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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 342 Documents
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PENGARUH KEPERCAYAAN, PERSEPSI HARGA, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN LAZADA DI JAKARTA TIMUR Suryani Chodidjah
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of trust, price perception, service quality, and brand image on consumer satisfaction, the research population is people who have made purchases through LAZADA buying and selling services. Proportional sampling technique is simple random sampling with 100 respondents. Primary data were collected through a questionnaire using a Likert scale model that had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study simultaneously Trust, price perception, service quality, and brand image on consumer satisfaction is 65.4%, with variable trust and brand image influence on consumer satisfaction, and the variable perception of price and service quality does not affect consumer satisfaction LAZADA.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI RESTORAN CARLS JR GRAN RUBINA Aditya Mahdi Farsya; Wasino
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research was conducted at Carls JR Gran Rubina customers. The purpose of this study was to determine the impact of product quality and price perception on customer satisfaction at Carls JR Gran Rubina. Data used in this study are primary data obtained from 100 respondents from Carls JR Gran Rubina customers with a purposive sampling method. The analytical method used is quantitative analysis with multiple regression analysis. This analysis includes: validity and reliability, the classic assumption test, multiple regression analysis, reviewing hypotheses with the t test and F test, and the coefficient of determination (R2). The variable price perception has the greatest influence on customer satisfaction by 0.546 received by along with the product quality variable by 0.319. Hypothesis testing uses t test which shows the independent variables namely product quality (X1) and price perception (X2) which are investigated partially and significantly affect customer satisfaction variables (Y). Then through the F test it can be seen that the variable product quality and perceived price requirements for customer satisfaction depend. Adjusted R Square explains that the numbers 79.56% satisfaction variable can be accepted by two independent variables in the multiple linear regression equation. While the remaining 20.44% was approved by other variables beyond the two variables used in this study.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT. ASURANSI TOTAL BERSAMA Amelia Arni Handaja; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the purchase decisions toward insurance products. Data collected through questionnaires instrument as primary data. The population of this research was customers in Jabodetabek area and outside Jabodetabek with the sample used in this study was 100 customers and the method used in sampling with certain criteria (purposive sampling) on condition that they had purchased an insurance policy. The analytical method used in this research is descriptive and quantitative methods. Processing of analytical data Structural Model Test (Inner Model) and Measurement Model Test (Outer Model) using application Smart PLS version 0.3. The results of the research conducted stated that there was a positive influence between brand image, price perception, and service quality on purchasing decisions with a percentage of 62.2%, while the rest was influenced by other variables.
PENGARUH LOKASI, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CLOVIA HOTEL MERCURE JAKARTA SABANG Novan Andriyansyah; Rully Arifiansyah
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine and analyze the effect of location, price perception, and promotion on purchase decisions at Clovia Hotel Mercure Jakarta Sabang restaurant. The population in this study was respondents to Clovia Hotel Mercure Jakarta Sabang restaurant products with respondents of 100 respondents. The study used the accidental sampling method with the method of a multiple regression analysis. The data analysis method used in this research is multiple linear regression analysis. The results showed that the location had a significant effect on the increase in purchasing decisions, price perception had a significant effect on the increase in purchasing decisions, and promotions had a significant effect on the improvement of decisions. The F test showed that the Location, Price Perception, and Promotion jointly influenced the purchase decision at Clovia Hotel Mercure Jakarta Sabang restaurant.
PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KATERING YVONNE’S Dilan Hatma; Bonifasius Nainggolan
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the effect of product quality, promotion, and quality service on purchase decision at the Catering Yvonnes. The population in this study are the customers of 100 people by accidental sampling method. The data collection by accidental technique using the designed questionnaire. The questionnaire has been tested of its validity dan reliability prior to distribution. Data were analyzed by descriptive and quantitative. The regression analysis started with the classical assumption test (normality, multicolinierity, heteroscedasticity and linierity test) afterward by multiple linier regression analysis. The model determined by the hypotheses testing applied F, T test and correlation test and the coefficient of determination (R2). The results showed that product quality has a significant influence on purchase decision, promotion has a significant effect on purchase decision, quality service has a significant effect on purchase decision, where all varables have a positive effect on purchase decision simultaneously at the Catering Yvonne’s.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI HOTEL WYNDHAM CASABLANCA JAKARTA Fikry Aji Prasetyo
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the effect of Brand Image, Price Perception, and Service Quality partially and simultaneously on Customer Satisfaction. The population in this study are customers of Wyndham Hotel Casablanca Jakarta. The sample used in this study was 100 people bye purposive method. Data were analyzed by descriptive and quantitative. The regression analysis started with the classical assumption test (Normality, Multicolinearity, Heterocedasticity, and Linearity Test) afterward by multiple linear regression analysis. The model determined by the hypothesis testing applied F test, t test, correlation test, and the coefficient of determination (R2). The results showed that Brand Image has a significant effect on Customer Satisfaction, Price Perception has a significant effect on Customer Satisfaction, and Service Quality has a significant effect on Customer Satisfaction, where all variables simultaneously have a positive effect on Customer Satisfaction at Wyndham Hotel Casablanca Jakarta
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN AUNTIE ANNE’S AEON MALL JAKARTA GARDEN CITY Aryo Utomo Nugroho
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the effect of product quality, price perception and digital marketing on customer satisfaction at the Auntie Anne’s AEON Mall Jakarta Garden City. The population in this study are the customers of Auntie Anne’s AEON Mall Jakarta Garden City. The sample used in this study was 100 people by purposive sampling method. The data collection by accidental technique using the designed questionaire. The Questionaire has been tested of its validity and reliability prior to distribution. Data were analyzed by descriptive and quantitative. The regression analysis started with the classical assumption test (normality, multicolinearity, heteroscedasticity and linearity test) afterward by multiple linear regression analysis. The model determined by the hypotheses testing applied F test, t test and correlation test and the coefficient of determination (R2). The results showed that product quality has a significant influence on customer satisfaction, price perception has a significant effect on customer satisfaction, digital marketing has a significant effect on customer satisfaction, where all variables have a positive effect on customer satisfaction simultaneously at the Auntie Anne’s AEON Mall Jakarta Garden City
PENGARUH KUALITAS PRODUK, SUASANA TOKO DAN MEDIA SOSIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FORE COFFEE CIBUBUR JUNCTION Lisna Kurniawati; Parlagutan Silitonga
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the effect of qualiy of product, store atmosphere and social media marketing influence on purchase decisions at Fore Coffee Cibubur Junction. The population in this study are customers of Fore Coffee Cibubur Junction. The sample used in this study was 100 respondents by accidental sampling method. The data collection by accidental technique using designed questionaire. The Questionaire has been validated and tested of its reliability, prior to distribution. Data were analyzed by descriptive and quantitative. The regression analysis started with the classical assumption test (normality, multicolinearity, heteroscedasticity and linearity test) afterward by multiple linear regression analysis. The model determined by the hypothesis testing applied F test, t test and correlation test and the coefficient of determination (R2). The results showed that product quality has a significant effect on purchase decisions, store atmosphere has a significant effect on purchase decisions and social media marketing has a significant effect on purchase decisions, while all variables simultaneously showed have a positive results on purchase decision at Fore Coffee Cibubur Junction.
ANALISIS PENGARUH UKURAN PERUSAHAAN, ROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN INFRASTRUKTUR, UTILITAS, DAN TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Ricky Talumantak
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

