual appeal to increase market competitiveness and consumer attraction.
Pengaruh Budaya Organsiasi, Beban Kerja, dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Pos Indonesia Cabang Kediri Desita Rahmah Hidayah; Indah Yuni Astuti; Angga Permana Mahaputa
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 2 (2026): Mei: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i2.1335

Abstract

This study aims to analyze the effects of organizational culture, workload, and work environment on employee performance at PT Pos Indonesia Kediri Branch. A quantitative approach was employed, with data collected through questionnaires distributed to employees. The data were analyzed using linear regression to examine the relationships between the independent variables and employee performance. The results indicate that organizational culture has a positive and significant effect on employee performance, with a regression coefficient of 1.200 and a significance value of 0.035 (<0.05). Workload also has a positive and significant effect on employee performance, with a regression coefficient of 0.210 and a significance value of 0.000 (<0.05). In addition, the work environment positively and significantly influences employee performance, with a regression coefficient of 0.283 and a significance value of 0.041 (<0.05). These findings suggest that strengthening organizational culture, managing workload effectively, and creating a conducive work environment can improve employee performance.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Turnover Intention Karwayan pada KSP Semarak Dana Mojokerto Siti Aisyah; Nersiwad Nersiwad; Agoes Hadi Poernomo
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.775

Abstract

High turnover intention among employees presents a serious challenge to the sustainability of an organization. Excessive workload and an unfavorable work environment can trigger employees' desire to switch jobs. This study aims to analyze the impact of workload and work environment on turnover intention among employees at KSP Semarak Dana Mojokerto. The objective of this study is to determine how workload and work environment influence turnover intention at the Koperasi Simpan Pinjam (KSP) Semarak Dana Mojokerto. The research uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to all 36 active employees of KSP Semarak Dana Mojokerto. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results show that workload has a positive and significant effect on turnover intention. Similarly, the work environment also has a positive and significant effect on turnover intention. Simultaneously, workload and work environment significantly influence employee turnover intention. These findings suggest that excessive workload, such as demands for customer recruitment targets, delinquency-free collections, timely deposits, and threats of sanctions for unmet targets, can lead to chronic stress, emotional exhaustion, and decreased job satisfaction, ultimately driving the intention to leave the job. Therefore, management needs to manage workloads with a work-life balance approach, fair task distribution, target adjustments based on regional conditions, adequate facilities, and performance evaluations that focus on work quality rather than just quantity. By implementing these strategies, turnover intention can be reduced, and employees can work more optimally and with higher satisfaction.
Analisis Kesiapan Pensiun Pekerja Biasa di Jabodetabek dan Tantangan Industri Dana Pensiun di Indonesia Syarifudin Yunus
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.776

Abstract

This study aims to map the level of retirement readiness among ordinary workers in Greater Jakarta and the challenges facing the pension fund industry in Indonesia using a mixed quantitative and qualitative method involving 100 workers. The study concludes that the retirement readiness of ordinary workers in Jabodetabek is relatively low, with 55% of workers unsure whether they can cover their living expenses in old age due to their current income being considered insufficient and a lack of understanding of the living expenses required during retirement. Awareness of retirement is reflected in 97% of workers willing to set aside part of their salary for retirement due to fear of poverty in old age, with 59% of workers able to set aside contributions ranging from IDR 100,000 to IDR 500,000 per month for pension funds. Only 18% of workers have a clear preference to fully enjoy their retirement, while 47% of workers want to start a small business, and 24% of workers are unsure about what their retirement will look like. The majority, or 41% of workers, have financial products in the form of savings accounts at banks, and 39% have other financial products, while only 8% have retirement funds. Only 18% of workers have a clear preference for enjoying their retirement, while 47% want to start a small business and 24% are unsure about what their retirement will look like. The majority, or 41%, of workers have financial products in the form of savings accounts at banks, and 39% have other financial products, while only 8% have pension funds. The challenges facing the pension fund industry in Indonesia are centered on 1) low participation rates, 2) financial literacy and awareness, 3) investment performance, 4) digital access, 5) inconsistencies in the pension system, and 6) demographic and longevity risks. The pension fund industry is required to develop flexible and affordable products. Massive education, digital access availability, and inclusive policies are key to preparing workers for retirement and preventing poverty in old age. This study recommends synergy between the government, industry players, and educational institutions to improve retirement literacy and participation. Increased incentives for participants and integration of the national pension system are also needed to create a more prosperous and sustainable retirement.

Page 16 of 17 | Total Record : 168

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