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Entrepreneurship, Management, and Business Research Journal
Published by CV Smart Media Content
ISSN : -     EISSN : 30628407     DOI : -
Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually provides advanced theoretical and managerial implications, which will be useful for further research development.
Articles 25 Documents
The Effect of Compensation on Employee Performance in the Islamic Education Division of the Regional Office of the Ministry of Religious Affairs of South Sulawesi Province Mufida, Mufida; Tawe, Amiruddin; Burhanuddin, Burhanuddin
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Penelitian ini bertujuan (1) mengetahui dan menganalisis pengaruh pemberian kompensasi Finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (2) untuk mengetahui dan menganalisis pengaruh pemberian kompensasi non finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (3) mengetahui dan menganalisis pengaruh kompensasi finansial dan kompensasi non finansial secara bersama-sama terhadap kinerja pegawai bidang pendididkan agama islam seluruh pegawai di bidang pendidikan Islam kantor wilayah kementerian agama provinsi sulawesi selatan adalah subjek penelitian ini. Kuesioner disebarkan untuk mengumpulkan data. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan menggunakan Statistical Product Service Solution (SPSS). Hasil penelitian menunjukkan bahwa 1). Terdapat pengaruh positif dan signifikan pada kompensasi finansial terhadap kinerja pegawai di bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan. 2). Terdapat pengaruh positif dan signifikan kompensasi non finasial terhadap kinerja pegawai pada bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan 3). Terdapat pengaruh positif dan signifikan pada kompensasi finansial dan kompensasi non finasial secara bersama-sama terhadap kinerja pegawai pada bidang pendididkan agama islam pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Selatan. This research aims to (1) determine and analyze the effect of providing financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province (2) to find out and analyze the effect of providing non-financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the provincial Ministry of Religion South Sulawesi (3) to find out and analyze the influence of financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province. The population in this study were all employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province. The data collection technique was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Service Solution (SPSS). The research results show that 1). There is a positive and significant influence on financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province. 2). There is a positive and significant influence of non-financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province 3). There is a positive and significant influence on financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province.
The Influence of Work Discipline and Performance on Public Service Quality at Employees of the Investment and One-Stop Integrated Service of South Sulawesi Province Fadhila, A. Nur Alfi; Haeruddin, M. Ikhwan Maulana; Kurniawan, Agung Widhi; Dipoatmodjo, Tenri S. P.; Hasbiah, Sitti; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 2 (2024): AUGUST 2024 - EMBUN RESEARCH JOURNAL
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Sumber daya manusia dibutuhkan dalam perusahaan yang menyediakan pelayanan publik dimana karyawan perusahaan memberikan pelayanan sesuai aturan yang berlaku demi terciptanya kedisiplinan kerja dan kualitas kinerja yang meningkat, pekerjaan yang maksimal dengan waktu yang tepat dan hasil yang memuaskan yang dapat di berikan penilaian terhadap pelayanan publik yang dapat di percaya oleh orang-orang yang mempercayakan kepada kantor tersebut sehingga dapat bekerja sama dengan baik. Penelitian ini bertujuan: (1) Pengaruh disiplin kerja terhadap pelayanan publik pada pegawai Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sulawesi Selatan; (2) pengaruh kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan; dan (3) pengaruh disiplin kerja dan kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan. Hasil pada penelitian menunjukan bahwa: (1) disiplin kerja secara parsial berpengaruh positif namun tidak signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; (2) kinerja secara parsial berpengaruh positif dan signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; dan (3) terdapat pengaruh positif dan signifikan disiplin kerja dan kinerja secara bersama sama terhadap kinerja pegawai pada DPMPTSP Provisi Sulawesi Selatan. Human resources are needed in companies that provide public services where company employees provide services according to applicable rules in order to create work discipline and improve performance quality, maximum work with the right time and satisfying results that can be given an assessment of public services that can be trusted by people who entrust the office so that they can work well together. This study aims to: (1) The effect of work discipline on public services on employees of the South Sulawesi Province One-Stop Investment and Integrated Services Office (DPMPTSP); (2) the effect of performance on public services on DPMPTSP employees of South Sulawesi Province; and (3) the effect of work discipline and performance on public services on DPMPTSP employees of South Sulawesi Province. The results showed that: (1) work discipline partially has a positive but insignificant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; (2) performance partially has a positive and significant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; and (3) there is a positive and significant effect of work discipline and performance together on employee performance at the DPMPTSP of South Sulawesi Province.
