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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 330 Documents
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PENGARUH KOMPETENSI PEDAGOGIK GURU BAHASA INGGRIS TERHADAP INDEPENDENSI BELAJAR SISWA Wasino
Panorama Nusantara Vol 13 No 2 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of teacher pedagogical competence and student learning independence on speaking/communicating skills in English students at SMKN 37and SMKN 57students in South Jakarta. This study is to examine the effect of teacher pedagogical competence and student learning independence on English speaking / communicating skills, the authors use validity test using data correlation coefficient analysis with Normaly Test, Leneary Test, Multicollinearity Test, Heterokedasiticity Test and Normal Residual Test. Data analysis was carried out through simple correlation techniques, partial correlation techniques and multiple correlation, the results of the regression analysis. Data analysis was carried out through simple correlation techniques, partial correlation techniques and multiple correlation, the results of the regression analysis were, Y = 56,723 + 0,115X1 + 0,130 X2. Students' perceptions on teacher pedagogical competence give 0.043 or 43,%. The contribution of the independent variables consisting of the Perception of the Teacher's Pedagogic Competence and Learning Independence on the English Speaking Ability of the State Vocational Middle School Students in South Jakarta is partially contributed 0.295 or 29.5% While the remaining 64.1% is influenced or explained by other variables not included in the research model.
PENGARUH BIAYA MAKANAN, BIAYA MINUMAN, DAN BIAYA BANQUET TERHADAP LABA DI HARRIS HOTEL KELAPA GADING Pamuji Gesang Raharjo; Lutfi Suyudi
Panorama Nusantara Vol 13 No 2 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the cost of food, beverage costs and banquet costs to earnings at HARRIS Kelapa Gading Hotel. The research used by the author uses secondary data obtained by the author of HARRIS Kelapa Gading Hotel for 3 years, namely from 2015-2017. Data analysis that can be used is multiple linear regression, which in conducting multiple linear regression analysis must go through a classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test. While the Hypothesis test used is F Test, T Test, and Determination Correlation Test (R2). From the results we can see greater than the Cost, Beverage Cost and Cost for Securities at HARRISKelapa Gading Hotels both online and simultaneously (simultaneously).
ANALISA PENGARUH RASIO CAR, BOPO, LDR, NIM, DAN NPL TERHADAP ROA PADA 27 BANK YANG TERDAFTAR DI OJK TAHUN 2012-2017 Sigit Dani Nugroho; Sintia Ananda
Panorama Nusantara Vol 13 No 2 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This is due to both the poor health of banks will affect the confidence the parties related to the bank as the bank's depositors, shareholders, government, Bank Indonesia and the general public. This study aimed to analyze the influence of Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), ROA, Net Interest Margin (NIM) and the Loan to Deposit Ratio (LDR) to the Return On Asset (ROA) 27 Banks in financial authorized body namely OJK during the periods of December 2012-December 2017. Data obtained from the Quarterly Financial Report and Annual Report published in OJK website. The conclusion of this study is that simultaneously, the ratio of CAR, BOPO, LDR, NIM and NPL has a significant effect on ROA. whereas, partially through the F test said that the CAR ratio has no significant effect on ROA, while the BOPO and NPL ratios have a significant negative effect and the NIM and LDR ratios have a positive effect on ROA. besides, obtained R2 value of 0.858443 or 85.8% means 85.8% variation of the dependent variable that is Return on Assets can be explained by the independent variables CAR, BOPO, LDR, NIM, and NPL that are included in this study, while the remaining 14.2% is influenced by other variables not included in this study. Other variables that affect a value, such as Opinational Profit Growth (PLO) and Credit Growth (PK).
PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI FAVE HOTEL AHMAD YANI BEKASI Jenti Rosalina; Parlagutan Silitonga
Panorama Nusantara Vol 13 No 2 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the influence of brand image, service quality, and location on the decision to stay at Fave Hotel Ahmad Yani Bekasi. The population in this study were guests who stayed at Fave Ahmad Yani Bekasi in the period May to July 2018. The sampling technique used non probability sampling, with the Slovin method to determine 100 respondents. Data collection method uses a questionnaire that has been tested for validation and reliability. The analytical method uses the Clasic test, before Multiple Linear Regresion by SPSS 20.00. The 100 respondents as a tool, followed by F, t, Correlation and Determination Test. The results of the study prove that partially, the brand image variable does not significantly influence the decision to stay, the variable service quality has a significant effect on the decision to stay and the location variable has a significant effect on the decision to stay at Fave Hotel Ahmad Yani Bekasi. And of all these variables simultaneously have a significant effect on the decision to stay at Fave Hotel Ahmad Yani Bekasi
MARKETING STRATEGY OF BANK MUAMALAT INDONESIA Jamaludin Khalid
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Bank yang beroperasi berdasarkan syari’ah Islam, pada saat ini sedang mendapatkan momentum baik di Indonesia. Momentum ini mendorong beberapa bank konvensional juga tertarik untuk mendirikan unit syari’ah. Bank Muamalat Indonesia (BMI) sebagai bank syari’ah pertama di Indonesia sekarang menghadapi kompetisi yang ketat. Penelitian ini bertujuan memilih strategi memenangkan persaingan BMI dengan bank syariah yang baru tumbuh. Sejumlah 108 responden yang merupakan konsumen dari Bank Muamalat Indonesia kantor cabang Yogyakarta menjadi sampel dalam penelitian ini dipilih secara accidental. Metode analisis yang digunakan dengan deskriptif. Hasil analisis menunjukkan bahwa mereka telah puas dengan pelayanan dari Bank Muamalat Indonesia dalam hal produk, promosi dan harga, serta desain dan lay-out kantor cabang. Namun di sisi lain para responden merasa belum puas dengan terbatasnya sebaran jumlah cabang Bank Muamalat Indonesia di wilayah Yogyarta. Hal ini merupakan bagian dari strategi yang harus dikembangkan memenangkan persaingan dan pangsa pasarnya.
ANALISIS STRATEGI BERSAING BISNIS MOBILE BROADBAND Darwin Raja Unggul
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Technological evolution has proven to lead a single cycle of the mobile telecommunications industry. This has shifted too, from voice to data. Data communication trends have led to mobile broadband being a highly competitive business with the emergence of smarphone with many matches and social media applications. This study aims to analyze and find competitive strategies with descriptive and so-called SWOT analysis. The results of this study indicate that mobile broadband business has been forced to cope with the growth of smart phones with various bundling products. This strategy can be applied with fit and competitve fit tests. The second strategy is to improve customer perceptions of existing internet base products to mobile broadband data in many provincial capitals such as Jakarta, Bandung, Surabaya, Semarang and Medan.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
STUDENT GOES TO TOURISM MICRO ENTERPRISE (OPPORTUNITY AND CHALLENGE) Parlagutan Silitonga
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan menciptakan peluang pengusaha mikro dari kampus, utamanya sekolah vokasi. Metode penelitian menerapkan metode kualitatif, dengan mengungkapkan fakta kekuatan kampus vokasi yang bersertifikat kompetensi, dan memiliki fasilitas produksi bahan jadi. Dengan melakukan analisis teori, dan perbandingan, guna menghasilkan model. Hasil penelitian ini diperoleh suatu model bisnis kemitraan di kampus oleh mahasiswa dan untuk mahasiswa dengan system Business as Producer, Business as Retailer, Business as Supplier, ditopang pengantaran menggunakan on-line delivery.
PENGARUH HARGA, BIAYA PROMOSI, DAN RATA-RATA HARGA PESAING TERHADAP PENJUALAN KAMAR DI APARTEMEN SOMERSET GRAND CITRA JAKARTA Debora Lasmaria; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to determine the price, promotion costs and average competitors’s price affecting the room sales of Somerset Grand Citra Apartment partially and simultaneously. The population of this research is taken from the profit and loss statement of Somerset Grand Citra for the year of 2011 to 2015. The sample used for this research are the pricing structure, promotion expenses, and competitor’s price list. The sampling technique used for this research is the purposive sampling. Data anlysis tools used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multycollinearity test) and the hypothesis test used are the F test, t test, partial correlation analysis and coefficient of determination (

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