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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 176 Documents
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Search results for , issue "Vol. 8 No. 2 (2025): September - February" : 176 Documents clear
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Cimory dengan Influencer Marketing Sebagai Variabel Intervening Nuranindia, Vina; Edy Purwo Saputro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1672

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian produk cimory, dengan influencer marketing sebagai variabel intervening. Dengan  menggunakan metode pendekatan kuantitatif, data dikumpulkan dengan membagikan kuisioner kepada 150 mahasiswa universitas muhammadiyah yang pernah mengonsumsi atau membeli produk cimory. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk mengalisis data dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Keduanya juga berpengaruh signifikan terhadap influencer marketing selain itu influencer marketing juga berpengaruh positif terhadap keputusan pembelian. Pada pengujian mediasi menunjukkan bahwa influencer marketing mampu memediasi hubungan antara content marketing dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menegaskan pentingnya strategi pemasaran digital yang terintegrasi terutama melalui konten dan ulasan digital yang diperkuat oleh peran influencer, dalam memengaruhi keputusan pembelian konsumen.
The Impact of Location and Price Perception on Customer Loyalty Mezafrie, Hilda Michelle; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1717

Abstract

The culinary MSME sector has shown significant growth in major cities such as Surabaya, driven by high consumer demand for affordable and accessible food services. This study aims to analyze the influence of location and price perception on customer loyalty at Dapur Bu Hepy in Surabaya. This is a quantitative study using a questionnaire distributed to 96 respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that both location and price perception have a positive and significant effect on customer loyalty, with price perception contributing the strongest influence. The most dominant indicator within the price perception variable is price competitiveness, which is considered the main reason customers remain loyal to Dapur Bu Hepy.
The Effect of Perceived Value and Customer Experience on Repurchase Intention of Premium Spotify Mediated by Satisfaction Syafrudin, M. Dholfi; Ridhaningsih, Fitria
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1743

Abstract

This study aims to analyze the influence of Perceived Value and Customer Experience on Repurchase Intention in Spotify Premium services mediated by Satisfaction. The background of this study is based on the low percentage of Spotify users in Indonesia who subscribe to premium packages, despite the number of users globally continuing to increase. The study employs a quantitative method with a survey approach, involving 150 respondents aged 17–40 years who are Spotify Premium users in the city of Padang, selected through purposive sampling. The research instrument consists of a questionnaire using a Likert scale, and data analysis is conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that Perceived Value and Customer Experience have a positive and significant effect on Satisfaction and Repurchase Intention. Satisfaction also has a positive and significant effect on Repurchase Intention, and significantly mediates the relationship between Perceived Value and Customer Experience on Repurchase Intention. These findings suggest that increasing perceived value and enhancing the positive user experience will enhance satisfaction, ultimately driving the intention to repurchase Spotify Premium. These findings have implications for Spotify Premium management, enabling the improvement of customer experience strategies and perceived value, which in turn drives satisfaction and increases repurchase intent. Additionally, the results of this study can serve as a reference for other digital service providers in designing features and services that prioritize user satisfaction.
Faktor-Faktor Penentu Kepuasan Masyarakat dalam Pelayanan Administrasi di Kelurahan Dorotangga Awaliah, Nurul; Mahmud, Mahmud; Syafrudin, Syafrudin
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas, perilaku kerja, dan administrasi terhadap kepuasan masyarakat pada pelayanan di Kantor Kelurahan Dorotangga, Kabupaten Dompu. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling jenuh yang melibatkan 93 responden dari masyarakat Kelurahan Dorotangga. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan temuan yang signifikan: secara parsial, hanya variabel perilaku kerja yang terbukti memiliki pengaruh positif dan signifikan terhadap kepuasan masyarakat, sementara variabel fasilitas dan administrasi tidak menunjukkan pengaruh yang signifikan. Secara simultan, ketiga variabel tersebut juga tidak berpengaruh signifikan, dengan kemampuan menjelaskan variasi kepuasan hanya sebesar 3,2% (Adjusted R Square). Implikasi dari temuan ini adalah bahwa kualitas interaksi manusiawi dan etika pelayanan aparatur merupakan faktor yang paling krusial. Oleh karena itu, upaya peningkatan kepuasan masyarakat di tingkat lokal sebaiknya memprioritaskan pengembangan sumber daya manusia daripada hanya berfokus pada perbaikan fisik atau prosedural.
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Badan Perencanaan Pembangunan Daerah Kabupaten Penukal Abab Lematang Ilir Melalui Kepuasan Kerja Sebagai Variabel Intervening Soraya, Reka; Manisah; Noviantoro, Djatmiko
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1747

