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Entrepreneurship, Management, and Business Research Journal
Published by CV Smart Media Content
ISSN : -     EISSN : 30628407     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually provides advanced theoretical and managerial implications, which will be useful for further research development.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement Inriani, Inriani; Baso Rachim, Andi Farid; Abdullah, Salma; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
Marketing Mix and Buying Decision: A Concise Literature Analysis Haeruddin, M. Ilham Wardhana
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

The marketing mix, commonly known as the 4Ps—Product, Price, Place, and Promotion—serves as a fundamental framework for understanding consumer buying decisions. This literature review synthesizes existing research on the intricate relationship between the marketing mix elements and consumer behaviour. It examines how each component influences purchasing decisions, focusing on key findings and emerging trends across various market contexts. The review highlights the significant impact of product attributes, pricing strategies, distribution channels, and promotional tactics on consumer perceptions and choices. Additionally, it identifies gaps in the current literature, particularly regarding the effects of digital marketing and cultural variations on consumer behaviour. By providing a comprehensive analysis of these dimensions, this review aims to enhance the understanding of how effective marketing strategies can drive purchasing behaviour. Ultimately, the findings underscore the necessity for marketers to adopt a holistic approach that integrates all elements of the marketing mix to optimize consumer engagement and satisfaction.
Pengaruh Beban Kerja Terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat di RSU Wisata Universitas Indonesia Timur Makassar Nur, Nia Ramadhani; Ramli, Anwar; Dipoatmodjo, Tenri S. P.
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh beban kerja terhadap turnover intention dengan stres kerja sebagai variabel intervening pada perawat di RSU Wisata UIT Makassar. Penelitian ini menggunakan pendekatan kuantitatif, populasi penelitian berjumlah 37 perawat dari RSU WISATA UIT Makassar, dan jumlah sampel sama dengan jumlah populasi. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Uji validitas dan reliabilitas serta uji hipotesis menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh negatif dan tidak signifikan terhadap turnover intention dan stress kerja
Penerapan Sistem  Manajemen Keselamatan Kesehatan Kerja Guna Mengurangi Risiko Kecelakaan Kerja pada PT. PLN (PERSEOR) UP3 Makassar Utara Musa, Chalid Imran; Ismail, Jumrah; Hamka, Rezky Amelia; Haeruddin, M. Ikhwan Maulana; Kurniawan, Agung Widhi
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Penerapan Sistem Manajemen Keselamatan dan Kesehatan Kerja (SMK3) sangat penting bagi organisasi atau perusahaan untuk melindungi keselamatan dan kesehatan pekerja serta orang lain di area kerja, sekaligus memastikan sumber daya produksi digunakan dengan cara yangefektifdanefisien.     DenganmengimplementasikanSMK3, kualitas hidup pekerja dapat meningkat dan perusahaan menjadi lebih efisien. Penelitian ini bertujuan untuk mengeksplorasi penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara, serta mengkaji pelaksanaan Standard Operating Procedures (SOP) dalam implementasi SMK3 tersebut.  Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptifdengan pendekatan fenomenologi, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Data yang diperoleh kemudian dianalisis dan dijelaskan sesuai dengan fokus penelitian. Untuk memastikan validitas hasil, teknik triangulasi sumber data dan teknik digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara telah sesuai dengan Peraturan MenteriNo: PER.05/MEN/1996 dalam upaya pencegahan kecelakaan kerja. Hal ini terlihat dari pencapaian Zero Accident, yaitu 1.107.164 jam kerja tanpa kecelakaan. Pemahaman pekerja terhadap SOP K3 cukup baik, namun kepatuhan pekerja dalam penggunaan Alat Pelindung Diri (APD) masih perlu ditingkatkan.
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review Putri, Annisa Mawaddah Arief; Haeruddin, M. Ilham Wardhana; Hasdiansa, Ilma Wulansari; Musa, Muh. Ichwan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
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Abstract

In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.
The Influence of Consumer Perception and Brand Image on Gen Z Consumers' Purchase Decisions for Danone (AQUA) Products After the Peak of the Boycott Issue (A Study of Management Students Of The Faculty of Economics and Business, Makassar State University) Natsir, Uhud Darmawan; Haswan, Aldika Putra; Riu, Isma Azis; Sahabuddin, Romansyah; Musa, Muh. Ichwan
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 4 (2025): DECEMBER 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

This study aims to analyze the influence of consumer perception and brand image on Gen Z consumers' purchase decisions for Danone (AQUA) products after the peak of the boycott issue, focusing on Management students of the Faculty of Economics and Business, Makassar State University. This study uses a quantitative approach with a survey method using a Likert-scale questionnaire to measure consumer perceptions, brand image, and purchase decisions. The analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression, and t-tests and F-tests to examine partial and simultaneous effects using SPSS version 25. The results of the study indicate that consumer perceptions of AQUA are in the “high” to “very high” category, so that students continue to sort information and tend to maintain a positive view despite the boycott issue. Brand image is also classified as “high”, indicating that the quality, symbolic value, and consumer experience with AQUA remain good. Purchasing decisions are also in the “high” to “very high” category, indicating that although the boycott issue influences considerations, product quality remains the main reason for choosing AQUA. Regression tests prove that consumer perceptions and brand image have a significant influence, both partially and simultaneously, on purchasing decisions.   Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen dan citra merek terhadap keputusan pembelian produk Danone (AQUA) pada konsumen Generasi Z pasca puncak isu boikot, dengan fokus pada mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner berskala Likert untuk mengukur persepsi konsumen, citra merek, dan keputusan pembelian. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, serta uji t dan uji F untuk melihat pengaruh parsial dan simultan menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap AQUA berada pada kategori “tinggi” hingga “sangat tinggi”, sehingga mahasiswa tetap memilah informasi dan cenderung mempertahankan pandangan positif meskipun ada isu boikot. Citra merek juga tergolong “tinggi”, menandakan bahwa kualitas, nilai simbolik, dan pengalaman konsumen terhadap AQUA tetap baik. Keputusan pembelian pun berada pada kategori “tinggi” hingga “sangat tinggi”, menunjukkan bahwa meskipun isu boikot memengaruhi pertimbangan, kualitas produk tetap menjadi alasan utama dalam memilih AQUA. Uji regresi membuktikan bahwa persepsi konsumen dan citra merek berpengaruh signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian.

Page 3 of 3 | Total Record : 26

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