The Effect of Product Quality and Shopee Service Quality on Repurchase Interest in Scarlett Products (Study on Students of Management Department, Faculty of Economics of Makassar State University) Jenitalia, Andi Nadia; Ramli, Anwar; Haeruddin, M. Ilham Wardhana; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
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Produk Scarlett merupakan salah satu produk yang mampu bersaing dengan para competitor di pasaran sejak 2022. Fakta di lapangan memaparkan beberapa konsumen merasa sangat puas terkait dengan pelayanan serta produk Scarlett. Namun, ketidakpuasan konsumen juga pernah terjadi saat produk yang diterima konsumen pada saat pembelian tidak memiliki logo, sehingga hal tersebut memicu kecurigaan terkait original Scarlett. Minat beli ulang berkaitan dengan kualitas produk dan kualitas layanan. Tujuan dari penulisan ini ialah memberikan hasil analisis terkait dengan minat pembelian ulang yang dipengaruhi oleh kualitas layanan serta produk Scarlett. Jenis penelitian yang digunakan ialah menggunakan kuantitatif. Kesimpulan yang diambil berdasarkan hasil penelitian ialah (1) minat beli ulang Scarlett dipengaruhi oleh kualitas produk, hal tersebut berarti semakin baik kualitas produk dari body lotion scarlett yang baik dengan presepsi konsumen akan meningkatkan minat beli ulang; (2) minat beli ulang Scarlett dipengaruhi oleh kualitas pelayanan yang berarti peningkatan kualitas pelayanan dapat meningkatkan minat beli; (3) kualitas pelayanan serta produk sama-sama mempunyai pengaruh pada minat beli ulang Scarlett pada mahasiswa Manejemen FEB Universitas Negeri Makassar. Scarlett products are one of the products that have been able to compete with competitors in the market since 2022. Facts in the field show that several consumers feel very satisfied with Scarlett's services and products. However, consumer dissatisfaction has also occurred when the product received by consumers at the time of purchase does not have a logo, so this triggers suspicion regarding the original Scarlett. Repurchase interest is related to product quality and service quality. The purpose of this paper is to provide analytical results related to repurchase interest which is influenced by the quality of Scarlett's services and products. The type of research used is quantitative. The conclusions drawn based on the results of the study are (1) Scarlett's repurchase interest is influenced by product quality, this means that the better the product quality of Scarlett body lotion which is good with consumer perception will increase repurchase interest; (2) Scarlett's repurchase interest is influenced by service quality which means that increasing service quality can increase purchase interest; (3) service quality and products both have an influence on Scarlett's repurchase interest in Management students of FEB, Makassar State University.
The Role of HR Competencies in Improving the Performance of SMEs in Pangkajene District, Pangkep Regency (Case Study on Seaweed Farming in Tekolabbua Village) Pratiwi, Wiwi; Kurniawan, Agung Widhi; Hamka, Rezky Amalia
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
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Usaha kecil menengah (UKM) menjadi salah satu penopang perekonomian negara, karena pelaku usaha ini sebagian besar berupa usaha rumah tangga yang mampu menyerap tenaga kerja. Desa Tekolabbua di Kecamatan Pangkajene merupakan salah satu pusat usaha tani rumput laut yang memiliki potensi usaha kreatif yang mampu menolong perekonomian warga sekitar. Dalam penelitian ini bertujuan untuk mengetahui peranan kompetensi SDM dalam meningkatkan kinerja UKM usaha tani rumput laut di Desa Tekolabbua, Kecamatan Pangkajene, Kabupaten Pangkep. Kompetensi sumber daya manusia (SDM) merupakan salah satu faktor yang sangat penting dalam berhasilnya suatu usaha, dengan meningkatnya kompetensi SDM melalui peningkatan pengetahuan, keterampilan, dan kemampuan maka, hal tersebut merupakan kunci dari peningkatan kinerja UKM khususnya usaha tani rumput laut di Desa Tekolabbua. Kendala kompetensi SDM dalam meningkatkan kinerja UKM Usaha tani rumput laut di desa Tekolabbua dipengaruhi oleh faktor menurunnya permintaan bahan baku rumput laut oleh perusahaan dan semakin banyak saingan atau pengumpul yang menjalankan usaha ini dengan menawarkan harga yang lebih tinggi ke masyarakat sehingga pendapatan UKM milik pak Heron menurun dibandingkan pendapatan tahun-tahun sebelumnya. Small and Medium Enterprises (SMEs) are one of the pillars supporting the country’s economy, as most of these businesses are household enterprises that can absorb labor. Tekolabbua Village in Pangkajene subdistrict is one of the centers of seaweed farming businesses with creative potential that can help the local economy. This study aims to determine the role of human resource competencies in enhancing the performance of seaweed farming SMEs in Tekolabbua Village, Pangkajene sub-district, Pangkep district. Human resource competency is a crucial factor in the success of a business; by enhancing knowledge, skills, and abilities, it becomes the key to improving SME performance, particularly in seaweed farming in Tekolabbua Village. The challenges of human resource competency in improving the performance of seaweed raw materials by companies and increasing competition from other collectors offering higher prices to the community, resulting in a decrease in income for Mr. Heron’s SME compared to previous years.
