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Siber International Journal of Digital Business
Published by Siber Nusantara Review
ISSN : 29879337     EISSN : 29879329     DOI : https://doi.org/10.38035/sijdb.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
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Strategies for Marketing Development of Shoe Products of PT. XYZ Using SWOT Analysis Method Andina, Niyar
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.33

Abstract

Business growth must be accompanied by a good marketing strategy, at PT. XYZ is carried out in a qualitative descriptive manner, where some of the qualitative data obtained is then made quantitative using a weight and rating measurement scale which is usually used in carrying out SWOT analysis. The SWOT analysis method without industrial scale (TSI) was then used to examine this research. Based on research findings, the company has marketed its products using various marketing initiatives, including direct selling, personal selling, publicity, and advertising so that customers can find out more. Strategies that can be used to determine competitive strategies at PT. XYZ is a stable growth strategy. This means that PT. XYZ may implement a growth approach in the future, but only in stages according to the priority scale. Since there are not enough marketing employees assigned to visit clients, businesses must focus on the marketing component. This business will need to increase staff in the marketing division in the near future. Additionally, businesses should build a website as a marketing tool to advertise their services to potential clients.
The Role of Servant Leadership in Improving Employee Satisfaction and Performance Sudiarti, Nani; Hedi Saepudin, Tubagus
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.34

Abstract

This study aims to analyse the role of servant leadership in improving employee satisfaction and performance. Servant leadership is a leadership style that emphasises service to subordinates, with the main objective of facilitating employee growth and development. The research method used is a literature study by collecting and analysing various articles and scientific journals related to servant leadership, job satisfaction, and employee performance. The results showed that servant leadership has a positive and significant influence on job satisfaction and employee performance. Servant leaders who prioritise empathy, personal development, empowerment, and ethical behaviour can increase employees' sense of job satisfaction. In addition, servant leadership can also improve employee performance through increased motivation, organisational commitment, and organisational citizenship behaviour.
Business Management: Analysis of Entrepreneurship and Marketing Mix Louise Panggabean, Helena; Subagio, Mochammad; Ayu Sofiati, Nunung; Candra Susanto, Primadi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.35

Abstract

Business management articles: Enterpreneurship and marketing mix analysis are scientific literature articles within the scope of marketing management science. The aim of this research is to build a hypothesis regarding the influence between variables which can later be used for futher research within the scope of marketing management. The research method used is descriptive qualitative. The data collection tecnique is using literature study. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) Enterpreneurship influences business management; and 2) Marketing Mix influences business management  
Competitive Strategy with Swot Analysis to Increase Sales at Mentai Rice Business Astriyani, Rini
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.36

Abstract

One strategy that is very effective in improving the ability to compete is to use SWOT analysis, companies can develop more effective strategies to improve their ability to compete. The object of this research is Mentai rice Buma which is a business unit located in pekayon jaya, south Bekasi. The purpose of writing this article is to find out internal factors and external factors and create an effective business strategy to compete again in the future. The type of research conducted in this study uses descriptive qualitative research using SWOT analysis and data collection through observation and interviews with consumers of Mentai Rice Buma in Bekasi. A competitive strategy is a business plan that shows business knowledge about how to compete against competitors with the same goal of winning the competition. Swot analysis is an analysis method to show various factors regarding the strengths and weaknesses of the organization as well as opportunities and threats from the environment. Sales is the process of finding and engaging customers so that they can match their needs with the products offered. Based on the results of the SWOT analysis, it can be concluded that the competitive strengths possessed compared to its competitors based on the SWOT Matrix, are Having a unique taste image to attract new customers, Providing a menu of mentai rice with raw materials with high quality.
Determination The Internet of Things: Technological Innovation, Corporate Culture, and Computer-Based Information Systems Isnawati, Isnawati; Ali, Hapzi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.38

Abstract

Determination of the Internet of Things: Technological Innovation, Corporate Culture, and Computer-Based Information Systems. This analysis reviews published works on the subject of ESSB. In order to provide a foundation for future research, this article aims to generate hypotheses regarding the correlations between variables. Academic databases such as Google Scholar, Mendeley, and others are part of the research objects. This study employs a literature review strategy based on the use of publicly accessible electronic resources, such as e-books and journals. A descriptive qualitative analysis is used. The findings of this analysis are as follows: 1) Technological Innovation Determines the Internet of Things; 2) Corporate Culture Determines the Internet of Things; 3) Computer-Based Information Systems Determine the Internet of Things.
The Influence of Digitalization, Automation and Social Media on Information Systems Syamsudin, Syamsudin; Ali, Hapzi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.41

