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Dede Surya Atmaja
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Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : -     EISSN : 30323738     DOI : https://doi.org/10.46806/abdimas.v1i1.1071
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan (E-ISSN 3032-3738) mencerminkan semangat pengabdian kepada masyarakat dalam bidang ilmu ekonomi, bisnis, komunikasi, dan informatika. Abdimas (Pengabdian kepada Masyarakat) sebagai pilar utama, jurnal ini merangkum dedikasi untuk memberikan dampak positif pada kehidupan masyarakat melalui penelitian dan pengembangan. Konsep "Sosial" menyoroti pentingnya keterlibatan masyarakat dalam setiap aspek pengabdian, menjadikan partisipasi aktif mereka sebagai fondasi bagi solusi yang relevan. Bagian "Bisnis" fokus pada keberlanjutan ekonomi, mempertimbangkan peran inovasi dalam menciptakan pertumbuhan yang seimbang dan berkelanjutan. Sementara itu, dimensi "Lingkungan" menekankan pentingnya menjaga keseimbangan ekosistem dalam konteks bisnis dan ekonomi. Jurnal ini menjadi arena kolaborasi lintas disiplin ilmu, mengundang kontribusi penelitian dari berbagai perspektif untuk menghasilkan solusi konkret terhadap tantangan kompleks yang dihadapi oleh masyarakat. Dengan pandangan holistik, Jurnal Abdimas bertujuan menjadi agen perubahan positif dengan menggabungkan pengetahuan dan inovasi dalam upaya mencapai kesejahteraan masyarakat secara menyeluruh. Jurnal Abdimas terbit setiap bulan April dan Oktober. Harap baca pedoman dengan cermat. Penulis yang ingin mengirimkan naskahnya ke redaksi Jurnal Abdimas harus mematuhi pedoman penulisan. Jika naskah yang dikirimkan tidak sesuai dengan pedoman atau ditulis dalam format yang berbeda, maka akan DITOLAK oleh editor sebelum ditinjau lebih lanjut. Editor hanya akan menerima naskah yang memenuhi format yang ditentukan. Fokus dan Bidang Jurnal Abdimas bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil penelitian yang telah dicapai di bidang pengabdian kepada masyarakat. Jurnal Abdimas secara khusus menitikberatkan pada permasalahan pokok dalam pengembangan ilmu-ilmu bidang pengabdian kepada masyarakat sebagai berikut: Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Pemasaran; Kewirausahaan; Bisnis Digital; Bisnis Internasional; Sistem Informasi dan Teknologi Informasi; Broadcasting; Komunikasi Pemasaran; Ilmu Komunikasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 24 Documents
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Usaha Mikro Kecil dan Menengah (UMKM) Berkelanjutan melalui Literasi Keuangan Markonah, Markonah; Riwayati, Hedwigis Esti; Jinan, Achmad Syauqi Ilal; Terada, Yoshitaka
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1128

Abstract

MSMEs play an important role in the global and local economy, contributing to job creation, innovation and economic growth. However, many MSMEs face financial challenges that can hinder their development. This is why financial literacy is the key to empowering MSMEs to be sustainable. Micro, Small and Medium Enterprises (MSMEs) are the most strategic sector of the national economy and concern the livelihoods of many people, making them the backbone of the national economy. This research uses qualitative research methods, data collection is carried out using questionnaires, observation and documentation methods. Data analysis techniques use percentages as a basis for interpretation and description to produce research results. MSME players must develop modern business models. The government is also encouraging MSME players to develop modern business models, by building digital technology as a platform in the process of sustaining MSME activities. Strengthening digital technology to support MSME economic activities. In the sustainability strategy, digital technology must be the main platform in MSME business processes. Where, in the future it is hoped that MSMEs can use digital technology to implement financial literacy.
Pelatihan Strategi Pemasaran untuk Usaha Mikro Kecil Menengah Binaan Kantor Walikota Jakarta Utara Setianingsih, Rita Eka; Sandra, Amelia; Arfianti, Rizka Indri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1150