One of the main objective of the company is to increase the share holder wealth by maximizing the value of the firm. The company with good value, which was reflected at their market price, would attract the investor to invest through the capital market or direct investment. This study aims to examines the effect of firm size, profitability and leverage on the firm value. The quantitave research approach was applied on this study by using multiple regression method. The population were infrastrcuture, utility and transportation company which listed on Bursa Efek Indonesia (Indonesian Stock Exchange) with obervation periods between year 2016 to 2019 and purposive sampling method was used to set up the sample. This study found that the firm size, profitability and leverage individually were not proven have a significant effect on the firm value. This study also found that the firm size, profitability and leverage simulatneously was not proven have a significant effect on the firm value
PENGARUH KUALITAS PELAYANAN, DAYA TARIK DESTINASI DAN CITRA DESTINASI TERHADAP KEPUASAN PENGUNJUNG DI KAWUNG TILU, CIKARANG TIMUR, KABUPATEN BEKASI Hairani Tarigan
Panorama Nusantara Vol 15 No 2 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to know the influence of service quality, tourist attraction and destination image against visiting decision to Kawung Tilu, Bekasi. The data were collected through the questionnaires then measured by Likert scale score with a total of 100 the respondent visitors of Kawung Tilu Bekasi. Research using the method of double liner regression to analyze data. The results show a simultaneous service quality, tourist attraction and destination image against visiting destination. Service quality of the influential negative and not significant toward the visiting decision. While tourist attractions work a positive but has not significant effect against visiting decision. However destination image has positive and significant effect against visiting decision. This result means destination image influenced positively against visiting decision and the value is significantly to the visiting decision. The owner should pay more attention to the service quality and tourist attraction in order to improve visiting decision.

Page 29 of 35 | Total Record : 342

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