Abstract

The impact of digitalization, automation, and social media on information systems is explored in a scholarly article within the realm of scientific inquiry. The primary aim of this article is to formulate a hypothesis regarding the relationship among variables for subsequent research endeavors. Sources for research include online repositories such as libraries, Google Scholar, Mendeley, and various other academic digital platforms. The methodology employed in the research involves utilizing resources from e-books and freely accessible electronic journals. The results of this article: 1) digitalization has an effect on information system; 2) automation has an effect on information system; and 3) social media has an effect on information system.
Analysis SWOT to Establish Marketing Strategies at PT.Hilon Indonesia Bandar Lampung Branch Fitriyani, Fika
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.42

Abstract

This SWOT analysis aims to formulate an effective marketing strategy for PT. Hilon Indonesia Bandar Lampung Branch. Through identifying strengths, weaknesses, opportunities, and threats, it was found that the company has strengths in high-quality products, good reputation, and advanced technology. However, companies also face disadvantages such as high production costs and dependence on suppliers. Opportunities that can be exploited include market growth and product innovation, while the main threats come from intense competition and pressing raw material prices. Recommended strategies include product diversification, increasing operational efficiency, market expansion, brand strengthening, and partnership strategies. The implementation of these strategies is expected to increase competitiveness and support PT's sustainable growth. Hilon Indonesia Bandar Lampung Branch.
E-Commerce and Word of Mouth Influence on Member Satisfaction at Alfafa Tour & Travel Hadi, Lukman; Hananto, Joko
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.43

Abstract

The purpose of this research was to find out how big the relationship between the two independent variables, namely E-Commerce (Electronic Commerce) and Word of Mouth (Word of Mouth Marketing) is to Member Satisfaction at Alfafa Tour & Travel. The sampling technique is random sampling. Where the samples are taken randomly, each population and sample has the same chance. Based on the calculation results, there is a positive influence of E-Commerce (Electronic Commerce) on Member Satisfaction, an analysis result value of 0.926 is obtained, so it can be concluded that the influence is very strong. So it is proven by testing the E-Commerce (Electronic Commerce) hypothesis on the Member Satisfaction variable, the t value obtained is = 11.507 > t0.05 (64) = 1.670, then Ho is rejected and Ha is accepted, which means there is sufficient evidence that there is a significant influence. There is a positive influence of Word of Mouth (Word of Mouth Marketing) on ??the Member Satisfaction variable, with a value of 0.893, so it can be concluded that the influence is very strong. And prove it by testing the hypothesis of the Word of Mouth variable (Word of Mouth Marketing) on ??the Member Satisfaction variable, the value obtained is t = 68.784 > t0.05 (64) = 1.670, then H is rejected and Ha is accepted which means there is evidence that there is a significant influence. Simultaneously there is a positive influence between the variables E-Commerce (Electronic Commerce) and Word of Mouth (Word of Mouth Marketing) on ??the Member Satisfaction variable calculated with an R value of 0.894 which has a positive value and a very strong level of influence while the R Square value is 0.798 or 79.8%, so the two independent variables can influence each other on the dependent variable. Then, using the ANOVA or Fcount test, a value of 124,756 was obtained, which is greater than Frabel (65) of 2,750 with a significance level of 0.000 because 0.000 < 0.05, so it can be said that the E-Commerce variable and the Word of Mouth variable (Word of Mouth Marketing) on ??the Member Satisfaction variable together has a very significant influence.
The Influence of Green Marketing and Brand Image on Purchasing Decisions Zahara, Rita
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.44

Abstract

The purpose of this study was to determine whether green marketing affects purchasing decisions, to determine brand image affects purchasing decisions and to determine the effect of green marketing and brand image on purchasing decisions for Tupperware on Jalan Buah Batu. The population in this study is the surrounding community who purchased Tuppaware products for 2020 on Jalan Buah Batu Lingkungan I as many as 1718 people, where 94 people were sampled using the slovin formula. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results showed that partially Green Marketing has a positive and significant effect on Tupperware Purchasing Decisions, Brand Image has a positive and significant effect on Tupperware Purchasing Decisions and simultaneously Green Marketing and Brand Image have a significant effect on Tupperware Purchasing Decisions on Jalan Buah Batu.
The Influence of Sales Strategy, Business Concept and Success Indicators on Entrepreneurship with Marketing Management as a Mediating Variable Nunung Ayu Sofiati; Suhendra, Agus; Sani, Indra; Zaini, Mohamad
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.46

Abstract

The article on the influence of sales strategy, business concept and success indicators on entrepreneurship with marketing management as a mediating variable is a scientific literature article in the scope of marketing management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The research method used is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous research that is relevant to this study and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Sales Strategy influences Marketing Management; 2) Business Concept influences Marketing Management; 3) Success Indicators influence Marketing Management; 4) Sales Strategy influences Entrepreneurship; 5) Business Concept influences Entrepreneurship; 6) Success Indicators influence Entrepreneurship; and 7) Marketing Management influences Entrepreneurship.

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