Abstract

Dalam menghadapi era globalisasi dan reformasi birokrasi yang semakin dinamis, tuntutan terhadap peningkatan kinerja aparatur pemerintah menjadi semakin kompleks dan mendesak. Pemerintah dituntut untuk mampu memberikan pelayanan publik yang berkualitas, transparan, dan akuntabel. Dalam konteks ini, kualitas sumber daya manusia yang dimiliki oleh organisasi publik, khususnya aparatur sipil negara (ASN), memainkan peran yang sangat penting. Penelitian bertujuan untuk mengetahui pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja pegawai badan perencanaan pembangunan daerah kabupaten penukal abab lematang ilir melalui kepuasan kerja sebagai variabel intervening. Penelitian ini menggunakan tehnik kuantitatif. Dalam penelitian ini yang menjadi populasi adalah seluruh pegawai ASN dan tenaga honorer Bappeda Kabupaten Pali sebanyak 72 pegawai. Dalam penelitian ini menggunakan metode analisis SEM. Hasil penelitian ini telah menemukan bahwa Disiplin Kerja dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai Badan Perencanaan Pembangunan Daerah Kabupaten Penukal Abab Lematang Ilir. Disiplin Kerja dan dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kepuasan Kerja Badan Perencanaan Pembangunan Daerah Kabupaten Penukal Abab Lematang Ilir. Kepuasan Kerja sebagai Variabel Intervening mampu memediasi variabel Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai.
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
The Influence of Economic Value, Perceived Ease of Use, Social Influence, Company Reputation, Features and Rewards on The Intention to Use the OLLIN Application Budisetiawati, Ardiva; Thabrani, Gesit
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1749

Abstract

This study examines the influence of economic value, perceived ease of use, social influence, company reputation, features, and rewards on the intention to use the OLLIN application by Bank Nagari among Generation Y and Z in Padang City. A quantitative approach was employed, utilizing purposive sampling of 176 respondents, and the data were analyzed using Partial Least Squares and SmartPLS 4.0. The findings indicate that several variables have a significant positive influence on the intention to use the app, namely economic value, company reputation, and awards. These results suggest that Bank Nagari should focus on enhancing economic value, ease of use, reputation, and innovative features to increase app adoption among younger generations. This study provides practical implications for Bank Nagari, which aims to attract the attention and increase the loyalty of Generation Y and Z users in Padang City, while strengthening its competitive position in the growing digital banking industry.
The Moderating Role of Emotional Intelligence in the Influence of Work Culture on the Commitment and Performance of Health Workers Solichin, Much. Riyadus; Parmin
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1750

Abstract

This study aims to examine the moderating role of emotional intelligence in the relationship between work culture, commitment, and performance of healthcare workers at Muhammadiyah Amanah Sumpyuh Hospital, Banyumas. This study used a quantitative approach and involved 75 healthcare workers. Data were collected through a standardized questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that work culture significantly influenced commitment and performance, while commitment did not directly influence performance. Emotional intelligence was shown to act as a moderating variable that strengthened the relationship between work culture and commitment and performance. These findings suggest that strengthening work culture supported by the development of emotional intelligence can improve the effectiveness of hospital organizations. This study provides theoretical and practical contributions to human resource management in the healthcare sector, particularly in the context of religious-based hospitals.
Pengaruh Penggunaan E-Commerce dan Dompet Digital (E-Wallet) Terhadap Perilaku Konsumtif Pada Generasi Z di Kota Padang melalui Demonstration Effect sebagai Variabel Intervening Salsabila, Salsabila; Yulhendri, Yulhendri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1752

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan e-commerce dan dompet digital (e-wallet) terhadap perilaku konsumtif pada generasi Z di Kota Padang melalui demonstration effect sebagai variabel intervening. Jenis penelitian ini adalah penelitian kuantitatif kausal, melibatkan 400 responden menggunakan teknik cluster random sampling. Data yang digunakan merupakan data primer yang diperoleh melalui kuesioner. Metode analisis yang digunakan adalah analisis SEM menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa penggunaan e-commerce dan e-wallet serta demonstration effect memiliki pengaruh yang signifikan terhadap perilaku konsumtif. Selain itu, demonstration effect terbukti berperan sebagai variabel intervening yang menjembatani pengaruh penggunaan e-commerce dan e-wallet terhadap perilaku konsumtif.
Apakah Social Media Marketing Meningkatkan Kinerja UMKM? Analisis Kerangka TOE (Technology, Organization, Environtment) Rahmawati, Alfi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1759

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi adopsi Social Media Marketing (SMM) pada Usaha Mikro, Kecil, dan Menengah (UMKM) serta dampaknya terhadap kinerja bisnis. Menggunakan kerangka Technology-Organization-Environment (TOE), penelitian ini menguji pengaruh faktor teknologi, organisasi, dan lingkungan terhadap adopsi SMM. Metode yang digunakan adalah kuantitatif korelasional dengan sampel 48 UMKM di Bogor dan Sukabumi, Jawa Barat, yang telah memanfaatkan media sosial sebagai media pemasaran. Data diperoleh melalui kuesioner daring dan dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, dan korelasi Pearson. Hasil menunjukkan faktor teknologi, organisasi, dan lingkungan berhubungan signifikan dengan adopsi SMM. Terdapat hubungan positif yang kuat antara adopsi SMM dan kinerja UMKM (r = 0,634; p = 0,000), yang mengindikasikan bahwa semakin tinggi adopsi SMM, semakin baik kinerja bisnis. SMM terbukti efektif meningkatkan penjualan, memperluas pasar, dan memperkuat visibilitas merek serta keterlibatan pelanggan. Implikasi bagi UMKM, yaitu pelaku UMKM disarankan mengalokasikan sumber daya (baik waktu, anggaran, maupun SDM) secara lebih terstruktur untuk pengelolaan Social Media Marketing, mengingat adopsinya terbukti meningkatkan penjualan dan ekspansi pasar. Pemerintah dan dinas terkait dapat merancang pelatihan Social Media Marketing berbasis kebutuhan UMKM, untuk mempercepat adopsi teknologi pemasaran digital.

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