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Entrepreneurship, Management, and Business Research Journal
Published by CV Smart Media Content
ISSN : -     EISSN : 30628407     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually provides advanced theoretical and managerial implications, which will be useful for further research development.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement Inriani, Inriani; Baso Rachim, Andi Farid; Abdullah, Salma; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
Marketing Mix and Buying Decision: A Concise Literature Analysis Haeruddin, M. Ilham Wardhana
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

The marketing mix, commonly known as the 4Ps—Product, Price, Place, and Promotion—serves as a fundamental framework for understanding consumer buying decisions. This literature review synthesizes existing research on the intricate relationship between the marketing mix elements and consumer behaviour. It examines how each component influences purchasing decisions, focusing on key findings and emerging trends across various market contexts. The review highlights the significant impact of product attributes, pricing strategies, distribution channels, and promotional tactics on consumer perceptions and choices. Additionally, it identifies gaps in the current literature, particularly regarding the effects of digital marketing and cultural variations on consumer behaviour. By providing a comprehensive analysis of these dimensions, this review aims to enhance the understanding of how effective marketing strategies can drive purchasing behaviour. Ultimately, the findings underscore the necessity for marketers to adopt a holistic approach that integrates all elements of the marketing mix to optimize consumer engagement and satisfaction.
Pengaruh Beban Kerja Terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat di RSU Wisata Universitas Indonesia Timur Makassar Nur, Nia Ramadhani; Ramli, Anwar; Dipoatmodjo, Tenri S. P.
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh beban kerja terhadap turnover intention dengan stres kerja sebagai variabel intervening pada perawat di RSU Wisata UIT Makassar. Penelitian ini menggunakan pendekatan kuantitatif, populasi penelitian berjumlah 37 perawat dari RSU WISATA UIT Makassar, dan jumlah sampel sama dengan jumlah populasi. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Uji validitas dan reliabilitas serta uji hipotesis menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh negatif dan tidak signifikan terhadap turnover intention dan stress kerja
Penerapan Sistem  Manajemen Keselamatan Kesehatan Kerja Guna Mengurangi Risiko Kecelakaan Kerja pada PT. PLN (PERSEOR) UP3 Makassar Utara Musa, Chalid Imran; Ismail, Jumrah; Hamka, Rezky Amelia; Haeruddin, M. Ikhwan Maulana; Kurniawan, Agung Widhi
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Penerapan Sistem Manajemen Keselamatan dan Kesehatan Kerja (SMK3) sangat penting bagi organisasi atau perusahaan untuk melindungi keselamatan dan kesehatan pekerja serta orang lain di area kerja, sekaligus memastikan sumber daya produksi digunakan dengan cara yangefektifdanefisien.     DenganmengimplementasikanSMK3, kualitas hidup pekerja dapat meningkat dan perusahaan menjadi lebih efisien. Penelitian ini bertujuan untuk mengeksplorasi penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara, serta mengkaji pelaksanaan Standard Operating Procedures (SOP) dalam implementasi SMK3 tersebut.  Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptifdengan pendekatan fenomenologi, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Data yang diperoleh kemudian dianalisis dan dijelaskan sesuai dengan fokus penelitian. Untuk memastikan validitas hasil, teknik triangulasi sumber data dan teknik digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara telah sesuai dengan Peraturan MenteriNo: PER.05/MEN/1996 dalam upaya pencegahan kecelakaan kerja. Hal ini terlihat dari pencapaian Zero Accident, yaitu 1.107.164 jam kerja tanpa kecelakaan. Pemahaman pekerja terhadap SOP K3 cukup baik, namun kepatuhan pekerja dalam penggunaan Alat Pelindung Diri (APD) masih perlu ditingkatkan.
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review Putri, Annisa Mawaddah Arief; Haeruddin, M. Ilham Wardhana; Hasdiansa, Ilma Wulansari; Musa, Muh. Ichwan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.

Page 3 of 3 | Total Record : 25

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