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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 342 Documents
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ANALISIS PENGARUH PERTUMBUHAN PDB, INFLASI DAN BI RATE TERHADAP NON PERFORMING LOAN BANK YANG TERDAFTAR Ricky Talumantak
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research empirically studies several macroeconomic factors determining the non-performing loans (NPL) of the banking which listed at Indonesia Stock Exchange. This research employ three macroeconomic variables influencing the NPL such as GDP growth, Inflation and BI (Bank Indonesia) rate as proxy of interest rate on yearly basis from 2010 to 2019. Multiple regression analysis method was deployed to discover the significant relationships between the macroeconomic variables and NPL. Empirical results provide evidence that GDP growth, Inflation and BI rate individually are significant and negatively relationship with NPL. This research also find that GDP growth, Inflation and BI rate simultaneously have significant relationship to NPL.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL AUTO SERVICE CEMPAKA BARU Savyra Dwi Putri; Rully Arifiansyah
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aimed to analyze the impact of service quality which consist of reliability, responsiveness, assurance, emphaty and tangibles on customer satisfaction. The population of this research are customers of Auto Service Cempaka Baru Workshop, while samples as many as 100 respondents purposive technique. Data analyzed by multiple regression. Based on the analysis, it can be concluded that, there is a significant effect of reliability variable to the customer satisfaction with a contribution of 86,8%. There is a significant influence of responsiveness variable to customer satisfaction with contribution equal to 87,3%. There is a significant influence of assurance variable to customer satisfaction with contribution equal to 88,3%. There is a significant influence of emphaty variable to customer satisfaction with contribution equal to 80,8%. There is a significant influence of tangibles variable to customer satisfaction with contribution equal to 86,8%. If the variables are combined together it is found that there is a significant influence of the five variables to determine the customer satisfaction with a contribution of 94,2%, where other factors are influential but not discussed in this research that is equal to 5,8%
TINGKAT KEPUASAN PELANGGAN DI KATERING MARDIKA JAKARTA Suryawati Mahdalena; Nova Eviana; Rudhi Achmadi
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The background of this research was conducted because many entrepreneurs started businesses in the culinary sub-sector. Culinary development, especially in the catering sector, have a positive impact on society. The purpose of this study was to determine the level of customer satisfaction at Mardika Catering and the efforts required to increase customer/consumer satisfaction. The population of this research are the customers of Mahardika Katering. The sampling technique by saturated method where all customers as respondents excluding the trial one for instrument testing. Data collection technique used by sensus method using questionnaire, during March to May 2020. Data analysis by descriptive and qualitative. The conclusion of this study is that the highest value is found in indicators of interest in returning to visit and willingness to recommend and for conformity with expectations is still below average that need to be upgraded to compley with customers satisfaction.
ANALISIS PENGARUH PROMOSI , BRAND AWARENESS, CITRA DESTINASI TERHADAP KEPUASAN BERKUNJUNG WISATAWAN DI KOTA TANGERANG SELATAN Verry cyasmoro
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to know the influence of Promotion , brand Awarenees , destination image variable on tourist satisfaction against Situ Gintung Park and BSD Ocean Park, South Tangerang City, Banten. This research uses descriptive and quantitative approach. The collection of data obtained through a questionnaire which distributed to 100 respondents. The sampling technique of this research using purposive sampling and the respondent is domestic tourist, at least two visits. The results showed that: destination image variable significantly influence tourist satisfaction, the destination image variable significantly influence tourist Statisfaction variable, and tourist satisfaction variable significantly influence tourist Brand awareness. Based on this findings, the government and the tourism’s entrepreneur have to keep the image of South Tangerang city up and increase the tourist’s visit intention by promoting all types of tour attraction, and optimizing the variety of tour attraction by creating tour promotion.
PENGARUH RETURN ON ASSET, RETURN ON EQUITY, DAN EARNING PER SHARE TERHADAP HARGA SAHAM PERUSAHAAN NON-BANK DALAM INDEKS LQ45 TAHUN 2014-2018 Wira Diyah Ayu Kurniati; Meylani Tuti
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aimed to determine the impact of financial ratios to stock price. The object of this research is Nonbank Companies on Index LQ45 2014 to 2018. The financial ratios used in this study as independent variables were Return On Asset (ROA), Return On Equity (ROE) dan Earning Per Share (EPS). The data used in this research were annual report, based on annual financial reports, starting from the first year of 2014 to 2018. The data used in this study is the use of panel data methods and Purposive Sampling is done by comparing the regression model (1) Ordinary Least Square (common effect), (2) Efek Tetap (Fixed Effects), (3) Efek Random (Random Effect). Of the three models obtained the best model is Fixed Effect.The results of this study indicate that ROA and ROE have the relationship to the stock price, but not significant. While, the EPS has showed a significant effect on stock price. However ROA, ROE have significantly affected stock prices, simultaneously.