Abstract

The Covid-19 pandemic has had a significant impact on the government and society. Many business actors have experienced a decrease in sales turnover. This pandemic requires MSME owners to be able to think strategically and dynamically to maintain the business that has been built. MSMEs face a variety of challenges, including ideas, administration, marketing, and money. Administration and marketing concerns are still the key challenges in growing a firm because understanding in these areas is still relatively poor. A good strategy is needed to keep them afloat and increase their revenue turnover. The Indonesian government has tried to make several policies to strengthen MSMEs during the Covid-19 pandemic. For example, During the Covid-19 epidemic, the provision of social aid, tax incentives, and working capital growth all have an impact on MSMEs' development. Marketing strategy is one technique to gain a sustained competitive edge, whether for a company that manufactures goods or services. There are several marketing strategies that can be done to overcome the problems that occur. MSME players are able to survive the pandemic by maximizing sales in the online market. Empowering MSME players in the products that are most needed during the pandemic is necessary for empowering the community of MSME players to test the online market. MSMEs must strive to adopt various digital technologies to overcome this crisis. For this reason, this training is expected to help MSME owners assisted by the North Jakarta Mayor's Office develop and improve their businesses.
Pelatihan dan Pendampingan Pembuatan Eco Enzyme dan Pemanfaatan Limbah Plastik bagi Guru dan Siswa SDK Penabur 6 Kelapa Gading Suhartono, Sugi; Meiden, Carmel; Aleksander, Gabriel; Adi Saputro, Jevontius
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1156

Abstract

Eco Enzyme is a fermentation solution from organic waste such as fruit and vegetable waste, sugar and water. This environmentally friendly enzyme is in liquid form which has many benefits ranging from agriculture, household to pets. Implementing this Eco Enzyme is to find out whether it has an effect on plant growth and to find out the dose that gives the best results. However, apart from being a powerful organic fertilizer, Eco Enzyme have a versatile function in making knick-knacks from used goods, especially plastic waste which is difficult to decompose in the environment. This approach aims to educate students about the importance of recycling and creativity in managing plastic waste. The aim of this program is more efficient assistance in increasing students understanding of the manufacturing process and benefits of Eco Enzyme and inspiring student creativity in recycling plastic waste into useful products.
Peran Perempuan dan Kolaborasi Lintas Generasi untuk Keluarga Berdaya Indonesia Maju Triyani, Yustina; Meiden, Carmel; Pane, Zulfikar Ikhsan; Pangaribuan, Leonard; Suhartono, Sugi; Mutiarawati, Elisabeth Vita
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1264

Abstract

Community Service Activities (PkM) were carried out by the IBIKKG PkM Team in the context of the Jakarta Hindu Dharma Women's Independence Celebration (WHDI) on August 5, 2024, which was held in the form of seminars and ongoing mentoring. This continuous PkM activity aims to increase the awareness and understanding of WHDI members regarding the importance of the role of marriage in the family and community. Through presentations and discussions, participants gained insight into how women can be the main drivers in the family, both as educators, caregivers and economic drivers. This activity also emphasizes the importance of cross-generational collaboration to preserve cultural values and improve family welfare. As a result, the seminar succeeded in building networks and collaborations between various women's groups, creating synergy in efforts to empower women and strengthen families in Indonesia.
Pemberdayaan Generasi Z melalui Pelatihan Investasi Keuangan Digital dan Kompetisi Trading Handayani, Kristin; Fuad, Muhammad
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1306

Abstract

The "Investing Competition" activity was carried out in order to improve financial literacy among students in particular and the younger generation in general. The initial survey of the activity found a low level of financial literacy among generation Z students, so efforts were needed to provide a better understanding of investment. Through interactive training and virtual trading competitions for 2 (two) months, participants experienced a significant increase in their understanding of investment, with an average pre-test score increasing from 55 before the training to 80 after the training. Despite obstacles, such as time constraints, differences in knowledge background, and geographical distance, the participants showed high enthusiasm. The trading competition attended by various universities not only provided practical experience, but also encouraged participants to learn from their mistakes and share strategies with fellow students, as well as creating a mutually supportive learning community. The results of this activity show the potential of the younger generation as smart investors, as well as the importance of financial education in building financial independence. The conclusion of this activity highlights the success of the methods used and provides suggestions for the development of similar activities in the future, such as increasing the duration of training and post-activity support in a special community. It is hoped that this initiative will contribute to better economic development, especially for the younger generation.
Pelatihan penyusunan Rencana Bisnis dan Pemasaran Digital bagi siswa SMAK 2 Penabur Jakarta Setianingsih, Rita Eka; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1315