The Effect of Occupational Safety and Health on Job Satisfaction of Construction Employees at PT Sangulu Jaya Abadi Morowali Pratama, Ahmad Wahyu; Burhanuddin, Burhanuddin; Hamka, Rezky Amalia
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
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Penelitian ini bertujuan untuk menganalisis pengaruh keselamatan kerja dan kesehatan kerja terhadap kepuasan kerja karyawan di PT Sangulu Jaya Abadi Morowali. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan analisis regresi linier berganda. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 124 karyawan. Data yang diperoleh dianalisis menggunakan uji t, uji F, dan uji R-Square untuk menguji pengaruh variabel keselamatan kerja dan kesehatan kerja terhadap kepuasan kerja. Hasil penelitian menunjukkan bahwa keselamatan kerja dan kesehatan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, baik secara parsial maupun simultan. Nilai t-hitung untuk keselamatan kerja adalah 13,547 dan kesehatan kerja 7,670, keduanya lebih besar dari t-tabel, dengan nilai signifikansi masing-masing 0,00, yang menunjukkan pengaruh signifikan. Secara simultan, keselamatan kerja dan kesehatan kerja memberikan kontribusi besar terhadap kepuasan kerja karyawan. Penelitian ini menyarankan perusahaan untuk meningkatkan aspek keselamatan dan kesehatan kerja guna meningkatkan kepuasan kerja karyawan, terutama di sektor konstruksi. This study aims to analyze the effect of occupational safety and health on employee job satisfaction at PT Sangulu Jaya Abadi Morowali. The research uses a quantitative method with a descriptive approach and multiple linear regression analysis. The sampling technique employed is purposive sampling, with 124 employees as respondents. Data collected were analyzed using t-test, F-test, and R-Square test to examine the influence of occupational safety and health on job satisfaction. The results show that both occupational safety and health have a positive and significant impact on employee job satisfaction, both partially and simultaneously. The t-value for occupational safety is 13.547 and for occupational health is 7.670, both of which are greater than the t-table value, with significance values of 0.00, indicating significant effects. Simultaneously, occupational safety and health contribute significantly to employee job satisfaction. This study recommends that companies improve occupational safety and health aspects to enhance employee job satisfaction, particularly in the construction sector.
The Force Awakens: The Role of Social Media Marketing on SMEs Context in Makassar (A Case Study Approach) Tafsir, Muh.; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
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This research examines the role of social media marketing in small and medium enterprises (SMEs) in Makassar, Indonesia, employing a case study approach to provide an in-depth understanding of its impact. As the digital landscape evolves, SMEs are increasingly turning to social media platforms to enhance their marketing strategies, engage with customers, and promote their products and services. This study analyses various SMEs across different sectors in Makassar to identify the benefits and challenges associated with social media marketing. The findings reveal that social media marketing significantly contributes to increased brand awareness, customer engagement, and sales growth for SMEs. Businesses that effectively utilize platforms like Facebook, Instagram, and Twitter report improved customer relationships and greater market reach. However, challenges such as limited digital literacy, resource constraints, and heightened competition hinder the effective implementation of social media strategies. This research highlights the need for targeted training programs to enhance digital skills among SME owners and employees, enabling them to leverage social media marketing more effectively. By providing insights into best practices and strategies, this study aims to assist SMEs in Makassar in optimizing their social media marketing efforts, ultimately contributing to their growth and sustainability in a competitive marketplace. Studi ini menganalisis berbagai UKM di berbagai sektor di Makassar untuk mengidentifikasi manfaat dan tantangan yang terkait dengan pemasaran media sosial. Temuan menunjukkan bahwa pemasaran media sosial secara signifikan berkontribusi pada peningkatan kesadaran merek, keterlibatan pelanggan, dan pertumbuhan penjualan untuk UKM. Bisnis yang secara efektif memanfaatkan platform seperti Facebook, Instagram, dan Twitter melaporkan peningkatan hubungan dengan pelanggan dan jangkauan pasar yang lebih luas. Namun, tantangan seperti literasi digital yang terbatas, keterbatasan sumber daya, dan persaingan yang semakin ketat menghambat implementasi strategi media sosial yang efektif. Penelitian ini menyoroti perlunya program pelatihan yang ditargetkan untuk meningkatkan keterampilan digital di antara pemilik dan karyawan UKM, sehingga mereka dapat memanfaatkan pemasaran media sosial secara lebih efektif. Dengan memberikan wawasan tentang praktik dan strategi terbaik, penelitian ini bertujuan untuk membantu UKM di Makassar dalam mengoptimalkan upaya pemasaran media sosial mereka, yang pada akhirnya berkontribusi pada pertumbuhan dan keberlanjutan mereka di pasar yang kompetitif.