ANALISIS PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PERUSAHAAN JASA SUB SEKTOR KONTRUKSI DI BURSA EFEK INDONESIA Fazza Himawan; Rivera Pantro Sukma
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze the effect of Current Ratio, Debt to Equity Ratio, and Total Asset Turnover on Return On Assets. The population in this study are construction sub sector companies listed on the Indonesia Stock Exchange in 2014-2018. The number of samples in this study were 8 companies for 5 years of observation. The method used was purposive sampling, with a total of 40 financial statements. Testing the hypothesis in this study using multiple regression analysis, assisted by Eviews software version 11.0. The results of this study stated that the Current Ratio partially significant effect on Return On Assets, while Debt to Equity Ratio and Total Asset Turnover have significantly effected Return On Assets. Then, Current Ratio, Debt to Equity Ratio, and Total Asset Turnover, Simultaneously, have influenced Teturn On Asset, significantly. Based on Determination Coefficient Test results it is known that the R square value is 0.564 or 56.4%, which shows that 56.4% Return On Assets can be explained by Current Ratio, Debt to Equity Ratio, and Total Asset Turnover,. While the rest of 43.6% is explained by other variables that not analyzed in this study. For company management, they should be able to take advantage of the level of Total Asset Turnover to be able to increase sales in achieving corporate profit. By increasing the Total Asset Turnover (TATO), the trust of investors and creditors will be increased, at the same time it takes extension of cooperation contract with the prospective companies.
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA TOKO BEAU MY BEAUTY SHOP DI DADAP SUKMAJAYA Dinda Robian; Salman Paludi
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze how much influence the promotion, quality of service, and location to customer satisfaction in BEAU My Beauty Shop Dadap Sukmajaya. Population in this study people from customers BEAU My Beauty Shop Dadap Sukmajaya in May until July 2019 and Samples in this study100 respondents. Sampling method used is Purposive sampling Method. Analysis tools using multiple regression analysis. Based on the analysis, it can be concluded that, there is a real effect of promotion variables to the customer satisfaction with a contribution of 4,67%, There is a real influence of quality of service variable to customer satisfaction with contribution equal to 9,13%, There is a real influence of location variable to customer satisfaction with contribution equal to 20,17%. The independent variables, Simultaneously, have significantly influenced customer satisfaction by 41,74%.
PENGARUH BANK HOSPITALITY, PHYSICAL ENVIRONMENT’S TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION PADA PT BANK NEGARA INDONESIA WILAYAH JAKARTA Hielvita Ludiya; Mufti Nugroho
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The aim of this study is to find out the influence of hospitality and physical environment to gain word by mouth in BNI Bank Jakarta Regional Ofiices mediated by Customer Satisfaction. The sample was selected by purposive technique, totally 104 respondents. The analysis method was multiple regression using SPSS tool. The results showed that bank hospitality, and physical environment have positively influenced customer satisfaction. At the same time, bank hospitality and physical environment have positively influenced word of mouth directly, but negatively by indirectly mediated by customer satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI GRAND HYATT HOTEL JAKARTA Darwin Raja Unggul Saragih; Risky Septiani
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the influence of service quality on customers satisfaction at Grand Hyatt Hotel Jakarta. The targeted population in this study are regular guests of Grand Hyatt Hotel Jakarta with the number of samples and giving directly questionaries to 100 guests by purposive sampling technique. The research method that used in this research were descriptive and quantitative. Data was analyzed by SPSS-software. Analysis of data used in this research are linear regression multiple, validity test, reliability test, assumsion classic test (normality, heteroskedasticity, multikoliniearity, and the linearity). While the testing of hypotheses by the F test, the results of the significant by t-test, partial correlation analysis and coefficients of determination (R2. The results of this study state that service quality boyh partially and silmutaneously have significantly influenced on the customer satisfaction at Grand Hyatt Hotel Jakarta. However the partial one all in weak influence.
PENGARUH E-SERVICE QUALITY DARI WEBSITE INTERNET BANKING TERHADAP BRAND EQUITY MELALUI VARIABEL MEDIATOR PERCEIVED VALUE DAN CORPORATE CREDIBILITY Sorta Vera Silitonga
Panorama Nusantara Vol 14 No 1 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The internet and information techonology become more important not only to provide customers with efficient banking services, but also for banks to win competitive advandage. Technology is utilized in marketing strategy to create and improve the superior service. Banks have begun to set up their own web portals, include banking that has service as a branch. For service industry, especially banks, creating superior quality of service is a strategy to differentiate itself from other service providers. This research is aimed purpose to analize the influence of e-service quality both direct and indirect influence in service of website internet banking. Indirect influence will be mediated by corporate credibility and perceived value. Definition of brand equity refers to consumer-based brand equity. About 257 respondents who have and use website internet banking of BCA, Bank Mandiri and Citibank participate to answer the questioner (email or printed). The primary data will analysed by using Structural Equation Modelling (SEM). Result shows that e-service quality has indirect influence to brand equity. E-service influences significantly brand equity if banks have high corporate credibility and perceived value.

Page 31 of 35 | Total Record : 342

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