Abstract

This community service activity, titled "Pelatihan Penyusunan Rencana Bisnis dan Pemasaran Digital bagi Siswa SMAK 2 PENABUR Jakarta," aimed to equip high school students with essential entrepreneurial skills and knowledge in digital marketing. Conducted on January 31, 2024, with the participation of 110 students, the program focused on understanding the components of a business plan and the strategic use of digital marketing to enhance entrepreneurial ventures. The training encompassed essential topics like developing business plans, conducting market analysis, and implementing digital marketing strategies, enriched with practical examples and case studies to connect theoretical concepts with real- world application. Students actively engaged in interactive sessions, including a Q&A segment, to ensure comprehensive understanding and application. The outcomes demonstrated increased awareness, confidence, and readiness among students to tackle entrepreneurial challenges in the digital era. This initiative underscores the significance of incorporating entrepreneurial education into high school curricula, laying the groundwork for nurturing creativity, self- reliance, and resilience in the next generation of entrepreneurs. Recommendations include expanding similar training programs, incorporating advanced modules, and establishing mentorship opportunities for sustainable impact.
Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara Meisyaroh, Siti; Brandinie, Morryessa; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1358

Abstract

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.
Pelatihan Jurnalisme Televisi di Era Digitalisasi dan Konvergensi Rahmadani, Rina
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1366

Abstract

Media convergence has brought almost a major alter in how news coverage is done. News coverage is moving to advanced, intelligently, and interactive media narrating, as well as free, multi-skilled, and technology-powered news generation. One journalist is presently required to report and create news for all diverse designs. Within the computerized and joining time, journalist are required to report their scope to diverse stages, whether to print, tv, or online. Photojournalists, for case, are required to be able to record recordings and type in for TV or online. Moreover, online journalist must be able to record recordings and do live reports on TV. In the interim, TV journalists must be able to require photographs and compose for print and online media. This noteworthy alter within the work of journalist is the premise for the significance of writer training for understudies of SMK Strada 1 in Jakarta. The preparing points to supply an presentation and aptitudes on how to ended up a journalist within the advanced and meeting period. So that SMK understudies as of now know from an early age how journalist work within the current advanced and merging period. In any case, multi-skilled and multi-tasking journalist increment cost-effectiveness, reorganize newsrooms and give a great reason for cutbacks. Media organizations can cut costs due to expanded efficiency and less journalist required.
Penguatan Public Speaking untuk Meningkatkan Profesionalisme dan Kapasitas Komunikasi Karyawan PT Spill Indonesia Nuraryo, Imam; Basuki, Rizqy Aziz; Mardewi, Criana
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 2 (2025): April - September 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i2.1390

Abstract

Public speaking is a critical skill for employees across various professional fields, especially in work environments that demand effective and representative communication. In today’s dynamic workplace, public speaking is not only essential for conveying information but also for building trust, persuading audiences, and reinforcing corporate image. However, many employees still lack access to formal opportunities for developing this skill. This community engagement program aimed to enhance the public speaking competence of employees at PT SPILL Indonesia through an interactive and practical training module. The training methods included interactive lectures, role-play simulations, group discussions, and direct speaking practice. Participants were guided to understand verbal and non-verbal communication techniques, manage anxiety, and develop structured and engaging presentations. The results indicated a significant improvement in participants’ understanding of public speaking principles, narrative construction, and confidence in public speaking. High levels of enthusiasm throughout the training reflected a strong demand for communication skill development in the workplace. This program demonstrates that a participatory and contextual training approach can serve as an effective strategy to enhance professional communication capacity within corporate environments.
Produksi Film Pendek di Era Digital bagi Guru dan Siswa Rahmadani, Rina
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 2 (2025): April - September 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i2.1412

Abstract

Rapid advancement of communication technology has brought both opportunities and challenges for the short film industry in Indonesia. With the increasing accessibility of digital tools, particularly smartphones, individuals, especially youth, can produce short films at relatively low costs. Furthermore, the digital era offers a variety of platforms for showcasing these films to broad audiences, which has led to a growing interest in short film production nationwide. In response, short films are increasingly recognized by established production houses as a medium for talent discovery and creative experimentation. However, despite the ease of access to technology, developing skilled and creative young filmmakers remains a considerable challenge. Therefore, structured training programs for high school and vocational students have become essential. These initiatives are not only a form of community engagement by higher education institutions but also a strategic effort to contribute to the growth of Indonesia’s creative industry, particularly in the area of short filmmaking. The training emphasizes a comprehensive approach, combining theoretical knowledge with practical experience. Students are guided through the complete production process, from pre-production to post-production utilizing modern digital technologies to enhance their technical and creative skills, thereby preparing them to participate meaningfully in the evolving landscape of digital film production.

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