A Meta-Analysis Study in Explaining the Role of Segmentation, Targeting, and Positioning Strategy on Culinary SMEs in Luwuk Banggai Tafsir, Muh.; Lamato, Riski Mahyudin
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
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This meta-analysis study investigates the roles of segmentation, targeting, and positioning (STP) strategies in enhancing the performance of culinary small and medium enterprises (SMEs) in Luwuk Banggai, Indonesia. By synthesizing existing literature, the study aims to elucidate how effective STP strategies contribute to competitive advantage and market success for culinary SMEs in this region. The findings reveal that well-defined segmentation, precise targeting, and strategic positioning are critical for meeting customer needs and preferences, ultimately driving growth and sustainability in the culinary sector.
The Effect of Product Quality, Brand Image, and Price on Purchasing Decisions for Branded Used Goods Lukman, Andi Ainun; Munawir, Munawir; Nurjannah, Nurjannah
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
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This study aims to determine the effect of product quality, brand image and price on purchasing decisions for branded used goods. This research is quantitative research with a descriptive approach. The data analysis methods used in this study include validity tests, reliability tests, and normality tests. The research sample consisted of 50 consumers among Andi Djemma University Palopo students. Hypothesis testing was carried out using multiple linear regression analysis. The results showed that product quality, brand image, and price have a positive and significant effect on purchasing decisions for used goods. The implication of this finding is that product quality, brand image and price can increase the purchase of used branded goods in Palopo City, especially among students.
Analysis of Stock Valuation of PT Amman Mineral, Tbk. as a Basis for Investment Decision Making Khawas, Fawwas Amal; Nurjannah, Nurjannah; Munawir, Munawir
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
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This study aims to determine and analyse how much the stock valuation of PT Amman Mineral, Tbk. during Q2-2023, Q3-2023, Q4-2023, Q1-2024 and to determine and analyse whether the stock valuation of PT Amman Mineral, Tbk. is overvalued, fair valued and undervalued. The analysis method used is the stock valuation ratio. The data used is secondary data derived from the annual financial report data of PT Amman Mineral, Tbk. taken from the official website https://www.amman.co.id The results showed that the shares of PT Amman Mineral, Tbk. in Q2-2023, Q3-2023, Q4-2023, Q1-2024 were in an Overvalued condition, namely the shares were in an expensive or high condition, so potential investors are advised not to buy because the shares are valued at a high price by the market while it is recommended that investors sell them.
The Optimal Capital Structure Analysis of PT Lion Metal Works Tbk Listed on the Indonesia Stock Exchange Sopian, Muh. Fauzan Anfasa; Abduh, Ardiansyah; Baso, Nurfatimah Azzahra; Mustafa, Riad
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
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This study aims to determine and analyze the Optimal Capital Structure at PT Lion Metal Works Tbk, which is listed on the Indonesia Stock Exchange in 2018-2022. The variables in this study are capital structure (independent variables) measured by calculating the Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Long Term Debt to Equity Ratio (LDTER), and Return on Equity (ROE) using units of Rupiah (Rp). Data collection using the documentation method. The data analysis technique used in this research is quantitative analysis of secondary data. The results of this study indicate that the average amount of DAR is 32.31% of the industry standard <35% with optimal information, the average amount of DER is 47.83% of the industry standard <90% with optimal information, the amount of LDTER is 20.37% with industry standards <10% with non-optimal information, and the amount of ROE is 0.013% of the industry standard 40% with non-optimal notification.

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